Cov ntsiab lus Marketing

Kev Ua Lag Luam Loj Tshaj Lij Tshaj Tawm

Tsis yog, kuv tsis muaj dab tsi muag koj. Hloov chaw, kuv xav kom koj nco qab txog qhov tseeb uas koj yuav tsis nco qab: tias lub cuab yeej muaj zog tshaj plaws rau kev lag luam koj lub lag luam zoo yog ib qho koj twb muaj lawm. Nws yog lub ntiaj teb lub tshuab computer tshaj plaws - koj lub hlwb.

Kev hu mus siv koj tus kheej noggin yog ib qho uas peb hnov ​​txhua lub sijhawm. Nws yog yam niam txiv thiab cov kws qhia ntawv hais rau menyuam yaus, cov thawj coj ntxhov siab hais rau cov neeg ua haujlwm thiab cov neeg npau taws qhia lawv cov neeg muag khoom. Yog li ntawd yuav ua li cas cov lus ceeb toom qub rau THOV pab peb nrog kev lag luam thev naus laus zis? Txhawm rau teb cov lus nug no, peb yuav tsum rov qab mus rau qhov pib.

Marketing yog dab tsi? Technology yog dab tsi?

Txawm tias Martech Zone tau sau nrog cov tswv yim zoo heev rau kev txhim kho koj li kev lag luam online thiab cov khoom lag luam zoo rau kev hloov dua siab tshiab, tsis tau muaj kev sib tham ntau dhau ntawm cov lus "kev lag luam" thiab "thev naus laus zis" tiag tiag. txhais tias. Sau koj tus kheej txhais lus yog ib txoj hauv kev zoo los xav kom meej meej. Nov yog qhov kuv xav txog cov lus no:

  • Marketing -Qhov kev pab ntawm cov ntaub ntawv tseem ceeb hais txog koj cov khoom, cov kev pab cuam thiab hom rau cov neeg tuaj saib muaj peev xwm cov neeg siv khoom thiab cov neeg tawm tswv yim.
  • technology - Kev siv science thiab logic rau ib txheej txheem txhawm rau tsav systemic kev txhim kho rau productivity.

Raws li nrog txhua lub ntsiab lus, muaj ntau ntau rau lub tswvyim tshaj li cov lus. Tab sis nco ntsoov cov lus kuv siv: Kev lag luam yog hais txog ntaub ntawv, whereas technology yog txhua yam hais txog daim ntawv thov. Qhov ntawd txhais tau hais tias kev lag luam yog ib yam uas koj yuav tsum tau hu, corral thiab menyuam roj hmab tawm mus rau qhov chaw zoo, qhov uas cov cuab yeej siv ntau dua txog kev muab cov khoom ua ke.

Raws li kuv tus kheej txhais, cov Ua kom pom tseeb ntawm kev lag luam yog qhov txawv heev dua li kev tsom mus rau kev siv tshuab. Peb yuav tsum tau siv kev lag luam ua ib txoj hauv kev kom ncav cuag cov neeg muaj peev xwm thiab cov neeg tawm tswv yim. Tab sis thev naus laus zis yuav tsum ua rau muaj txiaj ntsig zoo los ntawm kev siv lub system.

Thaum peb muab ob lo lus no ua ke, kev lag luam thev naus laus zis yuav tsum yog ob qho tib si tsom rau cov neeg tuaj saib thiab systematic. Nrog rau qhov kev xav ntawd, ntau ntawm peb lub zog ua lag luam los ua kom pom tseeb. Los ntawm tsuas yog sau tseg tias peb cov dej num ua tau zoo npaum li cas rau peb cov lus txhais, peb tuaj yeem nkag siab tias vim li cas peb cov kev siv thev naus laus zis yuav ua tiav lossis ua tsis tiav.

Cov tshuab zoo, cov neeg tuaj saib tsis raug

Koj puas luam theej txhua daim npav lag luam uas koj nkag mus rau hauv koj cov email lag luam database thiab pib xa lawv cov lus tam sim? Yog tias muaj, qhov ntawd txhais tau hais tias koj tau txais qhov zoo heev rau kev ua lag luam phaib. Tab sis kuv twv koj cov nqi qhib tsawg thiab koj tau nquag unsubscribes. Qhov ntawd yog vim txhua daim npav lag luam koj tau txais tej zaum

tsis sawv cev rau cov neeg tuaj saib zoo rau koj cov khoom. Koj siv lub cuab yeej zoo tab sis nrog cov neeg tsis ncaj ncees lawm.

