Qhov Kev Tshawb Fawb Kev Nrhiav Ua Li Cas Nrhiav, Cim Tawm, thiab Qhia Txog Koj Cov Ntsiab Lus?
Kuv tsis nquag pom zoo rau cov neeg siv khoom tsim lawv tus kheej e-lag luam lossis cov txheej txheem tswj hwm cov ntsiab lus vim tias qhov tsis pom kev nthuav dav uas xav tau tam sim no - feem ntau tsom rau kev tshawb nrhiav thiab kev ua kom zoo dua qub. Kuv sau ib tsab xov xwm rau xaiv CMS, thiab kuv tseem qhia nws rau cov tuam txhab uas kuv ua haujlwm nrog uas raug ntxias los tsim lawv cov ntsiab lus tswj hwm.
Cov Chaw Tshawb Nrhiav Ua Haujlwm Li Cas?
Cia peb pib nrog qhov kev tshawb nrhiav cav ua haujlwm li cas. Nov yog cov ntsiab lus zoo los ntawm Google.
Txawm li cas los xij, muaj cov xwm txheej tiag tiag uas lub platform kev cai yog qhov tsim nyog. Thaum qhov ntawd yog qhov kev daws teeb meem zoo tshaj plaws, kuv tseem thawb kuv cov neeg siv khoom los tsim cov yam ntxwv tsim nyog los txhim kho lawv cov vev xaib rau kev tshawb nrhiav thiab kev tshaj tawm. Peb qhov tseem ceeb yog qhov tsim nyog.
- Robots.txt
- XML Sitemap
- metadata
Dab tsi yog Ib Daim Ntawv Robots.txt?
Robots.txt ntawv - the robots.txt cov ntaub ntawv yog cov ntaub ntawv yooj yim hauv lub vev xaib hauv paus directory thiab qhia cov kev tshawb fawb xyaw uas lawv yuav tsum suav nrog thiab tsis suav nrog cov txiaj ntsig tshawb nrhiav. Nyob rau hauv xyoo tas los no, kev tshawb fawb xyaw kuj tau thov kom koj suav nrog txoj hauv kev mus rau XML sitemap hauv cov ntaub ntawv. Nov yog ib qho piv txwv ntawm kuv, uas tso cai rau txhua tus bots nkag mus rau kuv qhov chaw thiab tseem coj lawv mus rau kuv qhov chaw XML sitemap:
User-agent: *
Sitemap: https://martech.zone/sitemap_index.xmlDab tsi yog XML Sitemap?
XML Sitemap - Zoo li HTML yog rau saib hauv qhov browser, XML yog sau kom zom cov programmatically. Ib XML sitemap yog lub rooj ntawm txhua nplooj ntawv ntawm koj qhov chaw thiab thaum nws tau hloov kho kawg. XML sitemap kuj tuaj yeem yog daisy-chained… uas yog, ib qho XML Sitemap tuaj yeem xa mus rau lwm tus. Qhov ntawd yog qhov zoo yog tias koj xav npaj thiab rhuav tshem cov ntsiab lus ntawm koj lub xaib kom raug (FAQ, nplooj ntawv, khoom, thiab lwm yam) rau hauv lawv tus kheej Sitemap.
Sitemap yog qhov tseem ceeb kom ua tau zoo rau cov kev tshawb fawb xyaw paub tias cov ntsiab lus twg koj tau tsim thiab thaum nws tau hloov kho kawg. Lub tshuab tshawb nrhiav cov txheej txheem thaum mus rau koj qhov chaw tsis zoo yam tsis siv daim ntawv qhia chaw thiab cov snippets.
Yog tsis muaj XML Sitemap, koj pheej hmoo koj nplooj ntawv yeej tsis raug tshawb pom. Yuav ua li cas yog tias koj muaj nplooj ntawv tsaws khoom tshiab uas tsis txuas nrog sab hauv lossis sab nraud? Google nrhiav tau nws li cas? Zoo, txog thaum pom qhov txuas rau nws, koj yuav tsis pom. Ua tsaug, kev tshawb fawb xyaw ua kom muaj kev tswj hwm cov ntsiab lus thiab cov lag luam e-lag luam los nthuav tawm cov ntaub pua plag liab rau lawv, txawm li cas los xij!
