Cov Nta Txhua Cov Txheej Txheem Ntsiab Lus Hauv Cov Ntsiab Lus Yuav Tsum Tau Txais Kev Tshawb Hauv Lub Cav

Nrhiav cav Optimization

Kuv tau ntsib nrog cov neeg siv khoom uas tau tawm tsam nrog lawv cov kev tshawb fawb qeb duas. Raws li kuv saib lawv Cov Kev Tswj Tus Txheej Txheem (CMS), Kuv tau saib rau qee qhov kev coj ua zoo tshaj plaws uas kuv nrhiav tsis tau. Ua ntej kuv muab daim ntawv txheeb xyuas los xyuas nrog koj tus kws kho mob CMS, Kuv yuav tsum xub hais tias tsis muaj ib qho laj thawj rau lub tuam txhab TSIS kom muaj kev tswj hwm cov ntsiab lus ntxiv lawm.

CMS yuav muab koj lossis koj pab pawg lag luam los hloov koj lub xaib yam tsis muaj qhov xav tau ntawm tus tsim web. Lwm yam laj thawj vim li cas a Cov Kev Tswj Tus Txheej Txheem yog qhov xav tau yog feem ntau ntawm lawv automate qhov kev coj ua zoo tshaj plaws rau kev ua kom zoo ntawm koj lub xaib.

Tus SEO purists yuav cam nrog qee qhov nta kuv tham ntawm no vim tias lawv yuav tsis cuam tshuam ncaj qha rau qeb duas. Kuv yuav sib cav nrog kev Tshawb Fawb Txog Guru, txawm tias, lub tshuab tshawb xyuas qeb yog hais txog tus neeg siv kev paub - tsis yog tshawb nrhiav cov tshuab algorithms. Qhov zoo dua koj tsim koj lub xaib, nqis peev nyob rau hauv cov ntsiab lus zoo, txhawb cov ntsiab lus ntawd, thiab koom nrog koj cov neeg siv ... qhov zoo dua koj lub vev xaib yuav ua haujlwm hauv kev tshawb nrhiav organic.

Lub mechanics ntawm yuav ua li cas cov neeg tshawb nrhiav nrhiav nrhiav, cim, thiab qebs koj lub vev xaib tsis tau hloov ntau lub xyoo ... tab sis kev muaj peev xwm nyiam cov neeg tuaj saib, muaj cov qhua ntawd qhia koj cov ntsiab lus, thiab muaj cov kev tshawb fawb tshawb fawb tau muaj qhov txawv txav. Zoo SEO yog kev paub zoo rau cov neeg siv khoom… Thiab kev tswj cov ntsiab lus yog qhov tseem ceeb rau koj txoj kev vam meej.

Cov ntsiab lus tswj SEO Nta

txhua Cov Kev Tswj Tus Txheej Txheem yuav tsum muaj los yog siv nrog cov hauv qab no:

