Integration and automation are two factors that I am constantly touting to clients… marketers should spend their time crafting their message, working on their creative, and targeting the consumer with the message that consumer wants to hear. They should not be spending all of their time moving data from one place to the next. It's my belief that Mashups are an extension of this integration and automation on the web.
Dab tsi yog Mashup?
Mashup, hauv kev txhim kho web, yog nplooj ntawv web, lossis web application, uas siv cov ntsiab lus los ntawm ntau dua ib qho chaw los tsim cov kev pabcuam tshiab uas tso tawm hauv ib qho graphical interface.
Mashups hauv web feem ntau muaj 2 lossis ntau daim ntawv thov cuam tshuam. Ib qho piv txwv yuav yog overlaying kev ua si rau hauv Google Daim Ntawv Qhia siv ob lub Twitter API and the Google Maps API. They're not just hobbies and tools anymore, there are several platforms that are enterprise ready nowadays – integrating search, social, CRM, email and other data sources to produce comprehensive systems that handle very complex automation and integration tasks.
Xyoo tsis ntev los no, lo lus mashup more often refers to video and audio productions where two or more sources of video or music are brought together. Here's a great example – AC/DC and the Bee Gees: