TubeMogul: Digital Video Ad Npaj thiab Yuav Cov Coob Raws

tubemogul kev sib tw

eMarketer kwv yees tias cov kev tshaj tawm nruab nrab ntawm pob nyiaj siv yog 88% TV, 7% digital video thiab 5% rau mobile video. Nrog lub vijtsam thib ob thiab kev yees duab mobile saib tau nce sai, TubeMogul tau pom tias kev ua kom lub tswv yim hla kev zoo tuaj yeem nce kev paub thiab txo cov kev tshaj tawm tag nrho rau ib tus neeg saib.

Qhov tseeb, hauv Kev Tshawb Fawb Kev Ua Si ntawm Hotels.com, TubeMogul pom tias mcov ntawv sau rov qab yog 190% ntau dua rau cov neeg uas pom kev tshaj tawm hauv TV nkaus xwb thiab yog 209% ntau dua rau hauv online tsuas yog piv rau cov uas tsis pom qhov tshaj tawm txhua. Qhov rov qab zoo tshaj plaws, txawm li cas los xij, rau cov neeg uas pom cov ntawv tshaj tawm ntawm ob daim ntxaij. Cov neeg saib uas pom lub lag luam hauv TV thiab online tau muaj qhov rov qab los 39% lossis 255% ntau dua tshaj li cov uas tsis tau pom dua ib qho ad.

Qhov teeb meem, tau kawg, yog li cas cov neeg lag luam tuaj yeem npaj hla cov ntxaij vab tshaus nrog lawv cov kev tshaj tawm video. Tubemogul hloov kev npaj los ntawm cov txheej txheem tsis paub tab thiab muaj txiaj ntsig nrog cov cuab yeej muaj zog uas cov neeg ua lag luam ib txwm nkag mus. Kev siv software muab cov tshaj tawm rau cov neeg tshaj tawm yooj yim los tsim ntau cov phiaj xwm thawm xyoo thiab kho cov phiaj xwm thaum hloov pauv cov tswv yim. TubeMogul cia cov tshaj tawm mus npaj, yuav, ntsuas thiab ua kom zoo dua lawv cov kev tshaj tawm video thoob cov ntxaij vab tshaus, suav nrog:

  • Kev Tshaj Tawm Digital Video - nyob rau hauv-kwj thiab hauv-txwv txiav cov lus nug, cov qauv thiab sib tham sib tham ua ntej cov ntawv tawm tswv yim yog cov feem ntau siv rau kev tshaj tawm digital video.
  • Kev Tshaj Tawm Mobile Xov Xwm - kev tshaj tawm mobile xov xwm rau kev nthuav tawm bandwidth.
  • Kev Tshaj Tawm Kev Tshaj Tawm Video Tshaj Tawm - TubeMogul yog ib qho ntawm cov thawj video yuav khoom los koom ua ke nrog Facebook API. Tam sim no koj tuaj yeem sib koom ua ke koj li kev tshaj tawm video hauv Facebook thiab Instagram nrog rau cov kab hauv TV, digital video, thiab tso tawm cov kev tshaj tawm kev lag luam.
  • Programmatic TV Tshaj Tawm - Los ntawm kev siv lub tshuab TV tshaj tawm txoj kev yuav khoom, peb Txoj Haujlwm Programmatic TV (PTV) tso cai rau koj mus yuav cov kev tshaj tawm TV siv software, muab koj saib cov khoom lag luam thiab cov neeg saib tsis tau los ntawm txoj kev ib txwm siv ntawm TV ad yuav.

TubeMogul muaj cov khoom lag luam zoo suav nrog rau RTB kev ua lag luam, cov neeg tuaj saib lub hom phiaj los ntawm cov pej xeem, thaj chaw, kev coj cwj pwm thiab cov lus qhia txog cov neeg tuaj saib, tshaj tawm txog kev tshaj tawm, thiab cov cuab yeej ua haujlwm rau kev ua tiav thiab ua kom zoo dua.

TubeMoguls kuj tau muaj npe a thawj coj ntawm Kev Tshaj Tawm Kev Tshaj Tawm-Sab Platforms hauv Forrester Wave ™. Lawv kuj tseem muaj cov kev qhia ua qauv qhia ntawv thiab cov ntawv pov thawj kev lees paub rau cov khw muag khoom lag luam los ntawm TubeMogul Academy.

Rub tawm TubeMogul Cov Ntawv Dawb rau Daim Ntawv Teev Npe Hla Npaj

TubeMogul muaj rau ob hom thiab cov koom haum.

Yuav ua li cas koj xav hais tias?

Qhov Web site no siv Akismet los txo cov kev pabcuam. Kawm li cas koj cov ntaub ntawv tawm tswv yim tiav.