Netnography yog dab tsi?

dab tsi yog netnography

Koj txhua tus tau hnov ​​kuv xav txog buyer personas thiab tus number case virtual yog nyuam qhuav qhuav ntawm cov ntawv blog, thiab kuv tau pom qhov tshiab thiab ntau txoj kev zoo dua ntawm kev tsim cov neeg yuav khoom tus neeg siv.

Netnography tau tshwm sim los ua ntau nrawm dua, ua haujlwm ntau, thiab raug txhais ntawm tsim buyer personasCov. Ib txoj hauv kev ntawm qhov no yog cov tuam txhab kev tshawb fawb online siv cov chaw hauv chaw sib raug zoo cov ntaub ntawv xov xwm (geotagged) txhawm rau txhawm rau txheeb xyuas kev sib raug zoo thiab cov neeg nyiam ntawm cov neeg siv khoom raws li thaj chaw tau hais tseg. Cov platform no tuaj yeem ua rau cov neeg siv rub lub vojvoog ncig txhua qhov chaw lawv xaiv, thiab "kos" txhua yam ntawm cov ntaub ntawv los ntawm cov neeg hauv thaj chaw ntawd.

Lub Cim Ntawm Netnography

Netnography yog ceg ntawm kev tsim cov ntsiab lus (cov lus piav qhia txog kev tshawb fawb ntawm cov kab lis kev cai ntawm cov tib neeg thiab kab lis kev cai) uas tshawb xyuas qhov kev coj cwj pwm dawb ntawm cov tib neeg hauv Is Taws Nem uas siv cov kev tshawb fawb txog kev lag luam online los muab kev pom zoo.

Robert Kozinets

Netnography sau thiab txheeb xyuas cov ntaub ntawv hais txog kev coj cwj pwm dawb ntawm cov tib neeg hauv Is Taws Nem. Qhov tseem ceeb yog tias cov ntaub ntawv no tau sau thaum cov neeg siv khoom siv nws ua raws li kev ywj pheej, txwv tsis pub tshawb fawb cov ntawv tshawb fawb uas qee zaus cov neeg siv khoom tau teb los tiv thaiv kev txaj muag lossis thov ua kev soj ntsuam.

Kev tshawb nrhiav neeg tus kheej cov ntawv ceeb toom muaj cov ntsiab lus tseeb uas yog cov ntsuas tseeb ntawm kev ua neej, khoom, thiab kev xaiv hom. Cov kws tshuaj ntsuam xyuas sau cov ntawv ceeb toom thiab tom qab ntawd tsim qhov profile ntawm ntu ntawm cov neeg yuav khoom tus neeg rau koj cov khoom lag luam lossis cov kev pabcuam.

Nws yog qhov cuab yeej zoo kawg rau cov neeg ua lag luam vim hais tias cov ntaub ntawv tuaj yeem raug sau ua kom nrawm thiab raug. Netnography tau zoo dua vim tias cov tuam txhab tuaj yeem muaj lawv cov ntawv sau txheeb xyuas tam sim ntawd ntau dua li siv lub lis piam lossis hli los sau cov kev tshawb fawb. Qhov ntawd yog qhov sib txawv loj heev los ntawm kev tshawb fawb ib txwm uas muaj peev xwm qee zaum siv lub hli los ua ke thiab txheeb xyuas. Thaum lub sijhawm koj tau txais cov kev tshawb fawb zoo li ntawd, koj tus neeg siv khoom plig yuav muaj qhov pauv hloov me ntsis. Los tseem heev.

Yog li, tam sim ntawd, koj paub leej twg koj cov neeg tau txais txiaj ntsig tshaj plaws yog, dab tsi lawv txaus siab rau txoj cai tam sim ntawd, thiab yuav ua li cas thiab vim li cas lawv cuam tshuam nrog lawv cov phooj ywg.

Qhov kev tshawb nrhiav tus kheej no muab cov ntaub ntawv tseem ceeb txog koj cov neeg muaj txiaj ntsig zoo tshaj suav nrog cov nyiaj tau los ntawm tsev neeg, haiv neeg, qhov mob, lub hom phiaj, kev cuam tshuam, cov haujlwm / cov haujlwm nyiam, thiab ntau dua. Cov ntawv ceeb toom no tseem tuaj yeem qhia koj tias cov vev xaib lossis hom twg uas txhua tus neeg yuav ua haujlwm nrog thiab tsib lub ntsiab lus tseem ceeb uas koj tuaj yeem siv kom ncav cuag.

Yog tias koj txaus siab xav yuav Netnography qhia rau koj cov neeg siv khoom, thov hu rau kuv.

Yuav ua li cas koj xav hais tias?

Qhov Web site no siv Akismet los txo cov kev pabcuam. Kawm li cas koj cov ntaub ntawv tawm tswv yim tiav.