Freshworks: Ntau Yam Kev Hloov Pauv Txiaj Ntsig Tus Qauv Hauv Ib Suite

Freshmarketer CRO

Hauv cov hnub nyoog digital no, kev sib ntaus sib tua rau kev lag luam chaw tau txav online. Nrog rau ntau tus neeg hauv online, cov neeg ua npe thiab kev muag khoom tau hloov los ntawm lawv qhov chaw ib txwm muaj rau lawv cov tshiab, digital. Cov vev xaib yuav tsum yog nyob rau ntawm lawv cov kev ua si zoo tshaj plaws thiab coj mus rau hauv tus account tsim lub vev xaib thiab cov neeg siv kev paub dhau los. Raws li qhov tshwm sim, cov vev xaib tau dhau los ua qhov tseem ceeb rau cov nyiaj tau los ntawm tuam txhab.

Muab cov xwm txheej no, nws yooj yim pom tias yuav ua li cas conversion rate optimization, los yog CRO raws li nws tau paub, tau dhau los ua qhov riam phom tseem ceeb hauv txhua tus tech-savvy tus neeg ua lag luam cov khoom lag luam. CRO tuaj yeem ua lossis rhuav cov tuam txhab kev lag luam online muaj thiab cov tswv yim.

Ntau cov CRO cuab yeej muaj nyob rau ntawm kev ua lag luam. Qhov teeb meem, txawm li cas los xij, yog tias CRO tseem tsis muaj txiaj ntsig. Kev hloov pauv hauv cov thev naus laus zis tau tsis yog tsom hauv txoj kev peb ua tiav kev hloov pauv hloov kho.

Kev hloov kho txoj kev hloov kho siab dua yog txoj haujlwm nyuaj. Ntawm no yog cov xwm txheej raug:

Cov khoom lag luam ua ntej yuav tsum xa nplooj ntawv nrog lub cuab yeej. Nws muaj kas fes thiab kuaj nws cov ntawv uas sau rau ntawm nplooj ntawv. Tom qab ntawd, pib ua cov kev hloov ntawm nplooj ntawv. Thiab tom qab ntawd nws yuav tsum tau txais kev pabcuam ntawm nws pab pawg tech los ua kev hloov pauv ntawm nws lub vev xaib. Thiab tom qab ntawd, nws coj tawm kev ntsuam xyuas los saib seb txhua yam hauv nplooj ntawv tso rau lawv qhov kev zoo. Yog tsis yog, nws pib dua, txoj cai los ntawm kev thau nplooj, thiab muaj lwm yam kas fes. Txhawm rau muab nws bluntly, nws yog tseem daig nrog cov txheej txheem uas tau ua raws thaum lub vev xaib kev ua haujlwm tau qhia - Thiab yog li ntawd yog peb cov neeg. Tsis tau muaj dua ib qho kev hloov tshiab hauv CRO, xav tau txaus.

Txawm li cas los xij, Freshworks muaj lus teb. Freshmarketer (yav dhau los Zarget) tau tsim muaj xyoo 2015 los coj kev tsim kho tshiab rau hauv kev lag luam uas tsis tau pom dua qhov muaj tswv yim muaj txiaj ntsig zoo hauv xyoo thiab ua kom cov neeg ua lag luam tsis vam khom rau cov neeg tsim khoom los ua kom zoo tshaj plaws thiab khiav cov kev sim uas muaj ua ntej.

Cov tuam txhab nrhiav los txhim kho lawv lub xaib hloov dua siab tshiab ib txwm tau cia siab rau ib qho kev hloov pauv ntawm ntau cov qauv kom ua tiav lawv lub hom phiaj, thiab yuav ntau cov khoom software rau ib phiaj los nqis tes - Tej yam Freshmarketer nrhiav kev daws qhov teeb meem los ntawm muab ntau yam kho kom zoo ntxiv hauv ib qho software khoom lag luam. , yog li tshem tawm qhov kev xav tau saib mus rau ib qho txuas ntxiv kom tiav cov txheej txheem.

Freshmarketer Dashboard

Hauv lwm lo lus, kev pom zoo kawg-rau-kawg yog tam sim no ua tau, siv tsuas yog ib qho khoom lag luam software - hu ua tus CRO suiteCov. Pab pawg Freshmarketer nyiam xav txog kev hloov dua siab tshiab los ua cov txheej txheem hloov chaw ntau dua li ib txoj kab tawm, qhov twg cov ntaub ntawv los ntawm cov vev xaib muab cov ntsiab lus pom, koj siv los tsim cov kev xav, uas koj siv los ua lub hauv paus rau kev ua kom tau zoo, uas nyob rau hauv lem muab ntau cov ntaub ntawv - Thiab cov kab tom ntej ntawm lub voj voog ua raws.

Freshmarketer cov kev daws teeb meem tshwj xeeb yog nyob hauv nws txoj haujlwm Chrome plugin, thiab hauv txhua qhov-tagnrho-ib qhov kev hloov dua siab tshiab. Nws qhov kev lag luam-thawj lub Chrome plugin tau ua kom nws yooj yim los ntsuam xyuas thiab ua kom zoo cov nplooj ntawv txheeb, uas tau ua dhau los txwv-txwv. Cov cuab yeej siv tshuaj kho kom zoo raug txwv nyob rau hauv uas lawv xav tau cov neeg siv thauj khoom lawv cov nplooj ntawv dhau ntawm lwm lub xaib. Qhov no ua rau muaj kev pheej hmoo ruaj ntseg thiab nws kuj txhais tau tias cov cuab yeej no muaj qhov txwv ntau ntawm qhov lawv ua tau. Txawm li cas los xij, Freshmarketer pawg neeg tau hla dhau tag nrho cov kev txwv no. Nws tag nrho-hauv-ib qho kev pauv hloov pauv muaj xws li Heatmaps, Kev Xeem A / B, thiab Kev Ntsuas Cov Ua Haujlwm ua ke.

