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Punching Los ntawm: Cov tswv yim los soj ntsuam thiab teb rau Cov Neeg Me Me thiab Echo Chamber Online

Qhov tshwm sim ntawm cov suab lus tsawg uas ua rau muaj kev cuam tshuam tsis zoo rau pej xeem kev xav thiab kev txiav txim siab ua lag luam tau dhau los ua ntau dua. Feem ntau, cov pab pawg me no tuaj yeem tsim cov suab nrov uas ntseeg lawv qhov loj me, ua rau cov lag luam txiav txim siab nrawm lossis tsis paub. Kab lus no tshawb nrhiav cov tswv yim rau kev lag luam tshum los ntawm qhov tsis zoo no, nyob ruaj khov hauv lawv cov tswv yim, thiab txiav txim siab los ntawm cov ntaub ntawv

Nkag siab txog Vocal Minority Effect

Cov suab nrov tsawg tshwm sim tshwm sim feem ntau hauv online platforms qhov twg me me tab sis nquag nquag ntawm cov neeg siv tuaj yeem tswj hwm kev sib tham. Qhov no tuaj yeem tsim qhov kev xav tsis zoo ntawm kev pom zoo lossis kev tsis txaus siab thoob plaws, feem ntau tsis xav txog qhov dav dav ntawm cov neeg siv khoom. Rau cov lag luam, ua yuam kev cov suab no rau feem coob tuaj yeem ua rau cov tswv yim tsis raug lossis hloov tsis tsim nyog.

Cov Ntaub Ntawv Kev Sau thiab Kev Ntsuam Xyuas

Txhawm rau kom muaj txiaj ntsig zoo sib txawv ntawm qhov muaj feem cuam tshuam ntawm cov suab lus tsawg thiab cov kev xav tiag tiag ntawm cov neeg siv khoom dav dav, cov lag luam yuav tsum siv txoj hauv kev zoo rau kev sau thiab tshuaj xyuas cov ntaub ntawv.

  1. Cov cuab yeej mloog kev sib raug zoo: Siv cov cuab yeej kev tshaj xov xwm zoo mloog los ntsuas qhov kev xav ntawm cov neeg tuaj saib. Qhov no pab kom paub qhov txawv ntawm cov kev xav dav dav thiab cov suab lus tsawg.
  2. Kev Tshawb Fawb Cov Neeg Siv Khoom thiab Cov Lus Qhia Cov Lus Qhia: Tsis tu ncua koom nrog cov neeg siv khoom dav dua los ntawm kev soj ntsuam thiab cov tswv yim tawm tswv yim. Qhov no muab ib qho piv txwv ntau dua ntawm koj cov neeg siv khoom xav.
  3. Analytics thiab Trend Analysis: Ua haujlwm analytics kom nkag siab qhov chaw, ncav cuag, thiab cuam tshuam ntawm kev xav hauv online. Taug qab seb cov kev xav no zoo ib yam nyob rau lub sijhawm lossis tsuas yog kev cuam tshuam sai sai.

Qhov tseem ceeb ntawm no yog lub suab uas tej zaum yuav nrov tshaj plaws yuav tsis yog koj cov neeg siv khoom tam sim no lossis yav tom ntej ... nco ntsoov txheeb xyuas kom ntseeg tau qhov no.

Strategic Response to Vocal Minorities

Tsim cov lus teb rau cov lus teb rau cov haiv neeg tsawg yog qhov tseem ceeb rau cov lag luam hais txog cov kev txhawj xeeb tshwj xeeb yam tsis muaj kev cuam tshuam rau lawv txoj haujlwm dav dav thiab cov neeg siv khoom.

  1. Ntsuas Ua Ntej Ua Ntej: Ntsuas qhov tseeb thiab qhov tseem ceeb ntawm cov kev xav tau nthuav tawm. Lawv puas yog tus sawv cev ntawm koj lub hom phiaj kev lag luam lossis tsuas yog ntu niche?
  2. Koom nrog kev tsim kho: Hais txog cov kev txhawj xeeb uas raug cai hauv pawg neeg hais tawm yam tsis muaj kev cuam tshuam rau koj lub hom phiaj qhov tseem ceeb lossis kev coj ua.
  3. Cov Kev Sib Txuas Lus Ntshiab: Sib txuas lus koj cov kev txiav txim siab thiab lawv qhov laj thawj kom pom tseeb rau koj cov neeg tuaj saib. Qhov no tuaj yeem txo qhov kev nkag siab yuam kev thiab txo qhov cuam tshuam ntawm cov ntaub ntawv tsis raug.
  4. Tsom ntsoov rau cov neeg siv khoom tseem ceeb: Ua ntej qhov kev xav tau thiab kev tawm tswv yim ntawm koj cov neeg siv khoom tseem ceeb. Tailoring koj cov tswv yim rau cov haiv neeg tsawg tuaj yeem cuam tshuam koj cov neeg tuaj saib.

Nyob ruaj hauv kev lag luam zoo

Nyob ruaj khov hauv kev lag luam lub tswv yim, tshwj xeeb tshaj yog nyob rau hauv lub ntsej muag ntawm cov suab nrov tsawg, yuav tsum muaj kev cog lus ruaj khov rau lub tuam txhab cov txiaj ntsig tseem ceeb thiab cov hom phiaj mus sij hawm ntev.

  • Kev sib haum xeeb nrog Core Values ​​thiab Lub Hom Phiaj: Xyuas kom meej tias cov lus teb thiab cov tswv yim sib haum nrog cov txiaj ntsig tseem ceeb thiab lub hom phiaj ntawm kev lag luam. Kev sib haum xeeb hauv qhov no ua rau muaj kev ncaj ncees thiab kev ncaj ncees.
  • Lub zeem muag ntev: Tsom ntsoov rau lub hom phiaj mus sij hawm ntev es tsis yog cov tshuaj tiv thaiv luv luv. Cov kev hloov ceev hauv cov lus teb rau cov suab lus tsawg tuaj yeem cuam tshuam cov tswv yim lag luam mus sij hawm ntev.
  • Kev coj noj coj ua thiab kev txiav txim siab: Tsim kom muaj kev coj noj coj ua uas tau tshaj tawm tab sis tsis hloov pauv los ntawm kev dhau los lossis kev xav tsis zoo.

Lub ntsiab lus tseem ceeb ntawm kev cuam tshuam nrog cov suab nrov tsawg yog nyob rau hauv kev ntsuam xyuas sib npaug, kev koom tes nrog cov tswv yim, thiab kev txiav txim siab cov ntaub ntawv. Los ntawm kev tsom mus rau lawv cov neeg tuaj saib tseem ceeb thiab ua raws li lawv cov txiaj ntsig ntawm cov khoom lag luam, cov lag luam tuaj yeem taw qhia lub suab nrov thiab tswj kom muaj kev ruaj ntseg mus rau lawv cov hom phiaj kev lag luam.

Douglas Karr

Douglas Karr yog CMO OpenINSIGHTS thiab tus founder ntawm lub Martech Zone. Douglas tau pab ntau ntau qhov kev vam meej MarTech startups, tau pab nyob rau hauv kev mob siab rau ntau tshaj $ 5 bil nyob rau hauv Martech nrhiav thiab kev nqis peev, thiab txuas ntxiv pab cov tuam txhab hauv kev siv thiab automating lawv cov kev muag khoom thiab kev lag luam cov tswv yim. Douglas yog tus paub thoob ntiaj teb kev hloov pauv digital thiab MarTech kws tshaj lij thiab hais lus. Douglas tseem yog tus sau phau ntawv Dummie phau ntawv qhia thiab phau ntawv ua lag luam.

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