artificial txawj ntseEmail Marketing & AutomationKev Lag Luam Infographics

7 Txoj kev uas AI yog Revolutionizing Email Ua Lag Luam

Ib lub lis piam los yog dhau los, Kuv qhia li cas Kev Muag Khoom Einstein tau hloov pauv ntau yam rau cov neeg siv khoom, twv thiab muab cov kev sib txuas lus ntawm tus kheej uas yog kev tsav tsheb kom muaj kev cuam tshuam thiab txo cov churn rau Salesforce thiab Marketing Cloud cov neeg siv khoom.

Yog koj tsis tau saib ntawm koj cov npe neeg rau npe lately, tej zaum koj yuav xav tsis thoob li cas coob tus neeg sau npe yog churning ntawm ib qho kev ncua. Muaj ntau txoj hauv kev tawm rau cov khoom lag luam zoo, yog li cov neeg siv khoom siv tsis lo ib puag ncig ntawm menyuam dev batch thiab moj tej tawg email ntawv xov xwm ntxiv lawm. Lawv cia siab tias txhua cov lus hauv lawv cov inbox yuav muaj feem cuam tshuam, raws sijhawm, thiab muaj nqis… lossis lwm yam uas lawv tau tawm mus.

Txhawm rau kom muaj txiaj ntsig, raws sijhawm, thiab muaj txiaj ntsig ... koj yuav tsum ntu, lim, tus kheej, thiab kho kom zoo koj tus xa email. Qhov ntawd tsis yooj yim sua yog tsis muaj lub cuab yeej zoo ... tab sis kev ua tsaug ntawm kev txawj ntse yog ua kom cov neeg lag luam muaj peev xwm txhim kho kev ua neej nyob, kev ua pa muaj zog uas txuas ntxiv rau lawv tus kheej nrog kev kawm tshuab.

Qhov no yog yuav ua rau cov tub lag luam xa xov hauv kev nrawm lawv cov neeg rau npe nyiam nyob nrog, nrog cov ntsiab lus uas yog tus kheej thiab koom nrog.

Cov Tawm Tsam AI Hauv Kev Ua Lag Luam Email

30% ntawm cov tuam txhab thoob plaws ntiaj teb yuav siv AI li tsawg kawg ib ntawm cov txheej txheem muag hauv 2020. Los ntawm 2035, AI cia siab tias yuav tsav nyiaj $ 14 trillion ntawm cov nyiaj tau ntxiv thiab 38% nce hauv cov txiaj ntsig!

Cov Tawm Tsam AI Hauv Kev Ua Lag Luam Email

Qhov tseeb, 61% ntawm email lag luam tshaj tawm hais tias AI yog qhov tseem ceeb tshaj plaws ntawm lawv cov ntaub ntawv tawm tswv yim tuaj. Nov yog 7 txoj hauv kev uas kev txawj ntse artificial yog cuam tshuam email kev lag luam rau kev ua tau zoo dua.

  1. Segmentation thiab Hyperpersonalization - Kev kwv yees tus qhab nia thiab cov neeg tuaj xaiv yuav siv algorithms los ua kev xav txog tus yam ntxwv yav tom ntej ntawm cov neeg rau npe thiab nplua cov ntsiab lus los tso rau lawv saib kom paub.
  2. Kawm Kab Optimization - AI tuaj yeem pab txhawb kev tsim cov ntawv kab uas feem ntau yuav cuam tshuam nrog tus nyeem ntawv, nudging lawv qhib email. Qhov no tshem tawm qhov tsis paub tseeb ntawm kev sim thiab kev ua yuam kev thaum nws los tsim cov ntsiab lus kev kawm.
  3. Email Kev Tawm Tsam Rov Qab - Thaum qee tus neeg muas zaub tuaj yeem teb rau koj li kev thim email xa tawm sai sai tom qab tso tseg, lwm tus yuav tsis npaj los ua qhov kev yuav khoom rau ib lub lim tiam. Cov kabmob AI cais qhov sib txawv ntawm cov neeg siv khoom no thiab pab koj xa koj rov qab email rau ntawm lub sijhawm ua haujlwm zoo, txo tus nqi laub thim rov qab.
  4. Caw Tau Xa Sij Hawm Sij Hawm Zoo Tshaj (STO) - Nrog kev pab ntawm AI, cov khw muag khoom tuaj yeem ua tiav qhov kev lag luam muag khoom - xa cov lus zoo nyob rau lub sijhawm rau tus neeg zoo. Tsis yog tshaj tawm li qhov tsis zoo? AI pab ntsuas ntsuas lub sijhawm xa los ntawm kev txheeb xyuas cov neeg siv npe cov haujlwm, uas piav qhia txog lub sijhawm lawv nyiam.
  5. AI automation - AI tsis yog tsuas yog automation. Nws mus rau kauj ruam tom ntej los pab hauv kev xa cov xov tooj sib cuam tshuam ntau dua email xav txog cov neeg siv kev sib raug zoo yav dhau los nrog lub hom thiab yuav khoom.
  6. Zoo dua thiab yooj yim dua Channel Zoo - Kev txheeb xyuas cov qhua tuaj noj mov cov cwj pwm, cov nyiam nyiam, thiab cov kev coj ua yav dhau los thiab kev kwv yees, AI pab txiav txim siab seb lawv yuav rov zoo dua nrog tus email, thawb ceeb toom, lossis lwm lub channel. Nws mam li xa cov lus ntawm cov channel tsim nyog.
  7. Kev Xeem Ntawv Sai - Kev ntsuas A / B, yav dhau los ua ob txoj kev taug zoo tam sim no tau dhau mus rau omnichannel hyper-targeting tus qauv. Koj tuaj yeem sim ntau yam sib txawv hauv ntau qhov kev tso cai thiab sib xyaw ua ke. Ntau lub tshuab xa cov qauv tawm, mus txog qhov tshwm sim uas suav sau, thiab tom qab ntawd xa cov neeg seem rau daim ntawv foos theej tawm.

Ntawm no yog tag nrho cov infographic nrog cov ncauj lus kom ntxaws txog txhua txoj kev uas AI yog hloov kho cov khoom lag luam hauv email.

Artificial txawj ntse thiab Email Kev Lag Luam

Douglas Karr

Douglas Karr yog CMO OpenINSIGHTS thiab tus founder ntawm lub Martech Zone. Douglas tau pab ntau ntau qhov kev vam meej MarTech startups, tau pab nyob rau hauv kev mob siab rau ntau tshaj $ 5 bil nyob rau hauv Martech nrhiav thiab kev nqis peev, thiab txuas ntxiv pab cov tuam txhab hauv kev siv thiab automating lawv cov kev muag khoom thiab kev lag luam cov tswv yim. Douglas yog tus paub thoob ntiaj teb kev hloov pauv digital thiab MarTech kws tshaj lij thiab hais lus. Douglas tseem yog tus sau phau ntawv Dummie phau ntawv qhia thiab phau ntawv ua lag luam.

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