Ecommerce thiab Khw muag khoomTshawb nrhiavSocial Media & Influencer Marketing

Yuav Ua Li Cas Txhim Kho e-Commerce Cov Neeg Siv Khoom

Cov neeg siv khoom yog lub hauv paus ntawm kev lag luam. Qhov no muaj tseeb rau cov lag luam ntawm tag nrho cov ntsug, cov thawj thiab cov txheej txheem. Cov neeg siv khoom tseem ceeb ntawm txhua theem ntawm koj txoj kev lag luam. Lub hom phiaj kev lag luam, cov tswv yim, thiab kev tshaj tawm kev lag luam ntawm cov hom lag luam yog woven nyob ib ncig ntawm cov kev xav tau thiab kev nyiam ntawm lawv cov neeg siv khoom thiab cov neeg tuaj saib.

Cov neeg siv khoom thiab eCommerce Ib puag ncig

Hauv lub hnub nyoog uas tau tsav los ntawm digitization, mobile technology, thiab kev sib tw hnyav, koj tsis tuaj yeem saib qhov tseem ceeb ntawm cov neeg siv khoom. Ntau tshaj 5 ntawm koj cov neeg sib tw tau muab cov khoom lag luam thiab cov kev pabcuam zoo li koj li rau tib tus neeg siv khoom txhua lub sijhawm. Cov khoom koj muab yuav tsum yog tshwj xeeb thiab nyob rau hauv qhov kev txaus siab ntawm koj cov neeg siv, kom tsis txhob plam lub sij hawm muag.

Qhov tseem ceeb ntawm kev tsav tsheb ntawm no yog qhov kev paub ntawm koj cov neeg siv khoom nrog koj cov khoom thiab cov neeg siv khoom. Qhov kev paub zoo dua, qhov muaj feem ntau koj muaj rau kev muag khoom.

70% ntawm kev yuav khoom yog raws li cov neeg siv khoom xav tias lawv raug kho.

Neosperience, Kev Koom Tes Nrog Cov Neeg Siv Khoom: 10 Stats thiab Qhov Tseeb los txhim kho koj lub tswv yim

Lub zeem muag kev lag luam muaj kev ntseeg siab tias los ntawm kev muab cov neeg siv khoom zoo dua, lawv yuav muaj peev xwm ua tau zoo dua lawv cov kev sib tw thiab tsim kev ntseeg siab nrog cov neeg siv khoom thiab; Thaum kawg, tau txais ntau cov neeg siv khoom los ntawm lo lus ntawm lub qhov ncauj.

Philosophically, eCommerce yog ib tug yooj yim rau cov neeg siv khoom. Lawv nyiam kev yuav khoom hauv online vim nws yooj yim, pheej yig, thiab tag nrho cov kev xaiv. Kev txhim kho hauv kev ruaj ntseg ntawm cov ntaub ntawv tso cai rau kev nyab xeeb, kev nyab xeeb kev them nyiaj, thaum thaiv kev pheej hmoo ntawm kev dag ntxias hauv online cuam tshuam nrog kev yuav khoom hauv online. Qhov no tau ua rau lub roob nce siab hauv eCommerce muag thiab nyiaj tau los.

Kev muag khoom eCommerce tuaj yeem ncav cuag $ 4.3 trillion cim los ntawm qhov kawg ntawm 2021. 

Qhia rau, Ntiaj teb no E-commerce Playbook

Txhawm rau mus txog qhov ntawd, eCommerce yuav tsum ceev lawv txoj siv thiab tau teem caij rau kev taug kev ntawm kev txhim kho - los muab ib qho superior cov neeg siv khoom. Koj qhov kev paub ntawm cov neeg siv khoom yuav tsum ua kom tag nrho cov neeg siv khoom txaus siab nyob rau hauv thiaj li yuav ntxiv rau koj cov nyiaj tau los loj hlob.

80% ntawm cov neeg siv yuav tsis pauv nrog lub tuam txhab vim yog cov neeg siv khoom tsis zoo.

HubSpot, Qhov Tseeb Txog Kev Tau Txais Tus Nqi (thiab Yuav Ua Li Cas Koj Cov Neeg Siv Khoom tuaj yeem txuag koj)

Kab lus no nthuav tawm qee qhov kev coj ua zoo tshaj plaws uas pab txhim kho kev paub ntawm koj cov neeg siv khoom nrog koj lub lag luam eCommerce.

Tsim kom muaj kev paub siv tus phooj ywg

Los ntawm lub vev xaib / app home page mus rau nplooj ntawv khoom thiab los ntawm lub laub mus saib nplooj ntawv, cov neeg siv kev paub ntawm koj lub vev xaib yuav tsum tsis muaj qhov tsis zoo. Koj cov neeg siv khoom yuav tsum muaj peev xwm ua txhua yam lawv xav ua. 

Txawm hais tias lawv tab tom sim khoob lawv lub laub, cov txheej txheem thiab kev taw qhia yuav tsum tau tsim kom meej meej thiab txhais kom lawv tsis pom nws tsis meej pem siv koj lub vev xaib. Koj yuav tsum tsim koj lub vev xaib lossis app los ntawm cov neeg siv khoom zoo. Nws yuav tsum yooj yim rau koj cov neeg siv web, tsis yog rau koj xwb.

