Kev Tshawb Xyuas thiab Kev NtsuasSocial Media & Influencer Marketing

Cov naj npawb Matter

Kuv tau hnov ​​​​cov neeg saib xyuas kev sib raug zoo hauv zej zog hais tias, “Tsis txhob mloog tus naj npawb ntawm cov thwjtim koj muaj." thiab “tsis muaj teeb meem muaj pes tsawg tus kiv cua koj muaj”. Lawv yuam kev lawm. Yog tsis muaj teeb meem, peb yuav tsis suav lawv. Peb suav txhua yam… thiab peb txiav txim rau txhua tus los ntawm tus lej peb pom. Cia kuv piav.

Tam sim no, muaj qhov cuam tshuam ntawm Klout thiab cov algorithm hloov pauv lawv tau ua. Cov tswv cuab ntawm cov qhab nia cov txheej txheem tau hloov pauv thiab tib neeg cov qhab nia Klout poob - feem ntau mus rau lub suab hais txog 10 cov ntsiab lus, nrog ntau qhov poob mus txog 20 cov ntsiab lus. Klout tiv thaiv qhov kev txav los ntawm kev muab cov lus tawm tswv yim tias cov kev hloov pauv tshiab muab qhov tseeb dua ntawm ib tus neeg muaj kev cuam tshuam online.

Neeg tsis quav ntsej qhov tseeb. Lawv mob siab txog tus xov tooj.

Kuv tsis ntseeg qhov ntawd Klout lub hom phiaj ua tau zoo heev. Kev poob los ntawm Klout qhab nia lub lim tiam dhau los ntawm 71 rau Klout qhab nia ntawm 61 lub lim tiam no technically txhais tau tias tsis muaj dab tsi txij li tus lej nws tus kheej tsuas yog ntsuas qhov cuam tshuam.

Qhov tseeb, txawm li cas los xij, yog tias tus lej lej yog ib yam tseem ceeb rau ntau tus neeg los ntsuas lawv cov kev cuam tshuam thiab kev sib cuam tshuam hauv online. Tau Klout kho cov algorithm ib qho me me ntawm ob peb lub hlis, tej zaum lawv yuav tsis tau txais qhov rov qab. Tab sis yog tias kuv tab tom ua raws kuv txoj kev siv zog nrog ib tus neeg zoo sib xws thiab lawv cov qhab nia tseem zoo ib yam tab sis kuv poob ... qhov zoo li ntawm zoo ntawm qhov system mus rau hauv nqe lus nug. Qhov ntawd yog qhov tshwm sim ... thiab Klout tam sim no sim khawb tawm.

Hauv kuv lub tswv yim, Klout yuav zoo dua los tsuas yog nce qhov ntsuas ntau dua li txo cov qhab nia. Yog tias qhov ntsuas yog 100 ua ntej, lawv yuav tsum tau nce nws mus rau 115. Qhov kev hloov kho yuav ua rau cov neeg cov qhab nias Klout tsis tseem ceeb. Kuv vam tias qhov no yuav dhau mus, Kuv tseem yog tus kiv cua ntawm qhov Klout tab tom sim ua kom tiav (txawm tias kuv tseem xav tias nws yog ib feem ntawm cov qhab nia vim nws tsis siv cov kev tshawb fawb lossis kev sib tw khiav mus rau hauv kev xav).

Tus lej tseem ceeb

Yog tias koj tsis ntseeg tias cov lej tseem ceeb, koj tab tom thuam koj tus kheej. Feem ntau lub sijhawm, peb muaj cov neeg siv khoom uas muaj 0 tus kiv cua, 0 followers, 0 retweets, 0 views, 0 nyiam, thiab lwm yam. Ib qho ntawm peb cov neeg siv khoom tsis ntev los no muaj cov yeeb yaj kiab zoo nkauj hauv online uas tau tshaj lij thiab muab kev ua qauv qhia zoo heev ntawm lawv cov khoom. Qhov teeb meem yog tias muaj txog 11 views ntawm cov yeeb yaj kiab.

Tsawg tus neeg siv sijhawm los saib cov yeeb yaj kiab nrog 11 views.

Yog li, peb tau ua raws li lwm tus yuav hu blasphemous. Tom qab ob peb lub hlis thiab ob peb puas views, kuv tawm mus thiab muas 10,000 views thiab 1,000 nyiam los ntawm kev pabcuam. Nws tsis yog txhaum cai thiab nws tsis ua txhaum rau leej twg cov nqe lus ntawm kev pabcuam. Nws ua suab ntxoov ntxoo, txawm li cas los. Tsis pub dhau 2 lub lis piam, nws tau tsiv YouTube video mus txog 10,000 views. Ib lub lim tiam tom qab thiab cov yeeb yaj kiab tam sim no zaum ntawm tshaj 12,000 views thiab ob peb lub kaum ntau nyiam. Tib cov vis dis aus, tib cov ntsiab lus, tam sim no ntxiv 2,000 views ib lub lim tiam es tsis txhob ntau ntau.

