Cov ntsiab lus Marketing

10 Cov Kev Sib Tw Ua Haujlwm Nrog WordPress Raws li Kev Tswj Cov Ntsiab Lus hauv 2023

Kuv tau ua haujlwm thiab tsim nrog WordPress txij thaum pib. Cov ntsiab lus tswj hwm qhov yooj yim yog qhov zoo kawg nkaus, thiab nws qhov kev coj ua loj tsis muaj qhov xav tsis thoob. Muaj cov neeg ntxub ntxaug tawm, tab sis kuv feem ntau ceeb toom rau tib neeg tias cov teeb meem nrog WordPress feem ntau yog nyob ib puag ncig cov ntsiab lus thiab plugins siv, tsis yog lub platform tseem ceeb.

Qhov kev sib piv kuv feem ntau siv nrog tib neeg yog cov khoom siv tsheb tom qab muag ... qee qhov zoo kawg, thiab qee qhov tuaj yeem rhuav tshem koj lub tsheb. WordPress tsis txawv. Ib rooj plaub uas kuv xav qhia yog qhov chaw no, Martech Zone. Ob peb xyoos dhau los, kuv pom lub ntsiab lus zoo heev nrog rau txhua tus yam ntxwv thiab kev ua haujlwm Kuv xav qhia kuv cov ntsiab lus hauv kev siv tau, zoo nkauj, thiab muaj kuab heev. Tau ntau xyoo, kuv txuas ntxiv txhim kho lub ntsiab lus me me uas kuv tau tsim thiab zoo siab cov neeg tsim khoom ntawm thawj niam txiv lub ntsiab tseem txhawb nqa txhua lub version ntawm WordPress.

Txog rau tam sim no.

Ob peb lub lis piam dhau los, kuv tau muaj qhov teeb meem ntawm lub xaib thiab nrhiav tsis tau li cas cov cai tau tsim tawm yog li kuv tau mus rau lub rooj sib tham tus tsim tawm… thiab lawv qhov chaw poob qis. Yog li ntawd, kuv tau hla mus Themeforest qhov twg kuv yuav lub ntsiab… thiab nws tau ploj mus. Tom qab ntawd kuv nrhiav cov neeg tsim khoom ntawm lub ntsiab lus… thiab lawv tau ploj mus.

Kuv nyob ntawm kuv tus kheej!

Ntau xyoo dhau los, thaum koj yuav ib yam khoom koj xav kom siv nws rau lub neej. Nyob rau niaj hnub no lub ntiaj teb no tus ceev-paced, uas tsis muaj nqi thev naus laus zis, peb tau loj hlob accustomed mus tossing peb technology thaum nws lov los yog dhau lawm. Qhov ntawd zoo… Kuv tsis xav yuav lub toaster tshiab. Tab sis thaum nws yog lub software khiav koj lub vev xaib, nws mob taub hau heev. Txhawm rau rov qab mus rau kuv qhov kev sib piv, nws tsis tshua zoo li kev lag luam tom qab teeb tsa ntawm rims thiab ntau dua li koj qhov kev sib kis. Nws yog tus nqi tseem ceeb, thiab kev sib tw loj hauv WordPress ecosystem.

WordPress tseem zoo heev

Kuv lub hom phiaj nrog tsab xov xwm no tsis yog los yws txog WordPress, nws yog lub platform hloov tau yooj yim uas tuaj yeem hloov kho, hloov pauv, lossis kho kom haum nrog kev siv zog me ntsis. Ib yam li ntawd, cov ecosystem ntawm cov neeg tsim khoom, cov ntsiab lus, thiab plugins yog dhau qhov kev xav. Kuv tau pab cov tuam txhab ua qee qhov kev sib koom ua ke zoo kawg thiab kev siv lub tshuab ua haujlwm nrog WordPress API, thiab kuv tseem ua qhov zoo rau nws lub neej yav tom ntej.

Kuv lub hom phiaj nrog tsab xov xwm no yog qhia, qhov kuv ntseeg, yog qee qhov kev tsis txaus ntseeg ntawm lub platform kom tib neeg paub txog qee qhov ntawm lub platform tseem ceeb ntawm cov kev cov nyom. Daim ntawv ceeb toom kuv hais tias core… Kuv paub tias muaj cov ntsiab lus, plugins, thiab headless architectures uas tuaj yeem kov yeej cov no. Kuv tsuas yog xav pom WordPress architects innovate ntawm qee qhov tsis zoo no.