Yuav tsum muaj lub pob tshawb nrhiav los pab cov neeg siv khoom nrhiav cov khoom lawv tab tom nrhiav. Pawg, nplooj ntawv npe, cov ntsiab lus ntawm cov khoom lag luam, cov cim npe, cov duab khoom, thiab lwm yam ntsiab lus - txhua yam yuav tsum tau muab tso rau hauv kom yooj yim rau cov neeg siv. Xav txog kev xa tawm eCommerce tshawb nrhiav txuas ntxiv los pab kom ceev thiab yooj yim nrhiav feature ntawm koj lub vev xaib.

Muab cov txheej txheem them nyiaj ruaj ntseg

Txoj kev them nyiaj ntawm koj lub khw eCommerce yuav tsum muaj kev nyab xeeb, nyab xeeb, thiab tsis muaj teeb meem. Thaum yuav khoom hauv online, cov neeg siv khoom xav paub lawv tus kheej thiab cov ntaub ntawv nyiaj txiag muaj kev nyab xeeb.

Ntxiv ntau npaum li txoj kev them nyiaj ntawm koj lub khw li ua tau. Kev Them Nyiaj / Daim Npav Debit, Kev Them Nyiaj Txiag, Nyiaj Ntsuab ntawm Kev Xa (COD), PayPal, thiab e-Wallets yog txoj hauv kev nyiam heev ntawm kev them nyiaj hnub no. Koj yuav tsum xyuas kom meej tias koj lub portal tso cai rau koj cov neeg siv khoom them los ntawm ib qho ntawm cov kev xaiv them nyiaj no.

Qhov tseem ceeb tshaj plaws, koj yuav tsum ua kom koj cov nplooj ntawv tuaj xyuas thiab cov neeg siv khoom paub tias tag nrho koj cov kev xaiv them nyiaj muaj kev nyab xeeb thiab nyab xeeb. Ua lag luam kom tau txais ntau daim ntawv pov thawj kev ruaj ntseg rau qhov no thiab tso cov paib rau hauv koj lub vev xaib / app ua cov cim kev ntseeg siab kom ntseeg tau koj cov neeg siv khoom tias lawv cov ntaub ntawv muaj kev nyab xeeb nrog koj. 

Ua lag luam nyob rau hauv ib qho kev them nyiaj qhov rooj uas los nrog multilayered kev ruaj ntseg ntsuas. Encryption ntawm cov ntaub ntawv muab los ntawm cov neeg siv khoom yuav ua kom lawv cov kev lag luam muaj kev nyab xeeb. Kev siv lub rooj vag them nyiaj tiv thaiv koj cov neeg siv khoom thiab cov ntaub ntawv kev lag luam, thiab txo qhov kev siv thiab zaus ntawm kev hem thawj ntawm kev dag ntxias hauv online.

Tsim kom muaj Seamless Checkout txheej txheem

Feem ntau ntawm cov sij hawm, yog vim li cas qab ib lub laub uas tau tso tseg yog ib qho nyuaj checkout txheej txheem. Cov txheej txheem checkout ntawm koj lub vev xaib lossis app yuav tsum luv, yooj yim thiab nrawm. Ntxiv mus, tus neeg siv yuav tsum tuaj yeem pom nws lub tawb nqa khoom ntawm txhua nplooj ntawv kom nws paub txog txoj hauv kev kom ua tiav qhov kev txiav txim.

Kev lag luam e-lag luam poob suav tsis txheeb nyiaj txhua xyoo vim yog lub laub tso tseg lossis tshem tawm cov nyiaj them poob haujlwm thaum lub sijhawm them nyiaj. Koj tuaj yeem siv automation los ntsuas qhov kev hloov pauv tom qab cov tsheb thauj khoom uas tau muab pov tseg los txhim kho qhov tsis zoo uas muaj nyob hauv koj cov txheej txheem checkout.

Thaum lub sijhawm kuaj xyuas, tus neeg siv khoom yuav tsum tuaj yeem pom tus nqi ntawm nws lub laub thiab cov nqi thauj khoom siv. Nplooj ntawv yuav tsum qhia cov ntaub ntawv hais txog kev muab thiab luv nqi daim coupon muaj feem xyuam rau tus neeg siv.

Cov neeg siv khoom yeej ib txwm txhawj xeeb txog lawv qhov kev xa khoom ntawm lawv cov xaj. Lawv hu mus xyuas cov xwm txheej ntawm lawv cov khoom xa tuaj. 

Kev xa cov khoom xa tawm siab heev yuav pab koj lub lag luam eCommerce txuas nrog ntau tus neeg nqa khoom thiab tso cai rau koj los tsim cov cai xa khoom yooj yim - raws li kev txiav txim sib txawv, cov neeg siv khoom, thiab ntau lwm yam tseem ceeb - los ntawm ib lub dashboard. 

