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Yuav Ua Li Cas Tsim Instagram Cov Vev Xaib Uas Ua Rau Koj Pom

Kev tshaj tawm Instagram siv Facebook qhov kev tshaj tawm thiab txhua qhov kev tshaj tawm uas tso cai rau tib neeg tsom cov neeg siv raws li lawv lub hnub nyoog, kev nyiam thiab kev coj cwj pwm.

63% ntawm cov koom haum tshaj tawm ua haujlwm hauv Asmeskas npaj los koom nrog Instagram tshaj tawm rau lawv cov neeg siv khoom.

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Txawm hais tias koj muaj kev lag luam me lossis lub koom haum loj, Instagram video tshaj tawm muab lub sijhawm zoo rau txhua tus kom ncav cuag lawv cov neeg tuaj saib. Tab sis, nrog ntau tus naj npawb ntawm cov hom lag luam los ua ib feem ntawm Instagram, kev sib tw tau txais kev nruj heev thiab kev sib tw.

Lwm qhov teeb tsa rov qab uas tib neeg feem ntau muaj yog tias tsim cov ntsiab lus video tsis yog raws li kev thaij duab lossis tsim cov ntsiab lus sau. Luckily, koj muaj peev xwm tsim amazing yeeb yaj duab siv free stock footage sites.

Yog tias koj tsis paub txog lub sijhawm, cov duab kos yog cov duab tsis muaj nuj nqis uas koj tuaj yeem yuav cov cai ntawm ntau lub vev xaib. Thiab muaj tons ntawm qhov chaw xaiv los ntawm. Ntawm no yog ib daim ntawv teev npe 

Rov qab rau xyoo 2015, Instagram tau tshaj tawm Instagram tshaj tawm uas pab cov tswv lag luam kom ncav cuag cov neeg siv tshwj xeeb thiab thaum kawg hloov lawv mus rau cov neeg yuav khoom yav tom ntej. Los ntawm kev siv Facebook tshaj tawm, social media marketers tam sim no tuaj yeem tsom rau ib ntu tshwj xeeb ntawm ntau dua 600 lab tus neeg siv Instagram nquag. Txhua yam nyob rau hauv tag nrho, muaj peev xwm loj heev nyob ntawd, tsuas yog tos koj. 

Scroll cia mus kawm qee qhov kev qhia txog kev tsim thiab khiav video-raws li Instagram tshaj tawm. Ntxiv rau qhov ntawd, peb tseem yuav hais txog qee qhov kev coj ua zoo tshaj plaws los ntsuas thiab txhim kho koj qhov kev tshaj tawm. Tab sis ua ntej ntawd, ua ntej saib sai ntawm 5 pawg tseem ceeb ntawm Instagram video tshaj tawm koj tuaj yeem khiav los txhawb koj cov neeg tuaj saib.

Hom Video Ads rau Instagram

  • In-Feed Video Ads - Ib qho nrov Instagram video ad qeb nyob rau hauv uas cov yeeb yaj kiab tshaj tawm seamlessly sib xyaw rau hauv cov neeg siv khoom noj thiab muab txoj hauv kev zoo dua los ncav cuag koj cov neeg tuaj saib.
  • Instagram dab neeg - puv npo video tshaj tawm uas tshwm sim ntawm cov dab neeg kwv yees li 400mn cov neeg siv pom txhua hnub (los ntawm cov neeg siv lawv ua raws). Vim Instagram dab neeg tshwm sim rau lub qhov rais kaw 24-teev, lawv zoo tagnrho rau kev tshaj tawm cov khoom tshaj tawm thiab cov sijhawm txwv tsis pub tshaj thiab muab.
  • Carousel Tawm - Nrog Carousel tshaj tawm, cov neeg lag luam muaj kev xaiv los txhawb cov khoom tshwj xeeb lossis kev pabcuam los ntawm kev nthuav tawm cov yeeb yaj kiab uas muaj npe uas cov neeg siv tuaj yeem hla. Qhov kev tso kawm no yog qhov zoo rau cov hom lag luam uas tab tom nrhiav kev lag luam ntau cov ntsiab lus lossis tsuas yog xav qhia cov ncauj lus kom ntxaws txog lawv yog leej twg thiab lawv muab dab tsi. Ntxiv rau qhov ntawd, lawv tuaj yeem ntxiv qhov txuas mus rau cov khoom lag luam lub vev xaib los coj cov neeg siv khoom txaus siab rau kev yuav khoom.
  • 30-Second Video Ads - 30-thib ob video tshaj tawm tau qhia los ntawm Instagram hauv kev sim los tsim kev sib tham sib xinesmas rau cov neeg tuaj saib uas txhawb lawv los ntawm kev ua kom pom kev muaj tswv yim zoo.
  • Instagram Marquee - Instagram tsis ntev los no tau tshaj tawm lwm lub cuab yeej hu ua 'Instagram Marquee' uas ua rau cov neeg lag luam nthuav tawm kev paub thiab nthuav tawm cov neeg siv lub hom phiaj hauv lub sijhawm luv luv.