  1. Thaub: Thaub thiab SEO? Zoo… yog tias koj poob koj lub xaib thiab cov ntsiab lus, nws nyuaj heev rau qeb duas. Muaj cov khoom thaub qab nrog cov nce thim rov qab ntxiv raws li kev xav tau, cov ntaub ntawv sab nraud thiab chaw so yog ib qho pab tau zoo heev.
  2. Cov qhob cij: Yog tias koj tau txais ntau cov ntaub ntawv hierarchically ncaav, kev muaj peev xwm rau cov neeg siv (thiab cov kev tshawb fawb) nkag siab tias hierarchy yog qhov tseem ceeb rau qhov lawv saib koj cov ntsiab lus thiab txheeb nws kom raug.
  3. Cov Ntawv Qhia Browser: Chrome thiab Safari tam sim no muaj kev ceeb toom ua ke nrog cov kev khiav hauj lwm. Thaum qee tus neeg tsaws ntawm koj lub vev xaib, lawv raug nug seb lawv puas xav kom ceeb toom thaum cov ntsiab lus hloov kho. Cov ntawv ceeb toom khaws cia cov qhua rov qab los!
  4. caching: Txhua zaus ib nplooj ntawv thov, ib qho chaw tshawb xyuas khaws cia cov ntsiab lus thiab muab tso ua ke rau nplooj ntawv. Qhov no yuav siv sijhawm thiab sijhawm… lub sijhawm uas cuam tshuam rau koj lub tshuab tshawb nrhiav kev ua haujlwm. Tau txais CMS lossis tus tswv tsev nrog caching muaj peev xwm yog qhov tseem ceeb rau kev ceev koj lub xaib thiab txo cov peev txheej uas yuav tsum muaj ntawm koj lub server. Caching kuj tseem tuaj yeem pab koj thaum koj tau txais ntawm cov tsheb khiav… nplooj ntawv ua haujlwm yooj yim dua muab cov nplooj tsis ua tiav. Yog li koj tuaj yeem tau txais ntau tus neeg tuaj saib xyuas ntau dua li koj tuaj yeem tsis muaj caching.
  5. Canonical URLs: Qee zaum cov vev xaib raug tshaj tawm nrog tib nplooj ntawv muaj ntau txoj kev taug. Piv txwv uas yooj yim yog koj sau yuav muaj http://yourdomain.com or http://yourdomain.com/default.aspxCov. Ob txoj hauv kev mus rau tib nplooj ntawv tuaj yeem cais qhov hnyav ntawm cov khoom sib txuas uas koj nplooj tsis raug ntaus nqi raws li nws tuaj yeem yog. A URL canonical yog qhov zais zais ntawm HTML code uas qhia rau cov neeg tshawb xyuas qhov twg URL lawv yuav tsum tau ua ntawv thov txuas rau.
  6. Comments: Cov lus hais ntxiv tus nqi rau koj cov ntsiab lus. Tsuas yog nco ntsoov koj tuaj yeem hais lus nruab nrab raws li muaj ib tuj ntawm bots muaj sia spamming CMS platform los sim tsim kev sib txuas.
  7. Cov Ntsiab Lus Nruab Nrab: Cov ntawv sau ntsiab lus uas tso cai rau H1, H2, H3, muaj zog thiab cov ntawv qaij yuav muab qhwv rau hauv cov ntawv nyeem. Kev kho cov duab yuav tsum cia ALT cov ntsiab lus yuav raug hloov kho. Thauj tog rau nkoj tag editing yuav tsum pub rau TITLE caij editing. Nws tsis muaj hmoo ntau npaum li cas CMS tshuab muaj cov ntsiab lus tsis zoo hloov kho!
  8. Cov ntsiab lus me nyuam Network: A cov tub ntxhais kawm ntawv sib txuas lus yog cov koos pij tawj uas nyob ntawm thaj chaw ib puag ncig uas khaws cov khoom zoo nyob hauv zos… cia cov nplooj ntawv thauj khoom sai heev. Zoo li, thaum CDN tau nqis tes ua, koj nplooj ntawv thov tuaj yeem thauj cov khoom muaj nqis los ntawm koj lub web server thiab koj CDN tib lub sijhawm. Qhov no ua rau kev thauj khoom ntawm koj lub web server thiab nce qhov ceev ntawm koj cov nplooj ntawv.
  9. Kev Ua Tau Zoo Siab: Kev ceev yog txhua yam thaum nws los txog rau tshawb nrhiav cav. Yog tias koj tab tom sim cawm ob peb tus nqi ntawm qhov kev koom ua ke, koj tau rhuav tshem koj lub peev xwm kom tau txais kev txheeb xyuas thiab kev ntaus nqi zoo rau hauv cov tshuab tshawb nrhiav.
