7 Txoj Kev Txoj Cai DAM tuaj yeem ua kom koj lub hom phiaj ua tau zoo

Aprimo Digital Asset Management rau Hom

Thaum nws los txog rau khaws cia thiab teeb tsa cov ntsiab lus, muaj ntau txoj kev daws teeb meem - xav txog cov txheej txheem tswj cov ntsiab lus (CMS) lossis cov kev pabcuam hosting (xws li Dropbox). Cov Kev Tswj Cov Khoom Muag (DAM) ua hauj lwm nyob rau hauv tandem nrog cov hom kev daws teeb meem - tab sis siv ib tug txawv txoj kev rau cov ntsiab lus. 

Cov kev xaiv zoo li Box, Dropbox, Google Drive, Sharepoint, thiab lwm yam .., qhov tseem ceeb ua raws li qhov chaw nres tsheb yooj yim rau qhov kawg, kawg-state cov khoom muaj nqis; lawv tsis txhawb nqa tag nrho cov txheej txheem dej ntws mus rau hauv kev tsim, tshuaj xyuas, thiab tswj cov khoom muaj nqis. 

Nyob rau hauv cov nqe lus ntawm DAM vs CMS - lawv yog cov tshuab cais ua haujlwm sib txawv ntawm cov koom haum lag luam. Thaum lub CMS pab koj tswj cov ntsiab lus rau koj lub vev xaib thiab lwm yam khoom siv digital xws li blogs, nplooj ntawv tsaws, thiab microsites, DAM, ntawm qhov tod tes, tau ua kom zoo los tswj cov ntsiab lus tsim, kev tswj hwm, thiab xa tawm thoob plaws tag nrho cov ntsiab lus lifecycle thiab thoob plaws txhua qhov. cov channel. DAMs kuj txhawb ntau hom cuab yeej cuab tam, suav nrog video, 3D, suab, thiab cov ntsiab lus tawm tshiab, ua qhov muaj zog, ib qho ntawm qhov tseeb ntawm tag nrho koj lub hom phiaj cov ntsiab lus thoob plaws hauv cov neeg siv khoom.

Aprimo - Digital Asset Management

1. Koj tuaj yeem siv DAM li cas los siv cov ntsiab lus Modular

Nrog DAM ua koj qhov chaw khaws cia hauv nruab nrab, koj tso cai rau kev tswj hwm koj cov ntsiab lus, suav nrog kev hloov pauv yooj yim rau kev sib xyaw thiab phim cov ntsiab lus cov khoom muaj nqis thoob plaws hom, kev lag luam, cheeb tsam, channel, thiab ntau dua. Kev rhuav tshem cov ntsiab lus rau hauv cov ntsiab lus me me, rov siv tau dua - rau hauv cov ntsiab lus thaiv, teeb tsa, thiab kev paub dhau los - muab cov pab pawg muaj peev xwm thiab hloov tau yooj yim rau kev ua tau zoo dua thiab siv cov ntsiab lus pom zoo kom xa cov ntsiab lus koom nrog, cuam tshuam, thiab tus kheej sai sai hauv txhua txoj hauv kev lawv cov neeg siv khoom nyob hauv.

Thaum siv a modular ntsiab lus tswv yim yuav inevitably nce tus naj npawb ntawm cov ntsiab lus khoom nyob rau hauv ib tug DAM, muaj metadata optimization mus kom ze, xws li metadata qub txeeg qub tes, uas yuav pab tau yooj yim thiab automate ib co yam ntxwv ntawm kev tswj cov ntsiab lus modular.

Nws yog ib qho tseem ceeb uas yuav tsum nco ntsoov tias DAM tuaj yeem ua lub luag haujlwm tseem ceeb hauv cov tswv yim cov ntsiab lus los ntawm kev txhawb nqa cov ntsiab lus cuam tshuam txog kev pheej hmoo thiab kev tswj hwm, xws li kev tsis lees paub, kev tshaj tawm, cov cim lag luam, thiab lwm yam. cov ntsiab lus yuav tsum lossis yuav tsum tsis txhob siv lossis ua ke rau qee cov neeg tuaj saib, channel, lossis cheeb tsam.