Pib nrog Instagram Video Ads

Instagram Video Ad Specifications

Ua ntej koj yuav pib tsim koj cov kev tshaj tawm, nws yog ib qho tseem ceeb uas yuav tau kawm qee qhov yuav tsum tau ua ua ntej uas tuaj yeem cuam tshuam rau tag nrho cov txiaj ntsig thiab kev ua haujlwm ntawm koj li Instagram tshaj tawm:

  • Instagram tso cai rau ib kab lus ntev tsis ntau tshaj 2200 cim. Tab sis, sim tsis txhob tshaj 135-140 cim kom tau txais txiaj ntsig zoo tshaj plaws
  • cov ntev ntawm cov yeeb yaj duab yuav tsum tsis pub tshaj 120 vib nas this
  • Cov ntaub ntawv video yuav tsum nyob hauv MP4 lossis MOV format nrog txhua cov ntaub ntawv loj tsis loj dua 4 GB
  • Kev tshaj tawm hauv video yuav tsum tsis pub tshaj 600 × 750 (4: 5) rau cov yeeb yaj duab ntsug. Nyob rau hauv cov ntaub ntawv ntawm ib tug toj roob hauv pes video, qhov kev daws teeb meem yuav tsum yog 600×315 (1:91:1) thaum rau cov yeeb yaj kiab square, nws yuav tsum yog 600 × 600 (1: 1)
  • Rau Instagram dab neeg, kev daws teeb meem yuav tsum yog 600 × 1067 (9: 16)
  • Rau Carousel video tshaj tawm, qhov kev daws teeb meem zoo tshaj plaws yog 600 × 600 nrog 1: 1 nam piv

Tam sim no, los ntawm kuv tus kheej qhov kev paub tom qab muab kev pabcuam video kho rau ntau pua tus neeg tsim cov ntsiab lus, kuv pom tias 1: 1 thiab 4: 5 video tshaj tawm ua tau zoo dua. Yog li, thaum twg koj tuaj yeem ua tau, sim ua raws li qhov piv txwv ntawd.

Yuav Ua Li Cas Tsim Instagram Video Ads uas tau txais koj cov txiaj ntsig - Kauj ruam los ntawm kauj ruam qhia

Instagram Video Ad

Luckily, tsis muaj foob pob hluav taws kev tshawb fawb koom nrog hauv kev tsim cov yeeb yaj kiab Instagram zoo tshaj tawm. Yooj yim, ua raws li cov lus qhia rau theem pib no kom pib:

Kauj Ruam 1: Xaiv Lub Hom Phiaj

Ua ntej thiab qhov tseem ceeb tshaj, koj yuav tsum xaiv lub hom phiaj. Yooj yim muab, koj yuav tsum txhais koj tus kheej hom phiaj kev lag luamnyob rau hauv qeb no los qhia txog lub hom phiaj tshwj xeeb uas koj xav kom koj qhov kev tshaj tawm ua tiav. Puas yog koj tab tom nrhiav kom muaj kev paub txog hom lag luam lossis koj lub hom phiaj yog txhawm rau txhawb koj qhov muag? Ua tib zoo xaiv cov lus teb rau cov lus nug no vim tias nws tuaj yeem cuam tshuam rau qhov chaw thiab pab koj ncav cuag koj cov neeg tuaj saib uas nyiam tshaj plaws los teb rau koj qhov kev tshaj tawm.

Kauj Ruam 2: Xaiv Cov Neeg Tuaj Saib Xyuas Lub Hom Phiaj

Qhov no yog lwm qhov tseem ceeb uas cuam tshuam rau koj qhov kev hloov siab lees txim. Yog tias lub hom phiaj tsis ua haujlwm, koj yuav tsis tuaj yeem tsom mus rau ib pawg ntawm cov neeg siv. Koj tuaj yeem xaiv qhov chaw, hnub nyoog, hom lus, poj niam txiv neej lossis lwm yam kev xaiv xaiv hom phiaj. Txawm hais tias koj tab tom nrhiav tsom rau ib pawg hnub nyoog tshwj xeeb uas muaj qee yam kev ua neej nyob, koj tuaj yeem ua qhov ntawd thiab.