Cov neeg muaj kev cuam tshuam los ntawm tus lej

Cov neeg nrog ~ 50,000 tus neeg tuaj yeem ntxiv 50 tus neeg ua raws ib hnub rau Twitter. Rau ib tus neeg tshiab rau Twitter, ntxiv 50 tus neeg ua raws hauv ib hlis yuav zoo heev… tab sis qhov no tsuas yog yuav tsis tshwm sim. Kuv tsis quav ntsej lawv cov ntsiab lus zoo npaum li cas… qhov kev loj hlob rau cov neeg siv Twitter nruab nrab yuav yog sib npaug mus rau lawv cov nram qab no. Yog tias lawv xav ua kom lawv txoj kev loj hlob sai, lawv yuav tsum tau tsoo lawv cov lej. Ib zaug ntxiv, cov purists yuav sib cav hais tias kev yuav cov thwjtim yog txaus ntshai. Qhov ntawd yog qhov yooj yim rau lawv hais thaum lawv muaj ntau txhiab tus thwjtim lawm.

Tus lej Tsis Ntxiv

Qhov teeb meem nrog cov lej yog tias lawv tsis tas yuav ntxiv. Kuv nyiam qhov piv txwv hauv qab no… tus account autofollow ntawm Twitter. Tsis tsuas yog nws muaj kev cuam tshuam ntau dua li kuv, nws tseem muaj feem cuam tshuam rau Klout nws tus kheej (ironically, nws tseem muaj kev cuam tshuam rau kev ua haujlwm thiab kev lag luam Tshuag).

pab ຕິດຕາມ kuv thiab os

Blogging Nrov thiab naj npawb

Manipulating tooj yog ib qho yooj yim. Kuv nco qab thaum tus qauv kub rau qhov muaj koob meej ntawm blog yog koj tus lej Feedburner ntawm cov neeg siv khoom. Gmail tuaj ntawm qhov chaw thiab tso cai rau tib neeg kom muaj email chaw nyob nrog cov lus pom hauv email. Piv txwv li, yog tias kuv tus email chaw nyob yog name@domain.com, kuv tuaj yeem siv npe +1@domain.com, npe +2@domain.com, npe +3@domain.com, thiab lwm yam. Ob peb bloggers ntes tau rau qhov no thiab tsuas yog sau ntawv sau npe rau kaum tawm txhiab tus neeg rau npe rau lawv tus kheej Feedburner email.

Qhov tshwm sim? Lawv cov blogs loj hlob hauv kev muaj koob meej hmo ntuj. Qee tus ntawm lawv txawm tuaj yeem muag kev tshaj tawm thiab kev txhawb nqa raws li tus lej nce. Raws li kev sim, kuv yuav ib qho blog post ntawm ib qho ntawm cov blogs thiab kuv tau txais ob peb puas cov lus teb tawm ntawm qhov

blog ntau pua txhiab tus neeg siv. Nws tau lees paub kuv qhov kev xav tsis thoob. Lawv tau nce lawv cov lej.

Ntau xyoo tom qab, kuv qhov blog tseem tab tom loj hlob hauv kev muaj koob meej thiab kev nyeem ntawv. Nws tau dhau los ua blog nrov los ntawm leej twg tus qauv. Tab sis… cov blogs ntawd khib lav tseem ua ntej kuv ntawm ntau qhov chaw qeb duas. Lawv muaj cov ntsiab lus los backup kev loj hlob, yog li lawv ua tau zoo. Kuv tsis khuv xim coj tsis ncaj zoo li lawv ua? Qhov tseeb, yog. Kuv khuv xim nws. Kuv yuav tsum tau coj kom zoo dua ntawm cov cib fim no thaum lawv sawv.

Koj tuaj yeem yuav txhua tus lej

Koj tuaj yeem yuav txhua yam. Followers, Kiv cua, Retweets, Likes, Pageviews, YouTube Views, YouTube nyiam… muaj cov kev pab cuam thoob plaws hauv lub vev xaib. Kuv tau sim ib tuj ntawm cov tshuab no thiab qee qhov ua haujlwm zoo dua li lwm tus. Lo lus nug, hauv kuv lub tswv yim, tsis yog seb cov no puas yog kev ncaj ncees lossis tsis yog… cov lus nug yog ib qho ntawm kev nqis peev. Ua tau muas tus lej tiag tiag nce qhov pom thiab muaj koob meej ntawm koj cov khoom lossis kev pabcuam hauv online? Qee zaum… nws nyob ntawm seb koj qhov kev txhawb nqa dab tsi tshwm sim!