- Google tshawb pom sab nraud lossis sab hauv txuas rau koj lub xaib.
- Google indexes nplooj ntawv thiab ranks nws raws li nws cov ntsiab lus thiab cov ntsiab lus thiab zoo ntawm qhov xa mus rau qhov chaw.
Nrog XML Sitemap, koj tsis tawm hauv kev tshawb pom lossis hloov kho koj cov ntsiab lus rau lub sijhawm! Muaj ntau tus neeg tsim khoom sim ua qhov shortcuts uas ua rau lawv raug mob thiab. Lawv tshaj tawm tib cov ntaub ntawv nplua nuj nyob thoob plaws lub xaib, muab cov ntaub ntawv uas tsis cuam tshuam rau nplooj ntawv cov ntaub ntawv. Lawv tshaj tawm ib daim ntawv qhia chaw nrog cov hnub qub ntawm txhua nplooj ntawv (lossis tag nrho lawv hloov kho thaum ib nplooj ntawv hloov tshiab), muab cov kab rau cov kev tshawb fawb xyaw uas lawv tau ua si hauv qhov system lossis tsis ntseeg. Los yog lawv tsis ping lub tshuab tshawb fawb txhua ... yog li lub tshuab tshawb nrhiav tsis paub tias cov ntaub ntawv tshiab tau tshaj tawm.
Metadata Yog Dab Tsi? Microdata? Nplua nuj Snippets?
Muaj cov snippets nplua nuj ua tib zoo cim microdata zais los ntawm tus neeg saib tab sis pom ntawm nplooj ntawv rau kev tshawb fawb xyaw lossis kev tshaj tawm hauv zej zog los siv. Qhov no yog hu ua metadata. Google conforms rau Schema.org Raws li tus qauv suav nrog cov khoom xws li cov duab, lub npe, cov lus piav qhia, thiab ntau ntxiv ntawm lwm cov ntaub ntawv snippets zoo li tus nqi, qhov ntau, cov ntaub ntawv qhov chaw, kev ntaus nqi, thiab lwm yam. Schema yuav ua rau koj cov kev tshawb fawb pom tau zoo thiab qhov tshwm sim uas tus neeg siv yuav nyem los ntawm.
Facebook siv lub OpenGraph raws tu qauv (ntawm chav kawm, lawv yuav tsis zoo ib yam), X Txawm tias muaj ib qho snippet los qhia koj tus X profile. Ntau thiab ntau lub platforms siv cov metadata no los saib ua ntej cov ntawv txuas thiab lwm yam ntaub ntawv thaum lawv tshaj tawm.
Koj lub vev xaib muaj lub ntsiab lus tseem ceeb uas tib neeg nkag siab thaum lawv nyeem cov nplooj ntawv web. Tab sis cov kev tshawb fawb tshawb fawb muaj qhov nkag siab tsawg ntawm qhov uas tau tham txog ntawm cov nplooj ntawv. Los ntawm kev ntxiv cov cim ntxiv rau HTML ntawm koj lub vev xaib - cov cim npe uas hais tias, "Hav tshawb nrhiav, cov ntaub ntawv no piav qhia txog zaj yeeb yaj kiab tshwj xeeb no, lossis chaw, lossis tus neeg, lossis yeeb yaj kiab" - koj tuaj yeem pab nrhiav kev tshawb fawb thiab lwm cov kev nkag siab zoo dua koj cov ntsiab lus. thiab muab coj los tso rau hauv ib txoj kev siv uas muaj txiaj ntsig. Microdata yog kev teev cov cim npe, qhia nrog HTML5, uas tso cai rau koj ua qhov no.
Schema.org, MicroData yog dab tsi?
Tau kawg, tsis muaj ib qho ntawm cov tseev kom yuav tsum tau… tab sis Kuv xav qhia lawv. Thaum koj qhia qhov txuas hauv Facebook, piv txwv, thiab tsis muaj duab, npe, lossis piav qhia tau los txog… qee leej neeg yuav txaus siab thiab nyem rau. Thiab yog tias koj Schema snippets tsis nyob hauv txhua nplooj ntawv, qhov tseeb koj tseem tuaj yeem pom hauv cov ntawv tshawb ... tab sis cov neeg sib tw yuav ntaus koj tawm thaum lawv muaj cov ntaub ntawv ntxiv.
