We pay for a lot of tools to analyze our clients and we test even more. Every time I embark on a comprehensive keyword analysis strategy, one tool is always a necessity. I often don't touch it for months… and often let the subscription drop… but then…
WordTracker is a necessity because I can't find another tool that has the incredible, comprehensive variety of questions search users look for around each topic. We've discussed tsim lub tsev qiv ntawv cov ntawv tiav rau koj hom - thiab qhov tseem ceeb rau kev ua tiav ntawm lub tsev qiv ntawv ntawd yog teb cov lus nug uas cov neeg siv tshawb hauv tshuab nkag mus. Thiab, thaum sijhawm dhau mus, cov neeg siv tau txais ntau dua thiab hais lus ntau dua nrog lawv qhov kev thov. Qhov no yog qhov kub rau txhua cov ntsiab lus lag luam tab tom nrhiav ua tiav lawv lub tsev qiv ntawv.
Tsis pub dhau lub xiav bar ntawm WordTracker yog lub lim uas koj tuaj yeem siv kom suav nrog thiab cais tawm cov ntsiab lus, teeb tsa kev tshawb nrhiav lub tshuab ntim ntau npaum li cas, lossis - tshwj xeeb tshaj yog - lim rau tsuas lo lus nug tseem ceeb. Just apply the keyword questions filter, and you're presented with a fantastic array of the most popular questions that have been searched in the last month.
Boom! This isn't just valuable because of what people have historically searched, it can also provide you a template for every product or service the client might be selling. For instance, we're working with an e-commerce client right now that has over 10,000 medicinal products in their catalog. By breaking down the question structure, we're able to see the content we must provide on every product page or stand-alone articles to be comprehensive:
- Lus txhais - Dab tsi yog [khoom npe]?
- Cov khoom xyaw – What's in [ product name ]?
- ntau npaum - Ntau npaum li cas [khoom siv lub npe] xav tau txhawm rau txhawm rau [cov tsos mob]?
- Daim ntawv thov - Puas [khoom lub npe] daws [mob]
- Cim - Yuav daws li cas [tus mob]?
Tam sim no peb tuaj yeem nqa qhov txiaj ntsig tau teeb tsa thiab siv nws rau txhua tus thiab txhua yam khoom muag lawv kom ntseeg tau tias lawv muaj lub tsev qiv ntawv cov ntawv tiav.