Koj nyob nraum Underestimating Social Media

roundpeg whitepaperRoundpeg tsis ntev los no tau ua qhov kev soj ntsuam kev sib raug zoo thiab muab tso ua ke ib qho zoo heev whitepaper ntawm kev soj ntsuam. Raws li kuv nyeem los ntawm cov nplooj ntawv, ib qhov ntawm cov txiaj ntsig tau yeej qhov cuam tshuam rau kuv. Ntau tshaj 70% ntawm cov neeg lag luam lag luam tau soj ntsuam hais kev sib raug zoo tsim tawm 10% lossis tsawg dua ntawm lawv cov lag luam tag nrho.

In truth, I don't believe these customers know how much of an impact social media had on their business. As I look at direct requests from social media resources, even my social media company has had few leads generated. But that's not the real picture. I know that I have prospects who researched me online prior to calling. Of all the leads that I've had in the last year, there's only been 2 that were direct word of mouth that had not found me online.

Txawm li cas los xij, ntawm ob qho no, lawv tau hais lus rau kuv vim tias tus neeg uas lawv tau pom txog kuv los ntawm tau koom with me in social media. So… there's actually two ways to ask and answer the question of social media influence:

  1. Dab tsi feem pua ​​ntawm cov hmoov txhuas uas koj tau txais los ntawm kev tawm?
  2. Yuav ua li cas feem pua ​​ntawm koj cov coj tshawb fawb koj ntawm kev tawm xov xwm lossis pom koj los ntawm koj cov kev sib txuas lus online kev sib tham?

Cov lus teb rau # 1 yog tsawg, txawm tias rau kuv! Lo lus teb rau # 2, tab sis, yog 100%. Tso cai, raws li a chaw sawv cev ntawm social media, we're an exception. However, I would be willing to bet that most of your leads that are coming in tau tshawb nrhiav koj online - suav nrog hauv koj lub network. Qhov ntawd txhais tau hais tias kev tshaj tawm xov xwm yuav tsis yog tsav tsheb ntawm tag nrho koj cov lag luam, tab sis nws cuam tshuam rau koj lub lag luam.

Kev tshaj xov xwm hauv zej zog kuj tseem qhib lwm lub caij nyoog - suav nrog cov kev sib tham nrog pej xeem thiab txawm sau ntawv a blog phau ntawv. Those speaking engagements have brought leads… and I'm guessing the book will, too. That's all stemming from the efforts I've put into social media.

Thaum koj tau txais lub sijhawm, nug koj cov kev coj seb puas yog lawv tshawb nrhiav koj hauv online los ntawm tshawb nrhiav, social media, lossis nyob hauv lawv lub lag luam. My guess is that you'll be surprised at the results!

ib saib

  1. 1

    You touched upon a really interesting point. Most small business owners don’t really know where their business comes from. For example. i meet someone at a Rainmaker event. They don’t become a client, but they introduce me to someone, who introduces me to someone who does….By then I have forgotten that the original connection came from Rainmakers.

    Los yog kuv cov neeg muaj ntawv cog lus uas qhia kuv tias lawv tau txais kev lag luam los ntawm nplooj ntawv daj, tab sis tsis txhob nug yog vim li cas tawm ntawm tag nrho cov tuam txhab teev cov neeg tau hu lawv. Feem ntau, nws yog vim lawv tau hnov ​​txog lub tuam txhab, thiab nyuam qhuav nrhiav rau lawv tus lej xov tooj.

    Every business owner should make it a habit to ask that question over and over again ,if they want to know which of their marketing activities are really working.

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