Lub Hwj Chim ntawm Cov Ntaub Ntawv: Yuav Ua Li Cas Cov Koom Haum Uas Leverage Cov Ntaub Ntawv Raws Li Qhov Zoo Tshaj Plaws

Dataladder: Lub zog ntawm Leveraging Data

Cov ntaub ntawv yog tam sim no thiab yav tom ntej qhov chaw ntawm kev sib tw kom zoo dua.

Borja Gonzáles del Regueral - Tus Lwm Thawj Coj, IE University Lub Tsev Kawm Ntawv ntawm Human Sciences thiab Technology

Cov thawj coj ua lag luam nkag siab txog qhov tseem ceeb ntawm cov ntaub ntawv raws li cov cuab tam tseem ceeb rau lawv txoj kev lag luam loj hlob. Txawm hais tias ntau tus tau pom nws qhov tseem ceeb, feem ntau ntawm lawv tseem nyuaj kom nkag siab yuav ua li cas Nws tuaj yeem siv los ua kom tau txais txiaj ntsig kev lag luam tau zoo dua qub, xws li hloov pauv kev cia siab rau cov neeg siv khoom, txhim kho lub koob npe nrov, lossis tau txais kev sib tw hauv kev lag luam tawm tsam lwm tus players.

Kev lag luam kev sib tw tuaj yeem muab tau los ntawm ntau yam. Tab sis nws tau raug pom tias feem ntau ntawm cov xwm txheej no tuaj yeem tswj tau thiab tswj tau los ntawm kev sau thiab tshuaj xyuas cov ntaub ntawv. Hauv tsab xov xwm no, peb yuav kawm txog cov xwm txheej uas cuam tshuam rau lub tuam txhab kev sib tw hauv kev lag luam, thiab cov ntaub ntawv hauv lub koom haum tuaj yeem pab txhim kho kev sib tw.

Tshaj tawm cov neeg sib tw nrog cov ntaub ntawv Initiatives

Nyob rau lub sijhawm tam sim no, cov neeg siv khoom muaj cov npe ntev ntawm kev xaiv los xaiv thaum tab tom nrhiav khoom lossis kev pabcuam. Kev sau cov ntaub ntawv thiab kev txheeb xyuas tuaj yeem pab tau ntau lub koom haum los teeb tsa lawv tus kheej ua tus neeg sib txawv hauv kev ua lag luam.

Cia peb mus dhau peb yam tseem ceeb uas cuam tshuam rau tus neeg siv khoom xaiv thaum tsom mus rau yuav ua li cas cov ntaub ntawv sau thiab kev tshuaj xyuas tuaj yeem txhim kho qhov zoo nkauj ntawm lub hom phiaj tiv thaiv lwm tus neeg sib tw hauv kev ua lag luam.

Factor 1: Kev lag luam xav tau raws li cov khoom muag

Ib yam khoom tshwj xeeb thiab cov cwj pwm txawv ntawm nws qhov kev sib tw. Yog tias koj muag cov khoom lag luam ib yam li cov neeg sib tw, tsis muaj tus nqi tshwj xeeb ntxiv, muaj lub caij nyoog siab uas koj cov neeg sib tw yuav nyiam cov neeg siv khoom ntxiv nrog cov nqi ntxiv. Kev kwv yees tus cwj pwm ntawm cov neeg siv khoom thiab nkag siab lawv cov kev xav tau yog ib kauj ruam tseem ceeb ntawm kev khwv tau ib qho kev sib tw hauv kev ua lag luam.

Cov ntaub ntawv pib rau kwv yees tus cwj pwm ntawm cov neeg siv khoom

Muaj qee yam qauv tom qab cov neeg siv khoom yuav khoom hauv khw thiab cov yam ntxwv uas lawv tab tom nrhiav thaum txiav txim siab yuav khoom. Koj tuaj yeem txheeb xyuas cov ntaub ntawv kev lag luam kom nkag siab:

  • Yam khoom dab tsi tau txais kev mloog ntau dua los ntawm cov neeg siv khoom?
  • Cov neeg siv khoom xav tau dab tsi ua tiav nrog lawv cov kev yuav khoom?
  • Yam khoom twg cov neeg siv khoom feem ntau yuav ua ke?

