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Tus yam ntxwv 8 ntawm tus "V" ery Cov Khoom Uas Zoo

Rau xyoo kuv tau siv rau qhov tsis zoo-lub tswv yim ntawm kev ua lag luam. Ib pawg ntawm cov neeg touchy-feely sib cav txog qhov hue ntawm ntsuab nyob rau hauv lub logo zoo li preposterous rau kuv. Raws li tau ua cov nqi cim ntawm cov koomhaum lag luam muaj npe uas tau them kaum lossis ntau pua txhiab nyiaj daus las.

Kuv lub keeb kwm yav dhau los yog nyob hauv engineering. Tsuas yog xim xim kuv tau txhawj txog yog xaim ib yam dab tsi ua ke. Kuv txoj haujlwm yog daws cov teeb meem uas tawg thiab txhim kho nws. Logic thiab kev daws teebmeem yog kuv qhov kev txawj ntse - thiab kuv tau coj cov ntawd mus ua lag luam rau lub chaw khaws ntaub ntawv thiab thaum kawg rau hauv lub vas sab. Qhov kev txheeb xyuas tau yog kuv cov qhab nia thiab kuv yooj yim teeb meem rov qab rau cov teeb meem uas tiv thaiv cov neeg siv khoom los ntawm kev txhim kho lawv tus nqi hloov pauv.

Dua li kaum xyoo dhau los, tab sis, kuv txoj kev xav thiab kev txaus siab rau kev tsim kom muaj npe tau pauv ntau yam. Ib feem ntawm qhov teeb meem yog tias thaum peb txhim kho qhov teeb meem rov qab mus rau qhov chaw ntawm qhov teeb meem - peb feem ntau txheeb xyuas qhov tsis txaus ntseeg ntawm cov neeg siv cov kev siv online. Yog tias tus neeg siv khoom muaj cov khoom lag luam thiab lub suab zoo, nws yog qhov yooj yim uas yooj yim rau peb rub lub teeb, tsim cov ntsiab lus zoo kawg, thiab tau txais txhua yam haujlwm.

Yog tias tus neeg siv khoom tsis tau dhau los ntawm kev tawm dag zog ntawm lub npe, nws ib txwm mob siab kom nkag siab tias lawv nyob li cas, lawv tau nthuav tawm online li cas, thiab yuav ua li cas los tsim ib hom kev lag luam uas cov tib neeg yuav pib paub thiab ntseeg. Kev coj lag luam yog lub hauv paus ntawm kev ua lag luam zoo tshaj plaws… Kuv paub tias tam sim no.

Raws li kuv tau saib rau cov neeg tau txais txiaj ntsig zoo, kuv tau sau 8 qhov tshwj xeeb uas kuv tau txheeb xyuas hauv lawv hom. Ua kev lom zem, Kuv nrhiav cov lus nrog tsab ntawv "V" los tham txog txhua ... nyob rau hauv kev cia siab tias nws ua rau nws yooj yim dua kom nco qab.

