Hloov Pauv Digital: Thaum CMOs thiab CIOs Pab Pawg Sib Koom, Txhua Tus Neeg Yoo

Txoj kev hloov digital kom nrawm xyoo 2020 vim tias nws yuav tsum. Tus kab mob sib kis tau ua rau muaj kev cuam tshuam deb ntawm cov kev cai tsim nyog thiab rov kho dua cov kev tshawb fawb hauv online thiab yuav khoom rau cov lag luam thiab cov neeg siv khoom ib yam nkaus. Cov tuam txhab uas tseem tsis tau muaj lub zog zoo digital tau raug yuam kom txhim kho ib qho sai, thiab cov thawj coj kev lag luam tau hloov mus rau qhov peev txheej ntawm lub torrent ntawm cov ntaub ntawv digital sib raug tsim. Qhov no tau muaj tseeb nyob hauv B2B thiab B2C chaw: kev sib kis mob thoob ntiaj teb tej zaum yuav muaj kev ceev nrawm rau txoj kev hloov ua ke

Rethinking B2B Kev Qhia Tawm Lag Luam? Ntawm no yog yuav ua li cas Xaiv Cov Kev Xaiv Sib Tsoo

Raws li cov khw muag khoom hloov kho kev sib tw los teb rau nyiaj txiag kev lag luam los ntawm COVID-19, nws tseem ceeb tshaj qhov uas yuav tsum paub xaiv cov yeej. Cov kev ntsuas tsom xam cov peev nyiaj tau pub koj faib siv kom zoo.

Hauv 2018, Cov Ntaub Ntawv Yuav Roj Txuag Cov Kev Pom Khub Hlawv Tawm Tshiab

Qhov kev cia siab ntawm kev txawj ntse (AI) hloov txhua yam ua rau muaj suab nrov nrov hauv kev lag luam hauv xyoo 2017, thiab uas yuav txuas ntxiv rau xyoo 2018 thiab xyoo tom ntej. Innovations zoo li Salesforce Einstein, thawj cov kabmob AI rau CRM, yuav muab cov kws tshaj lij kev muag khoom uas tsis tau pom dua txog cov kev xav tau ntawm cov neeg siv khoom, pab txhawb cov neeg sawv cev daws teeb meem ua ntej cov neeg muas zaub txawm pom lawv thiab cia kev lag luam tus kheej kev paub txog qib uas tsis muaj peev xwm ua ntej. Cov kev tsim kho no yog qhov ua rau ntawm a

4 Kev Qhia Tshwm Koj Tuaj yeem Uncover nrog Muag Ntaub Ntawv

Lawv hais tias CRM tsuas yog pab tau zoo nkaus li cov ntaub ntawv hauv nws. Tsheej lab ntawm cov neeg lag luam siv Salesforce, tab sis ob peb muaj kev nkag siab zoo txog cov ntaub ntawv uas lawv tau rub, cov kev ntsuas dab tsi los ntsuas, qhov twg nws los ntawm, thiab ntau npaum li cas lawv tuaj yeem ntseeg nws. Raws li kev lag luam txuas ntxiv tau los ua ntau cov ntaub ntawv-tsav, qhov no nthuav dav qhov yuav tsum tau nkag siab txog dab tsi tshwm sim tom qab-ntawm-scenes nrog Salesforce, zoo li lwm yam cuab yeej. Nov yog plaub qhov laj thawj vim li cas