Vim li cas Cov Khw Tsim Lag Luam Xav Tau CMS hauv Lawv Cov Ntawv Siv Rau Xyoo no

qha tswj lub cms

Coob tus neeg muag khoom thoob plaws hauv lub tebchaws tsis txhob ntseeg cov txiaj ntsig tseeb uas a Cov ntsiab lus tshaj tawm kev lag luam (CMS) tuaj yeem muab lawv. Cov platforms zoo no muaj kev nplua nuj ntau ntawm cov neeg tsis tau pom dua tsuas yog cia lawv tsuas yog tsim, faib thiab saib xyuas cov ntsiab lus thoob plaws kev lag luam.

CMS yog dab tsi?

A cov ntsiab lus tswj kev tswj hwm (CMS) yog software platform uas txhawb nqa kev tsim thiab kho ntawm cov ntsiab lus digital. Cov ntsiab lus tswj kev tswj hwm txhawb cov kev sib cais ntawm cov ntsiab lus thiab kev nthuav qhia. Cov yam ntxwv sib txawv ntau tab sis feem ntau suav nrog kev tshaj tawm hauv web, kev sib koom tes, kev tswj hwm hom, kev hloov kho keeb kwm thiab kev hloov kho version, kev ua cim, kev tshawb nrhiav, thiab rov ua dua tshiab. Wikipedia

Hauv peb 2016 Xeev kev tshaj tawm kev lag luam Technology cov ntawv ceeb toom peb pom tias 83% ntawm cov lag luam tam sim no siv CMS, muab nws ua lawv qhov feem ntau siv khoom lag luam software. Tsis tau, ntau tus neeg lag luam tau ploj lawm ntawm tus nqi muaj tseeb cov lag luam no tuaj yeem muab rau lawv cov kev lag luam dav dav thiab ROI.

Peb cov kev tshawb fawb tseem qhia ntxiv tias tshaj ib nrab ntawm cov neeg lag luam tawm tsam kom ntseeg siab siv cov thev naus laus zis ntau tshaj li kev pib nqis peev (53%). Nrog CMS nyob rau hauv kev tshwj xeeb, muaj ntau yam rau lub platform ntau dua li cov khw muag khoom tau paub txog, yog li nws yog qhov tseem ceeb heev uas cov cuab yeej no tau siv los txhawb kev tsim tswv yim thiab txhawb cov neeg ua lag luam kom xav sab nraud.

Ntoo Cuam-Channel Kev Sib Tham

A CMS xav tau los pab cov neeg ua lag luam kom muab cov ntsiab lus ntawm tus kheej uas tau koom nrog cov neeg tuaj saib thiab cov neeg muaj peev xwm, txawm tias tau teb rau lawv cov neeg siv xav tau thiab xav tau. Raws li cov neeg siv khoom tam sim no cuam tshuam nrog cov hom thoob plaws ntawm cov khoom siv sib txawv ntawm lub sijhawm sib txawv, cov khoom siv sib tshooj thiab channel sib txuas lus yog qhov tseem ceeb tab sis nws tuaj yeem lo qhia tau. Peb cov ntawv tshaj tawm 2016 nrhiav tau dhau los ib nrab ntawm kev lag luam (51%) muaj teeb meem tsis nco qab txog cov channel tshiab lossis cov khoom siv, hais tias nws tsis yooj yim los teeb lawv rau hauv CMS cov tswv yim.

Yuav kom ua tiav qhov kev ua tiav ntawm cov neeg siv khoom uas ua rau lub hom xa khoom txhua yam uas cov neeg siv khoom xav tau, thaum twg lawv xav tau, cov neeg lag luam yuav tsum tau muab qhov tseem ceeb tshaj tawm rau cov cuab yeej siv ntau yam. Qhov no yuav tsum muaj kev nce qib ntawm cov kev nkag siab, lub ntsiab lus cov neeg lag luam yuav tsum tau pib rau hauv thiab xyaum cov kev txawj uas lawv xav tau kom muaj peev xwm ntseeg siab tau siv cov cuab yeej no rau qhov yog vim li cas. Qhov no yuav ua rau cov hom pom qhov tseem ceeb ntawm CMS rau hauv txhawb nqa cov tswv yim thiab hom phiaj.