Kuv muaj cov phooj ywg ntawm kuv txaus ntshai uas kuv tau them rau cov kev pabcuam no, tab sis ib lub lim tiam tom qab lawv thov kom kuv txhawb nqa ib qho kev tshwm sim lossis cov khoom uas lawv muaj. Zoo nkauj heev...lawv xav tias nws tsis ncaj ncees lawm tab sis tom qab ntawd ncav cuag thaum lawv tuaj yeem tau txais txiaj ntsig los ntawm nws.

Koj Yuav Tsum Yuav Tus lej?

Kuv tsis ntseeg tias muas tus lej tsis yog lawm... nws yog kev lag luam peev ib yam li lwm yam. Qhov teeb meem yog seb koj puas yuav muaj peev xwm los nqis peev ntawm qhov kev nqis peev thiab muab cov ntsiab lus uas tuaj yeem loj hlob hauv qab no. Yog koj tsis ua, koj poob nyiaj. Tsis muaj kev phom sij, tsis muaj kev phem rau leej twg yog ua tiav ... tsis yog koj phau ntawv hnab tshos.

Nco ntsoov: Kuv ntseeg tias nws yog dag muag kev tshaj tawm raws li tus lej uas koj paub tias tsis muaj tiag.

Ntau tus neeg yuav tsis pom zoo nrog kuv vehemently ntawm lub ncauj lus no. Dab tsi yog kev tshaj tawm thiab kev lag luam ntawm nws qhov tseem ceeb? Yog tias txhua yam nyob ntawm kev loj hlob ntawm cov organic, peb txhua tus yuav tawm ntawm kev ua haujlwm hauv kev lag luam kev lag luam.

Kuv puas yog tswj hwm cov neeg nyiam thiab cov neeg siv khoom yog tias kuv yuav kiv cua? Yog!

Puas yog kuv tswj hwm qhov muaj koob npe thaum kuv ntiav tus kws tshaj lij tsim qauv los tsim lub hom lag luam kom pom tias yog lub tuam txhab loj dua li nws? Yog lawm!

Kev lag luam yog txhua yam hais txog kev tsim cov duab hauv lub zeem muag lub taub hau uas lawv xav tau koj cov kev pabcuam. Kev lag luam kuj yog hais txog kev ua kom zoo dua ntawm cov neeg siv kev coj noj coj ua kom nce kev lag luam. Kuv pab tsis tau tias feem coob ntawm cov neeg tsis mob siab rau tus lej me… tab sis kuv tuaj yeem hloov tus lej kom lawv ua tib zoo mloog!

Kev lag luam tau txais cov neeg hauv koj lub qhov rooj. Nws yog koj lub luag haujlwm rau teem kev cia siab thiab tshaj lawv nrog koj cov neeg siv khoom. Yog tias koj qhov kev lag luam teeb tsa kev cia siab koj tuaj yeem khaws tsis tau, ces koj dag thiab nws tsis yog lawm. Tab sis yog tias koj yuav ib pawg ntawm YouTube views, koj cov vis dis aus mus kis, thiab koj muag ib tuj ntawm cov khoom rau cov neeg siv khoom zoo siab vim nws, nws yog kev lag luam zoo.

Peb cov peev txheej hauv cov kev pabcuam no tsis tshua muaj. Nws tsuas yog thaum peb ua haujlwm nrog ib tus neeg, khoom lossis kev pabcuam uas peb paub yuav ua tau zoo uas peb nqis peev. Los yog thaum peb tab tom ua haujlwm nrog tus neeg siv khoom xav tau kev nce qib hauv av sai sai. Hauv txhua qhov xwm txheej, peb feem ntau siv cov kev pabcuam raws li kickstart kom lawv loj tuaj. Thaum lawv loj tuaj, tsis tas yuav mus ntxiv.

Koj yuav xav tsis thoob thaum nws ua haujlwm zoo li cas - Kuv xav kom koj sim nws tus kheej… yuav 5,000 ntawm ib yam dab tsi thiab saib yuav ua li cas nws accelerates kev loj hlob.

Douglas Karr

Douglas Karr yog CMO OpenINSIGHTS thiab tus founder ntawm lub Martech Zone. Douglas tau pab ntau ntau qhov kev vam meej MarTech startups, tau pab nyob rau hauv kev mob siab rau ntau tshaj $ 5 bil nyob rau hauv Martech nrhiav thiab kev nqis peev, thiab txuas ntxiv pab cov tuam txhab hauv kev siv thiab automating lawv cov kev muag khoom thiab kev lag luam cov tswv yim. Douglas yog tus paub thoob ntiaj teb kev hloov pauv digital thiab MarTech kws tshaj lij thiab hais lus. Douglas tseem yog tus sau phau ntawv Dummie phau ntawv qhia thiab phau ntawv ua lag luam.

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