Yuav ua li cas Online Khw thiab Thauj Khoom Coj Yam Ntxim Saib Ntxim Ua nyob rau xyoo 2015

2015 UPS Online Kav Khw Hloov Cwj Pwm Hloov

Kuv tau nyob Chicago hauv IRCE thiab txaus siab kawg rau qhov kev tshwm sim. Lub rooj nthuav dav yog qhov loj heev uas kuv tsis paub meej tias kuv yuav ua kom dhau los ntawm tag nrho cov kev tshwm sim tau muab ob peb hnub Kuv nyob ntawm no - muaj qee cov tuam txhab zoo peb yuav sau txog. Qhov tsis txaus siab tiag tiag los tsom rau kev ntsuas ntsuas tau los ntawm txhua tus neeg ua pov thawj ntawm no yog rov qab zoo li. Qee lub sij hawm thaum kuv mus koom lwm yam kev tshaj tawm txog kev lag luam, qee qhov kev sib tham thiab ua kom pom tseeb zoo li txav ntawm cov tuam txhab tiag tiag kom tau txais cov txiaj ntsig nyiaj.

Nag hmo kuv tau koom nrog UPS debriefing nrog Gian Fulgoni, Tus Thawj Coj thiab Co-founder ntawm comScore qhov twg UPS tso lawv txhua xyoo UPS Mem Tes ntawm Cov Khw Muag Khoom Online (cov ntaub ntawv yog cov txuas nyob rau sab saum toj sab xis) thiab txoj kev tshawb nrhiav pom tias hloov ob-lej ntawm kev hloov pauv hauv online yuav coj tus cwj pwm.

Cov ntsiab lus tseem ceeb los ntawm UPS Mem Tes ntawm Cov Khw Online

  • Khw Me Me thiab Hauv Zos - Tshiab hauv kev kawm xyoo no, cov neeg siv feem ntau (93%) mus yuav tom cov khw muag khoom me. 61% mus yuav khoom ntawm cov chaw no vim tias lawv muaj cov khoom lag luam tshwj xeeb, 49% nrhiav tsis tau yam lawv xav tau los ntawm cov khw ib txwm muaj thiab 40% xav txhawb cov lag luam me.
  • Khw Ntiaj Teb - Tsis tas li ntawd, 40% ntawm cov neeg siv khoom siv tau yuav los ntawm cov khw muag khoom nyob sab nraud Asmeskas, nrog ze li ib nrab (49%) tshaj tawm lawv tau ua li ntawd txhawm rau nrhiav cov nqi zoo dua, thiab 35% hais tias lawv xav tau cov khoom uas tsis tuaj yeem nrhiav tau hauv Asmeskas cov khw muag khoom.
  • Kev tawm lub hwj chim - Ntau tus neeg siv khoom sib txuas nrog kev mus ncig yuav khoom hauv kev tshaj xov xwm nrog 43% tshaj tawm lawv pom cov khoom lag luam tshiab hauv chaw sib tham. Facebook yog qhov tseem ceeb tshaj plaws channel tab sis neeg tuaj muag khoom kuj khawm cov chaw uas pom kev zoo xws li Pinterest.
  • Kev Lag Luam Digital - Cov khw muag khoom muag zuj zus ntxiv vim qee tus neeg yuav khoom hauv online xav siv xov tooj thev naus laus zis hauv khw: 33% pom tias cov ntawv teeb hluav taws xob xa khoom sib txig, 29% hais tias lawv yuav xav txog kev kuaj txawb, thiab 27% hais tias lawv qhib rau siv kov ntxaij kom tau txais cov ntaub ntawv, ua kev yuav khoom lossis npaj cov khoom xa tuaj.
  • dawb Shipping - Kev xa tawm dawb yog qhov kev xaiv tseem ceeb tshaj thaum lub sijhawm kuaj khoom raws li 77% ntawm cov neeg yuav khoom hauv online. Ntau tshaj li ib nrab (60%) tau ntxiv cov khoom rau lawv lub laub kom tsim nyog rau txoj kev thauj khoom dawb. Txoj kev kawm no qhia cov tswv yim kom pab cov neeg muag khoom nce muag kev muag khoom - 48% ntawm cov neeg yuav khoom hauv online tau hais tias lawv thauj khoom mus rau tom lub khw, nrog 45% ntawm cov neeg hais tias lawv tau yuav khoom ntxiv thaum khaws lawv cov xaj.
  • Hassle-Dawb Rov Los - Raws li tsab ntawv ceeb toom, tsuas yog 62% ntawm cov neeg tau txais kev txaus siab rau cov txheej txheem xa rov qab online: 67% xyuas cov neeg muag khoom lub khw muag khoom ua ntej ua kev yuav khoom, 66% xav tau kev xa rov qab dawb, 58% xav tau tsis muaj kev nyuaj "tsis muaj lus nug" txoj cai xa rov qab, thiab 47% xav tau ib qho yooj yim-rau-luam daim ntawv lo.
  • Lwm txoj Kev Xa Tawm - Piv nrog rau kev kawm xyoo dhau los, ntau tus neeg tau txais kev pab qhib rau lwm txoj kev xa khoom. Hauv 2014, 26% tau hais tias lawv nyiam kom muaj pob khoom xa mus rau lwm qhov chaw uas tsis yog lawv lub tsev, xyoo no nws nce mus txog 33%. UPS tab tom sim ntsuas tus kheej qhov txuas chav khaws khoom hauv qee lub nroog tam sim no.
  • Hauv Khw Khaws Cia - Yuav luag ib nrab (48%) ntawm cov neeg yuav khoom hauv online tau siv lub nkoj muag khoom hauv xyoo dhau los, thiab 45% ntawm cov neeg tau txais kev pab ntxiv thaum khaws lawv cov khoom hauv online.

Ib lub ntsiab lus ntawm kev sib tham uas tau nthuav rau kuv heev: cov neeg siv khoom hloov khoom lag luam ntawm mobile thiab desktopCov. Txawb hloov dua siab tshiab tseem poob lag desktop. Kev kwv yees yog kev hloov pauv ntawm mobile ntawm 0.5% rau lub desktop lub 3% qhov nruab nrab ntawm kev hloov pauv. Nws tsis txhais tau tias tus neeg tau txais kev pabcuam tsis hloov dua siab tshiab… Lawv feem ntau hloov ntawm ob. Qhov tseeb, Mr. Fulgoni tau hais tias qhov pom loj loj ntawm lub xov tooj tshiab xws li iPhone 6+ tej zaum yuav yog lub luag haujlwm rau qhov nce me ntsis hauv kev siv nyiaj ntawm kev siv khoom loj thiab cov nqi hloov dua siab tshiab.

Cov neeg muag khoom yuav tsum tau txuas ntxiv ua ntej lawv daim ntawv thov mobile, li 38% uas muaj cov khoom siv mobile tab sis tsis siv nws los ua cov kev yuav khoom hais tias cov duab khoom tsis loj lossis meej txaus, thiab 30% hais tias nws nyuaj rau kev sib piv cov khoom.

downloads:

2015 Khw Muag Khoom Online thiab Online Thauj Cwj Pwm

ib saib

  1. 1

Yuav ua li cas koj xav hais tias?

Qhov Web site no siv Akismet los txo cov kev pabcuam. Kawm li cas koj cov ntaub ntawv tawm tswv yim tiav.