Martech Zone appsKev Tshawb Xyuas thiab Kev NtsuasCov cuab yeej ua lag luam

Phiaj Xwm Google Phiaj Los Nqis Tes UTM Querystring Tsim

Siv cov cuab yeej no los tsim koj qhov Google Analytics Kev Nyab Xeeb URL. Daim foos lees paub koj qhov URL, suav nrog kev txiav txim siab seb nws puas muaj qhov lus nug nyob hauv nws, thiab ntxiv tag nrho cov tsim nyog UTM hloov: utm_kev, utm_source, utm_ nruab nrab, thiab xaiv tau utm_term thiab utm_vaj.

Google Analytics UTM Phiaj Xwm Tsim Vaj Tse

Google Analytics UTM Phiaj Xwm Tsim Vaj Tse

Sau tag nrho koj cov lus qhia txog kev sib tw. Thaum koj xa daim foos, koj qhov phiaj xwm URL yuav tshwm sim.

Nov yog nplooj ntawv lo lus uas koj xav kom dhau Google Analytics phiaj xwm sib txawv rau.
Nov yog lub npe phiaj xwm tag nrho uas koj tab tom sim ntes cov kev tuaj xyuas los ntawm.
Qhov no feem ntau yog kev lag luam channel uas koj siv. Feem ntau, cov neeg lag luam siv lub platform uas cov phiaj xwm raug tua los ntawm.
Qhov no yog qhov kev sib tw nruab nrab siv (email, xa ncaj qha, them ib qho kev tshaj tawm, thiab lwm yam)
Cov no yog cov ntsiab lus tshwj xeeb uas koj qhov phiaj xwm tsom mus rau.
Yog tias koj tab tom sib koom versions lossis sib txawv ntawm koj qhov kev sib tw, qhov no yog qhov chaw zoo rau kev sib txawv.
Koj cov ntaub ntawv thiab email chaw nyob tsis khaws cia.
Pib dua

Yog tias koj nyeem qhov no ntawm RSS lossis email, nyem rau ntawm tus xaib los siv lub cuab yeej:

Google Analytics UTM Phiaj Los Nqis URL Tus Tsim

Dab tsi yog Qhov Kev Sib Tw (UTM) hloov pauv mus rau Google Analytics?

UTM variables yog cov tsis uas koj tuaj yeem ntxiv rau URL los taug qab qhov kev ua tau zoo ntawm cov phiaj xwm hauv Google Analytics. Nov yog cov npe ntawm UTM qhov sib txawv thiab cov lus piav qhia rau kev sib tw URLs hauv Google Analytics:

  1. utm_source: Ib qho kev ntsuas uas yuav tsum tau txheeb xyuas lub hauv paus ntawm kev khiav tsheb, xws li kev tshawb fawb cav (xws li Google), lub vev xaib (xws li Forbes), lossis ntawv xov xwm (xws li Mailchimp).
  2. utm_ nruab nrab: Ib qho kev ntsuas uas yuav tsum tau txheeb xyuas qhov nruab nrab ntawm kev sib tw, xws li kev tshawb nrhiav organic, nrhiav nyiaj, email, lossis kev tshaj xov xwm.
  3. utm_kev: Ib qho kev ntsuas yuav tsum tau txheeb xyuas qhov kev sib tw lossis kev tshaj tawm tshwj xeeb raug taug qab, xws li kev tshaj tawm cov khoom lag luam lossis kev muag khoom.
  4. utm_term: Ib qho kev xaiv tsis tau uas txheeb xyuas cov lo lus tseem ceeb lossis kab lus uas coj mus rau kev mus ntsib, xws li cov lus nug uas siv rau ntawm lub tshuab tshawb nrhiav.
  5. utm_vaj: Ib qho kev xaiv tsis tau los sib txawv ntawm cov qauv ntawm tib qhov kev tshaj tawm lossis kev sib txuas, xws li ob qhov sib txawv ntawm tus chij ad.

Txhawm rau siv UTM qhov hloov pauv, koj yuav tsum tau ntxiv rau qhov kawg ntawm koj qhov URL raws li cov lus nug. Piv txwv li:

http://www.example.com?utm_source=google&utm_medium=cpc&utm_campaign=product_launch&utm_term=running_shoes&utm_content=banner_ad_1

Yuav Sau Thiab Teev Cov Ntaub Ntawv Phiaj Xwm Hauv Google Analytics li cas

Ntawm no yog qhov ncauj lus kom ntxaws txog kev npaj thiab khiav koj cov phiaj xwm uas siv Google Analytics.

Qhov Kuv Tshaj Tawm Google Analytics Kev Tshaj Tawm Qhov Twg?

Google Analytics cov ntaub ntawv nrhiav tau nyob hauv Daim Ntawv Qhia Cov Khoom Noj thiab koj tuaj yeem ntxiv ib qho ntawm qhov ntev uas koj tau hais tseg saum toj no. Nco ntsoov tias cov ntaub ntawv Google Analytics tsis nrawm, nws yuav tsum qee lub sijhawm ua ntej nws hloov kho.

Daim Ntawv Qhia Tawm Google Analytics Kev Tshaj Tawm

Douglas Karr

Douglas Karr yog tus tsim ntawm tus Martech Zone thiab tus kws paub txog kev hloov pauv digital. Douglas tau pab pib ntau qhov kev vam meej MarTech startups, tau pab nyob rau hauv kev mob siab rau ntau tshaj $ 5 bil nyob rau hauv Martech acquisitions thiab kev nqis peev, thiab txuas ntxiv mus tshaj tawm nws tus kheej platforms thiab cov kev pab cuam. Nws yog ib tug co-founder ntawm Highbridge, lub tuam txhab pab tswv yim kev hloov pauv digital. Douglas kuj yog tus sau phau ntawv Dummie phau ntawv qhia thiab phau ntawv ua lag luam.

lwm yam khoom