Exit Intent yog dab tsi? Yuav siv li cas los txhim kho tus nqi hloov dua siab tshiab?

Exit Intent yog dab tsi? Nws Puas Txhim Kho Tus Nqi Hloov Pauv?

Raws li kev lag luam, koj tau nqis peev ntau lub sijhawm, kev siv zog, thiab nyiaj txiag los tsim lub vev xaib zoo lossis e-commerce site. Zoo li txhua tus lag luam thiab cov neeg lag luam ib yam nkaus ua haujlwm kom tau txais cov neeg tuaj saib tshiab rau lawv qhov chaw... lawv tsim cov nplooj ntawv khoom zoo nkauj, nplooj ntawv tsaws, cov ntsiab lus, thiab lwm yam. Koj cov qhua tuaj txog vim lawv xav tias koj muaj cov lus teb, cov khoom, lossis cov kev pabcuam uas koj tab tom nrhiav rau.

Ntau zaus, txawm li cas los xij, tus qhua tuaj txog thiab nyeem txhua yam lawv tuaj yeem ... tom qab ntawd tawm ntawm koj nplooj ntawv lossis qhov chaw. Qhov no yog lub npe hu ua ib tawm hauv kev tsom xam. Cov neeg tuaj saib tsis yog ploj ntawm koj qhov chaw, tab sis ... lawv feem ntau muab cov lus qhia tias lawv tawm mus. Qhov no yog hu ua tawm tswv yim.

Exit Intent yog dab tsi?

Thaum tus qhua ntawm koj nplooj ntawv txiav txim siab tawm mus, ob peb yam tshwm sim:

  • kev taw qhia - Lawv tus nas cursor txav mus rau nplooj ntawv mus rau qhov chaw nyob bar hauv browser.
  • Tshaj tawm - Lawv tus cursor nas tuaj yeem nrawm mus rau qhov chaw nyob bar hauv browser.
  • Piav tes piav taw - Lawv tus cursor nas tsis txav mus rau nplooj ntawv ntxiv lawm thiab lawv nres scrolling.

Cov kws tshaj lij kev hloov kho kom zoo dua qub tau txheeb xyuas qhov sib txawv no thiab sau cov lej yooj yim rau hauv nplooj ntawv uas saib tus nas cursor thiab tuaj yeem kwv yees thaum tus qhua yuav tawm mus. Thaum qhov kev tawm tswv yim tus cwj pwm raug txheeb xyuas, lawv pib qhov kev tawm pop-up ... qhov kawg-ditch kev siv zog los koom nrog cov qhua.

Tawm lub hom phiaj pop-ups yog ib qho cuab yeej zoo kawg thiab tau ua pov thawj zoo rau:

  • Muab a luv nqi code rau tus qhua nyob hauv kev sib tham thiab ua kev yuav khoom.
  • Txhawb nqa ib qho yav tom ntej kev tshwm sim los yog muab thiab kom tus qhua tuaj sau npe rau nws.
  • Thov ib email chaw nyob kom tsav kev koom tes ntawm tsab ntawv xov xwm lossis email automation taug kev.

Yuav Siv Tau Li Cas Yog Qhov Kev Tawm Tsam Tawm Pop-Ups?

Raws li ntau qhov chaw, kev lag luam tuaj yeem cia siab tias 3% mus rau 300% nce hauv kev koom tes ua tsaug rau qhov kev hloov pauv hloov pauv tau zoo (CRO) tool. Yam tsawg kawg, vim li cas ho tsis sim koom nrog tus qhua uas koj paub tias yuav tawm mus? Zoo li tsis muaj tswv yim rau kuv! Hauv kev tshawb fawb uas coj mus rau cov hauv qab no infographic, Visme pom 5 qhov zoo ntawm Exit Pop-ups:

  1. Lawv muaj txiaj ntsig zoo hauv kev koom nrog tus qhua uas tawm hauv koj lub xaib.
  2. Lawv tsis tshua muaj kev cuam tshuam ntau dua li cov pop-ups uas tshwm sim thaum tus qhua tuaj yeem cuam tshuam nrog koj lub xaib.
  3. Lawv muab qhov tseeb thiab cuam tshuam-dawb hu-rau-ua (CTA).
  4. Lawv tuaj yeem txhawb nqa koj cov lus pom zoo uas koj twb tau ceeb toom rau tus qhua.
  5. Lawv kuj muaj kev pheej hmoo-dawb… tsis muaj dab tsi tshuav yuav poob!

