Yuav Ua Li Cas Tiv Thaiv Cov Ntaub Ntawv Thib Tawm hauv Ntiaj Teb Omni-Channel
Google tau txiav txim siab tias hauv ib hnub, 90% ntawm cov neeg siv khoom siv ntau lub vijtsam kom tau raws li lawv cov kev xav tau hauv online xws li tuam txhab nyiaj, khw, thiab kev mus ncig thiab lawv cia siab tias lawv cov ntaub ntawv yuav ruaj ntseg thaum lawv dhia los ntawm lub platform mus rau lub platform. Nrog cov neeg siv khoom txaus siab yog qhov tseem ceeb tshaj plaws, kev ruaj ntseg thiab kev tiv thaiv cov ntaub ntawv tuaj yeem poob los ntawm cov kab nrib pleb. Raws li Forrester, 25% ntawm cov tuam txhab tau ntsib kev ua txhaum cai loj hauv 12 lub hlis dhau los. Hauv Asmeskas ib leeg hauv xyoo 2013, tus nqi nruab nrab ntawm kev ua txhaum cov ntaub ntawv yog $ 5.4 lab.
Nyob rau hauv infographic hauv qab no, Paj Yeeb Tus Qauv qhia peb li cas cov neeg siv khoom tus cwj pwm thiab kev cia siab tau hloov pauv, cuam tshuam rau kev lag luam thev naus laus zis, thiab lub luag haujlwm tseem ceeb uas kev ruaj ntseg ua si thaum nws los txog rau kev xa cov neeg siv khoom zoo tshaj plaws. Ua raws li lawv cov lus qhia kom ntseeg tau tias koj cov neeg siv khoom cov ntaub ntawv tuaj yeem nyob nyab xeeb thiab nyab xeeb.