Ecommerce thiab Khw muag khoomEmail Marketing & Automation

13 Cov Hom Phiaj Hauv Cov Phiaj Hauv Email Koj Yuav Tsum Tau Ua

Hauv kev ua haujlwm nrog ntau tus neeg muag khoom email, Kuv ib txwm xav tsis thoob txog qhov tsis muaj kev npaj ua ntej, muaj txiaj ntsig zoo ua rau cov phiaj xwm email nyob rau hauv tus account thaum siv. Yog tias koj yog lub platform nyeem qhov no - koj yuav tsum muaj cov phiaj xwm no npaj mus rau hauv koj lub cev. Yog tias koj yog tus lag luam email, koj yuav tsum tau ua haujlwm los koom nrog ntau hom kev xa email raws li koj tuaj yeem ua kom muaj kev sib koom tes, nrhiav tau, tuav, thiab muag khoom.

Cov neeg lag luam uas tsis siv cov phiaj xwm email los ntawm tam sim no tau ploj mus lawm. Thaum cov emails tshwm sim tau loj hlob hauv kev saws me nyuam, feem coob ntawm cov neeg lag luam tsis tau txais txiaj ntsig ntawm qhov kev siv yooj yim no.

Dab tsi yog Qhov Cais Emails?

Cov ntawv tsis raug email yog email uas tau pib los ntawm tus neeg yuav khoom tus cwj pwm, profile, lossis nyiam. Qhov no txawv ntawm cov ntawv tshaj tawm, kev tshaj xov ntawm tes uas tua nyob rau ntawm lub sijhawm teem sijhawm lossis sijhawm thaum lub hom.

Vim tias cov phiaj xwm email tshwm sim yog tus cwj pwm coj cwj pwm thiab lub sijhawm thaum tus neeg siv khoom xav tau lawv, lawv ua tiav cov txiaj ntsig zoo dua thaum piv rau kev lag luam li niaj zaus email campaigns xws li ntawv xov xwm. Raws li Blueshift Benchmark Cov Ntawv Tshaj Qhia ntawm Triggered Email Marketing:

  • Nyob rau hauv nruab nrab, triggered emails yog 497% siv tau ntau dua li blast emails. Qhov no yog tsav los ntawm ib 468% nias tus nqi siab dua, thiab a 525% siab dua tus nqi hloov dua siab tshiab.
  • Qhov nruab nrab, email phiaj xwm siv kev koom nrog lub sijhawm ua kom zoo yog 157% muaj txiaj ntsig zoo dua li tsis koom nrog lub sijhawm ua kom zoo rau email. Qhov no yog tsav los ntawm ib 81% nias tus nqi siab dua, thiab a 234% siab dua tus nqi hloov dua siab tshiab.
  • Qhov nruab nrab, email phiaj xwm siv kev koom nrog lub sijhawm ua kom zoo yog 157% muaj txiaj ntsig zoo dua li tsis koom nrog lub sijhawm ua kom zoo rau email. Qhov no yog tsav los ntawm ib 81% nias tus nqi siab dua, thiab a 234% siab dua tus nqi hloov dua siab tshiab.
  • Qhov nruab nrab, cov phiaj xwm email siv cov lus pom zoo yog 116% muaj txiaj ntsig zoo dua li cov phiaj xwm batch yam tsis muaj lus pom zoo. Qhov no yog tsav los ntawm ib 22% nias tus nqi siab dua, thiab a 209% siab dua tus nqi hloov dua siab tshiab.

Blueshift tau tshuaj xyuas 14.9 billion cov lus thoob plaws email thiab xov tooj thawb cov ntawv ceeb toom xa los ntawm Blueshift cov neeg siv khoom. Lawv txheeb xyuas cov ntaub ntawv no txhawm rau nkag siab qhov sib txawv hauv kev ntsuas kev koom nrog suav nrog nyem tus nqi thiab kev hloov pauv ntawm ntau hom kev sib txuas lus. Lawv cov ntaub ntawv ntsuas ntsuas sawv cev rau ntau dua 12 qhov kev lag luam ntsug suav nrog eCommerce, Consumer Finance, Healthcare, Media, Education, thiab ntau dua.