  10. Ntsuas Duab: Cov duab feem ntau muab xa mus rau hauv cov ntawv tsis tsim nyog. Kev sib xyaw ua ke nrog cov cuab yeej zaws kom pom cov ntaub ntawv txo qhov loj me me thiab kom pom loj ntawm cov duab kom pom kev pom yog qhov tseem ceeb.
  11. Kev koom ua ke: Lub peev xwm los txuas ntxiv kev ua haujlwm ntawm koj cov ntsiab lus nrog cov cim kev coj ua, kev lag luam email, kev lag luam automation, kev tshaj tawm kev lag luam, thiab lwm yam platform uas pab koj tau txais thiab khaws cov tsheb.
  12. Chaw thau khoom duab: Tshawb nrhiav tshuab nyiam cov ntsiab lus ntev nrog ntau tus tshaj tawm. Tab sis thauj cov duab tuaj yeem ua rau koj lub xaib qeeb. Kev tub nkeeg kev thau khoom yog txhais tau tias thauj cov duab thaum nplooj yog scrolled. Qhov no tso cai rau nplooj ntawv thauj khoom sai dua, tom qab ntawd tsuas yog tso cov duab thaum tus neeg siv nce mus txog nws qhov chaw.
  13. Cov Thawj Coj Ua: Tom qab cov zeem muag tau pom koj tsab xov xwm, lawv hais li cas rau lawv? Muaj daim qauv qauv thiab cov chaw khaws ntaub ntawv los ntes cov khoom txhuas yog qhov yuav tsum muaj.
  14. Cov Xov Xwm: Tshawb fawb tshuab feem ntau ntes cov kev qhia txog kab lus ntawm nplooj ntawv thiab qhia tau tias hauv qab cov npe thiab txuas rau hauv cov tshawb xyuas nplooj ntawv tshawb xyuas nplooj ntawv. Thaum tsis muaj cov ntawv qhia txog kev paub meta, cov kev tshawb fawb yuav rub cov ntawv los ntawm nplooj ntawv… kev coj ua uas yuav txo qis rau koj qhov nias-dhau tus nqi ntawm koj cov kev txuas ntawm kev tshawb nrhiav tshuab thiab tej zaum tseem yuav ua rau koj nplooj ntawv txheeb. Koj CMS yuav tsum tso cai rau koj hloov cov lus piav qhia meta ntawm txhua nplooj ntawv ntawm lub xaib.
  15. mobile: Txawb nrhiav yog tawg nyob rau hauv kev siv raws li smartphones thiab ntsiav tshuaj saws thoob plaws. Yog tias koj CMS tsis tso cai rau lub vev xaib zoo los siv HTML5 thiab CSS3 (qhov kev xaiv zoo tshaj plaws)… lossis tsawg kawg yog kev xa mus rau qhov zoo ntawm lub ntsej muag txawb zoo, koj tsuas yuav tsis raug txheeb xyuas rau kev tshawb nrhiav mobile. Tsis tas li ntawd, cov qauv tshiab mobile nyiam AMP tuaj yeem txais koj cov ntsiab lus kom zoo rau kev tshawb nrhiav los ntawm Google khoom siv.
  16. Pings: Thaum koj luam tawm koj cov ntsiab lus, lub CMS yuav tsum xa koj lub xaib rau Google thiab Bing yam tsis muaj kev cuam tshuam dab tsi. Qhov no yuav pib ua cov nkag los ntawm lub cav tshawb nrhiav thiab tau txais koj cov ntsiab lus tshiab (lossis kho kom raug) cov ntsiab lus los ntawm lub tshuab tshawb nrhiav. Nkag mus rau CMS cov cav yuav txawm tias siv lub tshuab tshawb nrhiav thaum teem cov ntsiab lus.
  17. Redirects: Cov tuam txhab feem ntau hloov chaw thiab rov kho lawv cov xaib. Qhov teeb meem nrog rau qhov no yog tias lub tshuab tshawb xyuas kuj tseem tuaj yeem taw qhia URL rau ib nplooj ntawv uas tsis muaj nyob. Koj CMS yuav tsum tso cai rau koj xa cov tsheb mus rau nplooj ntawv tshiab thiab xa cov kev tshawb fawb nyob ntawd kom lawv pom thiab txheeb ntawm nplooj ntawv tshiab.
  18. Muaj Tsawg Leej Kwv Txhab: Tshawb cov tshuab nrhiav microdata hom ntawv rau pagination thiab breadcrumb paub hauv koj lub xaib. Feem ntau, qhov cim ntawm no yuav tsum tau siv nyob rau hauv cov ntsiab lus koj tab tom xa nrog koj CMS lossis koj tuaj yeem nrhiav cov qauv uas tso cai rau koj los siv nws yooj yim dua. Nplua nuj nplos zoo li Schema rau Google thiab OpenGraph rau Facebook txhim kho cov kev tshawb fawb hauv lub cav thiab sib qhia thiab yuav tsav ntau tus neeg tuaj xyuas kom nyem.