Cov neeg tuaj saib zoo, tsis muaj qhov system

Koj puas mus rau kev muag khoom zoo heev nrog cov neeg sib tw muaj zog tab sis tsis nco qab ua raws li? Koj yuav tsum tau ua qee qhov kev lag luam zoo los nrhiav cov neeg no, txawm tias nws los ntawm kev sib tham, kev tshaj tawm lossis lwm qhov chaw. Tab sis yog tias koj tsis mob siab txog kev hu xov tooj tom ntej los kaw qhov kev sib tham, koj tsis muaj qhov muag muag muag. Cov thawj coj loj tshaj plaws hauv ntiaj teb tsis muaj nqis yog tias koj tsis tau kos npe rau daim ntawv cog lus.

Lub sijhawm rau Pop Quiz

Nov yog qee qhov kev ua tsis tiav hauv kev lag luam thev naus laus zis uas kuv tau ntsib hauv lub lim tiam dhau los. Nws yooj yim pom vim li cas lawv muaj teeb meem. Saib seb koj tuaj yeem txiav txim siab seb qhov ua tsis tiav ua rau qhov teeb meem. (Xaiv cov ntawv ntawm [zoo li no] rau cov lus teb.)

  • Koj tau muab daim ntawv tshaj tawm rau koj qhov kev tshwm sim hais lus yav tom ntej, tab sis tsis suav nrog qhov chaw [Tsawg tech tsis ua hauj lwm: koj xav tau ib daim ntawv teev npe ua daim ntawv tshaj tawm]
  • Koj muab kuv daim npav ua lag luam rau koj lub tuam txhab tshaj tawm thoob ntiaj teb, tab sis koj tus email chaw nyob nrog Hotmail [kev lag luam tsis ua haujlwm: koj xav tias koj cov neeg tuaj saib tsis paub / tsis quav ntsej txog lub npe sau npe tseeb]
  • Koj ib lub suab nug ob lo lus nug: Kuv puas tau hnov ​​​​txog koj qhov kev pabcuam? Los yog, kuv twb yog ib tug tswv cuab uas muaj lus nug txog? [kev lag luam tsis ua haujlwm: koj tau muab ob qho tag nrho cais cov neeg tuaj saib rau hauv ib lub lag luam]
  • Ntawm kev sib tham hauv xov tooj, koj cog lus tias yuav xa cov ntaub ntawv rau kuv tom qab hnub ntawd tab sis tsis txhob sau nws. Kuv yeej tsis hnov ​​los ntawm koj. tech tsis ua haujlwm: koj tsis muaj tus qauv rau cov ntaub ntawv]

Albert Einstein tau tshaj tawm ib zaug hais tias "Qhov teeb meem tseem ceeb uas peb ntsib tsis tuaj yeem daws tau los ntawm tib theem ntawm kev xav uas tsim lawv." Yog tias koj xav daws koj cov teeb meem kev lag luam thev naus laus zis, rov qab mus rau qhov pib ntawm kev xav kom meej. Ntsuam xyuas koj cov lus txhais. Txheeb xyuas qhov koj tab tom ua yuam kev yog li koj tuaj yeem pib ua qhov raug.

Douglas Karr

Douglas Karr yog CMO OpenINSIGHTS thiab tus founder ntawm lub Martech Zone. Douglas tau pab ntau ntau qhov kev vam meej MarTech startups, tau pab nyob rau hauv kev mob siab rau ntau tshaj $ 5 bil nyob rau hauv Martech nrhiav thiab kev nqis peev, thiab txuas ntxiv pab cov tuam txhab hauv kev siv thiab automating lawv cov kev muag khoom thiab kev lag luam cov tswv yim. Douglas yog tus paub thoob ntiaj teb kev hloov pauv digital thiab MarTech kws tshaj lij thiab hais lus. Douglas tseem yog tus sau phau ntawv Dummie phau ntawv qhia thiab phau ntawv ua lag luam.

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