Tshwj xeeb rau Martech Zone

Kuv tsis muaj sijhawm los txhim kho rau ib hlis, yog li kuv yuav tsum tau hloov lub xaib mus rau lub ntsiab lus tshiab thiab tom qab ntawd tshem tawm cov teeb meem.

  • Sau Archive - Ib qhov teeb meem uas kuv muaj tam sim no yog tias kuv muaj ntau pua tus kws sau ntawv yog li tsim cov nplooj ntawv sau yuav tsum muaj kev txhim kho me ntsis yog li kuv tuaj yeem txwv cov npe rau txhua tus uas tau qhia ib tsab xov xwm hauv lub hli dhau los. Qhov ntawd tsis nyuaj dhau… Kuv tuaj yeem tsim cov qauv kev cai, nug cov lus tshaj tawm tshiab, rub cov neeg sau ntawv tshwj xeeb, tom qab ntawd tsim cov array ntawm lawv, xaj lawv cov tsiaj ntawv, thiab tso saib lawv cov ntaub ntawv profile.
  • Hom Post Custom - Kuv tau tsim ib phau ntawv sau rau lub vev xaib uas ua tau zoo heev. Ntawm txhua nplooj ntawv acronym, kuv txawm suav nrog cov ntawv tshaj tawm tshiab uas siv cov ntawv sau. Thiab ... nws ua haujlwm zoo, tib neeg nyiam txav los ntawm lub ntsiab lus rau qee cov lus hais txog lub ncauj lus. Txawm li cas los xij, kuv yuav tsum tsim kom muaj ib qho kev cai archive, taxonomy archive, thiab ib tus ncej template rau hom kev cai tshaj tawm kom pom nws zoo. Tam sim no, nrog lub ntsiab lus tshiab, kuv yuav tsum rov txhim kho cov ntawd.

Rau ob qho tib si, kuv muaj tus lej lej. Kuv tsuas yog yuav tsum tsim cov qauv hauv kuv tus menyuam lub ntsiab lus tshiab kom lawv ua haujlwm. Nws tsis yooj yim tab sis nws yog lub sij hawm siv. WordPress muaj cov yam ntxwv los tsim cov no tab sis nws tsis yog uas yooj yim. Yog tias koj ua lag luam - qhov no yog ib qho kev siv nyiaj heev. Nws zoo nkaus li tias muaj lub sijhawm rau WordPress los tsim nrog (tub ntxhais) cov neeg siv interface xaiv rau kev cai tshaj tawm hom rau customizing li cas lawv queried thiab tso tawm. Ib zaug ntxiv, kuv paub tias muaj cov plugins uas pab… Kuv tsuas yog xav tias qhov no yog lub sijhawm rau lub platform tseem ceeb.

Cov ntsiab lus tshiab kuv yuav thiab cov ntsiab lus me me uas kuv muaj muaj qhov txwv no thiab. Tag nrho kev cai ncej hom archives, nplooj ntawv taxonomy, thiab ib qho kev cai tshaj tawm hom posts siv lub ntsiab lus xaiv. Ntxiv dua thiab, kuv paub tias tuaj yeem yog qhov zoo nkauj hauv lub ntsiab lus… tab sis kuv xav tias qhov no yog qhov tseem ceeb. Kuv xav kom muaj peev xwm nyem rau ntawm qhov kev cai tshaj tawm hom kev teeb tsa, xaiv seb nws queried li cas, thiab xaiv qhov kev xaiv layout… es tsis yog coding nws tag nrho.

Kaum Qhov Kev Sib Tw Ntxiv WordPress

Nov yog qee qhov teeb meem uas kuv tau khiav mus rau qhov kev sib tw txuas ntxiv thiab nqi sijhawm thiab cov peev txheej nrog kuv cov neeg siv khoom:

