Nyob Zog: Yuav ncua sijhawm ntev li cas?

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Each medium you select has its advantages and disadvantages – one of them that's not discussed very often is the staying power of a campaign.

Seth sau txog Reebok a couple weeks ago and how they have a fully active campaign that they've, unfortunately, abandoned. Derrick Daye nominates the series in the Saum 5 Qhov Superbowl zoo tshaj Tawm! Mus rau lub xaib, tab sis, thiab koj tau 404 yuam kev.

Today, we logged into one of our vendor tutorials and found that the video no longer matched the upgrades that have been happening to the interface. Instead of leveraging new videos to talk about the changes and why they are so great, the folks learning from the tutorials were left confused. What an unfortunate opportunity for marketing lost! If you've got great features, you should be calling them out in your video!

Rov qab rau ntawm qhov taw tes… ib qho ntawm cov kev xav tsis thoob ntawm daim video yog nws lub hwj chim kav ntev los ua qhov nruab nrab dab neeg. Cov ntawv blog do eventually go out of date. Seasons change, bloggers change their minds, or another blog does a better job and gets the attention. I've seen a couple blog posts from my counterparts where I said, “Hey… I wrote that a month ago!” Guess what? It doesn't matter!

Blog posts don't have the staying power that you might think. Imagine a pile of content… the old content at the bottom stinks. It's old and no one can find it anymore. It's been replaced by new content. Some bloggers like me try to revive old content by referencing it in a post or utilizing lwm yam posts plugins. Related posts are the Viagra of blogging. It extends the life of a post a little, but it won't revive it and get it back to the top of the pile.

If we look at other mediums, they've got different degrees of staying power as well. Television has about a 10 second staying power (unless you go back to the days of Johnny Carson and 3 networks). Radio has a few minutes. Daily newspapers have a day. Sunday newspapers might have a week. Websites may last a few months to a year. Blog posts might last a few days to a week. Direct mail lasts the distance between the mailbox and the trash can…

Tab sis Video! Ntawm no nws yog 4 xyoo tom qab, thiab peb tseem luag ntawm qhov Terry Tate, Chaw Haujlwm Linebacker:

Something to keep in mind when you're thinking about Return on Marketing Investment, isn't it?

6 Comments

  1. 1

    Doug, uas tseem yog kuv qhov kev nyiam ua lag luam SB ntawm txhua lub sijhawm. Txawm hais tias yuav tsum lees kuv tsis nco qab nws yog rau Reebok.

  2. 2

    Zoo kawg thiab WOOOOO !, Kuv pom zoo tias daim vis dis aus yog qhov nruab nrab ntev dua. Kuv tsis muag daim yeeb yaj kiab ntawd yog cov nthwv dej tshiab hauv Marketing ROI tab sis yog. Kuv xav tias tsawg lub tuam txhab "tau" video thiab qhov nws yuav siv los ua kom lawv kawg ... ntau kho nws li tsuas yog lwm qhov nruab nrab uas lawv tuaj yeem tham nrog lawv cov neeg siv khoom. Nws yuav nthuav kom pom tias cov tuam txhab siv cov vis dis aus thiab cov neeg siv khoom noj rau lawv li cas tam sim no kev nthuav dav thiab kev sib txuas lus tso cai rau kev xa xov xwm yooj yim.

  3. 3

    Ob peb ntawm superbowl lag luam dhau los hae lub neej nyob nrog kuv, kuv hlub em. Darned yog hais tias kuv nco dab tsi ntxiv txog cov creators tshaj lub logo ho. / shrug

    Nrog cov Patriots dominating Kuv thawj koom ruam peb pom ib qho txawv tsis hnyav "Patriotic" cov ntsiab lus xyoo no nrog cov neeg tshaj tawm vam tias NE ua rau nws mus rau qhov kev ua si loj.

  4. 4

    Kuv hnov ​​koj nrov thiab meej. Txawm li cas los, Kuv xav paub yuav ua li cas tuaj Shakespeare los yog qee tus ntawm lwm tus kws sau ntawv zoo tshaj plaws tau muaj peev xwm tiv taus qhov kev puas tsuaj ntawm ntau pua xyoo. Tsis muaj daim video. Tej zaum nws tsuas yog tias peb tiam nyiam cov duab piv rau cov lus sau.
    Leej twg paub?

    • 5

      Vim tias lawv pleev xim duab nrog cov lus zoo. Thaum cov lus pleev xim rau cov duab txhua tus pom-lawv tus kheej lub siab - daim duab tshwj xeeb (s) .Wos nrog TV / yeeb yaj kiab peb raug yuam kom pom lwm tus txhais lus ntau dua li qhov tsim ib qho ntawm peb tus kheej.

  5. 6

    Wow, amazing uas kev lag luam tseem muaj hwj chim nyob - nws tsuas yog damn lom zem heev!

    @ Alex. Kuv tsis nco qab nws yog rau Reebok tab sis yog. Nws hais li cas?

    Daim ntawv ceeb toom ib qhov tawm ntawm cov khoom lag luam tawm? "Ntawd yog hu deb, Doug!" Hmm, tsis txhob xav tias qhov ntawd tseem muaj nuj nqis ntxiv lawm.

    Cuaj kaum, tseem lom zem heev.

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