Nov yog qee qhov txias koj tuaj yeem ua nrog Freshmarketer:

  • Txhim kho thiab kuaj cov nplooj ntawv muaj cai los ntawm koj tus browser, nrog Freshmarketer's Chrome plugin.
  • Saib cov ntaub ntawv nyob - Tshawb pom qhov tshwm sim thiab thaum muaj kev sib cuam tshuam. Tsis pub thaij ntxiv.
  • Siv tau ntau yam haib CRO modules nrog ib yam khoom xwb.
  • Taug qab clicks ntawm kev sib tham sib lub website.
  • Txheem URLs nrog yooj yim, muaj kev pab tsawg heev los ntawm koj pab neeg tech.
  • tau kev daws teeb meem thaum koj khiav ib tug neeg modules. Xws li A / B kev xeem nrog cov ntsuas hauv tsev.

Freshmarketer cov lus pom zoo ntawm kev hloov mus los cov txheej txheem pib nrog kev soj ntsuam funnel. Kev soj ntsuam Funnel yog qhov chaw teeb tsa cov nplooj ntawv ua lub hauv paus hloov dua siab tshiab raug kuaj kom pom qhov twg cov neeg qhua poob tawm ntawm lub funnel. Qhov no pab koj paub tias cov qhua tuaj cuam tshuam li cas rau ntawm qhov teeb meem loj ntawm kev hloov pauv.

Tom ntej no, koj tsiv mus rau siv cov kab ntsuas kub, uas yog sib xyaw nrog kev soj ntsuam kev lom zem. Heatmaps yog cov duab sawv cev ntawm cov sau ua ke cov nplooj nyem cov ntaub ntawv. Lawv qhia koj lub vev xaib uas ua tsis zoo, thiab qhov twg ntawm koj lub xaib xav tau kho. Tom qab kev kawm qhov twg lawv tso tawm, koj kawm yog vim li cas lawv tso tseg.

Freshmarketer Heatmap

Thaum koj pom koj cov ntsiab lus tsis muaj zog thiab cov nplooj ntawv tsis zoo, koj tuaj yeem hloov mus rau theem kawg - xeem A / B. Txawm li cas los xij, ua ntej koj pib xeem A / B, nws zoo dua rau kev ua cov qauv zoo kom ntsuas. Hypotheses rau kev ntsuam xyuas A / B yuav tsum yog ua raws li kev pom ntawm koj kev ntsuam xyuas ua ntej. Kev xeem A / B yog qhov uas hloov pauv rau ib nplooj ntawv, thiab tau txais kev cawmdim ua ib qho txawv. Cov neeg tuaj saib cov qhua yog faib ntawm cov sib txawv no, thiab ib qho uas hloov dua siab tshiab zoo dua 'yeej'.

Thiab ib zaug koj sab laug nrog cov ntawv zoo dua ntawm koj lub xaib, koj pib lub voj voog thoob ib zaug ntxiv!

Peb tau siv Freshmarketer ntawm peb cov nplooj ntawv kos npe, ua tweaks rau nws raws li kev xav tau nrog cov ntaub ntawv sau siv Freshmarketer, uas nce qhov kev kos npe los ntawm 26% hauv peb hnub. Shihab Muhammed, BU Lub Taub Hau ntawm Freshdesk.

Raws li cov kev tshawb fawb thiab kev soj ntsuam los ntawm cov kws tshaj lij kev lag luam, kev hloov pauv hloov kho tau npaj siab kom pom kev loj hlob nyob rau xyoo tom ntej raws li ntau thiab ntau cov neeg lag luam nce qhov tseem ceeb ntawm CRO hauv lawv cov kev tshaj tawm. Muab nws cov khoom ua tau zoo, kev siv yooj yim, thiab cov yam ntxwv tshwj xeeb, Freshmarketer tau muab coj los ua qhov zoo ntawm kev txhim kho hauv lub tshav pob.

Freshmarketer sawv cev ntawm qhov kev tshaj tawm kev hloov pauv nyob rau hauv cov nqe lus ntawm yuav ua li cas cov tuam txhab tuaj yeem ua kom muaj kev sib pauv hloov tau zoo thiab pom qhov tob tob rau hauv kev ua haujlwm ntawm qhov chaw. Xav txog qhov kev nce qib qeeb hauv peb qhov kev lag luam piv rau kev lag luam nkauj, uas tau txav ceev ntawm cov ntaub ntawv mus rau CDs, mus rau iPods, thiab thaum kawg, mus rau streaming. Peb lub tshuab hluav taws xob hauv Chrome yog kauj ruam tom ntej hauv CRO thiab sawv cev rau lub neej tom ntej ntawm kev hloov pauv hloov kho tau zoo, ua tsaug rau peb cov kev siv zog ua kom nws zoo thiab ntau yam ntxiv los ntawm kev koom ua ke ntawm ntau yam kev hloov siab. Peb xav tias yuav muaj kev txais yuav ceev ceev raws li qhov xav tau thiab kev siv nyiaj rau kev hloov pauv hloov kho tau nce hauv ntiaj teb. Kev lag luam E-lag luam thiab SaaS tam sim ntawd yuav paub txog cov txiaj ntsig ntawm qhov muaj ib qho suite rau qhov ntsuas lub sijhawm tiag tiag ua ke nrog A / B thiab kuaj kev lom zem.

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