Qhov Kev Tshawb Fawb Kev Nrhiav Ua Li Cas Nrhiav, Cim Tawm, thiab Qhia Txog Koj Cov Ntsiab Lus?

Nrhiav cav Optimization

Kuv tsis nquag qhia tias cov neeg lag luam tsim tawm lawv tus kheej kev lag luam e-lag luam lossis kev tswj hwm cov ntsiab lus vim tias tag nrho cov kev xaiv tsis pom kev nthuav dav uas xav tau tam sim no - feem ntau tsom mus ncig nrhiav thiab ua kom muaj kev vam meej. Kuv tau sau ib tsab xov xwm rau yuav xaiv CMS li cas thiab kuv tseem qhia nws rau cov tuam txhab uas kuv ua haujlwm nrog uas raug ntxias tsuas yog tsim lawv tus kheej cov ntsiab lus tswj kev tswj hwm.

Txawm li cas los xij, muaj qhov xwm txheej tiag tiag uas qhov kev cai platform yog qhov tsim nyog. Thaum ntawd yog qhov kev daws teeb meem zoo tshaj plaws, Kuv tseem thawb kuv cov neeg ua haujlwm los tsim kom muaj cov yam ntxwv tsim nyog los ua kom tau zoo ntawm lawv cov chaw rau kev tshawb nrhiav thiab kev tawm suab, txawm hais tias. Muaj cov hauv paus muaj peb qhov tseem ceeb uas yog qhov yuav tsum muaj.

  • Robots.txt
  • XML Sitemap
  • metadata

Dab tsi yog Ib Daim Ntawv Robots.txt?

Robots.txt ntawv - the robots.txt cov ntaub ntawv yog cov ntawv sau ua lub tiaj uas yog nyob rau hauv cov cag npe ntawm lub xaib thiab qhia cov kev tshawb xyuas cov kab ntawv lawv yuav tsum suav nrog thiab tsis suav los ntawm cov txiaj ntsig tshawb. Xyoo tsis ntev los no, lub tshuab tshawb xyuas kuj tau thov kom koj suav txoj hauv kev rau XML sitemap nyob rau hauv cov ntaub ntawv. Ntawm no yog ib qho piv txwv ntawm kuv lub, uas tso cai rau txhua tus bots nkag kuv qhov chaw thiab kuj ncaj qha rau lawv rau kuv tus XML sitemap:

User-agent: *
Sitemap: https://martech.zone/sitemap_index.xml

Dab tsi yog XML Sitemap?

XML Sitemap - Ib yam li HTML yog rau kev saib hauv qhov browser, XML yog sau kom muaj nqis zom programmatically. Qhov XML sitemap yeej yog lub rooj ntawm txhua nplooj ntawv ntawm koj lub xaib thiab thaum nws tau hloov kho dhau los. XML sitemaps tseem tuaj yeem yog daisy-chained ... uas yog ib XML Sitemap tuaj yeem xa mus rau lwm tus. Qhov ntawd zoo heev yog tias koj xav teeb tsa thiab rhuav tshem cov khoom ntawm koj lub xaib qhov tseeb (FAQs, nplooj ntawv, cov khoom lag luam, thiab lwm yam) rau hauv lawv tus kheej Sitemaps

Sitemaps yog qhov tseem ceeb kom koj tuaj yeem muaj txiaj ntsig cia cov tshawb nrhiav paub tias cov ntsiab lus koj tau tsim thiab thaum kawg tau ua tiav. Tus txheej txheem ib lub cav tshawb nrhiav siv thaum mus rau koj lub xaib tsis muaj txiaj ntsig yam tsis tau siv daim sitemap thiab cov snippets.

Yog tsis muaj XML Sitemap, koj raug pheej hmoo koj cov nplooj ntawv los ntawm kev tsis pom tshwm sim. Yuav ua li cas yog tias koj muaj cov khoom lag luam tshiab nplooj ntawv uas tsis txuas nrog rau sab hauv lossis sab nraud. Google nrhiav tau nws li cas? Qhov tshij, tsuas yog muab tso… kom txog thaum nrhiav tau nws, koj yuav tsis raug nrhiav. Ua tsaug, cov ntawv tshawb nrhiav pab cov ntsiab lus tswj kev tswj hwm thiab cov lag luam xa khoom lag luam xa tawm cov ntaub pua plag liab rau lawv, txawm!

