Kev Tshawb Xyuas thiab Kev NtsuasCov ntsiab lus MarketingEcommerce thiab Khw muag khoomUa Lag Luam & Muag Yeeb Yaj KiabKev Muag Khoom NtevTshawb nrhiavSocial Media & Influencer Marketing

Kev Tshawb Fawb Yog Dab Tsi? Daim Ntawv Qhia Txog Kev Ua Lag Luam Kev Lag Luam

Qee zaum peb yuav tsum rov qab mus rau qhov tseem ceeb thiab xav txog cov thev naus laus zis no thiab lawv yuav pab peb li cas. Analytics ntawm nws cov theem pib tshaj plaws yog cov ntaub ntawv uas tshwm sim los ntawm kev txheeb xyuas cov ntaub ntawv. Peb tau sib tham kev tshuaj ntsuam cov lus siv rau xyoo tam sim no tab sis qee zaum nws yog qhov zoo kom rov qab mus rau qhov pib.

Kev txhais ntawm Marketing Analytics

Marketing analytics suav nrog cov txheej txheem thiab thev naus laus zis uas ua rau cov neeg lag luam los ntsuas qhov ua tiav ntawm lawv cov phiaj xwm kev lag luam los ntawm kev ntsuas kev ua tau zoo (piv txwv li, blogging piv rau kev sib raug zoo xov xwm piv rau kev sib txuas lus channel) siv cov kev ntsuas kev lag luam tseem ceeb, xws li ROI, kev lag luam kev lag luam thiab kev lag luam tag nrho. Hauv lwm lo lus, nws qhia koj tias koj li kev lag luam kev lag luam ua tau zoo li cas.

SAS

Hom Analytics Platforms

Raws li nws hais txog kev lag luam online, Web Analytics platforms yog cov txheej txheem uas sau, sau thiab qhia ntawm kev ua ntawm cov neeg tuaj xyuas peb lub vev xaib online lossis kev sib tham hauv social media. Muaj cov subsets ntawm analytics uas cov neeg lag luam yuav tsum paub txog thiab siv qee lub sijhawm:

