My kev lag luam podcast npoj yaig, Erin Sparks, nyiam muab sijhawm rau kuv txog qhov peb xaiv ua zoo ntawm Martech Zone. Before we talk about what we've tested and what's worked, I should explain the importance of email. If you were looking at an online publication as a machine, capturing email addresses is – by far – the kev ua tau zoo tshaj plaws ntawm rov qab cov neeg tuaj yeem cuam tshuam rov qab rau koj lub xaib.
In fact, I'll go as far as say that your email address list is the most critical and sound strategy your site can have. It's why we built our kev pabcuam email rau WordPressCov. Ib tug neeg loj hlob neeg sau npe ntawm koj lub xaib yog cov metric zoo tshaj plaws rau kev paub txog kev noj qab haus huv thiab kev koom tes ntawm koj cov ntsiab lus. Thaum tus qhua sau npe thiab zoo siab tos txais koj rau hauv lawv lub inbox (uas yog tam sim no twb tau tag nrho), nws txhais tau tias lawv ntseeg tus nqi uas koj lub koom haum nqa.
Qhia Txog Kev Sib Tham Zoo Siab Txais Tos
Peb tau kuaj ib tuj ntawm cov cuab yeej sib txawv los sim ua capture our visitors' email addresses rau peb cov ntawv xov xwm - tab sis txog hnub tim, tsuas yog ib qho uas tau ua zoo. Kom paub meej, peb tau txais lub dag ntawm email chaw nyob ntawm no thiab nrog cov cuab yeej peb siv. Thiab peb ua siab ncaj zam kev dag ntxias kom ntxias cov qhua tuaj sau npe xws li cheb tsev thiab giveaways. Peb xav tau cov neeg uas txaus siab yuav xaj vim tias lawv pom txiaj ntsig peb coj lawv. Peb cov ntawv xov xwm ib txwm muaj ntau cov ntsiab lus rau kev muag khoom thiab cov kws tshaj lij rau kev tshawb nrhiav, nrhiav thiab kawm siv kev lag luam thev naus laus zis los txhim kho kev lag luam zoo li cas.
A txais tos lev yog tag nrho cov nplooj ntawv thav duab uas tshwm rau cov neeg tuaj saib tshiab, thawb lub vev xaib cia rau nplooj ntawv, thiab thov kom tus neeg qhua sau npe. Ntawm peb tus xaib, nws zoo li qhov no:
It doesn't just work, it works amazingly well. While other strategies would get us a couple of dozen subscribers a month, our Welcome Mat is getting us a few dozen subscribers txhua txhua ib hnub. In fact, one day we had over 100 subscribers opt-in. Our Welcome Mat is converting over 100 times better than any other strategy we've deployed.
Unlike a popup that interrupts the person after they begin reading, this method asks them to subscribe before they get started. If they don't wish to, they just say no or scroll down the page. The platform also offers us the opportunity to delay showing the opt-in again. And we can test different versions with the upgraded toolset to see if one works better than another.
Loj hlob Koj Lub Vev Xaib nrog SumoMe
cov Txais Tos Mat yog tsuas yog ib qho ntawm ntau cov cuab yeej ua haujlwm thiab cov txiaj ntsig kom loj hlob rau koj lub vev xaib hloov pauv hloov. SumoMe traffic tools are now installed and configured on over 200,000 websites! And best of all – the platform offers more than a dozen tools to help you drive conversions and increase your site's performance.
If you're running a WordPress site, SumoMe also offers a WordPress Plugin to easily get you started. SumoMe also has a Chrome plugin, making access to their tool as simple as the click of a button. Best of all, they're always adding new ways to grow your email list, encourage social sharing, and measure the your site's performance through their analytics cov cuab yeej.
We've partnered with SumoMe to get you started – sign up now for access to a dozen tools at tsis muaj nqi!