Kev Tshawb Fawb Yog Dab Tsi? Daim Ntawv Qhia Txog Kev Ua Lag Luam Kev Lag Luam

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Qee lub sij hawm peb yuav tsum rov qab mus rau qhov pib thiab yeej xav txog cov thev naus laus zis no thiab seb lawv yuav pab peb li cas. Kev txheeb xyuas tau ntawm nws cov theem pib tshaj plaws yog cov ntaub ntawv tau los ntawm kev txheeb xyuas cov txheej txheem ntawm cov ntaub ntawv. Peb tau sib tham kev tshuaj ntsuam cov lus siv rau xyoo tam sim no tab sis qee zaum kuj zoo rau rov qab los ua hauv paus.

Cov Ntsiab Lus ntawm Kev Lag Luam Txheeb Xyuas

Marketing analytics suav cov txheej txheem thiab thev naus laus zis uas ua rau cov neeg lag luam los soj ntsuam qhov ua tiav ntawm lawv cov kev tshaj tawm kev lag luam los ntawm kev ntsuas kev ua tau zoo (piv txwv li blogging tiv thaiv kev sib raug zoo nrog kev sib txuas lus channel) siv cov kev lag luam tseem ceeb, xws li ROI, kev tawm tswv yim thiab kev ua lag luam tag nrho. Hauv lwm lo lus, nws yuav qhia koj li cas koj cov phiaj xwm kev lag luam tau ua tau zoo. ntawm SAS

Dab tsi yog Qhov Txiaj Ntsig - Yeeb yaj kiab los ntawm IBM

Raws li nws hais txog kev lag luam online, Web Analytics platforms yog lub tshuab uas sau, sau thiab qhia tawm ntawm kev ua si ntawm cov neeg tuaj saib peb lub vev xaib lossis cov chaw sib tham. Muaj cov subsets ntawm analytics cov khw muag khoom lag luam yuav tsum paub thiab siv los ntawm ib lub sijhawm:

  • Kev Ntsuam Xyuas Tus Cwj Pwm - txoj hauv kev uas cov neeg tuaj saib xyuas thiab li cas lawv cuam tshuam nrog txhua nplooj ntawv yog cov ntaub ntawv tseem ceeb kom nkag siab txog qhov koj lub vev xaib tuaj yeem ua kom zoo ntxiv rau kev koom nrog thiab hloov dua siab tshiab. Ntau dhau lawm folks tsuas yog tsim lub vev xaib zoo nkauj thiab tsis nco qab tias nws yog qhov tseeb ua qhov rooj nkag mus ua lag luam. Muaj cov tuj ntawm usability kev kawm thiab kev paub uas tuaj yeem thov los nce tus nqi ntawm koj lub xaib rau koj lub lag luam.
  • ua lag ua luam txawj ntse - lossis BI analytics ua txhua lub hauv paus ntawm koj cov koomhaum ua haujlwm, los ntawm kev lag luam mus rau kev ua haujlwm thiab kev sau nyiaj txiag, rau cov thawj coj loj los saib xyuas lub tuam txhab kev coj. BI yog qhov nruab nrab mus rau nruab nrab, loj thiab cov koom haum cov koom xwm 'kev soj ntsuam thiab phiaj xwm.
  • Kev Ntsuam Xyuas Hloov Analytics - kev hloov pauv ntawm lub xaib yog ib qho kev ua ntawm tus nqi. Qhov pom tseeb tshaj plaws yog yuav khoom ntawm kev xa ntawv e-commerce site. Txawm li cas los xij, yog tias koj lub vev xaib txhawb txoj kev pabcuam, ib qho kev hloov pauv yuav yog tus naj npawb ntawm cov qhua uas kos npe rau kev sim pub dawb, tso tawm, rub tawm, webinar lossis lwm yam haujlwm uas tau pom tias muaj txiaj ntsig. Hloov Siab analytics feem ntau tso ua ke kev sim ntawm cov khoom kom koj tuaj yeem ua kom zoo cov xaib kom hloov cov neeg qhua coob rau hauv cov neeg siv khoom.
  • Cov Neeg Siv Khoom Txawj Ntse - ntau lub tuam txhab tsis soj ntsuam saib meej seb lawv cov neeg siv khoom lag luam puas nyiam lawv los yog kev thaiv kev tsis zoo rau kev sib koom tes zoo meej yog dab tsi. Cov tshuab uas tso cai rau cov neeg siv cov lus tawm tswv yim los ntawm kev sib raug zoo, kev soj ntsuam thiab lwm cov ntsiab lus sau cov ntaub ntawv tuaj yeem muab cov kev tshawb fawb uas tsis muaj txiaj ntsig rau hauv yuav ua li cas koj lub tuam txhab tau pom thiab koj yuav ua li cas txhawm rau txhim kho nws.
  • Cov Khoom Siv Khoom Siv Lag Luam Tshawb Xyuas - kev nkag siab txog cov theem ntawm koj cov neeg siv khoom yog qhov tseem ceeb rau kev nce qib ntawm cov neeg siv khoom, tsav tsheb kom cov neeg siv khoom muaj nuj nqis, thiab tom qab ntawd ua rau yav tom ntej ua rau tiv thaiv kev ua tiav zoo tshaj plaws uas koj muaj. Ob peb lub platform ntsuas cov theem ua tau zoo li peb cov neeg txhawb nqa kev lag luam hauv Txoj Cai Ntawm Kev Sib Koom Tes, nco ntsoov tias yuav tau txais ntawm hom ntawm lawv cov khoom.
  • Kev xa xov Analytics - li cas rau automation, email, inbox qhia, SMS, xov tooj, thiab lwm yam kev sib txuas lus nruab nrog analytics txhawm rau muab kev ua si nrog koj rau kev tawm dag zog, kev ua tus neeg yuav khoom, thiab feem ntau sib xyaw nrog lwm tus analytics tshuab los pab txhim kho koj cov lus thiab phiaj xwm kev sib tw.
  • Kev Xam Pom Qhov Txiaj Ntsig - raws li kev ua tiav ntawm koj lub xaib yav dhau los, cov platforms no tau twv seb yav tom ntej tus cwj pwm ntawm cov qhua yuav zoo li cas. Kev twv ua ntej analytics cov platform feem ntau muab cov qauv uas koj tuaj yeem hloov kho thiab twv seb qhov cuam tshuam ntawm cov kev hloov ntawd ntawm kev ua haujlwm ntawm koj lub xaib. Piv txwv li, yog tias koj txiav koj qhov nyiaj them rau ib zaug hauv ib nrab thiab nce koj cov peev nyiaj infographic?
  • Real-time Analytics - muab kev pom rau cov kev ua tam sim no thiab cov cwj pwm ntawm cov neeg tuaj saib ntawm koj lub xaib tam sim no. Tiag-lub sijhawm analytics tuaj yeem xa mus los hloov kho tus cwj pwm ntawm cov neeg tuaj saib, nce kev nyiam hloov dua siab tshiab, thiab muab kev paub txog feeb rau feeb teb-lub sijhawm ntawm koj lub xaib.
  • Sales Analytics - Kev muag cov khoom muag yog qhov kev siv tshuab loj zuj zus. Cov chaw muag khoom dashboards zoo li peb cov neeg txhawb nqa ntawm Muag Khoom sib koom ua ke ncaj qha nrog koj Salesforce CRM thiab muab kev tswj kev muag khoom nrog txhua yam uas lawv xav pom thiab twv ua ntej muag khoom. Thiab rau tus muag khoom, cov kab ke no pab lawv kom nce kev tsim khoom, ua kom zoo tshaj plaws ntawm cov lus sib dhos, thiab kaw cov lag luam loj dua.
  • Tshawb Kev Tshawb Xyuas - backlinks yog tus qauv kub ntawm kev ntaus nqi hauv Is Taws Nem thiab qeb tsav tsheb thiab kev hloov pauv. Raws li qhov tshwm sim, cov cuab yeej uas pab koj saib xyuas koj cov lus tshawb fawb hauv cov tshuab nrhiav, cov neeg sib tw, thiab koj cov ntsiab lus yog qeb duas tuaj yeem pab koj kom nyiam cov neeg tuaj saib tshiab thiab tsim cov ntsiab lus kev lag luam uas tsav tsheb ua lag luam. Kev them nyiaj nrhiav analytics muab koj cov ntsiab lus ua tau zoo thiab kev ntsuas hloov pauv yog li koj tuaj yeem txo koj cov nqi ib tus hlau lead thiab nce muag khoom.
  • Kev txheeb cais - raws li hauv Is Taws Nem tau tsim, cov tib neeg thiab cov tuam txhab tau tsim txoj cai uas ua rau lawv loj hlob tuaj tom qab. Kev analytics tuaj yeem ntsuas txoj cai ntawd, taug qab koj cov kev sib raug zoo, pab koj nkag siab tias vim li cas tib neeg ua raws koj thiab cov ncauj lus lawv sib tham nrog koj tshaj plaws. Pab koj ua kom muaj kev sib raug zoo hauv qab thiab cov cai feem ntau ua rau muaj kev ntseeg siab nyob hauv koj cov neeg tuaj saib lossis zej zog - uas tuaj yeem siv los ua kev zoo siab rau koj li kev tshaj tawm lossis txawm tsav tsav kev sib hloov ncaj qha.

Yog lawm, tag nrho cov tshuab no tuaj yeem muab cov ntaub ntawv ntau dhau thiab feem ntau ua rau tsom xam tuag tes tuag tawCov. Zoo siab tau pom analytics cov lus qhib qhib lawv cov qib API thiab kev koom ua ke rau lwm tus neeg sab nraud los kho cov kev paub ntawm cov neeg siv khoom. Kuv qhov kev thuam loj tshaj plaws ntawm analytics platforms yog tias lawv sau thiab qhia txog cov ntaub ntawv, tab sis tsuj tsawg tau ua qhov kev pom zoo. Conversion kuaj platforms ua qhov no zoo - Kuv xav tias qhov seem yuav! Ua piv txwv, Kuv tsis nkag siab vim li cas analytics cov platforms tsis muab kev nkag siab txog cov ntsiab lus cov ntsiab lus thiab muab tswv yim rau koj txog yam koj yuav tsum sau txog.

Yuav ua li cas koj xav hais tias?

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