  19. Robots.txt: Yog tias koj mus rau lub hauv paus (hauv paus chaw nyob) ntawm koj tus sau, ntxiv rau robots.txt rau qhov chaw nyob. Piv txwv li: http://yourdomain.com/robots.txt Puas muaj cov ntaub ntawv nyob ntawd? Ib daim ntawv robots.txt yog qhov pib tso cai cov ntaub ntawv uas qhia txog kev tshawb xyuas lub cav bot / kab laug sab / crawler dab tsi cov ntawv sau tseg kom tsis quav ntsej thiab dab tsi cov ntawv sau mus nkag. Ib qho ntxiv, koj tuaj yeem ntxiv ib qhov txuas rau koj cov sitemap hauv nws!
  20. RSS Txau: Yog tias koj muaj lwm lub zog thiab xav tshaj tawm koj qhov blog, muaj RSS txau kom yooj yim tshaj tawm cov lus tshaj tawm lossis cov npe ntawm cov chaw sab nraud yog qhov xav tau.
  21. Nrhiav: Lub peev xwm ntawm kev tshawb fawb sab hauv thiab nthuav tawm cov txiaj ntsig cuam tshuam yog qhov tseem ceeb rau cov neeg siv los nrhiav cov ntaub ntawv lawv xav tau. Tshawb nrhiav cov ntawv tshawb xyuas nplooj ntawv feem ntau yuav muab cov kab lus thib ob rau cov neeg siv tshawb tshawb hauv lub vev xaib ib yam!
  22. Security: Tus qauv kev ruaj ntseg ruaj ntseg thiab muaj kev nyab xeeb hosting yuav tiv thaiv koj lub xaib kom tsis raug ntaus los yog muaj cov kev cai tsis zoo tso rau ntawm nws. Yog tias koj lub vev xaib tau txais cov kab lus tsis zoo nyob hauv nws, Google yuav tawm tswv yim rau koj thiab ceeb toom koj tiv tiag Webmasters. Nws yog qhov yuav tsum tau hais tias koj muaj qee yam kev saib xyuas lossis kev ruaj ntseg sib koom ua ke hauv koj CMS lossis ntawm koj lub pob khoom hosting hnub no.
  23. Kev tshaj tawm: Lub peev xwm tuaj yeem tshaj tawm koj cov ntsiab lus nrog cov ncauj lus zoo thiab cov duab yuav tau txais koj cov ncauj lus. Cov ntsiab lus qhia ua rau koj nco txog koj cov ntsiab lus. Lub luag hauj lwm ua rau kev sib txuas. Thiab cov kev sib txuas ua rau qeb duas. Facebook tseem tab tom pib Instant Cov Lus, ib hom ntawv los tshaj tawm tag nrho cov lus ncaj qha rau koj hom nplooj.
  24. Kev koom ua ke: Thaum tib neeg nyeem cov ncauj lus hauv RSS nyeem feem ntau tau poob ntawm txoj kev dhau los ntawm kev sib koom, kev muaj peev xwm los tuav koj cov ntsiab lus thoob plaws cov chaw thiab cov cuab yeej tseem yog qhov tseem ceeb.
  25. Tagging: Tshawb cov tshuab feem ntau tsis quav ntsej meta tag rau cov ntsiab lus tseem ceeb, tab sis tagging tseem tuaj yeem tuaj yeem ua ke - yog tias tsis muaj lwm yam yuav tsum nco ntsoov cov ntsiab lus uas koj tab tom tsom nrog txhua nplooj ntawv. Cov cim npe feem ntau pab nrhiav thiab tso cov ntsiab lus cuam tshuam thiab tshawb pom cov haujlwm hauv koj lub xaib.
  26. Qauv Editor: Tus kws sau cov nplooj ntawv muaj zog uas zam kev siv HTML lub rooj thiab tso cai rau HTML huv si zoo thiab txuas CSS cov ntaub ntawv los tsim cov nplooj ntawv kom raug. Koj yuav tsum muaj peev xwm nrhiav thiab txhim kho cov qauv yam tsis muaj kev txhim kho tseem ceeb rau koj lub xaib thaum tswj hwm koj cov ntsiab lus tsis muaj teeb meem.
  27. XML Sitemaps: Ib qhov chaw tsim hluav taws xob ua qhov tso tawm tau yog qhov tseem ceeb uas muab cov kev tshawb fawb nrog a daim ntawv qhia ntawm qhov koj cov ntsiab lus nyob, nws tseem ceeb npaum li cas, thiab thaum nws tau hloov tas los. Yog tias koj muaj lub vev xaib loj, koj qhov chaw muag khoom noj yuav tsum muab ntim. Yog tias ib lub sitemap siab tshaj 1Mb, koj CMS yuav tsum tsim ntau qhov chaw thiab tom qab ntawd muab saw hlau ua ke kom cov neeg tshawb xyuas tuaj yeem nyeem tag nrho.