Thaum kawg, qhov txiaj ntsig loj ntawm kev muaj tag nrho cov ntsiab lus modular hauv nruab nrab hauv DAM yog tias nws yuav tso cai rau koj nkag siab yuav ua li cas thiab qhov twg cov ntsiab lus raug siv thiab rov siv dua, muab kev nkag siab zoo rau koj rau cov ntsiab lus kev ua tau zoo, cov ntsiab lus twg ua haujlwm zoo tshaj plaws rau qee yam haujlwm, yog tias cov ntsiab lus yuav tsum tau hloov pauv lossis so haujlwm, thiab ntau ntxiv.  

2. Yuav ua li cas DAM ua kom zoo dua cov ntsiab lus Personalization

Niaj hnub no lub hnub nyoog digital, cov ntsiab lus yog kev sib tham uas cov tuam txhab muaj nrog lawv cov neeg siv khoom. Peb, raws li cov neeg siv khoom, xaiv lub hom phiaj raws li peb qhov kev paub nrog lub hom no: nws paub peb zoo npaum li cas, nws ua rau peb xav li cas, nws zoo npaum li cas thaum peb cuam tshuam nrog nws, thiab nws yooj yim npaum li cas thiab cuam tshuam rau peb lub neej. 

Tab sis xa cov kev paub txog tus kheej ntawm cov neeg siv khoom ntawm txhua qhov kev sib cuam tshuam tsis yooj yim thiab tuaj yeem siv cov peev txheej thiab sijhawm muaj txiaj ntsig. Qhov ntawd yog qhov uas lub hauv paus system zoo li Aprimo los rau hauv. 

Kev ua tau zoo ntawm tus kheej pib nrog kev tsim muaj tswv yim zoo thiab cov ntsiab lus zoo los txhawb tus kheej ntawm qhov ntsuas. Aprimo tsis tsuas yog ua haujlwm tseem ceeb ntawm koj cov ntsiab lus tag nrho cov haujlwm, tswj thiab teeb tsa txhua tus neeg lub ntsiab lus uas ua rau txhua qhov kev paub dhau los, tab sis nws kuj ua rau cov tswv yim zoo li cov ntsiab lus modular, qhov twg muaj tswv yim thiab cov ntsiab lus pab pawg tau sai thiab yooj yim tsim, nrhiav, koom tes. , sib qhia, thiab rov siv cov ntsiab lus los ntsuas cov neeg siv khoom kev paub dhau los thiab tus kheej thiab ua kom muaj txiaj ntsig zoo dua. 

Aprimo's Smart Content Personalization feature ua rau koj tuaj yeem xa cov ntawv sau metadata-enriched rau tus kheej lub cav uas tuaj yeem sib phim cov ntsiab lus nrog txoj cai, hom phiaj tus neeg. Los ntawm Salesforce thiab Aprimo connectors, koj muaj peev xwm koom nrog koj cov neeg siv khoom thoob plaws cov channel, ua tus kheej nrog kev txawj ntse, thiab kom muaj cov ntsiab lus thiab koj cov neeg siv khoom tsav cov txheej txheem kev lag luam. Thiab nta zoo li tokens tsis pub dhau hom qauv muaj peev xwm txawm pib-populate cov neeg siv khoom tshwj xeeb cov ntaub ntawv, xws li cov ntaub ntawv tiv tauj, kom ntxiv tus kheej thiab tsim kom muaj kev paub zoo dua rau cov neeg siv khoom.

