Txhua Yam Koj Yuav Tsum Tau Paub Txog Kev Rov Xav Dua thiab Rov Hais Dua!

Retargeting yog dab tsi?

Koj puas paub qhov ntawd tsuas yog 2% ntawm cov qhua tuaj ua ib qho khoom ua lag luam thaum lawv mus ntsib ib lub khw online thawj zaug? Nyob rau hauv qhov tseeb, 92% ntawm cov neeg siv khoom tsis txawm npaj rau kev yuav khoom thaum mus xyuas khw hauv online thawj zaug. Thiab ib feem peb ntawm cov tau txais kev pab leej twg npaj siab yuav khoom, tso tseg lub tawb nqa khoom.

Saib rov qab ntawm koj tus kheej kev coj tus cwj pwm online thiab koj yuav pom feem ntau uas koj tshawb thiab saib cov khoom hauv online, tab sis tom qab ntawd tawm mus saib cov neeg sib tw, tos rau hnub them, lossis tsuas yog hloov siab. Ntawd tau hais tias, nws nyob hauv txhua lub tuam txhab txaus siab ua koj ib zaug koj tau mus saib lub tsev kawm ntawv vim tias koj tau ua kom pom tus cwj pwm uas qhia tau tias koj nyiam lawv cov khoom lossis cov kev pabcuam. Qhov kev ua raws li ntawd tau paub tias yog rov qab ua dua… lossis qee zaum rov hais dua.

Retargeting Lus Txhais

Cov tshuab tshaj tawm xws li Facebook thiab Google Adwords muab ib tsab ntawv rau koj los tso rau hauv koj lub vev xaib. Thaum tus qhua tuaj xyuas koj lub xaib, cov ntawv sau rub cov khaub noom rau lawv lub browser hauv zos thiab cov pixel tau thauj khoom uas xa cov ntaub ntawv rov qab rau lub platform tshaj tawm. Tam sim no, txhua qhov chaw tus neeg ntawd mus rau hauv lub vev xaib uas tau tshaj tawm cov kev tshaj tawm tib yam, ib qho ad tuaj yeem ua kom pom los sim kom lawv nco txog cov khoom lossis thaj chaw uas lawv tau saib.

Koj feem ntau yuav pom qhov no thaum koj mus ncig online. Koj saib ntawm nkawm zoo ntawm nkawm khau ntawm qhov chaw thiab mam li tawm mus. Tab sis ib zaug koj mus lawm, koj pom cov tshaj tawm rau cov khau hauv Facebook, Instagram, thiab lwm yam kev tshaj tawm online. Qhov ntawd txhais tau tias lub vev xaib e-lag luam tau siv cov phiaj xwm rov ua haujlwm. Retargeting tus qhua uas twb muaj lawm muaj qhov rov qab ntau dua ntawm kev nqis peev dua sim ua kom tau cov qhua tshiab, yog li cov khw siv cov txheej txheem txhua lub sijhawm. Nyob rau hauv qhov tseeb, qhov kev tshaj tawm hauv qab yog 76% feem ntau yuav tau txais nyem hauv Facebook dua li kev tshaj tawm hauv kev tshaj tawm. 

Thiab nws tsis yog tsuas yog cov neeg siv khoom lag luam hauv chaw lag luam uas tuaj yeem xa cov phiaj xwm rov ua haujlwm. Txawm B2B thiab cov tuam txhab pabcuam feem ntau xa cov khoom rov ua dua qub thaum cov neeg tuaj xyuas thaj av ntawm phiaj xwm kev tsaws tsaws. Ib zaug ntxiv, lawv tau qhia tias xav paub txog cov khoom lossis kev pabcuam ... yog li nws ua haujlwm zoo los ua raws lawv.

Kev rov qab muab dua thiab rov hais dua cov kev tshaj tawm tuaj yeem dav lossis tshwj xeeb rau qee yam haujlwm.

  • Cov qhua uas tau tuaj txog ntawm qhov chaw lossis nplooj ntawv tuaj yeem rov kho dua tshiab. No pixel-based retargeting thiab tsuas tso tawm cov lus tshaj tawm thaum lawv tshawb lub vev xaib.
  • Cov qhua uas tau pib hloov dua siab tshiab los ntawm sau npe los yog tso tseg lub laub yuav khoom. No sau raws li retargeting thiab tuaj yeem siv cov kev tshaj tawm cov khoom ntiag tug tshaj tawm ntxiv hauv xov tooj ntawm tes thiab email vim tias koj yeej muaj tus kheej ntawm qhov kev cia siab.

Retargeting vs. Lus Ceebtoom

Thaum cov ntsiab lus feem ntau siv los hloov pauv, retargeting feem ntau siv los piav qhia pixel raws li kev tshaj tawm thiab hais ntxiv feem ntau siv los piav qhia cov kev mob siab ua kom rov koom nrog cov neeg siv khoom thiab cov lag luam. Cov khoom lag luam uas tau tso tseg yuav tsum tau txais cov txiaj ntsig siab tshaj plaws thiab rov qab los ntawm kev ua lag luam.

Kev Rov Coj Tus Cwj Pwm yog dab tsi?