Kuv yuav tawm mus rau ntawm nqua ntawm no thiab lub xeev; yog tias koj lub koomhaum them nyiaj rau koj rau cov ntsiab lus hloov tshiab thiab koj tsis muaj kev nkag mus rau cov kev tswj hwm cov ntsiab lus los ua kom koj lub xaib zoo ... nws yog lub sijhawm los tawm ntawm lub koomhaum ntawd thiab pom koj tus kheej tshiab nrog lub khoom cov ntsiab lus tswj kev tswj hwmCov. Cov chaw haujlwm qee zaum tsim cov vev xaib tsis zoo uas xav tau zoo li qub thiab xav kom koj hloov rau cov kev hloov pauv cov ntsiab lus raws li koj xav tau lawv ... tsis tsim nyog.

5 Comments

  1. 1

    Dab tsi? Tsis muaj cov lus qhia tshwj xeeb? Lub tuam txhab ua li cas paub tias CMS lawv xav tau lossis cov kev daws teeb meem zoo yuav ua haujlwm li cas? Tus sau zoo, Mr. Karr.

  2. 2

    Hlub tus sau no! Nov yog tam sim no kuv kev taw qhia raws li kuv tab tom pib mus ncig yuav khoom hauv CMS. Kuv tau ua tag nrho cov qauv tsim ntawm tus kheej, tab sis xav kom txo qis lub sijhawm kuv siv sijhawm sau cov code kom kuv tuaj yeem nce lub sijhawm kuv siv sijhawm los mus tawm tswv yim lub vev xaib. Koj puas muaj kev pom zoo ntawm DIY lub tshuab siv hluav taws xob (WordPress, Joomla, thiab lwm yam)?

  3. 3
  4. 4

    Tsuas yog ib qho uas kuv yuav ntxiv rau qhov tam sim no yog tias lub blogging platform yuav tsum tso cov cim rel = "tus sau" thiab tso cai rau kev sib txuas rau Google Profile kom cov neeg sau cov duab tshwm hauv cov txiaj ntsig tshawb.

  5. 5

Yuav ua li cas koj xav hais tias?

Qhov Web site no siv Akismet los txo cov kev pabcuam. Kawm li cas koj cov ntaub ntawv tawm tswv yim tiav.