Kev Muag Khoom Ntev

Utopian Yav Tom Ntej ntawm Channel Muag

Channel cov koom tes thiab tus nqi-Added Resellers (VARs) yog cov me nyuam xeeb ntxwv liab (kho tsis tau txoj cai yug me nyuam) thaum nws los txog kom tau txais kev saib xyuas thiab kev pab los ntawm cov tuam txhab ntawm cov khoom suav tsis txheeb uas lawv muag. Lawv yog tus kawg kom tau txais kev cob qhia thiab thawj zaug yuav tsum tau lav ris kom tau raws li lawv cov quotas. Nrog kev txwv kev lag luam nyiaj txiag thiab cov cuab yeej muag khoom tsis tu ncua, lawv tawm tsam kev sib txuas lus vim li cas cov khoom sib txawv thiab sib txawv zoo.

Kev Muag Khoom Channel yog dab tsi? Ib txoj hauv kev ntawm kev faib khoom siv los ntawm kev lag luam los muag nws cov khoom, feem ntau yog los ntawm kev faib nws lub zog muag rau hauv pab pawg uas tsom mus rau cov khoom muag sib txawv. Piv txwv li, ib lub tuam txhab yuav siv lub tswv yim kev muag khoom muag los ntawm kev muag khoom hauv tsev, cov neeg muag khoom, cov khw muag khoom lossis los ntawm kev lag luam ncaj qha. Kev lag luam phau ntawv txhais lus.

Nyob rau hauv xyoo tas los no peb tau pom kev loj hlob tawg hauv kev lag luam thev naus laus zis, ua rau kev tshawb fawb ruaj khov Gartner kom famously kwv yees tias CMOs yuav tshaj tawm CIOs ntawm IT los ntawm xyoo 2017. Qhov no ua rau kuv xav paub tias yuav ua li cas, lossis yog tias, OEMs yuav kho lawv lub tswv yim kev lag luam, thiab qhov tseem ceeb tshaj, puas yuav muaj kev tsom mus rau kev muag khoom uas tuaj yeem cuam tshuam rau kev loj hlob thiab kev vam meej ntawm kev muag khoom?

Nrog cov thev naus laus zis tshiab hloov pauv cov toj roob hauv pes ntawm kev lag luam thiab kev muag khoom, kuv xav tias yav tom ntej ntawm kev muag channel yuav txo qee qhov kev sib tw channel cov koom tes thiab VARs tam sim no ntsib:

