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Online Video Advertising Statistics Thiab Trends

thaum kev tshaj tawm nyiaj txiag poob qis Xyoo 2022, muaj ib cheeb tsam uas txuas ntxiv mus rau qhov muaj koob meej - online video advertising. Kuv ntseeg tias muaj ntau qhov laj thawj vim li cas qhov no tshwm sim:

  • bandwidth - kev nthuav dav thiab kev txhawb nqa ntawm kev kub ceev internet hla ob lub desktops thiab mobile (cellular).
  • Adoption - Txhua lub platform tau txais ob qho tib si luv thiab ntev video tawm tswv yim ua ib feem ntawm lawv qhov kev muab.
  • Qhuav - Dab tsi siv los xav tau cov koob yees duab kim, teeb pom kev zoo, thiab cov cuab yeej kho kom raug tam sim no tuaj yeem ua tiav nrog lub xov tooj ntawm tes thiab cov apps pheej yig.

Video Ad Market Statistics

Qhov no infographic los ntawm AdPlayer.pro qhia txog ib tuj ntawm cov txheeb cais hauv online video lag luam thiab tshaj tawm txoj hauv kev:

  • Video ad impressions ntawm lub vev xaib mobile tau nce 104% xyoo dhau los.
  • Kev siv nyiaj video yuav nce mus txog $ 121.3 lab los ntawm 2025 nrog 46% ntawm kev loj hlob hauv Tebchaws Meskas.
  • Nruab nrab mobile-based video saibg yog nce los ntawm 49 feeb hauv 2020 thiab xav tias yuav nce mus rau 55 feeb rau 2023.
  • Video ad dag yog txuas ntxiv los ntawm 1.1% mus rau 1.7% nrog kev ua txhaum cai tom qab tshaj tawm 30% mus rau 1.4%.

Ib qho kev nce qib loj hauv kev lag luam video online yog txuas nrog TV (CTV) nrog ad-txhawb video-on-demand (AVOD) kev pabcuam. Thaum streaming video kev pab cuam ntawm kev sib raug zoo xov xwm thiab video hosting platforms yog nyob rau hauv ntau lab, lub sij hawm nrog platforms nrog video subscriptions qhib lub lag luam mus txog rau tag nrho cov tsev neeg nyob rau hauv lub teb chaws. Muaj qee cov qauv thiab kev sib tw sib tw los koom ua lag luam no, tab sis qhov no tseem tab tom ua.

Online Video Advertising Emerging Market

Lub infographic kuj kov rau Metaverse Advertising. Tsim los ntawm kev muaj tiag virtual (VR) thiab augmented kev muaj tiag (AR), muaj kev nqis peev loj heev los ntawm cov neeg siv thev naus laus zis tseem ceeb los nthuav dav kev saws thiab monetization ntawm metaverse. Nrog 5G kev saws me nyuam loj hlob, muaj peev xwm yuav txuas ntxiv mus rau cov khoom siv txawb thiab txav mus zoo tshaj qhov tsuas yog tso tawm tshaj tawm. Muaj lub sijhawm los siv kev ua cov lus ntuj (NLPthiab Artificial txawj ntse (AI) txhawm rau cuam tshuam cov neeg siv kev sib tham thiab kev coj tus cwj pwm nrog lub peev xwm, kev tshaj tawm hauv lub sijhawm rau kev yuav khoom, kev tshaj tawm cov khoom lag luam, cov xwm txheej, kev lom zem, thiab lwm yam.

Ntawm no yog qhov puv ntoob los ntawm AdPlayer.pro:

2022 online video advertising tiam sis infographic

Douglas Karr

Douglas Karr yog tus tsim ntawm tus Martech Zone thiab tus kws paub txog kev hloov pauv digital. Douglas tau pab pib ntau qhov kev vam meej MarTech startups, tau pab nyob rau hauv kev mob siab rau ntau tshaj $ 5 bil nyob rau hauv Martech acquisitions thiab kev nqis peev, thiab txuas ntxiv mus tshaj tawm nws tus kheej platforms thiab cov kev pab cuam. Nws yog ib tug co-founder ntawm Highbridge, lub tuam txhab pab tswv yim kev hloov pauv digital. Douglas kuj yog tus sau phau ntawv Dummie phau ntawv qhia thiab phau ntawv ua lag luam.

ib Comment

  1. Kuv hlub qhov 'kev tshaj tawm twg yuav tsum ua' muab kev kawm rau kuv, ua rau kuv paub txog cov khoom thiab cuam tshuam nrog kuv…. tsis pom nws nyob qhov twg hais tias muag rau kuv!

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