  • Kev Ntsuam Xyuas Tus Cwj Pwm - txoj hauv kev uas cov neeg tuaj saib thiab lawv cuam tshuam li cas nrog txhua nplooj ntawv yog cov ntaub ntawv tseem ceeb kom nkag siab tias koj lub xaib tuaj yeem ua kom zoo rau kev sib koom tes thiab hloov pauv. Ntau tus neeg tsuas yog tsim lub vev xaib zoo nkauj thiab tsis nco qab tias nws yog lub qhov rooj rau kev ua lag luam. Muaj ntau qhov kev tshawb fawb txog kev siv tau thiab kev paub dhau los uas tuaj yeem siv los ua kom tus nqi ntawm koj qhov chaw rau koj lub lag luam.
  • ua lag ua luam txawj ntse — lub BI analytics centralizes txhua yam ntawm koj lub koom haum kev ua tau zoo, los ntawm kev lag luam mus rau kev ua haujlwm thiab kev suav nyiaj, rau cov thawj coj loj los saib xyuas lub tuam txhab tus cwj pwm. BI yog lub hauv paus rau nruab nrab, loj, thiab cov koom haum kev lag luam kev saib xyuas thiab kev npaj ua haujlwm.
  • Kev Ntsuam Xyuas Hloov Analytics - kev hloov dua siab tshiab ntawm ib qhov chaw yog ib qho kev ua ntawm tus nqi. Qhov pom tseeb tshaj plaws yog kev yuav khoom ntawm lub vev xaib e-lag luam. Txawm li cas los xij, yog tias koj lub vev xaib txhawb nqa ib qho kev pabcuam, kev hloov pauv yuav yog tus naj npawb ntawm cov neeg tuaj saib uas sau npe rau kev sim dawb, kev ua yeeb yam, rub tawm, webinar lossis lwm yam haujlwm uas tau pom tias muaj txiaj ntsig. Kev hloov dua siab tshiab analytics feem ntau suav nrog kev sim ntawm cov ntsiab lus kom koj tuaj yeem txhim kho lub xaib kom hloov cov neeg tuaj saib ntau dua rau cov neeg siv khoom.
  • Cov neeg siv khoom txawj ntse Analytics - Ntau lub tuam txhab tsis mob siab saib xyuas seb lawv cov neeg siv khoom puas nyiam lawv lossis qhov cuam tshuam rau txoj kev sib koom tes zoo li cas. Cov txheej txheem uas tso cai rau cov neeg siv khoom tawm tswv yim los ntawm kev sib raug zoo, kev tshawb fawb, thiab lwm cov ntsiab lus sau cov ntaub ntawv tuaj yeem muab kev tshawb fawb tsis muaj nuj nqis rau hauv koj lub tuam txhab pom zoo li cas thiab koj tuaj yeem ua dab tsi los txhim kho nws.
  • Cov Khoom Siv Khoom Siv Lag Luam Tshawb Xyuas - Kev nkag siab txog cov theem ntawm koj cov neeg siv khoom yog qhov tseem ceeb los ua kom cov neeg siv khoom tuav tau, ua kom muaj txiaj ntsig ntawm cov neeg siv khoom, thiab tom qab ntawd profileing yav tom ntej ua rau kev sib koom tes zoo tshaj plaws uas koj muaj. Ob peb lub platform ntsuas cov theem nrog rau peb cov lag luam automation txhawb nqa ntawm Txoj Cai Ntawm Kev Sib Koom Tes, nco ntsoov kom tau txais qhov demo ntawm lawv qhov system.
  • Messaging Analytics - kev lag luam automation, email, inbox qhia, SMS, xov tooj, thiab lwm yam kev xa xov muaj analytics los muab koj cov kev ua ub no rau ib qho kev sib tw, thiab cov neeg siv khoom ua si, thiab feem ntau koom nrog lwm tus analytics cov txheej txheem los pab txhim kho koj cov kev xa xov thiab kev tshaj tawm phiaj xwm.
  • Kev Xam Pom Qhov Txiaj Ntsig - Raws li kev ua tau zoo yav dhau los ntawm koj qhov chaw, cov platforms no tau twv seb yav tom ntej tus cwj pwm ntawm cov neeg tuaj saib yuav ua li cas. Kev kwv yees analytics platforms feem ntau muab cov qauv uas koj tuaj yeem hloov kho thiab kwv yees qhov cuam tshuam ntawm cov kev hloov pauv ntawm kev ua haujlwm ntawm koj lub xaib. Piv txwv li, yuav ua li cas yog tias koj txiav koj cov nyiaj them-ib-nias hauv ib nrab thiab nce koj cov peev nyiaj infographic?
  • Real-time Analytics
    - Muab kev nkag siab txog cov haujlwm tam sim no thiab tus cwj pwm ntawm cov neeg tuaj saib ntawm koj qhov chaw nyob rau lub sijhawm tam sim no. Lub sijhawm tiag tiag analytics tuaj yeem rub mus rau hauv kev hloov pauv tus cwj pwm ntawm cov neeg tuaj saib, ua rau muaj kev hloov dua siab tshiab, thiab muab kev paub txog feeb rau feeb teb-lub sijhawm ntawm koj lub xaib.
  • Sales Analytics - Kev muag khoom yog kev loj hlob ntawm kev siv tshuab. Kev muag khoom dashboards zoo li peb cov neeg txhawb nqa ntawm Muag Khoom integrate ncaj qha nrog koj Salesforce CRM thiab muab kev tswj kev muag khoom nrog txhua yam uas lawv xav tau los saib thiab kwv yees kev muag khoom. Thiab rau cov neeg muag khoom, cov tshuab no pab lawv ua kom cov khoom lag luam nce ntxiv, txhim kho cov ntsiab lus sib txuas, thiab kaw cov kev lag luam loj dua sai dua.
  • Tshawb Kev Tshawb Xyuas - backlinks yog tus qauv kub ntawm qeb duas hauv Is Taws Nem thiab qeb duas tsav tsheb thiab kev hloov pauv. Yog li ntawd, cov cuab yeej uas pab koj saib xyuas koj search engine keywords, cov neeg sib tw, thiab seb koj cov ntsiab lus yog qeb duas tuaj yeem pab koj nyiam cov neeg tuaj saib tshiab thiab tsim cov tswv yim cov ntsiab lus uas txhawb kev lag luam. Them nrhiav analytics muab koj cov ntsiab lus ua tau zoo thiab kev ntsuas kev hloov pauv kom koj tuaj yeem tsav koj tus nqi ib qho txhuas thiab nce muag.
  • Kev txheeb cais - Raws li Is Taws Nem tau tsim, cov tib neeg thiab cov tuam txhab tau tsim txoj cai uas ua rau lawv loj hlob hauv qab no. Kev sib raug zoo analytics tuaj yeem ntsuas txoj cai ntawd, taug qab koj qhov qeb duas hauv zej zog, pab koj nkag siab tias vim li cas tib neeg ua raws koj thiab cov ncauj lus twg lawv cuam tshuam nrog koj tshaj plaws. Kev pab koj loj hlob ntawm kev sib raug zoo thiab txoj cai feem ntau ua rau muaj kev ntseeg siab ntawm koj cov neeg tuaj saib lossis cov zej zog - uas tuaj yeem siv los txhawb koj cov kev tshaj tawm lossis tseem txhawb kev hloov pauv ncaj qha.

Tau kawg, tag nrho cov tshuab no tuaj yeem muab cov ntaub ntawv ntau dhau thiab feem ntau ua rau tsom xam tuag tes tuag taw. Zoo saib heev analytics platforms qhib lawv APIs thiab koom nrog lwm tus neeg thib peb kom tau txais kev txhim kho cov neeg siv khoom. Kuv qhov kev thuam loj tshaj plaws ntawm analytics platforms yog tias lawv sau thiab tshaj tawm cov ntaub ntawv, tab sis tsis tshua muaj kev pom zoo. Hloov pauv kev sim platforms ua qhov no zoo - Kuv xav kom tus so! Ua piv txwv, kuv tsis nkag siab tias vim li cas analytics platforms tsis muab kev nkag siab rau cov ntsiab lus tswv yim thiab muab cov lus pom zoo rau koj txog yam koj yuav tsum tau sau txog.

Douglas Karr

Douglas Karr yog CMO OpenINSIGHTS thiab tus founder ntawm lub Martech Zone. Douglas tau pab ntau ntau qhov kev vam meej MarTech startups, tau pab nyob rau hauv kev mob siab rau ntau tshaj $ 5 bil nyob rau hauv Martech nrhiav thiab kev nqis peev, thiab txuas ntxiv pab cov tuam txhab hauv kev siv thiab automating lawv cov kev muag khoom thiab kev lag luam cov tswv yim. Douglas yog tus paub thoob ntiaj teb kev hloov pauv digital thiab MarTech kws tshaj lij thiab hais lus. Douglas tseem yog tus sau phau ntawv Dummie phau ntawv qhia thiab phau ntawv ua lag luam.

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