Kev Tshawb Xyuas thiab Kev NtsuasCov ntsiab lus MarketingE-lag luam thiab khw muag khoomEmail Marketing & AutomationCov cuab yeej ua lag luam

Yuav Ua Li Cas Ua Ib qho Animated GIF Rau Koj Tom Qab Email Kev Lag Luam Kev Lag Luam Siv Photoshop

Peb tsim lub khw muag khaub ncaws online rau cov chaw tsim khoom hnav khaub ncaws uas peb tau tsim thiab tsim los ntawm hauv av mus rau cov neeg siv khoom ncaj qha (D2C) muab rau lub khw. Lawv cov thawj coj yeej ib txwm ua haujlwm nrog peb ntawm kev sib koom tes cov tswv yim rau kev sib tw tom ntej lossis lub tswv yim uas peb tab tom ua. Raws li ib feem ntawm lawv cov kev siv, peb deployed Klaviyo rau Kav Khw Ntxiv Ntxiv. Klaviyo yog lub npe hu ua kev lag luam automation platform nrog kev sib koom ua ke nruj heev rau Shopify nrog rau ntau yam Shopify Apps.

Raws li kev tshawb fawb, siv cov animated GIFs tuaj yeem nce kev nyem-los ntawm tus nqi los ntawm 42%, kev hloov pauv ntawm 103%, thiab cov nyiaj tau los ntawm 109%.

Kev lag luamSherpa

Ib tug nyiam feature ntawm kuv yog lawv Kev xeem A / B hauv Klaviyo. Koj tuaj yeem tsim cov qauv sib txawv ntawm email, thiab Klaviyo yuav xa cov qauv tawm, tos cov lus teb, thiab tom qab ntawd xa cov neeg siv khoom ntxiv rau qhov kev sib tw - txhua qhov tau txais.

Peb cov neeg siv khoom sau npe rau cov emails zam hauv kev lag luam thiab txuas ntxiv hais tias lawv nyiam ntau npaum li cas emails nrog slideshow ntawm cov khoom duab. Lawv nug seb peb puas tuaj yeem ua tau li ntawd thiab kuv tau pom zoo thiab tsim kev sib tw nrog kev xeem A / B qhov twg peb xa ib qho qauv nrog cov animation ntawm 4 cov khoom, thiab lwm qhov nrog ib qho, zoo nkauj, zoo li duab. Kev sib tw yog rau kev muag khoom ntawm lawv lub caij nplooj zeeg hnav thaum lawv tau coj cov khoom tshiab.

Version A: Animated GIF

hnav khaub ncaws animation 3

Version B: Static Image

RB66117 1990 LS7

Diam duab credit mus rau cov neeg txawj ntse ntawm Zeelum.

Cov qauv phiaj xwm phiaj xwm tseem tab tom ua haujlwm tam sim no, tab sis nws yog qhov tseeb zoo nkauj tias email nrog cov duab animated yog deb tshaj qhov ua tau zoo ntawm cov duab zoo li qub ... los ntawm txog a 7% qhib tus nqi… tab sis qhov xav tsis thoob peb zaug tus nqi nias-dhau (CTR)! Kuv xav tias qhov tseeb tias cov animated GIF muab ntau yam sib txawv nyob rau hauv pem hauv ntej ntawm cov neeg siv khoom ua rau cov neeg tuaj saib ntau dua.

Yuav Ua Li Cas Animated GIF Siv Photoshop

Kuv tsis yog pro nrog Photoshop. Tib lub sijhawm kuv ib txwm siv Adobe Creative Cloud's Photoshop yog kom tshem tawm cov keeb kwm yav dhau thiab txheej txheej, zoo li tso lub screenshot rau saum lub laptop lossis mobile ntaus ntawv. Txawm li cas los xij, kuv khawb hauv online thiab nrhiav seb yuav ua li cas thiaj ua tau ib qho animation. Tus neeg siv interface rau qhov no tsis yog qhov yooj yim tshaj plaws, tab sis tsis pub dhau 20 feeb thiab tom qab nyeem qee qhov kev qhia, kuv muaj peev xwm khob nws tawm.