  • Kev kawm - Kev kawm tsis ntev los no los ntawm Qvidian qhia tias nws siv qhov nruab nrab ntawm 9 lub hlis kom ua tiav kev cob qhia tus neeg muag khoom, thiab qee zaum nws tuaj yeem siv sijhawm txog ib xyoos rau lawv kom ua tau zoo. Thaum tus neeg sawv cev nruab nrab tuaj yeem ua lub luag haujlwm muag ib yam khoom tshwj xeeb, lossis cov khoom lag luam, VARs tau ua haujlwm muag ntau yam khoom los ntawm ntau lub tuam txhab. Yog tias qhov kev txheeb xyuas no muaj tseeb rau cov neeg sawv cev muag ncaj qha, ib tus tuaj yeem tsuas yog xav tias tus khub channel tau ua haujlwm kawm cov hlua rau cov khoom lag luam nthuav dav los ntawm ntau tshaj ib lub chaw tsim khoom tuaj yeem siv sijhawm ntev dua los cob qhia.
  • Tsis Muaj Kev Koom Tes Muag Khoom - 40% ntawm tag nrho cov khoom lag luam tsis yog siv los ntawm pawg muag khoom, uas ua rau muaj kev nkag siab zoo thaum koj xav tias feem ntau cov ntaub ntawv no yog cov ntawv qhia zoo li qub thiab cov khoom lag luam, cov yeeb yaj kiab looping, lossis cov qauv kev nthuav qhia PowerPoint uas tsis pab tsim kom muaj kev muag khoom zoo. Raws li cov neeg yuav khoom tam sim no tab tom nrhiav kev tswj hwm ntau dua, cov koom tes channel yuav tsum muaj peev xwm muab kev sib tham sib tham thiab koom nrog Kev Muag Khoom, rau ib qho thiab tag nrho cov khoom / kev daws teeb meem uas lawv muag. Thaum muag cov khoom lag luam los ntawm ntau lub tuam txhab ncaj qha sib tw nrog ib leeg, nws zoo li cov neeg koom tes channel yuav siv lawv lub sijhawm sim muag cov khoom uas lawv pom qhov yooj yim tshaj plaws los sib txawv - thiab yog li ntawd kaw kev sib tham. Cov tuam txhab tsim khoom tau paub txog qhov no, thiab twb tau tig mus rau virtual 3D Cov Qauv Khoom Muag, uas zoo nkaus li thiab coj zoo li cov khoom siv tiag tiag, kom tau txais lawv cov khoom rau hauv tes ntawm Pab Pawg Muag Khoom thiab cov koom tes channel. Txawm li cas los xij, cov neeg koom tes channel feem ntau yog qhov kawg tau txais cov cuab yeej sib tham sib muag khoom vim yog cov nqi ntawv tso cai software siab, yog tias lawv tau txais cov cuab yeej sib tham txhua, ua rau lawv poob qis heev.
  • globalization - VARs thiab cov koom tes channel feem ntau nyob thoob plaws ntiaj teb, muaj peev xwm nyob deb heev ntawm cov chaw tsim khoom ze tshaj plaws lossis cov chaw ua qauv qhia khoom. Yog li ntawd, lawv xav tau cov cuab yeej uas yuav tso cai rau lawv muag tau zoo dua hauv txhua qhov chaw, txhua lub sijhawm. Thaum cov ntawv thov mobile tab tom pib daws qhov teeb meem no, ntau lub ntsiav tshuaj / smartphones muaj qhov hnyav dua ntawm qhov chaw nyob hauv ntau lub tebchaws, ua rau cov ntsiab lus xa mus nyuaj dua, vim tias cov cuab yeej muag muag yuav tsum muaj peev xwm ua haujlwm ntawm txhua lub cuab yeej uas tus khub channel muaj ntawm lawv pov tseg. Cov teeb meem lus kuj ua rau ntau yam khoom siv tsis muaj txiaj ntsig, tshwj tsis yog lawv tuaj yeem muab txhais ua hom lus hauv zos rau siv nyob rau txawv teb chaws.
  • Universal Access - Raws li tau hais dhau los, cov neeg sawv cev sib cais thoob ntiaj teb siv ntau yam khoom siv sib txawv, los ntawm lub khoos phis tawj mus rau cov khoom siv txawb, thiab xav tau lub cuab yeej uas ua haujlwm tsis sib haum xeeb hla lub platform - muab kev paub thoob ntiaj teb tsis hais qhov chaw nyob. Raws li Qvidian, tus naj npawb ib qho laj thawj uas Kev Muag Khoom tsis saib xyuas cov khoom lag luam yog vim lawv nrhiav tsis tau lossis nkag mus rau lawv. Qhov no txhais tau hais tias tau txais cov ntaub ntawv raug xa mus rau hauv tes ntawm cov neeg koom tes hauv channel thiab VARs ntawm cov khoom siv raug yog qhov tseem ceeb tshaj plaws rau kev sib txuas lus koj cov lus sib txuas thiab tsis tu ncua. Rau kev siv hauv thaj chaw uas muaj kev nkag tau zoo hauv Is Taws Nem tsis yooj yim rau kev mus los lossis hauv cov chaw xws li chaw ua haujlwm hauv tsev lossis tsev kho mob uas feem ntau txwv kev siv Internet, cov neeg koom tes xav tau ib daim ntawv thov uas ua haujlwm ONLINE thiab OFFLINE, ntawm laptops, smartphones, thiab ntsiav tshuaj. Feem ntau, cov ntawv thov no xav tau daim ntawv tso cai (raws li tus naj npawb ntawm cov neeg siv), uas tawm hauv cov neeg koom tes channel thiab VARs ntawm qhov tsis zoo, vim tias ntau OEMs tsis kam tuaj tos tab rau kev muag khoom cov cuab yeej koom tes yuav lossis tsis tuaj yeem siv. .

