Ua ntej hauv Omnichannel rau Dub Friday thiab Cyber ​​Monday

Tsis muaj ib qho lus nug txog nws, lub khw muag khoom tab tom pauv kev hloov pauv. Qhov tsis tu ncua ntawm txhua qhov kev tso tawm yog yuam cov neeg muag khoom kom lawv muag thiab ua lag luam muag khoom, tshwj xeeb tshaj yog thaum lawv mus ze rau Dub Friday thiab Cyber ​​Monday. Kev muag digital, uas suav nrog online thiab mobile, yog kom meej meej cov ci ntsa iab hauv cov khw muag khoom. Cyber ​​Monday 2016 lees paub lub npe rau hnub muag online loj tshaj plaws hauv Asmeskas keeb kwm, nrog $ 3.39 billion hauv kev muag online. Hnub Dub tuaj txog

Kev Siv Tes Taw Rau Tsa Hom

Rub rau cov qhua tuaj noj mov tshiab thaum txhim kho cov duab cim tag nrho yog qhov kev nyuaj rau cov neeg lag luam. Nrog rau cov ntawv xov xwm tawg thiab cov kev cuam tshuam los ntawm kev tshuaj xyuas ntau yam, nws nyuaj rau kev kho kom haum rau cov kev xav tau ntawm cov neeg siv nrog lub hom phiaj xov. Cov neeg lag luam ntsib nrog qhov kev sib tw no feem ntau tig mus rau "muab nws pov tseg ntawm phab ntsa kom pom tias nws nplaum" ze, es tsis txhob siv cov phiaj xwm kev xav zoo. Ib feem ntawm lub tswv yim no tseem yuav suav nrog kev tshaj tawm TV hauv TV,

TV's Dynamic Evolution Txuas ntxiv

Raws li cov kev tshaj tawm digital tshaj tawm kev loj hlob thiab morph, cov tuam txhab tso nyiaj ntau rau hauv kev tshaj tawm xov xwm hauv TV kom ncav cuag cov neeg saib uas siv 22-36 teev saib TV txhua lub lim tiam. Txawm hais tias qhov kev tshaj tawm lag luam rumblings yuav ua rau peb ntseeg li xyoo dhau los hais txog qhov poob ntawm TV raws li peb paub nws, kev tshaj tawm xov xwm hauv TV tsis muaj sia, zoo, thiab ua cov txiaj ntsig zoo. Hauv Kev Kawm MarketShare tsis ntev los no uas tshawb xyuas kev tshaj tawm kev tshaj tawm thoob plaws kev lag luam thiab kev tshaj tawm zoo li