Yog tias koj lub lag luam xa lossis cov peev txheej los ntawm txawv teb chaws, ces nws yog ib qho yuav tsum tau rau koj qhov chaw xa khoom kom muaj kev xa khoom xa tuaj / xa tawm. Nws tag nrho pab koj tsim kom muaj kev paub zoo dua rau koj cov neeg siv thaum nws los txog rau kev xa khoom thiab xaj khoom xa tuaj.

Thaum kawg, lub khw muag khoom eCommerce yuav tsum xyuas kom tsis muaj sijhawm poob qis thiab tsis muaj kev poob qis thaum lub sijhawm kuaj xyuas kom tsis txhob muaj cov xwm txheej ntawm lub sijhawm kawg lub laub tso tseg.

Muab Superior Customer Service

Txhawm rau txhim kho kev paub ntawm cov neeg siv khoom, koj yuav tsum tsom mus rau kev muab qib siab dua ntawm cov neeg siv khoom. Qhov no yuav tsum muaj xws li kev muag khoom ua ntej thiab tom qab kev muag khoom.

Teem ib pab neeg zoo siab los nrhiav koj lub rooj txhawb nqa cov neeg siv khoom. Txhawb zog rau lawv nrog cov cuab yeej AI-enabled CRM - yuav tsum muaj suite rau cov lag luam eCommerce niaj hnub - yog li lawv tuaj yeem ua tau zoo rau cov neeg siv khoom cov lus nug thiab teeb meem.

Xav txog ib hnub tsis khoom thiab cov kab ntev ntawm cov neeg siv khoom tos lawv tig los tham nrog koj tus neeg sawv cev txhawb nqa! 

Muaj AI-enabled chatbot nyob rau hauv qhov chaw txuag koj cov neeg ua haujlwm lub sijhawm, ntxiv rau, tso cai rau lawv tsom mus rau lwm cov haujlwm tseem ceeb ntawm koj cov txheej txheem txhawb cov neeg siv khoom. Chatbots tuaj yeem tswj hwm ntau qhov kev hu / sib tham thiab daws teeb meem sai sai xws li kev lees paub kev txiav txim, kev tshem tawm, hloov pauv, nyiaj rov qab, cov ntsiab lus xa khoom, thiab lwm yam. 

Leverage Search & Social Media Optimization/Marketing

Nrog rau txoj hauv kev zoo ntawm kev tshawb nrhiav cav optimization thiab kev lag luam, koj tuaj yeem pab koj cov neeg tuaj saib pom lawv nrhiav qhov twg hauv kev tshawb fawb xyaw, xws li Google thiab Bing. Yog tias koj eCommerce backend tsis yog SEO-npaj, koj tuaj yeem siv qhov zoo eCommerce SEO txuas ntxiv thiab siv cov tswv yim SEO sim-thiab-tseeb kom tshwm sim hauv cov kev tshawb fawb saum toj kawg nkaus ntawm kev tshawb fawb xyaw.

Koj lub lag luam eCommerce tuaj yeem siv kev sib raug zoo ntau txoj hauv kev: 

  1. Yuav Txhawb nqa koj cov khoom, kev pabcuam, tuam txhab kab lis kev cai, thiab muaj; 
  2. Yuav txuas nrog koj cov neeg tuaj saib thiab cov neeg siv khoom; 
  3. Yuav mloog rau koj cov neeg siv khoom tsis txaus siab thiab daws lawv cov teeb meem ntawm pej xeem portals; thiab 
  4. Yuav thab muag khoom koj hom (s).

Koj tsuas yog yuav tsum tau siv cov kev sib raug zoo tshaj plaws rau koj lub lag luam, nrhiav thiab txuas nrog koj cov neeg tuaj saib / cov neeg siv khoom. Rau qhov yooj yim ntawm koj cov neeg siv khoom, koj tuaj yeem ntxiv nplooj ntawv tshuaj xyuas, ua kom muaj kev tawm tswv yim thiab kev tshaj tawm phab ntsa rau cov neeg siv khoom, thiab tsim khw thiab muag hauv social network.

Sib nrug los ntawm muab kev yooj yim, ruaj ntseg ib puag ncig thiab pob tshab, koj tuaj yeem muab cov lus pom zoo rau koj tus neeg tuaj xyuas thiab cov neeg siv khoom uas twb muaj lawm los txhim kho kev paub dhau los. Rau qhov no, koj yuav tsum tau ua haujlwm nrog AI thiab ML cov cuab yeej uas tuaj yeem kawm los ntawm tus cwj pwm ntawm cov neeg siv hauv Is Taws Nem thiab pab koj pom zoo cov khoom tsim nyog rau cov neeg siv khoom zoo. Nws zoo li muab / pom zoo ib yam dab tsi uas tus neeg siv yuav tab tom nrhiav.

Smith Willas

Smith Willas yog tus kws sau ntawv ywj pheej, blogger, thiab cov neeg sau xov xwm digital. Nws muaj kev tswj hwm qib hauv Supply Chain & Kev Tswj Xyuas Kev Ua Haujlwm thiab Kev Lag Luam thiab khav theeb ntau yam keeb kwm hauv digital media.

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