artificial txawj ntseCov ntsiab lus Marketing

Sib Tham yog dab tsi? Vim Li Cas Koj Lub Tswv Yim Kev Ua Lag Luam Xav Tau Lawv

Kuv tsis ua ntau qhov kev kwv yees thaum nws los txog rau yav tom ntej ntawm kev siv thev naus laus zis, tab sis thaum kuv pom thev naus laus zis ua ntej kuv feem ntau pom cov peev txheej zoo kawg rau cov neeg lag luam. Kev hloov pauv ntawm kev txawj ntse txawj ntse ua ke nrog cov peev txheej tsis txwv ntawm bandwidth, ua lub zog, nco thiab qhov chaw yuav muab chatbots pem hauv ntej hauv nruab nrab rau cov neeg lag luam.

Sib Tham yog dab tsi?

Chat bots yog cov khoos phis tawj uas siv kev sib tham nrog cov neeg siv kev txawj ntse. Lawv tuaj yeem hloov txoj hauv kev koj cuam tshuam nrog hauv internet los ntawm kev ua haujlwm ntawm tus kheej pib mus rau ib qho kev sib tham. Julia Carrie Wong, Tus Saib Xyuas

Chatbots tsis yog tshiab, lawv tau nyob ib puag ncig ntev npaum li kev sib tham tau nyob ib puag ncig. Qhov hloov pauv yog lawv lub peev xwm los tuav kev sib tham nrog tib neeg. Qhov tseeb, thev naus laus zis tau nce siab heev uas muaj lub caij nyoog koj twb tau sib tham nrog chatbot thiab tseem tsis tau paub txog nws.

Vim li cas cov neeg lag luam yuav siv Chatbots

Muaj ob txoj hauv kev los cuam tshuam ntawm lub vev xaib. Passive kev sib cuam tshuam tso nws mus rau tus qhua los pib kev sib cuag nrog koj hom. Proactive kev sib tham pib kev sib cuag nrog tus qhua. Thaum lub hom phiaj pib sib cuag nrog tus qhua; Piv txwv li, nug tus qhua yog tias lawv xav tau kev pab, feem coob ntawm cov qhua yuav teb. Yog tias koj tuaj yeem koom nrog thiab pab tus qhua ntawd, koj tuaj yeem ua tiav ntau lub hom phiaj:

  • Cov Neeg Koom Tes - Koj lub tuam txhab puas muaj peev txheej los nug txhua tus qhua tias koj tuaj yeem pab lawv li cas? Kuv tsis paub txog lub tuam txhab uas ua ... tab sis chatbot tuaj yeem ntsuas thiab teb rau ntau tus qhua raws li xav tau, thaum xav tau.
  • Cov lus xa tawm ntawm lub xaib - Sau cov ntaub ntawv tseem ceeb ntawm koj nplooj ntawv los ntawm koj tus qhua tuaj yeem pab koj txhim kho koj lub xaib. Yog tias txhua tus neeg tsaws rau ntawm nplooj ntawv khoom tab sis tsis meej pem txog tus nqi, koj pawg neeg lag luam tuaj yeem txhim kho nplooj ntawv nrog cov ntaub ntawv nqi los txhim kho kev hloov pauv.
  • Kev Muaj Peev Xwm - Ntau tus qhua tuaj yeem tsis tsim nyog ua haujlwm nrog koj. Tej zaum lawv yuav tsis muaj nyiaj txiag. Tej zaum lawv yuav tsis muaj sijhawm. Tej zaum lawv yuav tsis muaj lwm yam kev pab uas tsim nyog. Lub chatbot tuaj yeem pab txiav txim siab seb cov thawj coj twg tsim nyog thiab tsav lawv mus rau koj pab pawg muag lossis hloov pauv.
  • Txhuas Pov Thawj - Sau cov ntaub ntawv hais txog koj lub zeem muag tuaj yeem pab koj tus kheej thiab koom nrog lawv thoob plaws cov neeg siv khoom taug kev lossis thaum lawv rov qab mus rau qhov chaw.
  • Kev taw qhia - Tus qhua tau tsaws rau ntawm nplooj ntawv tab sis nrhiav tsis tau cov peev txheej uas lawv tab tom nrhiav. Koj tus chatbot nug lawv, lub zeem muag teb, thiab chatbot nthuav qhia lawv nrog nplooj ntawv khoom, ntawv dawb, ntawv tshaj tawm blog, duab lossis yeeb yaj kiab uas tuaj yeem pab thawb lawv mus txog lawv txoj kev taug.
  • negotiation - Cov neeg lag luam twb paub zoo li cas remarketing thiab retargeting ua hauj lwm ib zaug ib tug qhua tawm ntawm koj qhov chaw. Yuav ua li cas yog tias koj tuaj yeem sib tham ua ntej lawv tawm? Tej zaum tus nqi qis me ntsis yog li koj tuaj yeem muab cov phiaj xwm them nyiaj.

Xav txog tias muaj ib pab neeg tsis txwv ntawm cov neeg tos txais los koom nrog koj cov neeg tuaj saib thiab pab coj lawv mus rau kev yuav khoom… yuav tsis yog npau suav los tiag? Zoo, qhov ntawd yog qhov kev txawj ntse txawj ntse thiab chatbots yuav yog rau koj pab neeg muag khoom.

Keeb kwm ntawm Chatbots

Keeb kwm ntawm Chatbots

Infographic los ntawm Futurism.

Douglas Karr

Douglas Karr yog CMO OpenINSIGHTS thiab tus founder ntawm lub Martech Zone. Douglas tau pab ntau ntau qhov kev vam meej MarTech startups, tau pab nyob rau hauv kev mob siab rau ntau tshaj $ 5 bil nyob rau hauv Martech nrhiav thiab kev nqis peev, thiab txuas ntxiv pab cov tuam txhab hauv kev siv thiab automating lawv cov kev muag khoom thiab kev lag luam cov tswv yim. Douglas yog tus paub thoob ntiaj teb kev hloov pauv digital thiab MarTech kws tshaj lij thiab hais lus. Douglas tseem yog tus sau phau ntawv Dummie phau ntawv qhia thiab phau ntawv ua lag luam.

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