Hauv infographic, Daim Ntawv Qhia Pom Pom Kom Tawm Tawm Pop-Ups: Yuav Ua Li Cas Boost Koj Cov Kev Hloov Pauv los ntawm 25% Thaum Hmo Ntuj, Visme muab lub cev ntawm kev ua tiav tawm lub hom phiaj pop-up, yuav ua li cas nws yuav tsum tshwm sim, coj tus cwj pwm, thiab muab tso tawm. Lawv muab cov lus qhia hauv qab no:

  • Ua tib zoo saib rau qhov tsim.
  • Polish koj daim ntawv.
  • Xyuas kom meej tias nws muaj feem cuam tshuam rau nplooj ntawv cov ntsiab lus.
  • Muab ib txoj kev tawm los yog kaw qhov popup.
  • Tsis txhob ntxhov siab… koj tsis tas yuav qhia nws txhua ntu.
  • Ntxiv ib daim ntawv pov thawj los yog tshuaj xyuas los txhawb koj qhov kev pom zoo.
  • Hloov kho thiab sim ntau hom ntawv.

Rau ib qho ntawm peb Khw Tshaj Tawm cov neeg siv khoom, ib qhov chaw rau yuav dresses online, peb siv qhov kev tawm tswv yim tawm pop-up siv Klaviyo nrog rau kev txo nqi tus neeg txais yuav tau txais thaum lawv sau npe rau lawv daim ntawv xa ntawv. Peb kuj tau nkag mus rau cov neeg siv khoom mus rau qhov kev txais tos me me uas tau qhia lawv txog cov khoom lag luam, cov khoom lag luam, nrog rau yuav ua li cas ua raws li cov khoom lag luam hauv kev sib raug zoo. Peb tau txais kwv yees li 3% ntawm cov qhua tuaj yeem sau npe, thiab 30% ntawm cov neeg tau siv cov lej luv nqi los ua kev yuav khoom… tsis phem!

Yog tias koj xav pom qee qhov piv txwv ntxiv ntawm kev tawm tswv yim pop-ups, ntawm no yog ib tsab xov xwm taug kev koj los ntawm qee qhov qauv, muab, thiab cov lus qhia ntawm kev tsim:

Exit Intent Pop-Up Piv txwv

tawm ntawm lub hom phiaj popups

6 Comments

  1. 1

    Kuv xav paub yuav ua li cas lawv tau patented qee yam uas muaj tsawg kawg los ntawm 2008 (lawv tau tsim 2010). Nov yog pib txij lub Cuaj Hlis 18, 2008: http://www.warriorforum.com/main-internet-marketing-discussion-forum/13369-how-do-you-make-unblockable-exit-popup.html - los ntawm cov ncej txog tawm-lub hom phiaj popups: “… Qhov ze tshaj koj yuav tau txais yog qhov twg koj qhua tus nas cursor tau txav ze rau sab saum toj ntawm lub vijtsam… yog li koj xav tias lawv tau nias lub khawm. Nov yog kuv qhov khoom tawm tsis tau tawm: popUp: Ua zoo saib-nkag mus rau Unblockable PopUps Thaum Koj Cov Neeg Qhua Tawm Hauv Nplooj… ”.

    Ntxiv rau qhov no, nws muaj qhov ntawm cov code los ntawm lub Plaub Hlis 27, 2012 uas siv cov 'tawm-kev coj ua' technology hauv kwv yees li 5 kab kev cai, muaj rau pej xeem: http://stackoverflow.com/questions/10357744/how-can-i-detect-a-mouse-leaving-a-page-by-moving-up-to-the-address-bar

    Lawv sau hnub tim ntawm lawv daim ntawv ua tswv cai yog Oct 25, 2012. Hnub ua ntej Google raws li Plaub Hlis Tim 30, 2012 (http://www.google.com/patents/US20130290117)

    Lwm qhov siv los ntawm quicksprout: http://www.quicksprout.com/forum/topic/bounce-exchange-alternative/ post: “Xyoo 2010 ScreenPopper.com tau tsim nyob tom qab ntawm mini-van ntawm txoj kev taug kev ntev 1.5 xyoo nyob ib ncig ntawm lub teb chaws vim kuv nrhiav tsis tau qhov kuv xav tau. Tsis muaj kev sib tw, thaum lub sij hawm qhov tsuas muab tau yog popup domination uas yog txhav heev thiab nyuaj rau nruab ". Qhov no yog 2 xyoos ua ntej daim ntawv 'patent' raug foob.

    Txhawm rau xaus Bounce Txauv yuav muaj cov khoom lag luam zoo tab sis lawv tsis tsim nws thiab lawv tsis muaj cai ntawm "thev naus laus zis". Kuv xav paub seb lawv tus kws lij choj patent tsis pom dab tsi Kuv tuaj yeem pom hauv 5 feeb nrog Google. Thiab kuv tsis muaj kws lij choj. Tsuas yog ib tus neeg uas tsis nyiam lawv tau sim ua haujlwm ib leeg tsis yog lawv li. Lawv siv $ 3000- $ 5000 rau nws thiab tsis xav tau lwm qhov kev daws teeb meem pheej yig dua (vim li cas lwm tus thiaj li koj xav tau txoj cai “patent”?)

    • 2
      • 3

        Nyob zoo @douglaskarr: disqus - Kuv nyeem ob kab lus 1 ntawm daim ntawv patent thiab nws paub daws teeb (hauv qhov txuas saum toj no) thiab lub ntsiab ntawm cov patent yog raws nraim lub tshuab 'tawm-lub hom phiaj'. Lawv lees tias lawv tsim txoj kev taug qab nas rau lub hom phiaj no. Cov kev txuas kuv coj tuaj qhia tias lawv tsis tau tsim nws txhua lub sijhawm. Qhov ntawd yog qhov txhaum rau kuv txoj kev xav. Thiab nws ua rau kuv tsis txaus siab vim tias kuv xav ua qhov sau-ua cov ntawv sau rau kuv tus kheej, lossis siv ib qho ntawm ntau qhov kev xaiv tau npaj txhij lawm (Kuv pom tsawg kawg 15 kev xaiv…). Yog hais tias Bounce txauv daim ntawv tso cai yuav siv los ntawm lawv los thaiv, tsis-ncaj qha, kev sib tw nws tuaj yeem mob siab rau txhua lub vev xaib tam sim no uas siv lwm txoj kev xaiv pheej yig; thiab tib neeg zoo li kuv uas tab tom yuav siv nws. Tam sim no uas kuv pom koj tsab xov xwm Kuv tabtom muaj kev xav thib 2. Tsis muaj caij nyoog Kuv yuav siv ntau txhiab daus las ib hlis rau qhov ntawd. Thiab txawm hais tias lawv tsis tsim nyog tau txais daim ntawv muaj cai, lawv tseem tuaj yeem ua rau kuv muaj teeb meem ntau yog tias kuv ua nws tus kheej, lossis siv rau lwm tus.
        Tom qab kuv pom cov popups txhua qhov chaw. Yog tsis muaj qhov tawm-qhov popups peb yuav xav rov qab mus rau ntau cov nyiam cov popups - pop-unders, raws sij hawm pop-overs, nkag-popups, thiab lwm yam

  2. 4

    Yog li, nws zoo nkaus li tias Retyp, cov neeg tom qab Optin Dab foob foob Bounce txauv hla cov ntawv ntiag tug no. Tab sis kuv tsis paub txaus hauv kev cai lij choj khoom kom nkag siab yog tias nws tau hais sib haum, thiab yog tias muaj, qhov txiaj ntsig yog li cas ...? Xav paub ntau ntxiv ntawm cov links:

    https://www.docketalarm.com/cases/Florida_Southern_District_Court/9–14-cv-80299/RETYP_LLC_v._Bounce_Exchange_Inc./28/

    http://news.priorsmart.com/retyp-v-bounce-exchange-l9Zx/

    https://search.rpxcorp.com/lit/flsdce-436983-retyp-v-bounce-exchange

    Nws yog kiag yuav paub zoo tias yog dab tsi tshwm sim ntawm no. Nkawd zoo li ua dag patent thiab kuv xav pom qhov no muaj lwm qhov….

  3. 6

    Cov khoom lag luam lossis cov kev pabcuam uas BounceX muag (thiab BounceX / Yieldify muaj ntau dua li kev ua haujlwm puv nkaus li lawv yog cov khoom lag luam) feem ntau muaj ntau lub ntsiab lus. Nws feem ntau tsis tuaj yeem ua tiav patent tag nrho cov txheej txheem, yog li koj feem ntau tiv thaiv tus tub ntxhais (hauv qhov no algo) vim tias nws yog qhov tseem ceeb tshaj plaws. Kuv paub tseeb tias muaj patent tawm muaj rau kev tsim duab, popping li duab rau hauv lub vev xaib thiab lwm yam uas lawv tsis muaj thiab yog tus ua txhaum ntawm.

    Nws yog tsim nyog teev cia tias Yieldify (tus neeg raug foob hauv cov ntaub ntawv ntawd) yuav cov ntawv ntiag tug ntawm pawg neeg thib peb thiab tam sim no tabtom foob BounceX. Yog tias koj muaj nyiaj mus caum tus neeg sib tw sib tw ces muaj kev pheej hmoo me me - yog tias koj poob rooj plaub koj nyob hauv tib txoj haujlwm koj muaj txoj cai tam sim no (rho tawm cov nyiaj) qhov twg yog tias koj yeej ces koj tsuas tau txiav tawm ib qho kev lag luam qhia rau koj tus kheej.

Yuav ua li cas koj xav hais tias?

Qhov Web site no siv Akismet los txo cov kev pabcuam. Kawm li cas koj cov ntaub ntawv tawm tswv yim tiav.