Cov ntsiab lus MarketingCRM thiab Cov Ntaub Ntawv PlatformsEmail Marketing & AutomationCov cuab yeej ua lag luamTshawb nrhiavSocial Media & Influencer Marketing

Qhov Kawg Tech Stack rau Cov Ua Lag Luam Siab Zoo

Software is eating the world.

Marc Andreessen, 2011

In many ways, Andreessen was right. Think about how many software tools you use daily. A single smartphone can have hundreds of software applications on it. And that’s just one small device in your pocket.

Now, let’s apply that same idea to the business world. A single company could use hundreds, if not thousands, of software solutions. Every department relies on technology in some capacity, from finance to human resources and sales. It’s become integral to conducting business in today’s world.

Marketing is no different. Many modern marketing teams rely on various software-as-a-service (SaaS) solutions to fuel cross-team collaboration, manage ongoing projects, and track campaign performance. But with over 7000 SaaS products specifically in the chaw lag luam, nws yuav tsis yooj yim cais cov yuav tsum-haves los ntawm lub zoo-tau-muaj.

Hauv tsab xov xwm no, Kuv yuav tham meej meej cov software daws teeb meem rau koj kev lag luam tech stack thiab vim li cas. Ntxiv rau, Kuv yuav qhia qee qhov qauv piv txwv nrog txoj kev.

Dab tsi yog Kev Lag Luam Khib?

lub sij hawm lag luam pawg, kuj tseem hu ua a Marx stack, refers to the collection of software tools and technologies used by marketers to do their jobs. It falls under the greater umbrella term tech pawg, uas IT professionals frequently use to include programming languages and frameworks for application development.

A marketing stack is a list of must-have solutions that empower your team to do its best. These tools boost efficiency, foster collaboration, and improve communication. 

Yuav Ua Li Cas thiaj Ua Tau Qhov Kawg ntawm Kev Lag Luam Tech Tech

Tam sim no, muaj software rau yuav luag txhua yamCov. Txoj kev uas kuv pom nws, muaj ob hom SaaS cov cuab yeej: yuav tsum-haves thiab zoo-tau-muaj.

The must-have tools are those that are essential to performing your job function. The nice-to-haves are, well, just nice to have. They might help you be more creative or organized, but it’s still possible to hit your goals without them.

Nws yog qhov tseem ceeb kom koj cov khoom lag luam muag roj. Yog vim li cas? Vim tias software yog kim. Tiag tiag kim. Cov lag luam tuaj yeem nkim txhiab txhiab daus las rau cov ntawv pov thawj tsis siv software yog tias lawv tsis ua tib zoo xav txog cov cuab yeej twg yog qhov xav tau. 

Tsis tas li ntawd, muaj ntau dhau ntawm SaaS cov khoom yuav ua rau cov neeg tsis meej pem thiab ua rau nws nyob tsis tau. Software yuav tsum ua kom koj lub neej yooj yim dua, tsis nyuaj. 

Hauv qab no, koj yuav pom cov npe ntawm cov yuav tsum tau muaj SaaS cov cuab yeej rau koj cov khoom lag luam tech:

Cov neeg yuav khoom Kev sib raug zoo Management

Kev tswj hwm cov qhua tuaj noj mov (CRM) software is designed to help businesses grow engagement and build relationships with their existing and prospective customers. 

Most CRM tools act as a database that stores customer information and interactions. Within the tool, users can see the entire history of the relationship with a customer and information related to sales deals that are currently in progress.

Sales, marketing, and executive teams primarily utilize CRM software. 

Cov pawg muag khoom vam khom CRM los npaj cov ntaub ntawv ntsig txog cov zeem muag thiab cov hau kev. Cov tswj kev siv nws zoo ib yam, kom kaw qhov muag tau nyiaj thiab muag cov kav dej. Ntawm kev lag luam sab, CRM muaj txiaj ntsig zoo rau kev taug qab kev lag luam-kev coj ua thiab cov hauv kev zoo. 

CRM is essential to bridging the gap between marketing and sales teams and achieving better organizational alignment.

CRM Cov Piv Txwv

Muaj pua pua ntawm CRM cov cuab yeej sib txawv ntawm kev ua lag luam. Ntawm no yog ob peb ntawm standouts:

  • salesforce - Salesforce yog tus muab kev pab cuam ntawm huab huab CRM software rau kev lag luam ntawm txhua qhov ntau thiab tsawg. Txawm hais tias CRM yog Salesforce qhov tseem ceeb muab, lub tuam txhab nthuav nws cov khoom lag luam kom suav nrog cov neeg siv kev pabcuam, kev lag luam automation, thiab kev daws teebmeem kev lag luam. Nrog ze li 19% tag nrho kev lag luam sib qhia, Salesforce dominates the CRM space. And for good reason – the platform is consistently top-rated among users and researchers for its robust cloud capabilities, especially in the enterprise space.

salesforce

Kev Muag Khoom CRM
  • Tsawg Tsawg Khib CRM – Less Annoying CRM is designed specifically for small businesses that need a simple tool without all the bells and whistles. It’s straight to the point, and you could say, less annoying!

Kos Npe Rau Qhov Tsis Txaus Siab CRM

Tsawg Tsawg Khib CRM

project Management

Project management (PMS) software allows teams to streamline communications, manage workflows, and keep tabs on current project initiatives, all in the same place. 

It’s common for marketers to work in collaborative environments that are primarily project-based. No matter your marketing discipline, a project management tool is essential to stay organized and track project progress. 

Ntau cov kev daws teeb meem hauv pawg no tseem yuav tso cai rau koj los tsim cov haujlwm kev ua haujlwm rau txhua hnub / txhua lub limtiam, pab koj kom muaj kev lav phib xaub rau cov sijhawm kawg. Qhov no yog qhov pab tau tshwj xeeb tshaj yog tias koj pab neeg ua haujlwm tiav lossis ib nrab ntawm chaw taws teeb.

Piv Txwv Kev Tswj Xyuas Software

Kev tswj hwm qhov project yog qhov ua lag luam muaj neeg coob coob, nrog ntau cov kev daws teeb meem ntawm cov nqi sib txawv. Piv txwv li:

  • Asana – Asana is a consistently top-rated project management solution for businesses of all sizes. The tool offers a variety of task management features that allow for collaboration and customization. Asana supports team productivity and individual work, allowing the user to customize their task flows and contribute to team initiatives. Users can even build their tasks into a calendar, making it easy to see what’s due and when.

Sim Asana Pub Dawb

Asana Kev Tswj Xyuas Cov Haujlwm
  • Wrike – Wrike is a project management tool built with enterprise-level features for businesses in hyper-growth mode. Although Wrike offers many enterprise-grade integrations, the solution is also fully functional for mid-market and small businesses.

Tau Pib Tshaj Tawm rau Dawb ntawm Wrike

Kev Tswj Txoj Haujlwm Wrike

Hauv xyoo 2016, lub tuam txhab tau nthuav nws cov khoom lag luam kom suav nrog Wrike rau Cov Khw Muag Khoom, uas yog tsim tshwj xeeb rau qog cov lag luam kev ua lag luam. 

Wrike rau Cov Khw Muag Khoom lag luam yog qhov tshwj xeeb los pab cov pab pawg kev lag luam kom muaj kev sib koom ua ke thiab ua raws li cov thawj kauj ruam xws li kev tsim cov ntsiab lus, kev tswj hwm kev tshwm sim, thiab tawm mus ua lag luam. Lub cuab tam txawm muab qhov qauv tsim los pab kom koj tau pib.

Kev Thauj Khoom Ua Lag Luam

Cov lag luam thev naus laus zis software pab cov kev lag luam tawm kho cov haujlwm ua kom muaj feem cuam tshuam rau cov cim kev coj ua, kev tshaj tawm txog kev sib raug zoo, thiab email kev ua lag luam. 

Ib cag los ntawm kev pom tseeb lub sijhawm txuag cov txiaj ntsig uas tuaj nrog hom cuab yeej no, kev lag luam automation software tseem pab tsim cov ntawv ntiag tug ntawm kev hla cov phiaj xwm sib txawv tsis tas yuav siv zog siv dag zog. Cov phiaj xwm no tuaj yeem tsim tau los khiav hauv ib ncig ntawm lub moos, txawm tias koj tsis nyob ntawd los tswj lawv.

Kev lag luam khoom lag luam piv txwv

Nws muaj rau kev lag luam automation cov cuab yeej los ua ke nrog lwm cov thev naus laus zis rau hauv tag nrho ib qho ntawm lub platform. 

  • HubSpot - HubSpot yog ib txoj kev nrov npe mus rau kev loj hlob lub hom phiaj txhawm rau muab kev lag luam nrog kev muag khoom, muag khoom lag luam, thiab cov kev pabcuam cov neeg siv khoom uas lawv xav tau kom ua tiav. HubSpot Kev Lag Luam Hub yog lub platform ua kev lag luam automation muab. Lub cuab yeej muaj qhov dav ntawm kev muaj peev xwm ntsig txog txhuas cim, email kev lag luam, thiab kev ntsuas khoom siv.

