Sib ntaus sib tua rau lub caij so ncig lub ntiaj teb Hwjchim ci ntsa iab - Google Khw Muag Khoom lag luam Amazon hauv Q4

tsheb

Lawv hais tias “muab koj cov nyiaj tso rau qhov twg koj lub qhov ncauj.” Zoo, lo lus ntawm txoj kev, thiab tej zaum txhua txoj hauv kev hauv ntiaj teb, yog tias Google thiab Amazon yog koj cov nyiaj tsim khoom thaum nws los txog rau hauv khw muag khoom online. Kev Khw Google thiab Amazon Cov Khoom Tshaj Tawm yog qhov tsis muaj qhov tseeb tshaj plaws ntawm ob qhov feem ntau qhov kev sib tw, tsheb thauj khoom hnyav los sib piv cov khoom lag luam (CSEs) hauv kev muaj. Tab sis sawv daws paub qhov ntawd. Dab tsi feem ntau tsis paub txog yog qib qis hauv qab ntawm CSE Giants: Cov ntaub ntawv nyoos. Pom txog qhov tseeb.

Lub CSE twg yog tus ua tau zoo tshaj nyob hauv Q4? CPC Tswv Yim sib piv Google Khw thiab Amazon Khoom Tshaj tawm raws li kev ntsuas tseem ceeb xws li tsheb khiav, qhov hloov mus rau txhua tus, thiab tus nqi nruab nrab rau ib nyem (CPC). Mus las peb mus yuav nawb.

tsheb

tsheb

Tsis txhob ntshai. Kev tsheb ntawm Amazon tsis yog poob qis hauv Q3. Ua tau, qhov txawv heev tshwm sim. Kev yuav khoom lag luam hauv Google tsuas yog muaj coob heev li ntawd Amazon txoj kev lag luam kuj tseem me me thiab. Google tau xa 144% ntau tshaj tawm rau cov khw muag online dua li Amazon ua. Ntawd yog ntau dua ob zaug ntawm cov tsheb. Qhov no yog txoj kev txhim kho tseem ceeb rau Google los ntawm Q4 2011.

Nyob rau Q4 2012, Google xa 96% ntxiv rau cov tub lag luam tshaj li Amazon tau ua. Vim li cas ho muaj qhov sib txawv? Lwm yam CSEs, zoo li Shopzilla thiab Shopping.com, tau ntes cov ntawv ceeb toom ntawm Google cov tsheb loj thiab tau pib tshaj tawm cov khoom ntawm Khw. Lub tsheb khiav: Google Khw

Tus Nqi Pauv Siab (CR)

hloov dua siab tshiab

Ntawm no peb pom 2 qhov sib cav tsis sib xws. Txij Q4 2011, Google Khw hloov pauv hloov tau poob qis zuj zus los ntawm 3.1% mus rau 2.4% hauv Q4 2012. Qhov ntawd ib qho 22.35% tsawg dua hauv ib xyoosCov. Ntawm qhov tod tes, peb muaj Amazon, tus neeg hloov pauv tau nce siab los ntawm 1.8% hauv Q4 2011 txog 2.8% hauv Q4 2012. Uas a 57.5% nce nyob hauv ib xyoos.

Vim li cas qhov sib txawv? Zoo txhua lub sijhawm txij li Google hloov mus rau qhov them nqi CSE qauv, nws tau pom tseeb tias cov ntawv xa khoom lag luam tau muaj qhov cuam tshuam loj npaum li cas cov neeg muag khoom cov khoom lag luam nthuav tawm, thiab qhov tshwm sim, lawv cov nqi hloov dua siab tshiab. Tus nqi hloov dua siab tshiab khiav: Amazon Khoom Tawm.

Tus nqi nruab nrab ntawm Nyem (CPC)

cpc

Nqi ib nyem yog lub tswvyim tshiab rau Google. Lawv tsuas yog hloov mus rau tus qauv them nyiaj ntau lub hlis dhau los nyob rau lub Kaum Hlis, thiab yog li peb tuaj yeem pom tias dhau Q4 2011 - Q2 2012, Google tsis muaj nruab nrab CPC.

Txawm li cas los xij, thaum CPC los ua lub hauv paus tseem ceeb nrog kev them nyiaj tshiab Google Khw hauv Q3, nws pib qis dua Amazon thiab nyob twj ywm li ntawd thoob plaws Q4, txav los ntawm qhov nruab nrab CPC ntawm $ 0.30 txog $ 0.31. Amazon qhov nruab nrab CPC tau nce ntxiv qee xyoo dhau los, pib ntawm $ 0.33 hauv Q4 2011 thiab nce mus rau $ 0.41 hauv Q4 2012. Qhov peb pom ntawm no yog Google qhov nruab nrab CPC yog 32.5% pheej yig dua li Amazon nyob hauv Q4 2012. CPC tus yeej: Google Khw

xaus

Thaum qhov kev muaj tiag yog qhov kuv tsis tau saib dua lwm qhov tseem ceeb xws li tus nqi muag (COS), cov nyiaj tau los, thiab lub tshuab ua haujlwm, Google Shopping tseem yog stalwart ntawm no. Hauv daim ntawv qhia tag nrho (kom tau tshaj tawm rau hauv CPC Tswvyim Blog lub lim tiam tom ntej), Google tau cemented nws tus kheej ua tus thawj CSE hauv Q4 txawm tias yog tus yau tshaj plaws them nyiaj cav.

Qhov no txhais li cas rau cov neeg muag khoom? Koj lub hom phiaj rau hnub so kev ua lag luam, uas koj yuav tsum tau npaj tam sim no, yuav tsum tsom mus rau qhov loj hauv Google Khw vim tias nws yog qhov sib txuam loj thiab muaj nyiaj hauv lub caij so.

2 Comments

  1. 1

Yuav ua li cas koj xav hais tias?

Qhov Web site no siv Akismet los txo cov kev pabcuam. Kawm li cas koj cov ntaub ntawv tawm tswv yim tiav.