Xav txog Utopian Yav Tom Ntej rau Channel Muag

Cov cuab yeej muag muag tau tsim tshwj xeeb rau cov channel yuav tsis tsuas yog muab 100% kev nkag mus rau cov khoom sib tham sib (los ntawm kev qhia lawv zoo). Txawm li cas los xij, lawv kuj tseem yuav qhia tias ntau yam khoom tuaj yeem ua haujlwm ua ke kom daws tau cov neeg siv khoom lag luam cov teeb meem zoo dua, tsis hais lub tuam txhab twg tsim lawv. Qhov no yuav tig txhua tus khub mus rau hauv ib tus kws tshaj lij cov khoom lag luam, vim tias lawv yuav muaj cov khoom lag luam nthuav qhia, txhawb nqa cov ntaub ntawv, thiab cov lus tshaj tawm ntawm lawv qhov kev pov tseg tam sim ntawd. Thaum kawg, cov neeg koom tes channel tuaj yeem sib koom ua ke tag nrho cov khoom lag luam virtual 3D ua qauv qhia, tsis hais txog OEM, rau hauv ib qho kev sib tham sib muag khoom siv nrog lawv tus kheej lub npe, tso cai rau lawv ua kom pom qhov zoo tshaj plaws. tshuaj rau cov neeg siv khoom los ntawm kev sib koom ua ke ntau qhov kev muab los ntawm lawv cov neeg koom tes.

Tsis tsuas yog cov cuab yeej zoo tshaj plaws yuav nkag mus rau txhua kab khoom, tab sis cov neeg siv tsis txwv yuav nkag tau 24/7, online lossis offline, txhua qhov chaw hauv ntiaj teb - muab kev paub thoob ntiaj teb tsis hais qhov chaw lossis lub platform. Cov ntawv txhais tau yooj yim yuav ua rau tsim cov qauv thoob ntiaj teb ntawm daim ntawv thov snap, thiab kev sib raug zoo ntawm cov khoom siv thoob ntiaj teb yuav ua rau cov neeg koom nrog cov cuab yeej muaj rau hauv kev muag khoom nrawm.

Thaum qhov no yuav zoo li npau suav, kuv ntseeg tias yav tom ntej ntawm kev sib tham sib, cov cuab yeej hla lub platform zoo li no rau cov koom tes hauv channel thiab VARs yuav tsis nyob deb dhau!

Dana Drissel

Dana Drissel yog tus tsim tawm tswv yim kev lag luam tshiab tshwj xeeb hauv cov phiaj xwm kev txhawb nqa uas nyiam, khaws cia, thiab txhawb kev cia siab los ntawm kev muag khoom. Tam sim no Senior Director of Marketing rau Kaon Sib tham sib, nws tau txhais cov tuam txhab lag luam, xa ROI-raws li lub hom phiaj kev ntsuas, thiab tau qhia txog cov kev daws teeb meem loj ntawm Kaon, tsim lub hauv paus loj hlob sai ntawm cov neeg siv khoom lag luam hauv ntau yam lag luam.

lwm yam khoom

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Martech Zone muaj peev xwm muab cov ntsiab lus no rau koj yam tsis muaj nqi vim tias peb tau txais peb lub vev xaib los ntawm kev tshaj tawm cov nyiaj tau los, koom nrog kev sib txuas, thiab kev txhawb nqa. Peb yuav txaus siab yog tias koj yuav tshem koj cov ad blocker thaum koj saib peb lub xaib.