  1. Nrhiav cav Optimization - Yog tias koj tab tom tshaj tawm cov ntsiab lus rau kev nrhiav tau rau koj lub hom phiaj, khoom lag luam, lossis kev pabcuam, kev tshawb nrhiav organic tsis yog qhov kev xaiv - nws yog qhov yuav tsum tau ua. Lub peev xwm ntawm WordPress yog woefully tsis txaus ntawm no… txawm tias koj nyob nraum them rau Jetpack rau koj qhov chaw. Tag optimization, nplua nuj snippet, sitemaps, thiab lwm yam nta yog ib qho tseem ceeb rau optimizing koj qhov chaw rau kev tshawb fawb cav cov neeg siv. Yog vim li cas peb yuav tsis siv ib qhov chaw tsis muaj Rankmath.
  2. AMP - Thaum nws tsis yog WordPress qhov txhaum, AMP kev txhawb nqa yog qhov txaus ntshai. Jetpack muaj peev xwm AMP tab sis, inexplicably, lawv lov tes taw shortcodes txhawb los ntawm koj niam txiv lub ntsiab rau koj AMP zaub. Ib yam li cov ntsiab lus me nyuam xav tias cov yam ntxwv thiab kev ua haujlwm los ntawm niam txiv lub ntsiab lus, nws zoo li AMP yuav tsum yog lub ntsiab lus me me. Ib qho laj thawj uas kuv xaiv lub ntsiab lus tshiab uas kuv tau ua yog qhov kev txhawb nqa AMP.
  3. Performance - WordPress tseem yog dev thaum nws los txog rau kev nrawm thaum koj txuas ntxiv kho nws nrog cov plugins ntxiv thiab cov ntsiab lus. Thaum peb ua haujlwm ntawm peb cov neeg siv khoom qhov chaw, qhov teeb meem nyuaj tshaj plaws uas peb daws tau yog qhov chaw ceev. Yog tias peb ua qhov tob tob, peb feem ntau pom ntau pua cov lus nug thiab kev thov ua rau txawm tias ib nplooj ntawv los tso tawm. Kuv tsis yog ib tus kws tshaj lij hauv cheeb tsam no, tab sis kuv xav tsis thoob tias tsis muaj cov lus nug hauv cov ntaub ntawv hauv qab no thiab ib txwm caching ntawm lub platform tseem ceeb ntawm lub sijhawm no. Kuv tau ua haujlwm nrog lwm lub platform uas tau tshaj tawm cov nplooj ntawv los ntawm lub cev tsim cov ntaub ntawv cached es tsis yog dynamically tsim lawv nrog txhua qhov kev thov.
  4. WooCommerce - WooCommerce Ameslikas tsim los siv WordPress API, yog li nws siv cov lus tshaj tawm tseem ceeb los khaws cov ntaub ntawv khoom thiab kho cov khoom thiab pawg xws li hom kev cai tshaj tawm. Cov khoom tsis yog cov ntawv lossis nplooj ntawv, txawm li cas los xij. Cov khoom yog ib phau ntawm nta, nqi, thiab versions. Yog tias koj tab tom tawm los nrog cov khoom lag luam tshiab thiab koj yuav tso tawm rau ib hnub, nws nyuaj heev rau kev tsim thiab tshaj tawm cov ntawv tso tawm tshiab. Qhov kev ua haujlwm yog los tsim cov khoom tshiab, tshem tawm cov khoom qub, hloov kho cov khoom tshiab permalink, thiab lwm yam ... thiab tom qab ntawd, tau kawg, koj muaj ID khoom sib txawv ntawm ob.
  5. Cov ntaub ntawv thiab cov ntaub ntawv - Nws tiag tiag siv daim ntawv plugin lossis kev koom ua ke ntawm lwm tus neeg sab nrauv los tswj cov ntawv thiab cov ntaub ntawv ntawm koj lub xaib. Kuv xav tsis thoob tias WordPress tsis tau koom nrog cov ntaub ntawv thiab cov ntaub ntawv raws li qhov tseem ceeb - tshwj xeeb tshaj yog txij li WooCommerce pib siv ob qho tib si thiab. Elementor, piv txwv li, ua txoj haujlwm zoo kawg nkaus thiab txawm tias muaj peev xwm webhook uas ua rau nws yooj yim rau kev sib koom ua ke.
  6. Spam - Kuv tau them rau Akismet tab sis nws tsis muaj txiaj ntsig tiv thaiv daim ntawv spam thiab tsis zoo li tau hloov zuj zus txhua xyoo. Kuv tseem tau txais ib tuj ntawm spam, tshwj xeeb tshaj yog los ntawm cov ntawv hauv kuv qhov chaw. Pab pawg WordPress yuav tsum cia li tua nws thiab yuav thiab koom ua ke CleanTalk uas yog ib qho kev daws teeb meem zoo dua nrog cov ntaub ntawv ib txwm siv plugin kev koom ua ke.
  7. staging - Zoo li txhua tus tswj hwm WordPress hosting tam sim no muaj qhov sib piv piv rau qhov chaw tsim khoom uas koj tuaj yeem tsim thiab sim, tom qab ntawd thawb koj cov kev hloov pauv rau kev tsim khoom. Peb siv flywheel rau qhov no thiab hlub nws tiag. Tab sis kev ua haujlwm rau kev tsim khoom muaj kev txwv tsis zoo vim yog kev tsim kho ntawm WordPress. Raws li peb tsim ntawm staging, peb cov neeg siv khoom feem ntau tseem tsim cov ntsiab lus hauv kev tsim khoom. Kev txhim kho ntsiab lus feem ntau ua rau kev hloov kho database. Raws li qhov tshwm sim, peb tsis tuaj yeem thawb qhov kev tsim khoom xwb… peb yuav tsum tau thawb kev hloov pauv rau kev tsim khoom. Yog tias WordPress tau ua txoj haujlwm zoo dua ntawm kev sib cais TAG NRHO cov ntsiab lus los ntawm Cov Ntsiab Lus & Plugins, nws tuaj yeem ua tau yooj yim muaj peev xwm thawb ib lossis lwm qhov es tsis yog xaiv cov ntsiab lus vs. database.
  8. Workflows - Feem ntau ntawm cov tuam txhab xav kom muaj peev xwm muaj cov ntsiab lus ua haujlwm nrog cov neeg sau, hloov kho, tom qab ntawd pom zoo cov ntsiab lus ua ntej nws tau teem sijhawm mus nyob. Thaum WordPress muaj lub luag haujlwm zoo tsim hauv, tsis muaj kev tswj hwm kev ua haujlwm los muab thiab ceeb toom rau cov luag haujlwm. Yog li ntawd, cov tuam txhab saib sab nraud los tsim, kho, thiab pom zoo cov ntsiab lus thiab tsuas yog siv WordPress los tshaj tawm nws.
  9. Cov ntsiab lus Journey - Cov ntsiab lus tshiab ntawm kev paub platforms tsis tau teeb tsa los ntawm hom ntsiab lus, lawv tau teeb tsa los ntawm hom neeg siv. Cov kab ke no muaj peev xwm ua tau zoo nrog cov kev cai raws li txoj cai lossis kev txawj ntse-raws li kev khiav mus rau tus qhua los ntawm kev paub dhau los. Qhov ntawd yog qhov kev hloov pauv loj heev thiab qee yam uas WordPress yuav tsis tuaj yeem ua raws.
  10. WordPress Widgets - Kuv yog tus kiv cua ntawm Gutenberg editor thiab txaus siab rau qhov yooj yim nws muab thaum txhawb nqa cov ntsiab lus dhau los. Txawm li cas los xij, thaum WordPress txiav txim siab sim thiab hloov kho tus neeg siv interface rau widgets los saib thiab ua zoo li Gutenberg, nws yog kev puas tsuaj. Tus neeg siv interface yog phem heev… thiab yog tias koj muaj ib tuj ntawm widgets, nws yog qeeb. Ib qho ntawm cov yam ntxwv ntawm kuv lub ntsiab lus tshiab yog ib qho kev xaiv los lov tes taw no interface thiab kuv zoo siab heev. Yog koj xav tau lov tes taw block editor rau widgets, muaj cov cai uas koj tuaj yeem ntxiv rau koj tus menyuam lub ntsiab lus lossis ib lub plugin uas koj tuaj yeem nruab.

