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Yuav Ua Li Cas Tus Nqi Txais Tos Cov Nqi Rau Cov Neeg Yuav Khoom?

Muaj qee qhov kev txawj ntse uas yog nqi ntawm kis tau tus neeg yuav khoom tshiab tuaj yeem yog 4 txog 8 npaug ntawm qhov tus nqi ntawm kev khaws cia ib tug. Kuv hais lus txhab vim tias kuv pom tias kev ntsuas feem ntau sib qhia tab sis yeej tsis pom qhov peev txheej mus nrog nws. Kuv tsis ntseeg tias kev khaws cov qhua tuaj noj mov tsis tshua kim dua rau ib lub koom haum, tab sis muaj kev zam. Hauv qhov chaw ua hauj lwm lag luam, piv txwv li, koj ua tau ntau zaus pauv lag luam - tus neeg tau txais kev tso cai tawm yog hloov los ntawm ib tus muaj txiaj ntsig ntau dua. Hauv qhov no, khaws tus qhua tuaj noj mov yuav raug nqi koj cov lag luam nyiaj dhau sijhawm.

Txawm li cas los xij, feem ntau ntawm cov kev suav tawm tsis muaj hnub nyoog vim qhov cuam tshuam ntawm cov neeg siv khoom rau peb kev ua lag luam. Kev tshaj tawm txog kev sib raug zoo hauv online, lus pov thawj online, tshuaj xyuas cov chaw, thiab tshawb nrhiav cov chaw xa khoom tsis zoo rau cov qhua tuaj tshiab. Thaum cov tuam txhab uas koj ua haujlwm nrog tau txaus siab, lawv feem ntau qhia cov ntawd nrog lawv cov network lossis lwm qhov chaw. Qhov no txhais tau tias kev khaws cia tsis zoo tam sim no yuav cuam tshuam koj lub tswv yim tshawb nrhiav!

Nrhiav tau thiab Cov Qauv Kawm Tau (Txhua Xyoo)

  • Cov Neeg Siv Khoom Yuav Tsim Nyuaj Li Cas = (Tus lej ntawm Cov Neeg Siv Khoom Uas Tawm Hauv Txhua Xyoo) / (Tag Nrho Ntawm Cov Neeg Siv Khoom)
  • Cov Neeg Yuav khoom Them Se Tus Nqi = (Tag Nrho Ntawm Cov Neeg Yuav khoom - Tus lej ntawm Cov Neeg Yuav Khoom Uas Tawm Txhua Lub Xyoo) / (Tag Nrho Ntawm Cov Neeg Siv Khoom)
  • Neeg Lub Neej Tus Nqi (CLV) = (Tag Nrho Cov Nyiaj Tau) / (Cov Neeg Tau Txais Kev Ruaj Ntseg)
  • Cov Neeg Txais Yuav Cov Nqi Khoom Siv (CAC) = (Tag Nrho Cov Kev Lag Luam thiab Kev Muag Nyiaj Siv Nyiaj Nrog Nyiaj Hli) / (Tus lej Ntawm Cov Neeg Tuaj Txais)
  • Nqi ntawm Kev Txaus Siab = (Cov Neeg Siv Khoom Noj Raws Li Lub Neej) * (Tus naj npawb Ntawm Cov Neeg Siv Khoom Ploj Hauv Xyoo)

Rau cov neeg uas tsis tau ua qhov kev suav no ua ntej, cia saib qhov cuam tshuam. Koj lub tuam txhab muaj 5,000 tus neeg siv khoom, poob 500 ntawm lawv txhua xyoo, thiab txhua tus them $ 99 toj ib hlis rau koj qhov kev pabcuam nrog cov nyiaj tau los ntawm 15%.

  • Neeg Xav Kev Nyuaj Siab = 500/5000 = 10%
  • Cov Neeg Yuav Khoom Seem = (5000 - 500) / 5000 = 90%
  • Neeg Lub Neej Muaj Txiaj Ntsig = ($ 99 * 12 * 15%) / 10% = $ 1,782.00

Yog tias koj CAC yog $ 20 rau ib tus neeg, uas yog cov khoom siv rov qab los ntawm kev nqis peev lag luam, siv $ 10k los hloov 500 tus neeg muas zaub uas tshuav. Tab sis dab tsi yog tias koj tuaj yeem nce tuav tseg 1% los ntawm kev siv nyiaj ntxiv $ 5 rau ib tus qhua? Qhov ntawd yuav siv $ 25,000 coj mus khaws cia ib qho kev kawm. Qhov ntawd yuav nce koj qhov CLV ntawm $ 1,782 txog $ 1,980. Tag nrho lub neej ntawm koj 5,000 cov neeg muas zaub, koj tsuas yog nce koj cov kab hauv qab los ntawm yuav luag ib lab daus las.

Qhov tseeb, 5% nce rau cov qhua tuaj noj mov #retention tus nqi nce 25% rau 95%

Hmoov tsis zoo, raws li cov ntaub ntawv yuav ntawm qhov no infographic los ntawm Invesp, 44% ntawm cov tuam txhab tau tsom mus rau ntau dua #acquisition thaum tsuas yog 18% tsom rau #retention. Cov neeg lag luam yuav tsum lees paub tias cov ntsiab lus thiab cov tswv yim kev sib raug zoo feem ntau muab ntau tus nqi ntawm txoj kev khaws cia zoo dua li lawv ua nrog kev paub.

cov neeg yuav khoom-cov khoom-tiv tiag-khaws cia

Douglas Karr

Douglas Karr yog CMO OpenINSIGHTS thiab tus founder ntawm lub Martech Zone. Douglas tau pab ntau ntau qhov kev vam meej MarTech startups, tau pab nyob rau hauv kev mob siab rau ntau tshaj $ 5 bil nyob rau hauv Martech nrhiav thiab kev nqis peev, thiab txuas ntxiv pab cov tuam txhab hauv kev siv thiab automating lawv cov kev muag khoom thiab kev lag luam cov tswv yim. Douglas yog tus paub thoob ntiaj teb kev hloov pauv digital thiab MarTech kws tshaj lij thiab hais lus. Douglas tseem yog tus sau phau ntawv Dummie phau ntawv qhia thiab phau ntawv ua lag luam.

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