Sau npe rau koj qhov XML Sitemaps nrog Search Console
Yog tias koj tau tsim koj tus kheej cov ntsiab lus lossis kev lag luam e-lag luam, nws yog qhov tseem ceeb uas koj muaj lub subsystem uas pings cov kev tshawb fawb xyaw, tshaj tawm cov ntaub ntawv microdata, thiab tom qab ntawd muab daim ntawv qhia XML siv tau rau cov ntsiab lus lossis cov khoom lag luam kom pom!
Thaum koj cov ntaub ntawv robots.txt, XML sitemaps, thiab nplua nuj snippets raug kho thiab ua kom zoo thoob plaws hauv koj qhov chaw, tsis txhob hnov qab sau npe rau txhua qhov kev tshawb fawb cav. Nrhiav Console (kuj paub zoo li tus Webmaster tool) qhov twg koj tuaj yeem saib xyuas kev noj qab haus huv thiab kev pom ntawm koj qhov chaw ntawm kev tshawb fawb xyaw. Koj tuaj yeem hais qhia koj qhov Sitemap txoj kev yog tias tsis muaj npe thiab pom tias lub tshuab tshawb nrhiav tau siv nws li cas, txawm tias tsis muaj teeb meem nrog nws, thiab txawm yuav kho lawv li cas.
Yob tawm cov ntaub pua plag liab rau kev tshawb fawb xyaw thiab kev tshaj xov xwm, thiab koj yuav pom koj lub vev xaib qeb duas zoo dua, koj cov ntawv nkag ntawm cov nplooj ntawv tshawb fawb tau nyem los ntawm ntau dua, thiab koj cov nplooj ntawv sib koom ntau dua hauv kev tshaj xov xwm. Nws tag nrho ntxiv!
Yuav Ua Li Cas Robots.txt, Sitemaps, thiab MetaData Ua Haujlwm Ua Ke
Ua ke tag nrho cov ntsiab lus no zoo li dov tawm cov ntaub pua plag liab rau koj qhov chaw. Ntawm no yog cov txheej txheem nkag mus rau bot yuav siv nrog li cas lub tshuab tshawb nrhiav ntsuas koj cov ntsiab lus.
- Koj lub vev xaib muaj cov ntaub ntawv robots.txt uas tseem xa koj qhov chaw XML Sitemap.
- Koj CMS lossis e-lag luam system hloov kho XML Sitemap nrog ib nplooj ntawv thiab tshaj tawm hnub lossis hloov cov ntaub ntawv hnub.
- Koj lub CMS lossis e-commerce system pings cov kev tshawb fawb cav kom qhia lawv tias koj qhov chaw tau hloov kho. Koj tuaj yeem ping lawv ncaj qha lossis siv RPC thiab cov kev pabcuam zoo li Ping-o-matic los thawb rau txhua qhov kev tshawb nrhiav tseem ceeb.
- Lub tshuab tshawb nrhiav tam sim ntawd rov qab los, hwm cov ntaub ntawv Robots.txt, pom cov nplooj ntawv tshiab lossis hloov kho tshiab ntawm daim ntawv qhia chaw, thiab tom qab ntawd txheeb xyuas nplooj ntawv.
- Thaum indexing koj nplooj ntawv, nws siv lub npe, meta lus piav qhia, HTML5 ntsiab lus, kab lus, dluab, alt tags, thiab lwm yam ntaub ntawv los muab cov nplooj ntawv kom zoo rau kev tshawb nrhiav.
- Thaum indexing koj nplooj ntawv, nws siv lub npe, meta lus piav qhia, thiab nplua nuj snippet microdata los txhim kho nplooj ntawv tshawb fawb cav.
- Raws li lwm qhov chaw muaj feem cuam tshuam rau koj cov ntsiab lus, koj cov ntsiab lus Qib zoo dua.
- Raws li koj cov ntsiab lus tau muab faib rau hauv kev tshaj xov xwm, cov ntaub ntawv nplua nuj snippet tau teev tseg tuaj yeem pab saib xyuas koj cov ntsiab lus kom raug thiab coj nws mus rau koj qhov profile.