Npaj peb cov duab:

  • Qhov ntev - Animated GIFs tuaj yeem loj heev, yog li kuv tau ua kom kuv cov ntaub ntawv photoshop qhov ntev kom haum raws li peb 600px wide email template width.
  • Compression - Peb cov duab qub yog qhov kev daws teeb meem siab thiab cov ntaub ntawv loj heev, yog li kuv hloov kho lawv thiab compressed nrog speed rau JPGs nrog cov ntaub ntawv me me dua.
  • Kev Hloov Pauv Hloov - Thaum koj yuav raug ntxias kom ntxiv cov animation tws (piv txwv li. fading hloov) ntawm thav ntawv, uas ntxiv ntau qhov loj me rau koj cov ntaub ntawv yog li kuv yuav tsum tsis txhob ua qhov ntawd.

Txhawm rau tsim cov animation hauv Photoshop:

  1. Tsim cov ntaub ntawv tshiab nrog rau qhov ntev uas phim qhov ntev npaum li cas koj tau tso rau hauv koj tus email template.
  2. xaiv Qhov rai > Timeline los pab kom lub sijhawm saib ntawm lub hauv paus ntawm Photoshop.
Photoshop > Window > Timeline
  1. Ntxiv txhua duab raws li ib txheej tshiab hauv Photoshop.
Photoshop> Ntxiv Duab Ua Cov Txheej Txheem
  1. Nyem Tsim Frame Animation hauv Timeline Region.
  2. Nyob rau sab xis-sab ntawm thaj tsam ncua sij hawm, xaiv cov ntawv qhia hamburger thiab xaiv Ua Frames los ntawm Layers.
Photoshop> Sijhawm Sijhawm> Ua Ncej los ntawm Txheej
  1. Hauv cheeb tsam Timeline, koj tuaj yeem ua tau luag cov ncej rau hauv qhov kev txiav txim uas koj xav kom cov duab tshwm nyob rau hauv.
  2. Nyem rau ntawm txhua tus ncej uas nws hais tias 0 sec, thiab xaiv lub sijhawm uas koj xav kom cov ncej ntawd tso saib. kuv xaiv 2.0 vib nas this rau ib lub thav duab.
  3. Nyob rau hauv lub dropdown hauv qab no thav duab, xaiv mus ib txhis los xyuas kom meej cov animation loops tsis tu ncua.
  4. nias lub Phim nyuj vais thiab saib ua ntej koj cov animation.
  5. Nyem Cov ntaub ntawv> Export> Txuag rau Web (Legacy)
    .
Photoshop > File > Export > Txuag rau Web (Legacy)
  1. xaiv GIF los ntawm cov kev xaiv nyob rau sab saum toj sab laug ntawm Export screen.
  2. Yog tias koj cov duab tsis pob tshab, uncheck lub Transparency kev xaiv.
  3. Nyem Txuag thiab export koj cov ntaub ntawv.
photoshop export animated gif

Yog li ntawd! Tam sim no koj muaj cov animated GIF upload rau koj email platform.

Douglas Karr

Douglas Karr yog CMO OpenINSIGHTS thiab tus founder ntawm lub Martech Zone. Douglas tau pab ntau ntau qhov kev vam meej MarTech startups, tau pab nyob rau hauv kev mob siab rau ntau tshaj $ 5 bil nyob rau hauv Martech nrhiav thiab kev nqis peev, thiab txuas ntxiv pab cov tuam txhab hauv kev siv thiab automating lawv cov kev muag khoom thiab kev lag luam cov tswv yim. Douglas yog tus paub thoob ntiaj teb kev hloov pauv digital thiab MarTech kws tshaj lij thiab hais lus. Douglas tseem yog tus sau phau ntawv Dummie phau ntawv qhia thiab phau ntawv ua lag luam.

lwm yam khoom

Rov qab mus rau sab saum toj
Close

Adblock nrhiav tau

Martech Zone muaj peev xwm muab cov ntsiab lus no rau koj yam tsis muaj nqi vim tias peb tau txais peb lub vev xaib los ntawm kev tshaj tawm cov nyiaj tau los, koom nrog kev sib txuas, thiab kev txhawb nqa. Peb yuav txaus siab yog tias koj yuav tshem koj cov ad blocker thaum koj saib peb lub xaib.