Txhua Yam Koj Yuav Tsum Tau Paub Txog Kev Rov Ua Haujlwm Ad

Ad Rov Tawm

Ib qhov nyuaj tshaj rau cov tshaj tawm thiab cov ua lag luam niaj hnub no yog cov khoom thaiv kab mob. Rau cov neeg ua lag luam, nce kev tshaj tawm thaiv cov nyiaj nyob hauv txiaj ntsig ua rau tsis muaj peev xwm ua kom ncav cuag cov neeg tuaj saib. Ib qho ntxiv, qhov thaiv qhov siab tshaj tawm ua rau cov khoom lag luam me me, uas thaum kawg yuav nce CPM cov nqi.

Txij li thaum ad blockers tau nkag mus rau hauv kev ua si ntau xyoo kaum xyoo dhau los, adblocking tus nqi tau skyrocketed, kis tau ntau lab ntawm cov neeg siv thiab kis mus rau txhua lub platform.

Ib qho ntawm qhov tseeb pom ntawm peb pab pawg tshawb fawb ntawm Tsam yog tias tus lej tam sim ntawm ad thaiv hauv Tebchaws Asmeskas yog 33.1%. Qhov no txhais tau tias 3 ntawm 10 cov neeg siv tsis raug koj txoj kev lag luam. Kom meej meej, nws yog qhov teeb meem tseem ceeb rau lub ntiaj teb kev lag luam, thiab sib txuas lus mus rau lub ntiaj teb tshaj tawm, uas nyob ntawm kev tshaj tawm rau nws cov muaj.

Yuav ua li cas qhov no tau hais qhia nrog?

Txog rau hnub tim, muaj ob peb txoj hauv kev sim los daws qhov tshwm sim adblocking. Qee tus tshaj tawm sim hloov lawv cov qauv kev lag luam thiab siv paywalls los them tus neeg siv rau kev nkag mus rau lawv lub xaib. Lwm tus, nyiam yuam kom lawv cov neeg siv whitelist lawv lub vev xaib los ntawm cov ad blocker cov chaw nkag mus rau lub vev xaib cov ntsiab lus. Qhov kev poob qis ntawm ob lub tswv yim yog lawv cuam tshuam thiab kev pheej hmoo uas cov neeg siv yuav tso lub site rau suav daws.

Nov yog qhov kev qhia ntawv lwm txoj hauv kev - ad rov qab.

Ad rov qab tso cai rau cov tshaj tawm rov sau cov ntawv tshaj tawm uas tau pib tshem tawm los ntawm ad blockers. Lub tswv yim no muaj qee qhov tsis zoo dua li dhau ntawm cov pob. Cov txiaj ntsig pom tseeb tau ua haujlwm pub rau kev tshaj tawm rau ob qho tib si adblocking thiab tsis-adblocking cov neeg mloog. Cov tshaj tawm tseem yuav nthuav tawm lawv cov lus nug kev tshaj tawm, ntu cov neeg siv thiab lub hom phiaj tshwj xeeb tshaj tawm rau cov kev tshaj tawm thiab tsis cuam tshuam cov neeg tuaj saib.

Rov qab rau tej uas yuav xav pom, cov neeg siv adblocking txawm pom cov nqi koom nrog siab, lub sijhawm siab dua cov tsis siv adblocking cov neeg siv.

Dab tsi yog cov sib txawv ntawm cov nyiaj rov qab daws?

Muaj ntau cov kev daws teeb meem hauv khw hauv lub hnub no. Thaum kuaj xyuas qhov sib txawv, qee qhov tseem ceeb yuav tsum tau muab khaws cia hauv siab. Qhov thib ib yog kev sib koom ua ke - ad rov qab cov kev daws teeb meem tuaj yeem siv los ntawm lub server-sab, CDN (Cov Ntsiab Lus Xa Network) lossis cov neeg siv khoom sab. Ob qho server-sab thiab CDN kev sib xyaw yog qhov nyuaj thiab muaj qhov cuam tshuam ntau, thiab feem ntau xav tau kev hloov loj ntawm cov tshaj tawm ib feem nrog lawv cov haujlwm ad.

Feem ntau ntawm cov tswv tsev ntshai tsam cov kev sib txuam no, uas yog qhov kev cuam tshuam loj, thiab feem ntau yuav tsis nyiam ua qhov kev daws teeb meem txhua. Ntawm qhov tod tes, feem ntau cov neeg siv sab kev sib koom ua ke tau txwv thiab tuaj yeem raug zam los ntawm ad blockers.

Lwm qhov tseem ceeb sib txawv ntawm ntau yam ad rov qab daws yog lawv cov txhij txhua. Qhov no suav nrog lub platform twg uas lawv ua haujlwm rau, thiab cov kev tshaj tawm twg lawv tuaj yeem rov qab.

Ntxiv mus, thaum cov tshaj tawm xav nthuav tawm txhua hom kev tshaj tawm, suav nrog cov ntawv tshaj tawm zoo li qub, kev tshaj tawm video, thiab cov ntawv tshaj tawm ib txwm, qee qhov kev daws teeb meem ad rov tuaj yeem tsuas yog ib hom kev tshaj tawm.

onit adblocking

Dab tsi yog Qhov daws tau?