Get Started with HubSpot

HubSpot Kev Lag Luam Hub
  • Intuit Mailchimp – What began as solely an email marketing service grew to become Mailchimp’s popular all-in-one marketing automation platform for small businesses. 

Zwm npe rau Mailchimp

Mailchimp Email Marketing

Mailchimp yog tshwj xeeb tshaj yog txaus siab rau cov lag luam me vim nws cov nqi hloov pauv tau.

Muaj cov qauv dawb uas muab tag nrho cov kev lag luam yooj yim automation ua haujlwm rau cov lag luam hauv lawv cov theem pib. Mailchimp txawm muaj kev them nyiaj raws li koj-mus rau cov pab pawg uas tsuas yog npaj siv lub cuab yeej no-thiab-muaj.

Tshawb Kev Txhim Kho Cav

Nrhiav cav optimization (SEO) software is crafted to enable businesses to improve their organic search rankings and become more discoverable. 

Cov cuab yeej SEO muab ntau yam muaj txiaj ntsig los pab rau cov neeg lag luam ua cov kev tshawb fawb lo lus tseem ceeb, tsim kev txuas rov qab, thiab ua cov kev txheeb xyuas ntawm lub vev xaib uas twb muaj lawm txhawm rau txhim kho kev loj hlob digital. Ntau ntawm cov kev daws teeb meem no kuj tau tsim muaj hauv kev tshuaj ntsuam uas muaj peev xwm pab cov neeg siv taug qab thiab ntsuas qhov cuam tshuam ntawm lawv cov kev SEO.

Cov khoom lag luam uas zoo tshaj plaws pub dag zog rau koj pab pawg kev lag luam kom txiav txim siab ntseeg siab. Raws li SEO, nws yog qhov tseem ceeb rau kuv kom muaj kev nkag mus rau cov lus qhia tshawb fawb zoo li Semrush, link building tool like Ahrefs, and an analytics tool like Google Analytics or Adobe Analytics. Everything else is nice to have, but not necessary.

Liam Barnes, Tus Kws Tshaj Lij SEO ntawm Txoj cai

SEO Software Piv Txwv

Zoo lus kawg. Koj tsis tas yuav yog tus kws tshaj lij kom paub yuav ua li cas pab rau SEO SEO software. 

Ntau cov SEO software daws teeb meem yog qhov yooj yim thiab siv tau yooj yim, txawm tias cov pib tshiab. Ntawm qhov tod tes, muaj cov cuab yeej siab heev SEO tawm muaj dhau lawm uas yuav tsum muaj cov txuj ci software ntau ntxiv. Nws tag nrho yog nyob ntawm lub hom phiaj twg koj tab tom nrhiav ua kom tiav los ntawm kev tshawb fawb organic!

  • Ahrefs - Ahrefs muab cov khoom siv SEO zoo sib xyaw nrog ntau lub peev xwm nrog rau kev tshawb nrhiav lo lus tseem ceeb, qib kev taug qab, txuas lub tsev, thiab tshaj tawm. Qhov no yog tag nrho-hauv-ib qho khoom tsim los pab cov tub lag luam thiab SEO cov tub txawg ntawm txhua qhov kev paub qib txhawb lawv cov kev teeb tsa tsheb organic.

Pib Koj Ahrefs Trial

Ahrefs SEO Platform

Ahrefs pib ua cov khoom siv backlink feem ntau; txawm li cas los xij, nws cov kev nthuav dav tau catapulted lub tuam txhab ua tus tseem ceeb ua si hauv SEO qhov chaw. Yog tias koj xav tau ib qho yooj yim ntawm on-page SEO cuab tam uas ua (yuav luag) txhua yam, Ahrefs tej zaum yuav yog qhov kev xaiv rau koj.

  • ScreamingFrog's SEO Kab laug sab - ScreamingFrog yog lub koom haum tshawb nrhiav Tebchaws Askiv paub txog nws cov khoom SEO Kab laug sab. Lub SEO Kab Rov tav yog qhov nrov tshaj plaws web crawler siv rau kev ua qhov kev tshawb fawb tob tob SEO kev lag luam. Siv cov cuab yeej, cov ua lag luam nrhiav pom cov kab txuas tawg, tshawb xyuas kev hloov pauv, nthuav tawm cov ntsiab lus theej tawm, thiab lwm yam. Qhov kev daws teeb meem SEO Kab Lia ua haujlwm ib qho kev ua haujlwm tshwj xeeb tshaj plaws uas cuam tshuam rau SEOs technical. Cov cuab yeej no tau siv tau zoo tshaj plaws ua ke nrog txhua qhov cuab yeej SEO, xws li Ahrefs. Yog tias koj tshiab rau sab kev ntawm tej yam, ScreamingFrog muaj cov dawb version uas tseem muaj qhov kev txheeb xyuas kev ua haujlwm yooj yim.