Aprimo - Digital Asset Management Content Personalization

3. Koj tuaj yeem siv DAM li cas txhawm rau txhawm rau ua raws li Airtight

Tuam txhab uas muag tsim ntau ntawm cov ntsiab lus thiab tswj kev pheej hmoo cuam tshuam nrog cov ntsiab lus ntawd yog txheej txheem nyuaj. Yog tsis muaj DAM, cov ntsiab lus thiab kev ua haujlwm feem ntau yog siled hla ntau lub tuam tsev thiab cov cuab yeej, ntxiv qhov tsis tsim nyog thiab kev pheej hmoo uas tuaj yeem ua rau muaj kev nplua loj heev los ntawm lub koom haum tswj hwm. Simplifying cov handoffs thiab cov ntsiab lus sib txuas tuaj yeem txuag lub sijhawm thiab nyiaj txiag thiab ua kom nrawm rau kev lag luam.

Txhawm rau npog txhua lub hauv paus, tshwj xeeb tshaj yog rau cov neeg nyob hauv kev tswj hwm thiab tshwj xeeb kev lag luam nyiam neej sciences lossis cov kev pabcuam nyiaj txiag, koj xav tau ib qhov tseeb ntawm qhov tseeb los txhim kho ob qho tib si kev tswj xyuas kev ua raws cai thiab kev tswj xyuas kev tshaj tawm, cov ntaub ntawv pov thawj, thiab tswj hwm txhua yam khoom muaj nqis digital. Tom qab tag nrho, koj cov ntsiab lus tsuas yog ua tau zoo npaum li nws tau taug qab, tswj hwm, tshuaj xyuas, thiab khaws cia.

Los ntawm kev koom ua ke lub zog ntawm Aprimo thiab kev ua raws li kev daws teeb meem technologies, cov koom haum tuaj yeem xa cov txheej txheem ua tiav, qhov kawg-rau-kawg uas tso cai rau lawv ua tiav cov kab kev taug qab ntawm cov ntsiab lus tsim nyog los teb cov lus nug txog kev tswj hwm, txo qhov kev pheej hmoo ntawm kev nplua nuj nqi, thiab tiv thaiv lawv lub koob npe nrov-tag nrho thaum xa khoom tshwj xeeb. kev paub thiab txo lub sijhawm rau kev ua lag luam.

4. Yuav ua li cas DAM pab Brand Consistency thoob plaws hom lus thiab cheeb tsam

Nws tsis txaus los tsuas yog xa tawm ntawm cov khoom lag luam, cov ntsiab lus ua raws. Cov khoom lag luam tseem yuav tsum tau ua kom paub tseeb tias cov ntsiab lus raug muab qhia rau cov neeg siv khoom raug - ib feem tseem ceeb ntawm - zoo brand experience.

Qhov ntawd txhais tau hais tias cov khoom lag luam yuav tsum xyuas kom meej tias cov khoom muaj nqis raug siv nyob rau hauv txhua qhov kev sib tw thiab cov channel, tshwj xeeb tshaj yog thaum sib tw cov ntsiab lus hla ntau hom lus thiab cheeb tsam. Qhov no yog qhov kev daws teeb meem zoo li cov lus qhia hom, hom portals, thiab hom qauv tuaj yeem ua ke. Cov yam ntxwv no tso cai rau txhua pab pawg, sab hauv thiab sab nraud (xav tias cov koom haum lossis cov koom tes), kom yooj yim thiab nrawm rub tawm tag nrho cov lus pom zoo thiab hloov kho tshiab, logos, fonts, khoom muaj nqis, thiab ntau ntxiv nrog kev sib txuas ncaj qha hauv koj DAM rau kev siv thoob plaws. channels, regions, thiab hom lus. Qhov ntawd txhais tau hais tias cov cuab yeej cuab tam Asmeskas tuaj yeem hloov kho tau yooj yim thiab nrawm thiab xa mus rau hauv UK kev ua lag luam yam tsis xav tau kev txhawb nqa muaj tswv yim ntxiv.

