Kev Tshaj Tawm Kev Tawm Tsam - Tsis tiav kev vam meej?

ntsuas roi social media

Daim duab no tsom rau cov kev tshawb fawb tshiab los ntawm eMarketer, Hubspot, Thiab Social Media Hnub no ntawm kev muab qhov peev xwm ntsuas tau ROI rau kev tshaj tawm xov xwm.

Los ntawm cov Pagemodo infographic, Kev vam meej tsis tiav: Hauv ob peb lub xyoo dhau los, ob qho tib si me me thiab cov lag luam loj tau nce lawv txoj kev lag luam mus rau cov kev tshaj tawm txog kev sib raug zoo, ntseeg tias kev koom nrog cov kev sib raug zoo yuav xa qhov txiaj ntsig rov qab los ntawm kev nqis peev (ROI). Qhov tseeb, ROI ntawm kev tshaj xov xwm - tsis zoo li lwm cov kev tshaj tawm kev lag luam - yog ntsuas los ntawm qhov kev cuam tshuam nws tsim, es tsis txhob xa nyiaj rov qab. Xyoo no, cov neeg lag luam cog lus kom xa ob qho tib si. Peb pom tias yog lub caij nyoog ntawm qhov muaj peev xwm ntsuas tau ROI tiag tiag hauv kev tawm suab hauv no.

Kuv ntseeg tias ROI hauv kev tshaj xov xwm twb tuaj yeem ntsuas, but is accomplished in several tiers. There can be immediate conversions, indirect conversions from fans and followers of brands, in addition to conversions from the long-term influence and authority generated over time. It's not easy to capture every dollar gained with a social media strategy, but you can track enough to show a positive return on the investment.
roi social media infographic

ib saib

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    Txhua lub lag luam muaj lub hom phiaj sib txawv hauv zej zog yog li nws tsis tuaj yeem txiav txim siab ib qho loj me me txhua ROI ntsuas phiaj xwm. Qee qhov lag luam muaj kev txhawj xeeb ntau dua nrog kev sib koom tes thaum lwm tus neeg txhawj xeeb txog kev hloov pauv.  

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