Thov Logic rau CMS

Yog tias lub khw muag khoom lub khw muag khoom tsis muab qhov kev khi zoo no, qhov kev sib koom ua ke uas tau muab coj los sib xyaw nrog cov xwm txheej, cov sijhawm zoo nws tus kheej rau cov qhua tuaj saib lwm qhov yog tias tsis txaus siab rau cov kev pabcuam. Tshawb nrhiav los ntawm Verint thiab IDC pom tau hais tias lub hnub nyoog digital tau ua rau nws nyuaj rau cov neeg lag luam tau tuav rau cov neeg siv khoom raws li thev naus laus zis thev naus laus zis tsim ntau yam kev xaiv thiab lub sijhawm rau cov neeg siv khoom.

Txhawm rau kom cov neeg siv khoom mus taus zoo, nws yog qhov tseem ceeb rau CMS kom ua haujlwm khiav haujlwm zoo thaum siv nrog lwm lub sijhawm, xws li kev sib raug zoo ntawm cov neeg siv tswj kev lag luam (CRM). Cov qhua tuaj noj mov yuav tsum yog qhov tseem ceeb ntawm txhua qhov kev txiav txim siab ua lag luam thiab qhov no tsis txawv thaum xav txog CMS lub tswv yim. Cov cuab yeej yuav tsum muaj kev sib koom ua ke thoob plaws lub koom haum kom nrog cov neeg siv khoom hauv lub sijhawm, hloov mus rau cov qhua rau rov qab cov neeg siv khoom thiab cia cov pab pawg kev lag luam los txhim kho thiab txheeb xyuas cov neeg siv khoom. Qhov kev pom thiab kev txawj ntse no tuaj yeem siv thoob plaws hauv kev lag luam, muab cov khoom lag luam los ua qhov chaw nruab nrab ntawm cov kev paub thoob plaws cov tuam txhab.

Cov qhua tuaj noj mov ntawm Chaw

Muaj peev xwm xa cov lus sawb, cov ntsiab lus cuam tshuam tsuas yog tau yog tias tus neeg siv khoom yog qhov tseem ceeb ntawm CMS lub tswv yim. Los ntawm kev muab cov qhua tuaj noj mov ua ntej, cov neeg lag luam yuav tsum nkag siab meej tias hom ntsiab lus lawv tab tom nrhiav. Qib no ntawm tus kheej tuaj yeem ua tiav tau yooj yim dhau los ntawm cov khoom hauv kev tshuaj xyuas lossis kev sib xyaw ua ke. Nws yuav rhuav tshem cov kev pom thoob plaws hauv kev lag luam, cia ntau pawg thiab pawg ua haujlwm los tsim cov ntsiab lus uas cuam tshuam rau lawv cov neeg siv khoom thiab cov neeg muaj feem.

Los ntawm kev coj tus txheej txheem no nrog CMS lub tswv yim, nws yuav ua rau kom ntev li ntawm cov ntsiab lus, los ntawm kev txiav txim siab qhov uas txaus siab rau yav tom ntej xav tau, nrog rau tam sim no. Cov ntsiab lus ntawm tus kheej no tuaj yeem muab qhia tawm thoob plaws tag nrho kev lag luam thiab sab nraud mus rau kev cia siab thiab cov qhua tuaj noj mov, hla cov kab ke kev lag luam thev naus laus zis. Qhov no yuav tso cai rau cov lag luam kom siv txhua txoj kev uas lawv tau nqis peev thaum sib txuas lus nrog cov neeg siv ntawm txhua theem ntawm kev txiav txim siab txog txoj kev taug.

­­­­­­­­­­­Tam sim no tseem ceeb tshaj qhov tau hais tias cov neeg lag luam yuav tsum ua kom lawv muaj kev cuam tshuam tas mus li rau kev hloov pauv hauv kev lag luam digital. Lawv kuj yuav tsum muaj kev nkag siab tag nrho thaum siv cov cuab yeej tam sim no thiab tshiab thiab platform. Cov neeg siv khoom tus cwj pwm yeej ib txwm hloov pauv tsis tu ncua thiab los ntawm kev siv cov cuab yeej puag ncig thaum ntawd, cov neeg ua lag luam tuaj yeem nyob rau ob kauj ruam tom ntej txhua lub sijhawm.

Yuav ua li cas koj xav hais tias?

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