Vim li cas Nplooj Ntawv Ceev Yog Qhov Tseem Ceeb? Yuav Kuaj Li Cas thiab Txhim Kho Koj Li Cas

Yog vim li cas Page Speed ​​tseem ceeb?

Cov chaw feem ntau plam li ib nrab ntawm lawv cov neeg tuaj saib vim qeeb nplooj ceev. Qhov tseeb, nruab nrab lub web page bounce tus nqi yog 42%, qhov nruab nrab lub vev xaib mobile bounce tus nqi yog 58%, thiab qhov nruab nrab post-nyem tsaws nplooj bounce tus nqi nyob ntawm 60 txog 90%. Tsis txhob tshaj tawm cov lej ntawm ib txoj kev twg, tshwj xeeb tshaj yog xav tias kev siv xov tooj txawb txuas ntxiv mus thiab nws tau nyuaj zuj zus los ntawm hnub los nyiam thiab saib xyuas cov neeg siv khoom.

Raws li Google, nplooj ntawv nruab nrab nruab nrab lub sijhawm rau cov cov nplooj ntawv tsaws saum tojyog tseem a sluggish 12.8 vib nas thisCov. Qhov no suav nrog qhov chaw uas muaj kev nkag mus siv tau xov tooj ntawm tes thiab 4G ceev yog qee qhov siab tshaj plaws thoob ntiaj teb. 

Ntawd nplooj ntawv nruab nrab yog txoj kev dhau mus ntev, xav txog 53% ntawm cov neeg siv tso tseg nplooj ntawv tom qab tsuas yog 3 vib nas this - thiab nws tsuas muaj qhov tsis zoo los ntawm muaj:

Nplooj Ceev thiab Qeb Cov Nqi

Dab tsi yog qhov nplooj ntawv zoo thauj khoom nrawm, tom qab ntawd? Nyob ze-instant

Qhov zoo ces, muaj ib qho kev daws teeb meem. Ua ntej peb tau txais mus rau qhov ntawd tab sis, peb qhia ntxiv txog qhov tseem ceeb ntawm nplooj ntawv ceev.

Vim li cas Nplooj ntawv ceev tshaj plaws

eMarketer qhia tau tias xyoo 2019 kev tshaj tawm thoob ntiaj teb digital yuav tshaj $ 316 billion txhiab thiab tsuas yog saib mus nce rau yav tom ntej:

Kev Siv Nyiaj Siv Digital los ntawm 2017 txog 2022

Kom meej meej, cov khw muag khoom tau siv nyiaj ntau heev rau kev tshaj tawm thiab vam tias yuav tau txais ntau tshaj plaws ntawm lawv cov peev nyiaj. Tab sis, thaum tib neeg nyem qhov ad - thiab tus post-nyem tsaws rau nplooj ntawv tsis thauj khoom tam sim ntawd - lawv yuav nyem rov qab li ntawm ob peb lub vib nas this, thiab yog li ntawd, cov tshaj tawm nyiaj txiag tsis txaus.

Tus nqi cuam tshuam ntawm nplooj ntawv ceev yog enormous thiab koj yuav tsum tau tiag tiag ua rau nplooj ntawv siab yog qhov muaj feem thib mus tom ntej. Ntawm no yog ob peb metrics thiab cov ntsiab lus los xav txog thaum koj ntsuas koj tus kheej cov kev tshaj tawm digital:

Cov qhab nia zoo

Tsis yog tsuas yog ua cov nplooj ntawv qeeb qeeb ua rau cov neeg siv tsis txaus siab, tab sis nws tseem ua rau Cov Ntsej Muag Zoo raug txom nyem. Vim Kev Ntsuas Tau Zoo yog ncaj qha ntsig txog koj ad qeb duas, thiab thaum kawg dab tsi koj tuaj yeem them rau txhua nias, nplooj qeeb-nplooj ua ib txwm txo cov qhab nia.

Tus nqi hloov dua siab tshiab

Yog tias tsawg leej neeg lo rau ntawm tos koj nplooj ntawv kom thauj khoom, tsawg tus neeg tau txais txoj hauv kev hloov pauv. Lawv tau tso tseg koj nplooj ntawv ua ntej txawm tias pom koj cov kev pom zoo, cov txiaj ntsig, hu-rau-ua, thiab lwm yam.

Hauv khw muag khoom, piv txwv, txawm tias a ib-ob ncua sijhawm nyob rau hauv lub sij hawm thauj khoom txawb muaj peev xwm cuam tshuam kev hloov hloov siab txog li 20%.

Kev Txawj Txawb

Ib nrab txog rau 2016, lub vev xaib txawb ntawm kev siv dhau desktop kev lag luam hauv ntim:

Mobile surpasses Duab Views Daim duab

Nrog cov neeg siv khoom siv nyiaj ntau lub sijhawm ntawm txawb, cov khw muag khoom lag luam thiab cov tshaj tawm yog (thiab tseem yog) yuam kom yoog. Ib txoj kev xa tawm mobile-optimized phiaj los nqis tes yog los tsim cov nplooj ntawv ua haujlwm nrawm.