Kuv paub tias kuv yuav tau txais ib tuj ntawm thawb rov qab rau ntawm daim ntawv thov thib peb, kev sib koom ua ke, plugins, thiab cov ntsiab lus. Peb txuas ntxiv tuav thiab txhawb nqa peb tus kheej cov npe ntawm pom zoo plugins rau WordPress. Ib zaug ntxiv, kuv lub ntsiab lus yog tias cov yam ntxwv saum toj no tau dhau los ua qhov tseem ceeb rau cov ntsiab lus zoo, tsis yog qhov tshwj xeeb lossis kev ua haujlwm sab nraud ntawm lawv.

Disclosure: Martech Zone yog siv cov koom tes sib txuas thoob hauv cov kab lus.

Douglas Karr

Douglas Karr yog tus tsim ntawm tus Martech Zone thiab tus kws paub txog kev hloov pauv digital. Douglas tau pab pib ntau qhov kev vam meej MarTech startups, tau pab nyob rau hauv kev mob siab rau ntau tshaj $ 5 bil nyob rau hauv Martech acquisitions thiab kev nqis peev, thiab txuas ntxiv mus tshaj tawm nws tus kheej platforms thiab cov kev pab cuam. Nws yog ib tug co-founder ntawm Highbridge, lub tuam txhab pab tswv yim kev hloov pauv digital. Douglas kuj yog tus sau phau ntawv Dummie phau ntawv qhia thiab phau ntawv ua lag luam.

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