Cov pab pawg dav dav ntawm kev sib tw email phiaj xwm poob qis hauv lub neej, kev hloov lag luam, rov hais dua, cov neeg siv lub neej, thiab cov teeb meem tshwm sim tiag tiag. Tshwj xeeb tshaj yog, triggered email campaigns muaj:

  1. Txais Tos Email - Nov yog lub sijhawm los teeb tsa txoj kev sib raug zoo, thiab muab cov lus qhia rau tus cwj pwm koj xav kom tsim.
  2. Onboarding Emails - Qee zaum koj cov neeg sau npe xav tau a laub txhawm rau pab lawv teeb tsa lawv cov account lossis pib siv koj li platform lossis khw.
  3. Kev Tawm Thaum Ntxov - Cov neeg rau npe uas qhib ua haujlwm tab sis tsis tau koom tes tam sim ntawd yuav ntxias kom ua li cov email.
  4. Kev Khwv Dua Email - Rov koom nrog cov neeg siv khoom uas tsis tau teb los yog nias rau hauv koj lub voj voog yuav khoom.
  5. Ceeb Toom Email - Cov khoom lag luam thim cov khoom lag luam txuas mus txuas ntxiv tsav cov kev sib hloov tshiab tshaj plaws rau cov neeg lag luam hauv email, tshwj xeeb tshaj yog nyob hauv e-commerce chaw.
  6. Sijhawm Muag Tau Email - Cov lus muab kev pabcuam yog cov hauv kev zoo rau kev kawm koj cov kev xav tau thiab cov qhua tuaj ntxiv rau hauv kev qhia zoo rau lawv. Xws li e-daim ntawv them nyiaj, yuav cov kabke, rov qab txiav txim, xaj kev lees paub, kev tshaj tawm khoom xa tuaj thiab rov qab los yog thim rov qab email.
  7. Rov qab Email - Xa ib daim ntawv ceeb toom rau tus neeg siv khoom thaum cov khoom muag rov qab rau hauv Tshuag yog txoj hauv kev zoo rau kev hloov pauv thiab tau txais cov neeg siv khoom rov qab rau hauv koj qhov chaw.
  8. Account Email - Cov ntawv ceeb toom rau cov neeg siv khoom ntawm kev hloov pauv rau lawv tus account, xws li hloov password tshiab, pauv hloov email, hloov profile, thiab lwm yam.
  9. Tej Tus Kheej Email - Lub hnub yug, hnub tseem ceeb, thiab lwm yam ntawm tus kheej lub peev xwm uas tuaj yeem muab cov kev qhia tshwj xeeb lossis kev koom tes.
  10. Cwj Pwm Email - Thaum tus neeg siv khoom koom nrog lub cev lossis digitally nrog koj lub hom, sneding tus kheej thiab cov lus email cuam tshuam tuaj yeem pab txhawb txoj kev yuav khoom. Piv txwv li, yog tias tus neeg siv khoom txheeb xyuas koj lub xaib thiab tawm mus ... koj yuav xav muab cov khoom lag luam pom zoo email uas muab cov lus qhia lossis cov ntaub ntawv ntxiv ot ntxias lawv kom rov qab los.
  11. Milestone Email - Zoo siab cov lus rau cov neeg rau npe uas tau ncav lub hom phiaj tshwj xeeb nrog koj hom.
  12. Lub sij hawm Tiag tiag - Huab cua, qhov chaw thiab qhov tshwm sim los ntawm yam tshwm sim txhawm rau koom ua ke tob tob nrog koj cov kev cia siab lossis cov neeg siv khoom.
  13. Tshawb nrhiav Email - Tom qab kev txiav txim lossis qhov project tiav, xa email nug seb koj lub tuam txhab ua tau li cas yog txoj hauv kev zoo los sau cov lus qhia zoo rau koj cov khoom, kev pabcuam, thiab cov txheej txheem. Qhov no tseem tuaj yeem ua raws los ntawm kev tshuaj xyuas email uas koj thov tshuaj xyuas los ntawm koj cov neeg siv khoom los qhia tawm ntawm cov npe thiab tshuaj xyuas cov chaw.

Txoj kev kawm paub tseeb tias cov kev lag luam yuav tau txais txiaj ntsig los ntawm kev nqis tes ua dav thiab ntau txoj kev tawm tsam uas kos rau ntawm kev sib txuas ntawm cov txiaj ntsig kom zoo dua tuaj koom thiab hloov cov neeg siv khoom. Cov neeg yuav khoom lag luam yuav rov pom lawv tus kheej rov los txheeb xyuas lawv cov phiaj xwm kev tawm dag zog thaum lub caij rov qab mus kawm ntawv thiab ua ntej lub caij so ncig yuav khoom.

Saib Blueshift's Trigger-Based Marketing Benchmark Report

Douglas Karr

Douglas Karr yog CMO OpenINSIGHTS thiab tus founder ntawm lub Martech Zone. Douglas tau pab ntau ntau qhov kev vam meej MarTech startups, tau pab nyob rau hauv kev mob siab rau ntau tshaj $ 5 bil nyob rau hauv Martech nrhiav thiab kev nqis peev, thiab txuas ntxiv pab cov tuam txhab hauv kev siv thiab automating lawv cov kev muag khoom thiab kev lag luam cov tswv yim. Douglas yog tus paub thoob ntiaj teb kev hloov pauv digital thiab MarTech kws tshaj lij thiab hais lus. Douglas tseem yog tus sau phau ntawv Dummie phau ntawv qhia thiab phau ntawv ua lag luam.

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