Uas coj peb mus rau # 1 nplooj ntawv daws teeb meem ceev uas daws txhua qhov teeb meem no.

AMP Tsaws Ncaws Pauv nce nplooj ceev

AMP, cov lub hauv paus ntsiab lus qhib qhia nyob rau xyoo 2016, muab txoj hauv kev rau cov tshaj tawm tsim kom muaj xob laim-nrawm, nrawm-thauj khoom txawb lub vev xaib uas saib ua ntej cov neeg siv khoom-kev ua tau zoo tshaj txhua yam. 

AMP nplooj ntawv tau ntxim nyiam rau cov neeg tshaj tawm lag luam vim tias lawv xa khoom nyob ze rau lub sijhawm thauj khoom sai, thaum tseem txhawb nqa qee cov khoom plig thiab cov khoom tsim kho kom haum. Lawv tsocai rau nrawm tshaj-nias tsaws rau nplooj nrawm, vim tias lawv txwv HTML / CSS thiab JavaScript. Tsis tas li, tsis zoo li nplooj ntawv tsoos mobile, AMP nplooj ntawv yog tau cached cia los ntawm Google AMP Cache rau lub sijhawm thauj khoom sai dua hauv Google tshawb.

Raws li tus thawj coj hauv kev nias-nias kev ua kom tau zoo, Instapage muaj peev xwm tsim tom qab nias av tsaws tsag siv AMP lub moj khaum:

Cov Vais Xo Txo (AMP)

Nrog rau Tuam tsev AMP cov kws tsim qauv, cov khw muag khoom lag luam thiab cov tshaj tawm tuaj yeem:

  • Tsim AMP cov nias tom qab tsaws nplooj ntawv ncaj qha los ntawm Instapage platform, yam tsis muaj tus tsim tawm
  • Siv tau, kuaj A / B, thiab tshaj tawm AMP nplooj ntawv rau WordPress lossis thaj chaw sau npe kev cai
  • Xa cov kev paub zoo dua ntawm tes, nce cov qhab nia zoo, thiab tsav kev hloov dua siab tshiab

AMP Kev Tshawb Kev Txhim Kho Xov Tooj Txheeb Xyuas Kev Txhim Kho

Kev Siv Tshuaj Kho Mob Kom Nrawm Mus Rau Lub Vev Xaib (AMP) Kev Siv Lub Siab Siv Tau

Lub tuam txhab txog pob ntseg nrov pob ntseg los ntawm Eargo tau pom cov txiaj ntsig tsis txaus ntseeg txij li pib siv AMP mus rau hauv nws qhov kev nias tom qab:

AMP Tsaws Nplooj ntawv los ntawm Instapage

AMP Tsaws Cov nplooj ntawv nrog Instapage

Ntxiv nrog rau kev tsim AMP nplooj ntawv nrog Instapage, muaj ob peb lwm txoj kev koj tuaj yeem txhim kho nplooj ceev. Nov yog peb ntawm lawv kom koj tau pib.

3 Lwm txoj kev los txhim kho Nplooj Ceev

1. Qiv nplooj ntawv cov cuab yeej nrawm

PageSpeed ​​Insights yog Google qhov kev ntsuas kev ceev uas cov qhab nia koj nplooj los ntawm 0 txog 100 cov ntsiab lus:

pagepeed insights

Tus qhab nia yog ua raws ob nqe:

  1. Lub sijhawm rau saum toj-the-fold thauj khoom (lub sijhawm tag nrho rau ib nplooj los tso tawm cov ntsiab lus saum toj cov quav tom qab tus neeg siv thov nplooj ntawv tshiab)
  2. Lub sijhawm los puv tag nrho nplooj ntawv (lub sijhawm nws siv browser txhawm rau nplooj ntawv puv tom qab tus neeg siv thov nws)

Qhov qhab nia siab dua koj tus qhab nia, qhov ua tiav koj cov nplooj yog. Raws li txoj cai ntawm tus ntiv tes xoo, txhua yam saum toj no 85 qhia tias koj nplooj ntawv ua haujlwm tau zoo. Tsawg dua li 85 thiab koj yuav tsum saib cov lus qhia los ntawm Google txhawm rau tsa koj tus qhab nia.

PageSpeed ​​Insights muab cov ntawv tshaj tawm rau ob lub desktop thiab mobile version ntawm koj nplooj ntawv, thiab tseem muaj cov lus pom zoo rau kev txhim kho.

