Dab Tsi Them Nyiaj Them Nyiaj-Ib-Nyem Lag Luam? Cov Tseem Ceeb Tseem Ceeb!

Them Nyiaj Rau Qhov Nyem Txuas Khoom Yog Dab Tsi?

Ib nqe lus nug uas kuv tseem tau nug los ntawm cov tswv lag luam paub tab yog seb lawv yuav tsum them nyiaj ib-nias (PPC) kev lag luam lossis tsis. Nws tsis yog ib qho yooj yim yog lossis tsis muaj lus nug. PPC muaj lub sijhawm zoo los thawb kev tshaj tawm cov neeg tuaj saib ntawm kev tshawb fawb, kev sib raug zoo, thiab cov vev xaib uas koj tsis tuaj yeem ncav cuag los ntawm cov organic.

Them Nyiaj Rau Qhov Nyem Txuas Khoom Yog Dab Tsi?

PPC yog txheej txheem kev tshaj tawm online uas tus neeg tshaj tawm them tus nqi txhua lub sijhawm lawv tshaj tawm. Vim tias nws yuav tsum muaj tus neeg siv los ua tiag tiag, hom kev tshaj tawm no yog qhov nrov heev. Cov neeg ua lag luam tuaj yeem nrhiav cov ncauj lus PPC nyob thoob plaws cov kev tshawb fawb, kev tshaj xov xwm, thiab tus plethora ntawm cov koom tes tshaj tawm. Tsis zoo li cov tshaj tawm tsoos uas tau them tus nqi CPM (tus nqi rau ib txhiab qhov kev xav tau), PPC them nrog CPC (tus nqi rau ib nias). Lub CTR (nyem-dhau tus nqi) yog ib feem pua ​​ntawm ntau npaum li cas cov neeg siv nyem tiv thaiv pom PPC ad.

Douglas Karr, Martech Zone

Koj yuav tsum ua PPC? Zoo, Kuv xav kom muaj lub hauv paus cov ntsiab lus hauv library thiab website nrog txhua lub tswb thiab whistles ua ntej koj pib siv ib tuj nyiaj ntawm kev tshaj tawm. Muaj qhov zam tau, tau kawg, yog tias koj tsis paub meej tias cov ntsiab lus twg yuav tsim cov kev hloov pauv. Kev sim cov ntsiab lus sib txuas ua ke thiab cov ntawv luam tawm hauv PPC tuaj yeem txuag koj ntau qhov nyiaj thiab sijhawm siv ntawm kev lag luam cov ntsiab lus yog tias koj tsis paub meej.

Kuv ib txwm qhia rau cov neeg tau txais qhov chaw pib, lub tsev qiv ntawv ntawm cov ntsiab lus, qee cov nplooj ntawv tsaws zoo, thiab email program ... tom qab ntawd siv PPC los txhawb koj txoj kev lag luam digital tag nrho. Ua haujlwm dhau sijhawm, koj tuaj yeem tsim koj cov organic coj thiab siv PPC sparingly thaum koj xav tau cov Lead.

Qhov no infographic los ntawm SERPwatch.io, Xeev-Them-Ib-Nyem 2019, muab cov tons ntawm cov ntaub ntawv hais txog kev lag luam PPC, yuav ua li cas ntu ua, thiab suav nrog lub roob ntawm qhov tseeb cuam tshuam.

Cov Ntsiab Lus Tseem Ceeb PPC rau 2019

  • Tsaib no, Kev tshawb nrhiav nyiaj hauv Google tau nce 23%, kev tshaj tawm kev siv nyiaj tau nce 32%, thiab cov ntawv tshaj tawm cov ntawv luam tau nce li 15%.
  • Nyob ib ncig ntawm 45% ntawm kev lag luam me nquag nqis peev hauv PPC kom loj hlob lawv cov haujlwm.
  • Raws li kev tshawb fawb Google, tshawb nrhiav cov ntawv qhia tuaj yeem txhawb nqa hom kev paub txog los ntawm 80%.
  • Kev txhawb nqa tawm mus txog 2 tawm ntawm 3 nyem nyob rau thawj nplooj ntawm Google.
  • Google cov phiaj xwm kev tshaj tawm ncav cuag ntau dua 90% ntawm cov neeg siv Is Taws Nem ntiaj teb.
  • Zoo kawg, 65% ntawm tag nrho cov neeg siv khoom nyem rau ntawm qhov txuas mus rau los ntawm qee yam khoom lag luam.
  • Nyiaj them qhov tshawb pom tshwm sim hauv nruab nrab 1.5 npaug ntawm qhov kev hloov pauv hloov ntawm cov organic tshawb tau.
  • Nyob rau hauv 2017, mobile pab kiag li lawm tsim tawm 55% ntawm kev tshawb nrhiav Google.
  • 70% ntawm cov neeg tshawb xyuas mobile hu lag luam ncaj qha los ntawm Kev Tshawb Nrhiav Google.
  • cov nruab nrab nias-dhau tus nqi ntawm cov tes hauj lwm tshawb fawb yog 3.17%. CTR nruab nrab rau cov cov nyiaj them siab kawg yog 8%!

Nco ntsoov xyuas tag nrho cov ntawv teev hauv qab no rau ntau tshaj 80 lwm yam kev txheeb cais!

Dab Tsi Them Nyiaj Them Nyiaj-Ib-Nyem Lag Luam?

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Qhov Web site no siv Akismet los txo cov kev pabcuam. Kawm li cas koj cov ntaub ntawv tawm tswv yim tiav.