UTM Parameters hauv Email ua haujlwm li cas nrog Google Analytics Kev Sib Tw?

Google Analytics phiaj los nqis tes - Email Txuas Nyem Taug qab UTM

Peb ua me ntsis ntawm kev tsiv teb tsaws thiab kev siv cov haujlwm ntawm email chaw pabcuam rau peb cov neeg siv khoom. Txawm hais tias nws tsis feem ntau teev nyob rau hauv cov nqe lus ntawm kev ua haujlwm, ib lub tswv yim uas peb ib txwm siv los ua kom ntseeg tau tias kev sib txuas lus hauv email yog tau tagged nrog UTM tsis kom cov tuam txhab tuaj yeem soj ntsuam qhov cuam tshuam ntawm email kev lag luam thiab kev sib txuas lus ntawm lawv qhov chaw tag nrho. Nws yog ib qho tseem ceeb nthuav dav uas feem ntau overlooked… tab sis yeej tsis yuav tsum tau.

UTM Parameters yog dab tsi?

UTM sawv rau Urchin Nrhiav Cov Qauv. UTM tsis muaj (qee zaum hu ua UTM cov lej) yog cov ntaub ntawv ntawm cov ntaub ntawv hauv lub npe / tus nqi khub uas tuaj yeem txuas ntxiv mus rau qhov kawg ntawm URL txhawm rau taug qab cov ntaub ntawv hais txog cov neeg tuaj xyuas tuaj txog ntawm koj lub vev xaib hauv Google Analytics. Thawj lub tuam txhab thiab lub platform rau kev txheeb xyuas tau muaj npe Urchin, yog li lub npe daig.

Kev sib tw taug qab yog thawj zaug tsim los ntes kev tshaj tawm thiab lwm yam kev xa mus los ntawm cov phiaj xwm them nyiaj ntawm cov vev xaib. Sij hawm dhau mus, txawm li cas los xij, cov cuab yeej tau dhau los ua txiaj ntsig rau kev lag luam email thiab kev tshaj tawm kev lag luam. Qhov tseeb, ntau lub tuam txhab tam sim no siv cov phiaj xwm taug qab hauv lawv qhov chaw los ntsuas cov ntsiab lus kev ua tau zoo thiab hu rau-rau-ua haujlwm ib yam nkaus! Peb feem ntau pom zoo rau cov neeg siv khoom kom suav nrog UTM tsis nyob ntawm cov chaw sau npe zais, ib yam nkaus, kom lawv cov neeg siv khoom kev sib raug zoo tswj hwm (CRM) muaj cov ntaub ntawv los ntawm cov thawj coj tshiab lossis cov neeg sib cuag.

cov UTM tsis yog:

  • utm_kev (Yuav tsum tau)
  • utm_source (Yuav tsum tau)
  • utm_ nruab nrab (Yuav tsum tau)
  • utm_term (Optional) 
  • utm_vaj (Optional)

UTM Parameters yog ib feem ntawm cov lus nug uas tau ntxiv rau qhov chaw nyob qhov chaw nyob (URL). Ib qho piv txwv ntawm URL nrog UTM Parameters yog qhov no:

https://martech.zone?utm_campaign=My%20campaign
&utm_source=My%20email%20service%20provider
&utm_medium=Email&utm_term=Buy%20now&utm_content=Button

Yog li, ntawm no yog li cas qhov URL tshwj xeeb no tawg:

  • URL: https://martech.zone
  • Querystring (txhua yam tom qab ?):
    utm_campaign=kuv %20campaign
    &utm_source=Kuv%20email%20service%20provider
    &utm_medium=Email&utm_term=Yuav%20now&utm_content=Button
    • Lub npe/Tus nqi Pairs tawg raws li hauv qab no
      • utm_campaign=kuv %20campaign
      • utm_source=Kuv%20email%20service%20provider
      • utm_medium = Email
      • utm_term=Yuav%20now
      • utm_content = khawm

Cov querystring variables yog URL encoded vim qee qhov chaw tsis ua haujlwm zoo. Hauv lwm lo lus, % 20 hauv tus nqi yog qhov chaw tiag tiag. Yog li cov ntaub ntawv tiag tiag ntes hauv Google Analytics yog:

  • Phiaj los nqis tes: Kuv qhov kev sib tw
  • Tau qhov twg los: Kuv tus email muab kev pabcuam
  • xov xwm: email
  • Sijhawm: yuav tam sim no
  • Cov ntsiab lus: Button

Thaum koj qhib qhov txuas txuas mus txog qhov feem ntau ntawm email kev lag luam platform, cov phiaj xwm feem ntau yog lub npe phiaj xwm koj siv los teeb tsa lub phiaj xwm, qhov chaw feem ntau yog tus muab kev pabcuam email, nruab nrab yog teem rau email, thiab cov ntsiab lus thiab cov ntsiab lus. feem ntau yog teeb tsa ntawm qib txuas (yog tias tag nrho). Hauv lwm lo lus, koj yeej tsis tas yuav ua dab tsi los kho cov no hauv email kev pabcuam platform nrog UTM nrhiav tau txais kev tso cai.

UTM Parameters Ua Haujlwm Li Cas Nrog Email Marketing?

Cia peb ua tus neeg siv zaj dab neeg thiab sib tham seb qhov no yuav ua haujlwm li cas.