Piv txwv li, xav txog tias koj nyuam qhuav ua tiav kev tshaj tawm kev tshaj tawm hauv Asmeskas uas tau ua tiav zoo, thiab ntau tus neeg lag luam hauv cheeb tsam tam sim no xav ua kom muaj kev sib tw zoo sib xws. Siv koj lub DAM, koj tuaj yeem ua kom tag nrho cov ntsiab lus ntawm qhov kev sib tw ntawd nkag mus rau cov pab pawg paub tias cov qauv, cov ntsiab lus, tsim, logo, duab, video, thiab ntau dua tau pom zoo, hloov tshiab, thiab ua raws li tag nrho. 

Aprimo - Digital Asset Management - Brand Guidelines

5. Yuav ua li cas DAM pab koj pab neeg muaj tswv yim

Tsis tsuas yog koj DAM tuaj yeem pab nrog cov hom lag luam sib xws thoob plaws kev lag luam sib txawv, tab sis nws tseem tuaj yeem pab kom tsis txhob muaj tswv yim fwj los ntawm kev muab sijhawm rov qab rau koj cov tswv yim thiab tsim pab pawg kom tsom mus rau cov haujlwm muaj txiaj ntsig dua.

Nrog DAM, pab pawg muaj tswv yim tuaj yeem tsim sai thiab yooj yim tsim, tswj, thiab xa cov ntsiab lus nrog rau tag nrho cov tsev qiv ntawv ntawm cov cuab yeej cuab tam uas tau pom zoo, ntawm hom, thiab ua raws. Lawv kuj tuaj yeem tsim cov qauv qauv rau cov neeg siv tsis muaj tswv yim los tsim cov ntsiab lus hauv zos rau kev siv hauv kev lag luam sib txawv. Ib qho kev daws teeb meem zoo li Aprimo kuj tseem tuaj yeem siv AI-tsav automation txhawm rau txhim kho kev ua haujlwm muaj tswv yim, kev sib koom tes, kev tshuaj xyuas, thiab kev pom zoo kom cov pab pawg tuaj yeem tsom lawv cov txuj ci thiab lub sijhawm ntawm kev tsim cov ntsiab lus ua tau zoo ntawm qhov ntsuas es tsis txhob raug bogged nrog cov hauj lwm mundane.

Qhov tshwm sim ntawm tag nrho cov ntawd yog kev sib koom ua haujlwm thiab kev sib koom ua ke thoob plaws lub tuam txhab nrog ib qho ntawm qhov tseeb, lub sijhawm luv luv, thiab kev pom lub sijhawm tiag tiag rau hauv cov ntsiab lus uas ua tau zoo thiab rov qab los ntawm kev siv zog (ROE) txhawm rau txiav txim siab paub ntau ntxiv thaum nws los txog rau kev xa cov kev paub dhau los ntawm tus kheej cov neeg siv khoom xav tau.

Aprimo - Digital Asset Management - Rov qab los ntawm Kev Ua Haujlwm (ROE)

6. Yuav Ua Li Cas Teem Koj DAM Rau Cov Chaw Ua Haujlwm, Cov Neeg Koom Tes Hauv Zej Zog, Cov Distributors, Thiab Lwm Cov Neeg Koom Tes Pab Koom Tes

Raws li tau hais, es tsis txhob siled cov ntsiab lus repositories thiab workflows thoob plaws daim ntawv thov sib txawv, Aprimo streamlines tag nrho cov ntsiab lus tsim txheej txheem, los ntawm kev tsim thiab tshuaj xyuas mus rau tis thiab tas sij hawm-tag nrho nyob rau hauv ib qho chaw. Nws kuj tseem ua kom yooj yim rau kev saib xyuas koj cov ntsiab lus, tso cai rau koj yooj yim nrhiav, hloov, lossis khaws cov ntsiab lus, thiab tsis txhob muab cov khoom qub qub.