  1. Google tshawb pom sab nraud lossis sab hauv txuas rau koj lub xaib.
  2. Google txheeb cais ntawm nplooj ntawv thiab Qib nws raws li nws cov ntsiab lus thiab cov ntsiab lus thiab qhov zoo ntawm cov xa mus txuas lub xaib yog.

Nrog XML Sitemap, koj tsis tawm tawm hauv kev tshawb pom ntawm koj cov ntsiab lus lossis hloov kho koj cov ntsiab lus kom muaj txoj hmoo! Ntau tus tsim tawm sim siv sijhawm luv uas ua rau lawv mob ib yam nkaus. Lawv luam tawm cov ntawv nplua nuj zoo ib yam dhau ntawm lub xaib, muab cov ntaub ntawv uas tsis cuam tshuam nrog cov ntaub ntawv nplooj ntawv. Lawv tshaj tawm cov ntawv pov thawj ntawm lub vev xaib uas muaj tib lub sijhawm ntawm txhua nplooj ntawv (lossis txhua yam ntawm lawv hloov kho thaum hloov kho ib nplooj ntawv), muab cov kab ntawv rau cov chaw tshawb xyuas uas lawv tau ua qhov system lossis tsis lees paub. Los yog lawv tsis ping qhov tshawb xyuas txhua lub sijhawm… yog li lub tshuab tshawb nrhiav tsis paub tias cov ntaub ntawv tshiab tau tshaj tawm.

Metadata Yog Dab Tsi? Microdata? Nplua nuj Snippets?

Muaj cov snippets nplua nuj ua tib zoo cim microdata uas yog muab zais los ntawm tus saib tab sis pom nyob rau hauv nplooj ntawv rau kev tshawb nrhiav cov tshuab lossis hauv chaw sib tham los siv. Qhov no yog hu ua metadata. Google yoog mus rau Schema.org raws li tus qauv rau suav nrog cov khoom xws li cov duab, cov npe, cov lus piav qhia… nrog rau lub plethora ntawm lwm cov ntawv qhia zoo li tus nqi, qhov ntau, cov ntaub ntawv chaw nyob, kev ntsuas ntsuas, thiab lwm yam Schema yuav txhim kho koj lub tshuab tshawb pom kev pom thiab qhov ntxim nyiam uas tus neeg siv yuav nyem txog.

Facebook siv lub OpenGraph raws tu qauv (tau kawg lawv tsis tuaj yeem zoo ib yam), Twitter txawm tias muaj cov snippet los qhia koj Twitter profile. Ntau thiab ntau lub platform tau siv cov metadata no los saib ua ntej tso cov kab ntawv txuas thiab lwm yam ntaub ntawv thaum lawv tshaj tawm.

Koj lub vev xaib muaj lub ntsiab lus tseem ceeb uas tib neeg nkag siab thaum lawv nyeem cov nplooj ntawv web. Tab sis cov kev tshawb fawb tshawb fawb muaj qhov nkag siab tsawg ntawm qhov uas tau tham txog ntawm cov nplooj ntawv. Los ntawm kev ntxiv cov cim ntxiv rau HTML ntawm koj lub vev xaib - cov cim npe uas hais tias, "Hav tshawb nrhiav, cov ntaub ntawv no piav qhia txog zaj yeeb yaj kiab tshwj xeeb no, lossis chaw, lossis tus neeg, lossis yeeb yaj kiab" - koj tuaj yeem pab nrhiav kev tshawb fawb thiab lwm cov kev nkag siab zoo dua koj cov ntsiab lus. thiab muab coj los tso rau hauv ib txoj kev siv uas muaj txiaj ntsig. Microdata yog kev teev cov cim npe, qhia nrog HTML5, uas tso cai rau koj ua qhov no.

Schema.org, MicroData yog dab tsi?

Tau kawg, tsis muaj ib qho ntawm cov tseev kom yuav tsum tau… tab sis Kuv xav qhia lawv. Thaum koj qhia qhov txuas hauv Facebook, piv txwv, thiab tsis muaj duab, npe, lossis piav qhia tau los txog… qee leej neeg yuav txaus siab thiab nyem rau. Thiab yog tias koj Schema snippets tsis nyob hauv txhua nplooj ntawv, qhov tseeb koj tseem tuaj yeem pom hauv cov ntawv tshawb ... tab sis cov neeg sib tw yuav ntaus koj tawm thaum lawv muaj cov ntaub ntawv ntxiv.