Factor 2: Competitive Strategic Vision

Nws yog ib qho tseem ceeb kom paub txog kev sib tw thiab lawv cov kev tawm tswv yim kom koj tuaj yeem sib tw ua kom koj cov kev txiav txim siab zoo ib yam. Txawm hais tias nws yog kev tshaj tawm, txo nqi, lossis kev txawj ntse ntawm tus nqi, nws yog ib qho tseem ceeb kom nkag siab cov ntaub ntawv no los ntawm cov ntaub ntawv dhau los, tsis yog ua raws li kev xav ntawm lub plab.

Cov ntaub ntawv pib rau kev sib tw txiav txim siab

Kev txheeb xyuas cov ntaub ntawv tuaj yeem pab koj nkag siab txog kev sib tw zoo dua ntawm:

  • Cov phiaj xwm kev tshaj tawm thiab luv nqi dab tsi muaj lwm tus neeg sib tw muab?
  • Dab tsi yog qhov cuam tshuam rau koj cov neeg sib tw tus nqi nqi?
  • Puas txaus siab rau koj cov neeg siv khoom sib tw nrog lawv cov kev yuav khoom?

Factor 3: Txhim kho cov khoom muaj thiab nkag tau yooj yim

Cov neeg siv khoom tam sim no cia siab tias yuav xa cov khoom xa tuaj sai, nrog rau kev ua haujlwm zoo ntawm omnichannel. Vim li no, cov khoom lag luam yuav tsum tau ua kom ntseeg tau tias lawv cov khoom muag tau ntim nrog cov nqi tsim nyog thiab hom khoom raws li kev lag luam xav tau. Ib yam li ntawd, kev tshaj tawm cov khoom lag luam cov ntaub ntawv kom raug, thiab ua kom cov neeg siv khoom nkag mus thiab xaj tib yam khoom los ntawm online thiab hauv khw hauv khw yog qhov tseem ceeb heev.

Cov ntaub ntawv pib rau txhim kho cov khoom muaj thiab nkag tau yooj yim

Cov ntaub ntawv txheeb xyuas tuaj yeem pab koj teb cov lus nug xws li:

  • Qhov feem pua ​​​​ntawm kev muag khoom hauv khw piv rau hauv online yog dab tsi?
  • Dab tsi yog qhov chaw tshaj plaws rau kev xa khoom?
  • Cov neeg siv khoom nyob qhov twg nyeem txog koj cov khoom / kev pabcuam?

Lub Hwj Chim ntawm Ntxuav Cov ntaub ntawv

Rau tag nrho cov lus nug uas tau hais los saum toj no, koj tuaj yeem kwv yees cov lus teb rau lawv los ntawm lub plab instincts, lossis siv cov ntaub ntawv raug, txhim khu kev qha yav dhau los thiab suav cov kev txiav txim siab yav tom ntej. Tab sis nws yog ib qho nyuaj dua qhov no. Cov ntaub ntawv uas tau sau thiab khaws cia los ntawm ntau lub koom haum tsis yog hom ntawv raug thiab raug siv los tshuaj xyuas, thiab nws yuav tsum tau ua raws li cov ntaub ntawv tswj xyuas lub neej zoo ua ntej nws tuaj yeem siv rau cov laj thawj zoo li no.

Cov ntaub ntawv zoo lub neej yuav siv koj cov ntaub ntawv los ntawm ntau cov kauj ruam los xyuas kom meej cov ntaub ntawv siv tau thiab raug, xws li cov ntaub ntawv kev sib koom ua ke, profileing, scrubbing, cleansing, deduping, thiab merging. Kev pabcuam tus kheej cov ntaub ntawv zoo cov cuab yeej tau ua rau nws yooj yim heev rau automate cov ntaub ntawv zoo tswj nrog txo lub sij hawm, nqi, thiab kev ua hauj lwm peev. Kev tswj cov ntaub ntawv zoo nyob rau lub sijhawm tuaj yeem ua kom muaj kev sib tw ntawm lub sijhawm ntawm kev sib tw, xws li kev ua lag luam, kev nyiam ntawm cov neeg siv khoom, tus nqi thiab kev txhawb nqa, thiab cov khoom siv tau yooj yim, thiab lwm yam.