Qhov ntawd txhais tau tias tsis muaj Dropbox thiab Google Drive ntxiv - txawm tias thaum nws los koom tes nrog cov neeg muaj feem cuam tshuam sab nraud ntawm koj lub koom haum. Nrog DAM, koj tuaj yeem muab cov koomhaum sab nraud thiab cov neeg faib khoom tswj xyuas kev nkag mus rau cov khoom muaj nqis uas lawv xav tau, thiab tseem muab cov ntsiab lus tshiab tso los ntawm ib lub koom haum nrog rau lwm qhov kom rov siv tau cov ntsiab lus sai dua.

Nta nyiam Public Content Delivery Network (CDN) cov kev sib txuas txhais tau tias tsis yog koj tsuas yog ua kom ntseeg tau tias tsuas yog qhov tseeb version ntawm koj cov ntsiab lus raug siv, tab sis koj kuj tau txais txiaj ntsig los ntawm lub sijhawm thauj khoom sai dua thiab hloov kho tshiab ntawm koj cov cuab tam txhua qhov chaw uas lawv tau xa mus, zoo li hauv koj CMS.

Koj tuaj yeem yooj yim tswj hwm cov khoom lag luam zoo ib yam los ntawm kev muab cov lus qhia, cov qauv, thiab cov khoom muaj txiaj ntsig zoo rau cov koom haum kom rov tsim cov ntsiab lus sai dua, nrog cov yam ntxwv zoo li cov kev xaiv sib txawv thiab cov qoob loo uas siv tau los siv rau hauv kev sib txawv.

Aprimo - Digital Asset Management - Cov ntsiab lus xa tawm Network

7. Txoj Cai DAM Ua Haujlwm Li Cas CMS-Agnostic Content Operations

Tsis yog tag nrho DAMs raug tsim sib npaug. Thaum muaj CMS platforms uas muaj DAM, nws tsuas yog ib qho ntawm cov kev daws teeb meem loj dua - tej zaum txawm tias qhov kev daws teeb meem los ntawm kev nrhiav tau tsis ntev los no. Cov platform DAMs ua raws li qhov yooj yim repositories rau zaum kawg cov cuab tam thiab tsis muab lub hwj chim, agility, thiab yooj yuav tsum tau mus ua hauj lwm zoo nyob rau hauv ib tug sib tov ecosystem uas yog tsis tu ncua evolving.

Nyob rau hauv lub ntiaj teb no complex digital, nws yog tsis yooj yim sua rau cov hom kom tag nrho standardize nrog ib tug neeg muag khoom rau lawv tag nrho omnichannel pawg. Yog li ntawd, thaum xaiv DAM, koj yuav tsum tau nrhiav kev daws teeb meem uas yog CMS-agnostic thiab tuaj yeem ua haujlwm raws li koj lub ntsiab lus thoob ntiaj teb nrog kev koom ua ke hla ntau qhov kev daws teeb meem. Nrog rau DAM zoo tshaj plaws, koj tuaj yeem ua pov thawj rau koj lub koom haum yav tom ntej nrog kev ywj pheej kom loj hlob koj txoj kev lag luam rau hauv cov kev tshiab, ntawm kev txuas ntxiv thiab qhib kev koom ua ke. 

Koj DAM yuav tsum muaj peev xwm pab tau omnichannel cov kev xav tau thoob plaws txhua CMS, ntau CMS's nyob rau hauv tib lub sijhawm, thiab zoo li txhua hom channel thiab kev teeb tsa ecosystem. Nws dhau los ua cov ntsiab lus thoob ntiaj teb, ywj siab ntawm kev hloov pauv koj ua rau koj CMS hauv txoj kev. Tsis txhob cia siab rau cov txheej txheem txwv uas feem ntau tsuas yog "hais lus" nrog ib leeg, ib qho kev ywj pheej DAM, tsim los ntawm cov ntsiab lus sib xyaw ua ke, muab koj lub peev xwm los ua haujlwm yooj yim hauv ntau hom ecosystem kom koj tuaj yeem nrawm sijhawm rau kev lag luam thiab hloov pauv. , thiab tswj hwm txoj hauv kev uas koj txav koj lub hom phiaj mus tom ntej.

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