Nkag siab qhov nyuaj (Thiab ntxhov siab) ntawm HTML Email Tsim

Yog tias koj qhib qhov kev tswj hwm cov ntsiab lus los tsim cov nplooj ntawv web, nws yog txheej txheem yooj yim zoo nkauj. Niaj hnub nimno web browsers txhawb HTML, CSS, thiab JavaScript rau a nruj txheej txheem web. Thiab, lawv tsuas yog ib tug puv tes ntawm browsers uas tus tsim qauv yuav tsum tau txhawj txog. Muaj kev zam, tau kawg ... thiab qee qhov kev ua haujlwm yooj yim lossis ua haujlwm tshwj xeeb rau cov browsers.

Vim tias tag nrho cov qauv, nws yooj yim heev los tsim cov nplooj ntawv tsim hauv cov txheej txheem tswj cov ntsiab lus. Cov browsers ua raws li HTML5, CSS, thiab JavaScript… thiab cov neeg tsim khoom tuaj yeem tsim cov kev daws teeb meem zoo kawg los tsim cov nplooj ntawv web uas teb rau cov khoom siv thiab sib xws thoob plaws browsers. Ob xyoos dhau los, txhua tus tsim lub vev xaib tau siv cov software tsim los tsim cov nplooj ntawv web. Tam sim no, nws tsis zoo nkauj heev rau tus tsim lub vev xaib los tsim cov nplooj ntawv web - feem ntau tsis yog, lawv tab tom tsim cov qauv thiab siv cov neeg kho hauv cov ntsiab lus los sau cov ntsiab lus. Cov kws kho lub vev xaib yog qhov zoo heev.

Tab sis email editors yog woefully qab. Ntawm no yog vim li cas…

Tsim HTML Emails yog qhov nyuaj ntau dua rau lub vev xaib

Yog tias koj lub tuam txhab xav tau tus email zoo nkauj HTML tsim, cov txheej txheem yog exponentially complex dua tsim tawm ib nplooj ntawv web rau ntau yam:

• Tsis muaj Standards - Tsis muaj kev ua raws cai nruj rau txhua lub vev xaib qauv los ntawm cov neeg siv email uas tso saib HTML email. Qhov tseeb, zoo txhua tus neeg siv email thiab txhua tus qauv ntawm txhua tus neeg siv email ua txawv. Qee tus yuav hwm CSS, fonts sab nraud, thiab HTML niaj hnub. Lwm tus hwm ib co inline styling, yuav tsuas tso saib ib tug sau ntawm fonts, thiab tsis quav ntsej txhua yam tab sis cov rooj-tsav qauv. Nws yog qhov tsis txaus ntseeg nyob rau lub sijhawm no uas tsis muaj leej twg ua haujlwm rau qhov teeb meem no. Yog li ntawd, tsim cov qauv uas ua rau thoob plaws cov neeg siv khoom thiab cov khoom siv tas li tau dhau los ua lag luam loj thiab tuaj yeem kim heev.
• Email Client Security - Tsuas yog lub lim tiam no, Apple Mail tau hloov kho los thaiv tag nrho cov duab hauv HTML email los ntawm lub neej ntawd uas tsis muaj nyob hauv email. Koj tuaj yeem tso cai rau thauj lawv ib qho email ib zaug, lossis yuav tsum tau ua kom cov chaw teeb tsa los kaw qhov teeb tsa no. Nrog rau email tus neeg siv kev ruaj ntseg teeb tsa, kuj tseem muaj cov chaw lag luam.
• NWS Kev Ruaj Ntseg - Koj pab pawg IT tuaj yeem siv cov cai nruj ntawm cov khoom dab tsi tuaj yeem ua tiav hauv email. Yog tias koj cov duab, piv txwv li, los ntawm ib lub npe tshwj xeeb uas tsis tau teev npe dawb hauv lub tuam txhab firewall, cov duab tsuas yog tsis tshwm sim hauv koj tus email. Qee lub sij hawm, peb yuav tsum tsim cov emails thiab tuav tag nrho cov duab ntawm lub tuam txhab server kom lawv cov neeg ua haujlwm pom cov duab.
• Cov Pabcuam Email - Txhawm rau ua qhov teeb meem loj dua, tus tsim email uas email chaw muab kev pabcuam (ESPs) tiag tiag qhia cov teeb meem es tsis txwv lawv. Thaum lawv txhawb lawv cov editor yog Koj Pom Dab Tsi Yog Qhov Koj Tau Txais (WYSIWYG), qhov opposite feem ntau muaj tseeb nrog email tsim. Koj yuav saib ua ntej email hauv lawv lub platform, tom qab ntawd tus neeg txais email pom txhua yam teeb meem tsim. Cov tuam txhab lag luam feem ntau tsis paub txog xaiv rau tus neeg ua haujlwm nplua nuj tsis yog tus kws kho qhov rooj kaw xav tias ib tus muaj ntau dua li lwm tus. Qhov kev tawm tsam yog qhov tseeb… yog tias koj xav tau emails uas ua tsis tu ncua thoob plaws txhua tus neeg siv email, qhov yooj yim dua vim tias tsawg dua tuaj yeem ua yuam kev.
• Email Client Rendering - Muaj ntau pua tus neeg siv email, txhua tus ua HTML sib txawv ntawm desktop, apps, mobile, thiab webmail cov neeg siv khoom. Thaum koj cov ntawv sau tsis zoo ntawm koj tus neeg muab kev pabcuam email tuaj yeem muaj qhov teeb tsa los tso rau hauv koj tus email ... qhov padding, margins, kab-qhov siab, thiab font-loj yuav txawv ntawm txhua tus neeg siv email. Raws li qhov tshwm sim, koj yuav tsum tau ruam dhau ntawm HTML thiab code txhua qhov sib txawv (saib cov piv txwv hauv qab no) - thiab feem ntau sau rau hauv qhov tshwj xeeb uas yog email tus neeg siv tshwj xeeb - kom tau txais email los ua kom tsis tu ncua. Tsis muaj hom thaiv yooj yim, koj yuav tsum ua cov rooj tsav tsheb uas yog qhov sib npaug ntawm lub tsev rau lub vev xaib peb caug xyoo dhau los. Nws yog vim li cas txhua qhov kev teeb tsa tshiab yuav tsum muaj kev txhim kho thiab hla email tus neeg siv khoom thiab kev sim ntaus ntawv. Qhov koj pom hauv koj lub inbox yuav txawv kiag li qhov kuv pom hauv kuv lub inbox. Yog vim li cas rendering cov cuab yeej zoo li Email On Acid or Litmus yog ib qho yuav tsum tau ua kom ntseeg tau tias koj cov qauv tsim tshiab ua haujlwm thoob plaws txhua tus neeg siv email. Nov yog cov npe luv luv ntawm cov neeg siv email nrov thiab lawv cov tshuab ua haujlwm:
  • Apple Mail, Outlook rau Mac, Android Mail thiab iOS Mail siv WebKit.
  • Outlook 2000, 2002 thiab 2003 siv Internet Explorer.
  • Outlook 2007, 2010 thiab 2013 siv Microsoft lo lus (yog, Lo Lus!).
  • Cov neeg siv Webmail siv lawv lub browser raws li lub cav (piv txwv li, Safari siv WebKit thiab Chrome siv Blink).