Yog li xyuas kom tseeb tias koj muaj cov neeg tuaj saib lub hom phiaj hauv kev txheeb xyuas lwm yam tsis muaj leej twg yuav saib koj cov ntsiab lus.

Kauj ruam 3: Kho koj qhov chaw

Tom qab xaiv koj cov neeg tuaj saib lub hom phiaj, xaiv qhov chaw. Thaum koj nyem qhov kev xaiv no, qhov chaw Instagram thiab Facebook twb qhib lawm. Feem ntau, koj yuav tsum khaws tag nrho cov kev tso kawm no kom tau txais txiaj ntsig zoo tshaj plaws. Txawm li cas los xij, yog tias koj muaj lwm yam kev nyiam lossis koj xav tshem tawm ib qho tshwj xeeb, koj tuaj yeem hloov cov kev xaiv kom phim koj cov kev xav tau.

Kauj Ruam 4: Nyiaj thiab Teem caij

Nyob rau hauv rooj plaub uas koj tab tom xaiv ib phau ntawv twv, koj yuav tsum teem koj cov peev nyiaj thiab twv rau koj qhov kev tshaj tawm. Yeej, koj cov peev nyiaj qhia txog tag nrho cov nqi koj txaus siab los nqis peev rau ib zaug nias / qee qhov kev xav lossis lwm yam tshwj xeeb. Cov kauj ruam no tseem tso cai rau koj los teeb tsa hnub pib thiab xaus rau koj qhov kev tshaj tawm.

Kauj ruam 5: Tsim Ad

Yog li, tam sim no koj tau npaj los tsim koj tus kheej Instagram ad. Yooj yim, xaiv hom kev tshaj tawm uas koj nyiam thiab muab txhua yam hauv nws qhov chaw. Tsis tas li ntawd, nco ntsoov saib ua ntej koj qhov kev tshaj tawm video los xyuas seb nws yuav zoo li cas hauv qhov pub. Nco ntsoov tias koj qhov kev tshaj tawm zoo li zoo rau txhua qhov kev tso kawm thiab tseem raug txiav kom zoo. suav nrog qhov txuas koj xav kom koj tshaj tawm coj cov neeg siv mus rau nplooj ntawv tsaws vim nws yuav nyiam cov neeg yuav khoom thiab txhawb kev muag khoom. Tsis txhob hnov ​​​​qab ntxiv qhov kev hu xov tooj zoo rau kev nqis tes ua (CTA) los txhawb cov neeg siv los nyem koj qhov txuas. Nyob rau theem no, koj tuaj yeem ntxiv rau hauv koj daim ntawv luam hauv ntau hom lus yog tias koj tab tom tsom rau cov neeg tuaj saib ob hom lus.

Kauj Ruam 6: Xa koj qhov Ad rau kev tshuaj xyuas

Ntsuam xyuas koj qhov kev tshaj tawm rau ib lub sijhawm kawg thiab yog tias txhua yam zoo li hauv txhua qhov chaw, xa mus rau kev tshuaj xyuas. Nws yuav siv li ob peb hnub rau koj daim ntawv kom tau txais kev pom zoo. 

