Omni-Channel yog dab tsi? Yuav Ua Li Cas Nws Lub Khw Muag Khoom Nyiaj So Chaw So?

omnichannel muag khoom

Rau xyoo dhau los, qhov kev sib tw loj tshaj plaws ntawm kev lag luam online yog kev muaj peev xwm sib sau ua ke, ua ke, thiab tom qab ntawd tswj cov kev xa xov thoob plaws txhua channel. Raws li cov tshiab tawm thiab nce mus rau hauv cov muaj koob meej, cov neeg lag luam ntxiv cov khoom ntau ntau thiab ntau tawg rau lawv cov sijhawm ua haujlwm. Qhov txiaj ntsig (uas tseem yog ib qho tseem ceeb), yog ib pawg uas muaj ntau tshaj ntawm cov kev tshaj tawm thiab cov lus tshaj tawm muag tau poob rau txhua lub zeem muag qa Cov backlash txuas ntxiv - nrog cov neeg siv khoom tsis txaus siab unsubscribing thiab zais ntawm cov tuam txhab lawv tau ib zaug zoo dua los ua lag luam nrog.

Hmoov tsis zoo, keeb kwm ntawm lub sij hawm txhua yam txhais tau tias tag nrho ... thiab yog vim li cas cov neeg lag luam feem ntau kho cov raws. Kuv vam tias peb yuav tau sau ib lub sijhawm zoo dua, xws li kev koom ua ke lossis kev lag luam channel zoo. Kev siv tshuab hla kev sib txuas lus feem ntau daws qee qhov kev sib koom tes no, tab sis peb feem ntau tsis ua kom zoo rau cov kev sib txuas lus ntawd.

Omni-Channel yog dab tsi?

Omnichannel, uas tseem yog qhov tseem ceeb omni-channel, yog xa mus rau txhua qhov ntawm cov kev paub txuam nrog tus neeg muab khoom. Tsis pub dhau kev tshaj tawm lag luam, omni-channel yog xa mus rau qhov kev koom ua ke hauv kev lag luam thoob plaws qhov nruab nrab (aka channels). Hloov chaw ntawm tus neeg yuav khoom tau txais pob hla txhua qhov nruab nrab, qhov kev paub yog tus kheej thiab kev tsim nyog ntawm qhov kev sib koom tes. Yog li kev tshaj tawm TV yuav tsav neeg mus rau qhov URL ntawm qhov chaw uas cov qhua tuaj yeem koom rau hauv cov ncauj lus, lossis kab tias sau npe rau kev ceeb toom mobile lossis email uas txuas ntxiv kev koom tes. Cov kev paub yuav tsum yog ob qho kev sib khi thiab kev ua tau zoo, es tsis txhob ua ntau qhov qub thiab muaj kev tsis txaus ntseeg.

Omnichannel muag khoom lossis khw muag khoom tau hais txog qhov sib cuam tshuam tiag tiag ntawm lub khw muag khoom thiab cov khoom siv digital, cov neeg siv xov xwm sib koom ntawm kev coj tus cwj pwm online thiab kev sib cuam tshuam thiab cov khw muag khoom hauv zos, thiab - tau kawg - nqi, xa khoom, thiab cov khoom sib raug ntawm lub khw thiab digital interfaces. Thaum txhua yam ua haujlwm seamlessly, nws ua rau muaj kev paub txog kev ua lag luam ntau dua. Uas coj mus muag loj dua thiab muag ntxiv yav tom ntej hauv ib tus neeg yuav khoom. Qhov tseeb, omnichannel shoppers muaj a 30% tus nqi lub neej siab dua qub tshaj li cov uas mus kav siv ib qho channel nkaus xwb.

Raws li cov neeg yuav khoom tau dhau los ua cov channel-agnostic, thiab ntau omnichannel nyob rau hauv lawv cov neeg siv khoom, cov neeg muag khoom uas tau tawg thiab ua tiav raws li lawv cov kev xav tau yog qhov zoo tshaj plaws rov qab los ntawm lub caij so no lub caij ua lag luam. Nws tsis hais txog cib thiab tshuaj khib vs. e-lag luam. Niaj hnub no cov neeg muag khoom zoo paub lawv yuav tsum ua kom cov neeg siv khoom taug kev hla kev hla dhau txhua txoj kev thiab txhua yam khoom siv kom cov neeg siv khoom tsis xav tias lawv yuav tsum xaiv. Stuart Lazarus, VP ntawm Kev Muag Khoom rau North America, Kos Npe

Qhov infographic no yog chock puv ntawm thawj thiab thib peb-teev stats ntawm dab tsi omnichannel shoppers cia siab tias thiab yuav ua li cas digital channel muaj feem cuam tshuam hauv khw hauv khw. Nws suav nrog cov stats los ntawm hom npe xws li Amazon, Michael Kors, thiab Warby Parker kom pom tias lawv nce pawg li cas ntawm kev sib tw, thiab tshawb txog cov teeb meem tseem ceeb uas cov khw muag khoom muag niaj hnub no. Qee qhov tseem ceeb:

  • 64% ntawm online shoppers hais txog shipping ceev raws li qhov kev txiav txim siab yuav khoom tseem ceeb
  • 90% ntawm cov khw muag khoom noj tau tuaj saib lub vev xaib thiab tom qab ntawd yuav khoom zaum thib ob lossis thib peb hauv online
  • Tsuas yog 36% ntawm cov neeg yuav khoom yuav mus saib lub tsev muag khoom yog tias tsis muaj ntaub ntawv khaws cia hauv online

Omni-Channel Khw Muag Khoom thiab Kev Lag Luam

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