Sau npe rau koj qhov XML Sitemaps nrog Search Console

Nws yog qhov yuav tsum tau hais tias, yog tias koj tau tsim koj tus kheej cov ntsiab lus lossis ecommerce platform, tias koj muaj cov kab ke uas pings cov kev tshawb fawb tshawb nrhiav, tshaj tawm microdata, thiab tom qab ntawd muab cov ntawv pov thawj XML sitemap rau cov ntsiab lus lossis cov khoom lag luam kom pom!

Thaum koj cov ntaub ntawv robots.txt, XML sitemaps, thiab cov nplua nuj snippets tau yoog thiab ua kom zoo thoob plaws hauv koj lub xaib, tsis txhob hnov ​​qab sau npe rau txhua qhov chaw tshawb xyuas lub Tshawb Nrhiav Qhov Chaw Pom (tseem hu ua Webmaster cuab tam) qhov twg koj tuaj yeem saib xyuas kev noj qab haus huv thiab pom kev ntawm koj kawm ntawv ntawm kev tshawb fawb xyaw. Koj tuaj yeem teev meej koj li Sitemap path yog tias tsis muaj npe thiab pom tias lub tshuab tshawb xyuas nws siv nws li cas, txawm li cas los xij tsis muaj teeb meem dab tsi nrog nws, thiab txawm tias yuav kho lawv li cas.

Dov tawm cov ntaub pua plag liab rau kev tshawb nrhiav cov tshuab thiab kev tshaj tawm thiab koj yuav pom koj lub xaib qeb duas zoo dua, koj cov lus nkag rau ntawm lub tshuab tshawb nrhiav cov nplooj ntawv tau nyem rau ntau dua, thiab koj cov nplooj ntawv sib koom ntau dua hauv kev tshaj xov xwm. Txhua yam nws ntxiv!

Yuav Ua Li Cas Robots.txt, Sitemaps, thiab MetaData Ua Haujlwm Ua Ke

Tuaj ua ke tag nrho cov ntsiab lus no zoo li dov tawm cov ntaub pua plag liab rau koj lub xaib. Ntawm no yog cov txheej txheem nkag uas ib tus bot siv nrog qhov uas tshawb nrhiav tau txheeb koj lub ntsiab lus.

  1. Koj lub vev xaib muaj cov ntaub ntawv robots.txt uas tseem xa koj qhov chaw XML Sitemap.
  2. Koj CMS lossis ecommerce system hloov kho XML Sitemap nrog txhua nplooj ntawv thiab tshaj tawm hnub lossis hloov cov ntaub ntawv hnub.
  3. Koj CMS lossis ecommerce system pings lub tshuab tshawb nrhiav kom lawv paub tias koj lub vev xaib tau hloov kho. Koj tuaj yeem ping lawv ncaj qha lossis siv RPC thiab kev pabcuam zoo li Ping-o-matic txhawm rau thawb tag nrho cov kev tshawb fawb tseem ceeb.
  4. Lub Tshuab Tshawb Nrhiav tam sim ntawd rov qab los, fwm ntawv Robots.txt cov ntaub ntawv, pom cov nplooj ntawv tshiab lossis hloov kho tshiab los ntawm daim sitemap, thiab tom qab ntawd mam li txheeb cov nplooj ntawv.
  5. Thaum nws indexes koj nplooj ntawv, nws siv nplua nuj snippet microdata los txhim kho cov tshawb fawb txiaj ntsig nplooj ntawv.
  6. Raws li lwm qhov chaw muaj feem cuam tshuam rau koj cov ntsiab lus, koj cov ntsiab lus Qib zoo dua.
  7. Raws li koj cov ntsiab lus tau muab qhia rau hauv kev tshaj xov xwm, cov nplua nuj snippet cov lus qhia tuaj yeem pab ua ntej saib koj cov ntsiab lus thiab coj lawv mus rau koj qhov social profile.

2 Comments

  1. 1

    Kuv lub vev xaib tsis tuaj yeem txheeb cov ntsiab lus tshiab, kuv nqa sitemap thiab urls ntawm webmaster tab sis tseem tsis tuaj yeem txhim kho qhov no. Puas yog google backend teeb meem?

Yuav ua li cas koj xav hais tias?

Qhov Web site no siv Akismet los txo cov kev pabcuam. Kawm li cas koj cov ntaub ntawv tawm tswv yim tiav.