Ntau lab daus las Instagram Video Ad tswv yim

mobile tswv yim
  • Tsim ib tug zoo meej Hook - Nco ntsoov, cov neeg siv Instagram nrawm nrawm los ntawm lawv cov ntawv xov xwm, yog li koj yuav tsum ua thawj ob peb feeb ntawm koj qhov kev tshaj tawm. Qhov zoo tshaj plaws, koj yuav tsum suav nrog kev txav thiab ua haujlwm hauv thawj 3 vib nas this ntawm koj cov vis dis aus txhawm rau txhawm rau mloog. Yog tias thawj ob peb feeb ntawm koj qhov kev tshaj tawm qeeb thiab tseem, cov neeg siv yuav scroll los ntawm yam tsis pom koj cov vis dis aus.  
  • Video editing - Tsim kom muaj ib qho banger montage uas sawv tawm ntawm lub kaus mom yog qhov tseem ceeb heev. Yog li tsis txhob tsis quav ntsej nws video editing txheej txheem. Tom qab koj ua tiav cov yeeb yaj kiab tsis yog upload cov duab nyoos rau Instagram. Siv sijhawm los kho koj cov yeeb yaj kiab hauv txoj kev ntxim nyiam, qhov muag pom.
  • Ntxiv Ntawv - Txij li thaum, qhov kev xaiv suab tau teeb tsa los ntawm lub neej ntawd, koj yuav tsum ntxiv qee cov ntawv kom tau txais koj cov lus hla. Muaj ntau lub apps muaj nyob rau hnub no xws li Apple Clips uas tuaj yeem pab koj tsim cov ntawv nyeem zoo los ua kom pom tseeb.
  • daws teeb meem - Lub hom phiaj tseem ceeb ntawm kev tsim Instagram tshaj tawm yog kom paub txog qhov teeb meem thiab tsim cov kev daws teeb meem zoo tshaj plaws ntawm cov khoom lag luam / kev pabcuam. Thaum koj qhov kev tshaj tawm muab kev xav ntawm tus neeg daws teeb meem, nws tam sim ntawd txhim kho kev xav nrog tus neeg siv. Thaum koj tau txais lawv ua tiav, qhia lawv tias koj cov khoom / kev pabcuam tuaj yeem ua tus cawm seej rau lawv li cas.
  • Zam cov ntawv sau ntev - Thaum Instagram tso cai rau 2200 tus cim rau lub npe, nws yog qhov zoo tshaj kom nws luv luv thiab muaj txiaj ntsig. Tom qab tag nrho, tsis muaj leej twg xav nyeem cov ntawv loj loj ntawm cov ntawv nyuaj. Yog li, nco ntsoov tias koj tsis pub dhau 130-150 tus cim thaum sau npe rau koj Instagram ad.
  • Tsom ntsoov rau ib Lub Hom Phiaj Ib Leeg - Tsis txhob tsom ntau lub hom phiaj, sim ua raws li lub hom phiaj ib leeg. Yog tias koj qhov kev tshaj tawm suav nrog cov ntsiab lus muag ntau dhau lawm, nws yuav zoo li lub suab thiab cov neeg siv yuav tsuas scroll dhau koj qhov kev tshaj tawm.
  • Blend Organically - Koj cov kev tshaj tawm tsim yuav tsum tsis txhob ua suab nrov dhau thiab yuav tsum sib koom ua ke organically hauv Instagram txau. Nco ntsoov, koj lub hom phiaj yog los ntes koj cov neeg tuaj saib thiab muab cov kev daws teeb meem zoo tshaj plaws rau lawv cov teeb meem.
  • xeem - Qhov zoo tshaj plaws, koj yuav tsum tsim ntau yam ntawm koj cov yeeb yaj kiab tshaj tawm los xyuas seb qhov twg ua haujlwm zoo nrog koj cov neeg tuaj saib. Nco ntsoov tias koj qhov kev tshaj tawm Instagram tau muab qhov kev paub zoo thiab cov neeg siv tau mus rau kev hloov pauv.

Instagram tuaj yeem yog qhov kev lag luam zoo tshaj plaws, ua rau koj tsis tsuas yog tsim kev paub txog hom lag luam thiab nthuav koj lub hom phiaj los ntawm kev yees duab thiab kev sib tham pom cov ntsiab lus, tab sis tseem tsav tsheb organic rau koj lub vev xaib thiab txhawb kev hloov dua siab tshiab.

Lwm cov lus qhia dab tsi koj yuav ntxiv rau hauv daim ntawv teev npe no? Qhov twg koj npaj yuav sim ua ntej? Qhia rau kuv paub hauv nqe lus hauv qab no thiab kuv zoo siab koom nrog kev sib tham.

Tus Ntseeg Cristian Stanciu

Cristian Stanciu yog tus kws tshaj lij video editor, tus tswv thiab tus thawj tswj hwm tom qab tsim khoom ntawm Koj Media - ib lub tuam txhab muab cov kev pab cuam kho video rau cov kws yees duab, cov koom haum ua lag luam, cov chaw tsim khoom video lossis cov npe thoob plaws ntiaj teb.

lwm yam khoom

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Martech Zone muaj peev xwm muab cov ntsiab lus no rau koj yam tsis muaj nqi vim tias peb tau txais peb lub vev xaib los ntawm kev tshaj tawm cov nyiaj tau los, koom nrog kev sib txuas, thiab kev txhawb nqa. Peb yuav txaus siab yog tias koj yuav tshem koj cov ad blocker thaum koj saib peb lub xaib.