Download Qav Siv Yis Qav Tawm Tawm Tsam SEO Spider

Kev Tshawb Fawb Txog Kev Txuas Lus

Social media management (SMM) tools provide functionality that allows users to schedule posts, access advanced user analytics, and monitor brand mentions…to name a few. 

Qhov no tuaj yeem siv tau tshwj xeeb rau cov chaw haujlwm lossis cov tuam txhab lag luam loj uas khiav tawm ntau cov kev tawm suab hauv tib lub sijhawm. Cov ntawv tshaj tawm tuaj yeem tsim tawm rau hnub lossis lub lis piam ua ntej, muab koj lub peev xwm los siv sijhawm ntau dua ntawm cov tswv yim zoo dua li tshaj tawm ntawm txhua tus ncej ntawm tus kheej.

Piv txwv li cov tswj kev tswj

Qee cov cuab yeej kev sib raug zoo muaj txhua yam nrog ntau yam kev ua haujlwm, thaum lwm tus yog platform-meej lossis tsom rau ib qho tshwj xeeb, xws li kev tshaj tawm kev sib raug zoo. Peb saib ob peb qhov piv txwv:

  • Sprout Social - Sprout Social yog txhua yam cuab yeej siv rau kev tswj hwm kev tswj hwm. Txoj kev daws teeb meem muab rau cov neeg siv tag nrho nrog cov nta uas suav nrog kev hloov kho tom qab, kev sib koom tes ntawm kev ntsuam xyuas, thiab kev tshaj tawm xov xwm.

Pib Ua Si Kev Tawm Tsam Dawb

Sprout Social - Chaw Tswj Xyuas Kev Tswj

Sprout Social paub txog nws cov neeg siv khoom siv sib raug zoo thiab cov peev txheej siab tshaj tawm. Yog tias kev tshaj tawm txog kev lag luam yog ib qho tseem ceeb los tsav rau koj txoj kev lag luam, Sprout yog qhov tsim nyog rau kev nqis peev.

  • Hootsuite - Hootsuite yog qhov nrov tshaj tawm kev tswj hwm platform tsim rau cov tib neeg thiab cov lag luam ntawm txhua qhov ntau thiab tsawg. Lub cuab tam muaj cov haujlwm tsis tu ncua xws li kev tshaj tawm tom qab, ntxiv rau cov yam ntxwv siab dua ntxiv xws li cov kab cim sib xws, kev tswj hwm kev tshaj tawm, thiab kev tshawb xyuas kev lag luam.

Thov Hootsuite Demo

Hootsuite Kev Tswj Xyuas Kev Tshaj Lij

Hootsuite qhov sib txawv loj? Nws cov nqi pheej yig. Muaj txawm tias lub vijtsam pub dawb uas tso cai rau lub peev xwm tsis pub dhau sijhawm. Yog tias koj pab neeg xav tau txoj kev daws teeb meem zoo dua uas tseem ua haujlwm tau zoo, Hootsuite yog qhov kev xaiv ruaj khov.

Cov Kev Tswj Tus Txheej Txheem

Kev tswj cov ntsiab lus (CMS) provides functionality to manage, store, and publish digital content. This includes the text, designed images, video, audio, and all other digital assets that add to the website experience. A CMS allows you to host all of this content without needing to build out new code from scratch.

Yog tias koj pab neeg tau tsim los tsim cov ntsiab lus tshiab tsis tu ncua, ces CMS daws yog qhov tsim nyog muaj. CMS cov cuab yeej feem ntau tseem muaj cov haujlwm SEO ntxiv uas ua rau nws yooj yim dua los txhim kho cov ntsiab lus rau kev tshawb fawb organic - uas tuaj yeem pab ua rau nws pom ntau dua. 