Rudimentary retargeting tsuas yog thawb cov ntawv tshaj tawm rau txhua tus neeg uas tau ntsib ib nplooj ntawv tshwj xeeb nplooj ntawv, lossis tso tseg qhov kev txheeb xyuas tawm ntawm koj lub xaib. Txawm li cas los xij, cov thev naus laus zis tuaj yeem pom tus cwj pwm ntawm cov tib neeg thaum lawv tshawb xyuas lub vev xaib. Lawv cov pej xeem, thaj chaw, thiab cov lus qhia txog tus cwj pwm tuaj yeem tso cov tshaj tawm uas yog tus kheej thiab sijhawm kom nce txoj hauv kev hloov dua siab tshiab thiab txo tus nqi tshaj tawm tag nrho.

Retargeting cov tswv yim

Iva Krasteva ntawm Digital Marketing Cov Haujlwm, ib qhov chaw hauv UK nrhiav haujlwm kev lag luam digital, nthuav dav cov hom kev rov ua dua tshiab hauv nws tsab xov xwm dhau los, 99 Retargeting Txheeb Xyuas Los Qhia Qhov Tseem Ceeb Rau Cov Khw!

  1. Email Kev Tawm Tsam Rov Qab
    • Hom no tau saws los 26.1% ntawm lub sijhawm. 
    • Qhov no ua haujlwm los ntawm kev tsim qhov kev tshaj tawm email uas txhua tus neeg uas nyem rau koj tus email yuav tam sim no pib pom koj cov kev tshaj tawm. Koj tuaj yeem sau cov email tshwj xeeb rau cov hom phiaj tshwj xeeb rau cov neeg tuaj saib thiab coj lawv mus rau yam twg yuav txaus siab rau lawv ntawm lawv lub vev xaib. 
    • Qhov no yog ua los ntawm kev rov kho qhov chaws rau HTML lossis kos npe ntawm koj cov emails. 
  2. Cov xaib thiab Kev Rov Tsam Dynamic
    • Hom no tau lees txais yuav luag txhua lub sijhawm ntawm 87.9%.
    • Nov yog qhov chaw uas ib tus neeg tau txais kev pabcuam tseeb nyob rau ntawm koj lub xaib thiab koj taug qab lawv cov neeg tshawb nrhiav ob peb lub tom ntej los cog cov kev ua tiav zoo rau tus kheej tshaj tawm kom rov nyiam tus neeg siv khoom. 
    • Qhov no yog ua los ntawm kev siv cov ncuav qab zib. Thaum cov neeg siv khoom txaus siab ncuav qab zib lawv pom zoo cia lawv txoj kev tuaj yeem nkag mus siv tau. Tsis muaj cov ntaub ntawv tus kheej yog attainable ho. Tsuas yog tus IP chaw nyob thiab qhov chaw tus IP uas tau tshawb tau muaj peev xwm siv.  
  3. Nrhiav - Cov npe teev cia rau kev tshawb fawb tawm (RLSA)
    • Hom no tau saws los 64.9% ntawm lub sijhawm. 
    • Qhov no ua haujlwm los ntawm cov neeg ua lag luam nyob, ntawm lub tshuab tshawb nrhiav uas them nyiaj, coj cov neeg siv khoom lag luam mus rau sab xis nrog cov kab ntawm kev tshaj tawm raws li tawm ntawm lawv tshawb. 
    • Qhov no yog ua los ntawm saib leej twg tau nyem rau ntawm cov kev tshaj tawm them nyiaj ua ntej thiab nyob ntawm kev tshawb fawb koj tuaj yeem rov kho dua li cov neeg siv khoom siv nrog kev tshaj tawm ntau dua los coj lawv hauv cov kev taw qhia koj xav tau lawv tau hau.  
  4. Video 
    • Kev tshaj tawm video yog nce 40% ib xyoos twg nrog ntau dua 80% ntawm kev siv tsheb khiav lag luam is taws xob video qhia.
    • Qhov no ua haujlwm thaum tus neeg tau txais kev pabcuam tuaj ntsib koj lub xaib. Koj mam li taug qab lawv tus cwj pwm ntawm txhua theem ntawm kev yuav khoom hauv koj lub platform. Thaum lawv mam li tawm ntawm koj qhov chaw thiab pib tshawb xyuas koj tuaj yeem tso cov phiaj xwm kev tawm tswv yim yees duab rov qab. Cov no tuaj yeem pab tus kheej kom tau raws li qhov kev txaus siab ntawm cov neeg siv khoom kom coj lawv rov qab mus rau koj lub xaib.  

Kev Retargeting Infographic

Cov ntaub ntawv no txhua lub ntsiab lus koj xav tau xav paub txog kev rov ua dua tshiab, suav nrog cov hauv paus, qhov uas cov neeg ua lag luam pom lub tswv yim, dab tsi cov neeg muas zaub xav nws, rov xav txog thiab rov hais dua, nws ua haujlwm li cas hauv browsers, nws ua haujlwm li cas nrog kev siv mobile, hom ntawm kev rov ua dua tshiab, kev sib raug zoo tawm tshiab, rov ua dua qhov zoo, yuav ua li cas teeb tsa rov kho dua, cov hom phiaj rov ua dua tshiab, thiab rov siv cov xwm txheej rov los.

Nco ntsoov mus ntsib Cov Haujlwm Lag Luam Digital txhawm rau nyeem tag nrho cov ntawv xov xwm, 99 Retargeting Txheeb Xyuas Los Qhia Qhov Tseem Ceeb Rau Cov Khw! - nws muaj tons ntawm cov ntaub ntawv!

Retargeting yog dab tsi? Kev Retargeting Txheeb Xyuas Infographic

Yuav ua li cas koj xav hais tias?

Qhov Web site no siv Akismet los txo cov kev pabcuam. Kawm li cas koj cov ntaub ntawv tawm tswv yim tiav.