Atit muab cov phiajcim rov qab tshaj tawm, muaj peev xwm rov ua dua txhua qhov chaw tshaj tawm uas tau raug txwv los ntawm ad blockers, ntawm ob lub browser thiab desktop. Atit rov qab tso tawm cov lus qhia, video thiab haiv neeg tshaj tawm cov phiaj xwm, nrog tas nrho cov pixel khiav, cov khoom qab zib phiaj, thiab cov neeg siv segmentation txhawb.

Peb cov kev daws teeb meem yog los ntawm kev sib koom ua ke ceev, sab-rau cov neeg siv, pub rau kev sib koom ua ke uas yuav tsum tsis muaj kev hloov pauv rau peb cov neeg siv 'ad servers lossis kev lag luam ad.

Lub hom phiaj yog ua kom cov tswv cuab qhov chaw tswj hwm lawv cov qauv lag luam, thaum tseem saib rau cov neeg siv kev paub. Peb ua hauj lwm nyob rau hauv ua raws li cov Coalition for Better Ads cov txheej txheem, uas peb xav teem ib qhov nruab nrab rau ob qho tib si tshaj tawm thiab cov neeg siv khoom.

Siv Sijhawm, tus tshaj tawm tuaj yeem tswj cov kev tshaj tawm twg thiab qhov chaw uas tau muab tso rau, thiab nco ntsoov tias cov no tsuas yog ua tau zoo thiab tsis cuam tshuam dab tsi. Ntxiv rau, peb cov kev daws teeb meem ua rau muaj kev paub zoo dua rau cov neeg siv khoom, los ntawm kev nce nrawm rau nplooj chaw thau khoom thiab txo kev siv bandwidth.

Onit ua haujlwm li cas?

Peb siv inline JavaScript, uas tau txiav txim siab qhib thaum nws kuaj pom cov neeg siv nrog kev dhia ad blocker. Thaum qhib kom ua haujlwm, lub JavaScript cia li pom qhov chaw uas raug txwv tsis pub tshaj tawm, tuav lawv cov lus thov ad, suav nrog kev taug qab thiab lub hom phiaj pixels, thiab xa lawv mus rau peb cov servers dhau ntawm kev nyab xeeb, kev tiv thaiv tsis tau uas ad blockers tsis tuaj yeem thaiv. Peb cov servers ces txuas lus nrog cov tshaj tawm ad servers kom tau txais cov lus tshaj tawm thiab lawv cov peev txheej. Tom qab ntawd, cov ntawv tshaj tawm tau muab cov ntawv tshaj tawm, siv cov txheej txheem tshwj xeeb, uas tshem tawm cov qauv uas tag cov ntsiab lus raws li kev tshaj tawm thiab xa rov qab mus rau qhov browser. Thaum kawg, ntawm DOM (Cov Qauv Qauv Qauv) qauv, tsab ntawv tsim cov tshaj tawm hauv browser thiab rov ua dua DOM cov qauv tshiab los tuav cov ntawv tshaj tawm uas ad blockers tsis tuaj yeem lees paub tias txuas nrog kev tshaj tawm.

Qhov kawg tshwm sim yog tias kev tshaj tawm raug tso tawm rau cov neeg siv adblocking, tsis muaj teeb meem dab tsi uas ad blocker siv.

Kev nce ntawm cov nyiaj tau los tshaj tawm, nce kev sib koom tes

Thaum ad thaiv cov qib rau Mako, Cov neeg Ixayees hauv kev lom zem ua yeeb yaj kiab, tau nce mus txog 33% thiab cuam tshuam loj heev rau lawv qhov kev lag luam tshaj tawm, lawv tau pib nrhiav kev daws teeb meem. Raws li Uri Rozen, Mako tus CEO tau hais, Uponit yog qhov kev daws teeb meem nkaus xwb uas tau tso cai rau lawv kom lawv ua lag luam ad tsis muaj kev cuam tshuam dab tsi. Los ntawm kev siv Raws li qhov kev daws teeb meem, Mako tau muaj peev xwm muab cov phiaj xwm ad rau cov neeg siv adblocking txij thaum Lub Rau Hli 2016, thiab tsis ntev los no, pib muab kev tshaj tawm video hauv tshooj lus thiab hauv lawv cov kev pabcuam VOD. Atit cov nyiaj pab rau Mako lub desktop teeb tsa cov nyiaj tau tshaj tawm tau ua rau muaj qhov tseem ceeb nce ntxiv 32% -39% thaum Lub Ib Hlis thiab Tsib Hlis 2017.

Raws li Rozen, cov neeg siv adblocking tau pom zoo sib xws los yog siab dua qhov kev koom tes thiab kev tuav qib siab dua li cov neeg siv uas tsis yog adblocking, nrog lub sijhawm nruab nrab lub sijhawm nce los ntawm 3.2%.

Mako tsuas yog ib qho piv txwv ntawm peb ntau tus neeg koom nrog zoo siab.

Tsam

Tshawb Pom Ntxiv Ntawm Chaw Nyob

 

Yuav ua li cas koj xav hais tias?

Qhov Web site no siv Akismet los txo cov kev pabcuam. Kawm li cas koj cov ntaub ntawv tawm tswv yim tiav.