  1. Nrig txog kev pom - Qhov no yog dab tsi feem ntau cov tib neeg xav tias hom yog. Nws yog lub logo, cim, xim, typography, thiab hom ntawm cov khoom siv pom tau cuam tshuam nrog lub tuam txhab lossis nws cov khoom lag luam thiab cov kev pabcuam.
  2. suab - Tshaj qhov muag pom, thaum peb mus rau hauv cov tswv yim hais txog cov ntsiab lus thiab kev sib raug zoo, peb yuav tsum nkag siab zoo txog lub suab ntawm lub hom. Ntawd yog, dab tsi yog peb cov lus thiab yuav ua li cas peb tab tom xa nws kom cov neeg to taub tias peb yog leej twg.
  3. Cov neeg muag khoom - Lub hom tsis yooj yim sawv cev rau lub tuam txhab - nws kuj tsim txoj kev xav siab nrog cov qhua tuaj noj mov. Koj ua haujlwm rau leej twg? Puas yog qhov ntawd ua rau koj lub siab pom thiab koj lub suab? Coke, piv txwv li, muaj qhov tsos zoo nkauj thiab lub suab zoo siab. Tab sis Red Bull yog lub zog ntau dua thiab tsom rau nws cov neeg mloog ntawm hardcore kev ua si nyiam.
  4. Zaum - Leej twg yog cov neeg sib tw uas nyob ib puag ncig koj? Koj nyob hauv txoj kev lag luam twg? Cov tuam txhab feem ntau ua haujlwm tshwj xeeb rau cov lag luam tshwj xeeb thiab tau ua cov khoom lag luam ob leeg sib txawv tab sis kuj ua raws li kev lag luam tseem ceeb heev. Muaj kev cuam tshuam nrog, rau qhov tseeb… tab sis rau feem ntau, koj xav kom tshwm sim uas muaj kev ntseeg siab thiab muaj peev xwm rau koj cov phooj ywg.
  5. variation - Thiab vim tias koj tsis xav kom saib thiab lub suab zoo li koj cov phooj ywg, koj puas txawv koj tus kheej ntawm lawv? Koj tus dab tsi
    Kev Ntsuas Tus Kheej? Ib yam dab tsi yuav tsum muaj pov thawj hauv cov khoom lag luam uas teev koj cais tawm ntawm koj cov neeg sib tw.
  6. virtue - Tam sim no tsis txaus ntseeg los ua qhov zoo uas koj ua, koj kuj yuav tsum muaj qee qhov zoo txaus siab lossis khoom ntiag tug txuam nrog koj hom. Tej zaum nws yog ib yam yooj yim npaum li kev ua siab ncaj - lossis ntau txoj hauv kev koj muab kev pab hauv zej zog. Tib neeg xav ua lag luam nrog cov neeg uas muaj kev cuam tshuam kev hloov - tsis yog ua tus muab phaw.
  7. Tus nqi - Vim li cas thiaj li tsim nyog koj them rau koj cov khoom lossis kev pabcuam? Txhua yam ntawm koj lub hom yuav tsum xyuas kom meej tias tus nqi ntawm koj kev ua haujlwm outweighs tus nqi ntawm nws. Cov no tuaj yeem yog kev txhim kho kom ua tau zoo, tsim kev xav tau ntau dua, txo tus nqi lossis tus lej ntawm txhua yam. Tab sis koj lub hom lag luam yuav tsum xav txog tus nqi uas koj coj mus rau koj cov neeg siv khoom.
  8. Kev Ncaj Ncees - Dab tsi yog cov lus txias, eh? Dab tsi yog koj lub tuam txhab mob siab txog? Mob siab rau yuav tsum yog qhov riam phom zais hauv txhua txoj kev ua tus cim vim tias kev sib tw kis tau yooj yim. Mob siab rau yog ib qho kev xav uas cheb neeg ntawm lawv ko taw. Koj lub hom puas cuam tshuam txog koj txoj kev nyiam siab npaum li cas?

Nco ntsoov, Kuv tsis yog tus kws tshaj lij muaj txiaj ntsig… tab sis peb khaws qhov twg cov kws tshaj lij khoom lag luam tawm thiab tau pom tias nws yooj yim dua los daws teeb meem thiab sau cov ntsiab lus voids thaum peb nkag siab, tuaj yeem sib phim, thiab ncha lub tuam txhab hom.

Yog tias koj xav nyeem ntxiv txog kev ua npe khoom, Kuv xav pom phau ntawv Josh Mile - Hom xim pobCov. Nws yeej tau qhib kuv lub qhov muag rau qee qhov teeb meem tseem ceeb uas peb tau muaj nrog qee cov neeg muaj kev ntxhov siab thiab lwm yam kev sim peb tau ua haujlwm sab hauv.

Kuv tau txais tam sim no.

Douglas Karr

Douglas Karr yog CMO OpenINSIGHTS thiab tus founder ntawm lub Martech Zone. Douglas tau pab ntau ntau qhov kev vam meej MarTech startups, tau pab nyob rau hauv kev mob siab rau ntau tshaj $ 5 bil nyob rau hauv Martech nrhiav thiab kev nqis peev, thiab txuas ntxiv pab cov tuam txhab hauv kev siv thiab automating lawv cov kev muag khoom thiab kev lag luam cov tswv yim. Douglas yog tus paub thoob ntiaj teb kev hloov pauv digital thiab MarTech kws tshaj lij thiab hais lus. Douglas tseem yog tus sau phau ntawv Dummie phau ntawv qhia thiab phau ntawv ua lag luam.

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