CMS Piv Txwv

Xaiv txoj cai CMS rau koj txoj kev lag luam tuaj yeem tsis yooj yim vim tias cov cuab yeej xav tau kev sib txuas ua ke nrog koj lub vev xaib txoj kev tsim kho uas twb muaj lawm. Luckily, feem ntau cov ntsiab lus kev tswj cov ntsiab lus tau tsim los ua li ntawd. Hauv qab no, koj yuav pom ob qhov kev xaiv nrov:

  • HubSpot CMS Hub - Raws li tau hais ua ntej, HubSpot yog tus muab cov software ua lag luam, muag khoom, thiab pab pawg pabcuam cov neeg siv khoom. HubSpot CMS muab kev xaiv yog qhov kev xaiv nrov rau ntau pab pawg kev lag luam. Cov cim tseem ceeb muaj xws li cov ntsiab lus pom zoo, ib tus neeg sau ntawv nplua nuj, thiab muaj cov lus ceeb toom muaj zog.

Request a HubSpot CMS Demo

HubSpot CMS

Txij li HubSpot platform twb los nrog lwm cov hauv kev daws teeb meem zoo li CRM thiab kev lag luam automation, qhov no yog qhov kev xaiv ntse rau cov neeg lag luam uas xav tau tag nrho cov khoom lag luam. Txuas ntxiv, HubSpot CMS tso cai rau koj sib tov thiab sib phim nta. Yog tias koj xav tuav koj lub blog rau lwm lub platform sib txawv, tab sis tseem siv HubSpot CMS rau koj lub vev xaib cov nplooj ntawv tsaws, koj tuaj yeem.

  • WordPress - WordPress yog qhov qhib rau kev tswj hwm cov ntsiab lus tsim tawm. Lub software ua haujlwm nyob rau hauv ib txoj kev uas tso cai rau cov neeg siv nruab ntau yam plugins thiab tus qauv los kho cov haujlwm thiab cov ntsej muag ntawm lawv lub vev xaib.

Pib lub Vev Xaib WordPress

WordPress CMS

WordPress yog qhov qub tshaj plaws thiab siv dav tshaj plaws CMS cov cuab yeej ntawm lub lag luam. Nrog uas tau hais tias, nws tseem yog tus tswv tswj tuav tus kheej, uas txhais tau tias koj tseem yuav tsum tau nrhiav lub web hosting provider thiab tsim kev cai sau nyob rau hauv kev txiav txim rau nws ua haujlwm. 

Rau cov lag luam tech-savvy uas xav tau qhov tsis muaj peev xwm tshaj sijhawm, WordPress yuav yog koj tus phooj ywg zoo tshaj. 

Ua Rau Koj Lub Siab

Nws yog ib qho tseem ceeb kom nco ntsoov tias cov npe no tseem tsis tau muaj txhij txhua. 

Yog tias koj yog jack ntawm txhua qhov kev ua lag luam, koj yuav siv tag nrho cov cuab yeej software no thiab tom qab ntawd qee qhov; koj yuav muaj cov cuab yeej sib txawv uas ua haujlwm zoo dua rau koj lub hom phiaj. Yog tias koj lub luag haujlwm tsom mus rau hyper-kev ua haujlwm, xws li kev tshaj tawm digital, nws muaj peev xwm koj lub lag luam kev ua lag luam zoo li yob me ntsis. 

Qhov zoo tshaj plaws txog tech tech yog qhov koj muaj lub zog los ua nws ntawm koj tus kheej. Nrog cov lus qhia hauv lub siab, koj tuaj yeem nqaim zog rau cov cuab yeej tseem ceeb tshaj plaws uas yuav ua rau koj pab pawg kev lag luam zoo tshwj xeeb.

Kev lag luam software yog tsuas yog haib li tus neeg uas tau siv nws. Tshawb nrhiav yuav ua li cas cov pab pawg Directive tuaj yeem pab koj txoj haujlwm txuas ntxiv yav dhau los koj cov pawg tech xa cov txiaj ntsig kev tshawb fawb tau zoo.

Izabelle Hundrev

Izabelle Hundrev yog Chicago-based cov kws sau ntawv cov ntsiab lus ntawm Kev Ncaj Ncees. Ib tus neeg nyiam nyeem ntawv thiab sau ntawv, nws kawm tiav nrog kev kawm tiav hauv kev sau xov xwm los ntawm University of Missouri hauv 2017. Tom qab kawm tiav, Izabelle tau pib ua haujlwm hauv B2B kev muag khoom qhov twg nws tshwj xeeb hauv kev tsim kho kev lag luam. Tom qab 1.5 xyoo hauv kev muag khoom, nws rov qab rau nws cov ntawv sau xov xwm thiab ua txoj haujlwm hloov mus rau cov ntsiab lus lag luam.

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