  1. Kev sib tw email yog pib los ntawm koj lub tuam txhab nrog Track Links tau qhib.
  2. Tus neeg muab kev pabcuam email cia li txuas ntxiv UTM tsis txwv rau cov lus nug rau txhua qhov txuas tawm hauv email.
  3. Tus neeg muab kev pabcuam email tom qab ntawd hloov kho txhua qhov txuas tawm sab nraud nrog rau qhov txuas txuas txuas uas yuav xa mus rau qhov chaw URL thiab querystring nrog UTM tsis. Qhov no yog vim li cas, yog tias koj saib qhov txuas hauv lub cev ntawm email uas tau xa ... koj tsis pom qhov chaw URL.

CEEB TOOM: Yog tias koj puas xav sim kom pom qhov URL hloov pauv li cas, koj tuaj yeem siv tus URL hloov pauv hloov pauv li cas Qhov twg mus.

  1. Tus neeg siv yuav qhib email thiab nrhiav pixel ntes cov email qhib kev tshwm sim. CEEB TOOM: Qhib cov xwm txheej tau pib raug thaiv los ntawm qee cov ntawv thov email.
  2. Tus subscriber nias rau ntawm qhov txuas.
  3. Qhov kev tshwm sim txuas tau raug ntes raws li kev nyem los ntawm email chaw muab kev pabcuam, tom qab ntawd xa mus rau qhov chaw URL nrog UTM tsis tau ntxiv.
  4. Cov neeg siv khoom nkag mus rau hauv lub vev xaib ntawm koj lub tuam txhab thiab Google Analytics tsab ntawv ua haujlwm ntawm nplooj ntawv cia li ntes UTM tsis txwv rau cov neeg siv khoom sib tham, xa ncaj qha mus rau Google Analytics los ntawm dynamic nrhiav pixel qhov twg tag nrho cov ntaub ntawv xa mus, thiab khaws cov ntaub ntawv cuam tshuam. nyob rau hauv ib lub ncuav qab zib ntawm tus neeg siv lub browser rau tom qab rov qab.
  5. Cov ntaub ntawv ntawd tau sau tseg thiab khaws cia hauv Google Analytics kom nws tuaj yeem tshaj tawm hauv Pawg Sib Tham ntawm Google analytics. Nkag mus rau Kev Tau Txais> Kev Sib Tw> Tag Nrho Cov Kev Sib Tw kom pom txhua qhov ntawm koj cov phiaj xwm thiab tshaj tawm txog cov phiaj xwm, qhov chaw, nruab nrab, lub sijhawm, thiab cov ntsiab lus.

Nov yog daim duab qhia txog yuav ua li cas Email Txuas yog UTM Coded thiab ntes hauv Google Analytics

UTM Txuas Taug qab hauv Email thiab Google Analytics Kev Sib Tw

Kuv Yuav Ua Li Cas Hauv Google Analytics Kom Tau Txais UTM Parameters?

Xov xwm zoo, koj tsis tas yuav ua kom muaj dab tsi hauv Google Anaaltyics los ntes UTM Parameters. Nws tau txais kev tso cai sai li sai tau thaum Google Analytics cim tso rau hauv koj lub xaib!

Google Analytics Email Kev Tshaj Tawm Tshaj Tawm

Kuv Yuav Qhia Li Cas Txog Kev Hloov Pauv thiab Lwm Yam Ntxim Saib Ntxim Ua Siv Cov Ntaub Ntawv Kev Sib Tw?

Cov ntaub ntawv no tau txuas ntxiv mus rau qhov kev sib tham, yog li lwm yam haujlwm uas tus neeg siv khoom tau ua hauv koj lub vev xaib tom qab tsaws nrog UTM tsis muaj feem cuam tshuam. Koj tuaj yeem ntsuas kev hloov pauv, tus cwj pwm, cov neeg siv ntws, cov hom phiaj, lossis lwm yam tshaj tawm thiab lim nws los ntawm koj tus email UTM tsis!

Puas Muaj Ib Txoj Kev Ua Kom Tau Txais Leej Twg Tus Neeg Sau Npe Hauv Kuv Qhov Chaw?

Nws yog possilbe los sib sau ua ke cov lus nug ntxiv sib txawv sab nraud ntawm UTM tsis muaj qhov uas koj tuaj yeem ntes tus ID nkag mus rau unqiue kom thawb thiab rub lawv lub vev xaib ua haujlwm ntawm cov tshuab. Yog li… yog, nws ua tau tab sis nws yuav tsum tau ua haujlwm me ntsis. Lwm txoj hauv kev yog los nqis peev hauv Google Analytics 360, uas ua rau koj siv tus cim tshwj xeeb rau txhua tus qhua. Yog tias koj tab tom khiav Salesforce, piv txwv li, koj tuaj yeem thov Salesforce ID nrog txhua qhov kev sib tw thiab ces txawm thawb cov haujlwm rov qab rau Salesforce!

Yog tias koj xav siv qhov kev daws teeb meem zoo li no lossis xav tau kev pab nrog UTM Kev Tshawb Fawb hauv koj tus email chaw pabcuam lossis tab tom nrhiav kev koom ua ke qhov haujlwm ntawd rov qab mus rau lwm qhov system, thov hu rau kuv lub tuam txhab ... Highbridge.