Xav nrog Google: Sim Kuv Lub Xaib, ua los ntawm pab pawg ntawm PageSpeed ​​Insights, tsuas yog sim cov nplooj ntawv txawb ntawm lub vev xaib, raws li kev tawm tsam ob lub tshuab txawb thiab lub desktop. Nws yog lwm qhov qhia txog qhov nrawm li cas (lossis qeeb) koj cov nplooj ntawv ntsaws:

xav nrog google sim kuv lub xaib

Cov cuab yeej no nthuav tawm koj lub sijhawm thauj khoom, muab cov lus pom zoo rau kev ceev nrawm rau txhua nplooj ntawm koj lub xaib, thiab tom qab ntawd muab cov kev xaiv los tsim cov ntawv qhia tag nrho.

2. Tag Nrho Cov Haujlwm Zoo Dua Qub (Compression)

Txhim kho cov duab nrog kev ntsuas nrawm, rov ua dua, kho dua tshiab, thiab lwm yam tuaj yeem pab txuag bytes, kom cov nplooj thauj lub sijhawm, thiab txhim kho lub vev xaib txawb. Ntawm lwm cov lus pom zoo saum toj kawg nkaus, Google hais kom tshem tawm cov duab tsis muaj chaw nyob ntev thiab GIFs thiab hloov cov duab nrog ntawv lossis CSS thaum ua tau. 

Tsis tas li ntawd, tam sim no nws yooj yim dua puas tau ua haujlwm pabcuam compressed thiab resized cov duab vim hais tias cov chaw tuaj yeem siv tau cia li. Piv txwv li, koj tuaj yeem muaj pua pua cov duab hloov dua siab tshiab thiab ua kom tiav nrawm nrog tsab ntawv, txo qis phau ntawv ua haujlwm (thaum tsim AMP nplooj ntawv, cim npe duab ua ntau yam ntawm cov kev ua tau zoo tib yam no).

Xaiv cov hauv kev xaiv cov duab tau yooj yim yuav nyuaj nrog ntau txoj kev xaiv. Txhua yam nws nyob ntawm kev siv rooj plaub, tab sis ntawm no yog qee qhov ntau:

  • WebP: Kev yees duab thiab cov duab translucent
  • JPEG: Cov duab tsis muaj pob tshab
  • PNG: Pob tshab haiv
  • SWV: Scalable icons thiab duab

Google pom zoo pib nrog WebP vim tias nws tso cai 30% ntau dua li ntawm JPEG, tsis muaj kev poob duab.

3. Xuas cov ntsiab lus-saum-txheej txheem ua ntej

Kev txhim kho koj tus neeg siv kev pom ntawm tus xaib ntawm lub xaib yog ze li qhov tseem ceeb xws li kev txhim kho thaj chaw nws tus kheej. Yog vim li cas thaum koj cov duab tau kho kom zoo, koj yuav tsum paub tseeb tias lawv tau xa mus rau lub sijhawm kiag.

Xav txog qhov no: Hauv xov tooj ntawm tes, qhov pom ntawm lub xaib yog txwv rau thaj chaw me, saum toj quavCov. Raws li qhov tshwm sim, koj muaj sijhawm los thauj cov ntsiab lus nyob hauv qhov chaw ntawd, thaum lwm cov ntsiab hauv qab khawm rub hauv keeb kwm yav dhau.

Nco tseg: Dab tsi pab ua kom AMP tshwj xeeb yog tias nws tau tsim cov peev txheej thauj khoom ua ntej, xyuas kom meej tias tsuas yog cov khoom siv tseem ceeb tshaj plaws tau rub ua ntej.

Nws tuaj yeem yog qhov kev sib tw los txo cov naj npawb ntawm cov duab hauv ib lub vev xaib - tshwj xeeb tshaj yog rau cov khw muag khoom, piv txwv li, nrog ntau cov khoom lag luam - tab sis nws tseem tseem ceeb rau tsawg kawg qhov tsawg ntawm kev cuam tshuam ntawm cov duab nyob rau lub sijhawm thauj nrog peb txoj kev tawm tsam. 

Ua kom koj cov nplooj ntawv ceev nrog AMP

Yog tias koj lub vev xaib mobile raug kev txom nyem los ntawm cov qib bounce siab thiab cov hloov pauv hloov qis vim tias qeeb ntawm nplooj ntawv ceev, AMP nplooj ntawv tuaj yeem yog koj lub txiaj ntsig txuag.

Pib tsim cov nias tom qab AMP nplooj ntawv xa kom tau nrawm, kho kom zoo, thiab muaj txiaj ntsig zoo txog kev tshawb nrhiav rau koj cov neeg tuaj saib, thiab txhim kho koj cov qhab nia Ua Tau Zoo thiab kev hloov pauv hauv cov txheej txheem.

Yuav ua li cas koj xav hais tias?

Qhov Web site no siv Akismet los txo cov kev pabcuam. Kawm li cas koj cov ntaub ntawv tawm tswv yim tiav.