Ib qho piv txwv ntawm HTML rau Web Vs. Email

Yog tias koj xav tau ib qho piv txwv uas qhia txog qhov nyuaj ntawm kev tsim hauv email piv rau lub vev xaib, ntawm no yog ib qho piv txwv zoo los ntawm Mailbakery tsab xov xwm 19 Qhov sib txawv loj ntawm Email thiab Web HTML:

<table width="100%" border="0" cellspacing="0" cellpadding="0">
   <tr>
      <td align="left">
         <table border="0" cellspacing="0" cellpadding="0" bgcolor="#43756e">
            <tr>
               <td class="text-button"  style="padding: 5px 20px; color:#ffffff; font-family: 'Oswald', Arial, sans-serif; font-size:14px; line-height:20px; text-align:center; text-transform:uppercase;">
                  <a href="#" target="_blank" class="link-white" style="color:#ffffff; text-decoration:none"><span class="link-white" style="color:#ffffff; text-decoration:none">Find Out More</a>
               </td>
            </tr>
         </table>
      </td>
   </tr>
</table>

<div class="center">
   <a href="#" class="button">Find Out More</a>
</div>

Yuav ua li cas kom tsis txhob muaj teeb meem tsim email

Cov teeb meem tsim email tuaj yeem zam tau los ntawm kev ua raws li cov txheej txheem tsim nyog:

1. Tus Qauv Tsim - Tsim cov qauv nrog cov qauv sib txawv thiab cov ntsiab lus thaiv uas suav nrog txhua tus qauv uas koj xav tau tsim hauv koj tus qauv email. Thaum peb siv tus neeg siv khoom, peb ib txwm thawb lawv mus tsim email rau yav tom ntej - tsis yog kev tshaj tawm email tom ntej uas tau xa tawm. Yog li ntawd, peb tuaj yeem tsim, tsim, sim, thiab ua raws li qhov tsim nyog workarounds ua ntej lawv puas tau xa tawm thawj email ntawd.
2. Template Test - Nkag siab txog cov neeg siv email uas koj cov neeg siv khoom siv thiab ua kom ntseeg tau tias koj tus email HTML tau raug kuaj tag nrho thoob plaws lub xov tooj ntawm tes thiab desktop yog qhov tseem ceeb ua ntej siv cov qauv. Peb tuaj yeem tsim email los ntawm photoshop layout ... tab sis slicing thiab dicing nws mus rau hauv lub rooj-tsav, tus neeg siv email cross-email yog qhov tseem ceeb rau kev xa email tsim uas zoo thiab zoo ib yam.
3. Kev ntsuam xyuas sab hauv - Thaum koj tus qauv tsim thiab sim, nws yuav tsum raug xa mus rau ib daim ntawv teev cov noob hauv lub koom haum los tshuaj xyuas thiab pom zoo. Tej zaum koj yuav xav pib nrog ib qho kev txwv ntawm cov tib neeg ua ntej kom ntseeg tau tias tsis muaj firewall lossis teeb meem kev nyab xeeb cuam tshuam nrog kev xa email sab hauv. Yog tias qhov no tab tom tsim ib qho piv txwv ntawm tus muab kev pabcuam email tshiab, koj tuaj yeem pom qee qhov kev lim lossis thaiv cov teeb meem cuam tshuam nrog txawm tias tau txais koj tus email rau inbox.
4. Template Versioning - Tsis txhob hloov koj cov layouts lossis designs yam tsis tau ua haujlwm ntawm tus qauv tshiab ntawm koj tus qauv uas tuaj yeem tsim, sim kom raug, thiab siv tau. Ntau lub lag luam nyiam ib qho kev tsim qauv rau txhua qhov kev sib tw ... tab sis qhov ntawd xav kom txhua tus email tsim, tsim, thiab xa mus rau txhua qhov phiaj xwm. Qhov no ntxiv ib tuj ntawm lub sij hawm rau kev lag luam email txheej txheem sab hauv. Thiab, koj pheej hmoo tsis nkag siab txog cov ntsiab lus hauv koj tus email ua tau zoo tshaj cov ntsiab lus tsis yog. Kev sib raug zoo tsis yog ib txoj hauv kev ua kom cov txheej txheem yooj yim dua, nws kuj tseem ceeb rau tus cwj pwm ntawm koj cov neeg siv khoom.
5. Email Service Provider Exceptions - Zoo li txhua tus neeg muab kev pabcuam email muaj txoj hauv kev ua haujlwm ntawm cov teeb meem uas lawv tus tsim email qhia. Feem ntau peb tuaj yeem ntxiv CSS raw rau ib tus as-qhauj - lossis txawm tias muaj cov ntsiab lus thaiv uas yuav tsum tau suav nrog hauv txhua tus email - txhawm rau kom lub tuam txhab siv tus email built-in thiab tsis muaj nws ua txhaum tus qauv ntawm koj tus email. Tau kawg, qhov ntawd yuav xav tau qee qhov kev cob qhia thiab kev tswj xyuas cov txheej txheem los siv cov kauj ruam los xyuas kom meej tias lawv tau ua raws. Lossis - koj tsuas yog xav tsim koj tus email tsim hauv kev daws teeb meem uas tau ua pov thawj los ua haujlwm thoob plaws cov neeg siv khoom thiab cov khoom siv, tom qab ntawd muab nws rov qab rau hauv koj tus neeg muab kev pabcuam email.

Email Tsim Platforms

Vim tias email kev pabcuam platforms tau ua haujlwm tsis zoo ntawm kev tsim kho thiab tswj cov neeg siv khoom hla thiab cov khoom siv sib txuas ua haujlwm tsis tu ncua, ntau lub platform zoo tau tuaj rau hauv kev ua lag luam. Ib qho uas peb tau siv ntau yog Stripo.

Stripo tsis yog tus tsim email nkaus xwb, lawv kuj muaj lub tsev qiv ntawv ntau dua 900 tus qauv uas tuaj yeem nkag tau yooj yim. Thaum koj tsim email, koj tuaj yeem xa email rau 60+ ESPs, thiab email cov neeg siv khoom, suav nrog Mailchimp, HubSpot, Campaign Monitor, AWeber, eSputnik, Outlook, thiab Gmail. Qhov zoo tshaj plaws ntawm txhua tus qauv Stripo tuaj nrog cov kev xeem email uas suav nrog yog li koj tuaj yeem paub tseeb tias lawv tau raug sim thiab ua haujlwm tsis tu ncua hla dhau 40 tus neeg siv email.

Nkag mus rau Stripo Editor Demo

Qhia tawm: Kuv tab tom txuas rau kuv tuam txhab kev pab tswv yim leej twg tsim thiab xa cov neeg siv email sib txawv rau cov hom lag luam hauv txhua qhov chaw muab kev pabcuam email. Kuv kuj yog ib tug affiliate ntawm Stripo thiab kuv siv kuv qhov txuas hauv kab lus no.