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Lub Xeev ntawm Cov Ntsiab Lus Kev Lag Luam Hauv 2023: Cov txiaj ntsig, Cov Nruab Nrab, Cov Xov Xwm, thiab Cov Txheej Txheem

Cov ntsiab lus kev lag luam yog lub tswv yim los tsim thiab faib cov ntsiab lus tseem ceeb, muaj txiaj ntsig, thiab zoo ib yam kom nyiam thiab koom nrog cov neeg tuaj saib. Cov ntsiab lus no tuaj yeem siv ntau hom ntawv, los ntawm blog posts thiab videos mus rau infographics thiab podcasts. Rau ntau qhov laj thawj tseem ceeb, cov tuam txhab hauv kev lag luam-rau-kev lag luam (B2B) lossis lag luam-rau-cov neeg siv khoom (B2C) sectors nqis peev hauv cov ntsiab lus lag luam.

Vim li cas Tuam Txhab Ua Lag Luam Hauv Cov Ntsiab Lus Kev Lag Luam

  1. Tsim Tso Cai thiab Trust: Cov ntsiab lus kev lag luam tso cai rau cov tuam txhab nthuav tawm lawv cov kev txawj ntse thiab txoj cai hauv lawv cov kev lag luam. Los ntawm kev muab cov ntaub ntawv tseem ceeb, cov tuam txhab tuaj yeem tsim kev ntseeg siab thiab kev ntseeg siab ntawm lawv cov neeg tuaj saib.
  2. Lead Tiam: B2B thiab B2C cov tuam txhab siv cov ntsiab lus lag luam rau leadgen. Cov ntaub ntawv qhia thiab koom nrog tuaj yeem nyiam cov neeg siv khoom muaj peev xwm, txhawb nqa lawv los ntawm kev muag khoom kom txog thaum lawv npaj txhij yuav.
  3. Tshawb Nrhiav Kev Txhim Kho (SEO): Cov ntsiab lus zoo tuaj yeem txhim kho lub tuam txhab kev tshawb nrhiav cav qeb duas. Thaum ib lub lag luam tsim cov ntsiab lus zoo uas haum rau cov neeg siv kev thov, nws feem ntau txhawb nqa thiab yuav zoo li tshwm sim hauv kev tshawb nrhiav, tsav tsheb organic.
  4. Hom Ntsuas: Cov ntsiab lus kev lag luam nce hom kev pom. Kev sib koom cov ntsiab lus los ntawm ntau cov channel tso cai rau cov tuam txhab kom ncav cuag cov neeg tuaj saib dav dua thiab tsim kom muaj kev xav ntev ntev hauv lub siab ntawm lawv cov neeg siv khoom.
  5. Cost-Effective Marketing: Muab piv rau cov qauv kev tshaj tawm, cov ntsiab lus kev lag luam yog ib txoj hauv kev zoo. Nws muab cov txiaj ntsig mus sij hawm ntev, ua kom muaj kev nqis peev ruaj khov.

Qhov nruab nrab thiab Channels rau Cov Ntsiab Lus Kev Lag Luam

Cov tuam txhab muaj ntau qhov nruab nrab thiab cov channel ntawm lawv pov tseg rau cov ntsiab lus lag luam:

  • khoom: Sau cov ntaub ntawv blog tshaj tawm thiab cov khoom yog cov ntsiab lus kev lag luam zoo tshaj plaws. Blogs pab muab cov ntaub ntawv tseem ceeb rau cov neeg tuaj saib thiab txhim kho kev tshawb nrhiav pom. Cov tuam txhab yuav muaj ib qho blog sab hauv lossis nquag tshaj tawm cov ntsiab lus rau cov ntawv tshaj tawm thib peb uas ncav cuag cov neeg xav tau lub hom phiaj.
  • email Marketing: Xa cov ntawv xov xwm thiab cov ntsiab lus tseem ceeb ncaj qha rau cov neeg siv khoom yog ib txoj hauv kev zoo los txhawb nqa cov thawj coj thiab tswj kev sib raug zoo ntawm cov neeg siv khoom.
  • Infographics: Infographics condense complex cov ntaub ntawv mus rau hauv yooj yim digestible visuals, ua rau lawv shareable thiab koom.
  • podcasts: Podcasts muab txoj hauv kev yooj yim los txuas nrog cov neeg mloog los ntawm cov ntsiab lus suab.
  • Social Media: Platforms zoo li Facebook, X (yav tas los Twitter), thiab Instagram yog siv los sib qhia cov ntsiab lus thiab koom nrog cov neeg tuaj saib.
  • Video: Cov ntsiab lus yees duab tau nrov zuj zus. Nws tuaj yeem ua qauv qhia txog cov khoom, cov lus qhia yuav ua li cas, thiab txawm hais dab neeg.
  • webinars: Webinars yog nyob lossis kaw hauv online seminars lossis nthuav qhia. Lawv yog lub platform zoo tshaj plaws rau kev sib qhia txog kev paub tob thiab koom nrog cov neeg tuaj saib hauv lub sijhawm. Webinars feem ntau suav nrog Q&A kev sib tham, ua rau lawv sib tham sib thiab kev kawm.
  • Cov ntawv dawb thiab Ebooks: Cov ntawv ntev ntev no muab kev nkag siab tob rau hauv ib qho kev kawm thiab feem ntau siv rau kev tsim cov hlau lead.

Cov Tswv Yim Kev Ua Lag Luam Cov Ntsiab Lus

Kev vam meej ntawm cov ntsiab lus kev lag luam yog nyob ntawm ntau yam. Qee cov tswv yim zoo muaj xws li:

  • Tshawb Fawb: Nkag siab koj cov neeg tuaj saib lub hom phiaj yog qhov tseem ceeb. Ua tib zoo tshawb fawb los txheeb xyuas lawv cov kev xav tau, nyiam, thiab cov ntsiab lus mob.
  • Cov Kev Npaj Ua Ntsiab Lus: Tsim ib daim ntawv qhia hnub kom paub meej. Npaj koj cov ntsiab lus nyob ib ncig ntawm cov xwm txheej tseem ceeb hauv kev lag luam, hnub so, lossis kev nyiam.
  • Quality over Quantity: Muaj ob peb qhov zoo tshaj plaws yog qhov zoo dua li ntau cov ntsiab lus nruab nrab. Tsom ntsoov rau kev tsim cov ntsiab lus tseem ceeb, koom nrog, thiab tshwj xeeb. Kuv pom zoo kom tag nrho peb cov neeg tau txais kev txhim kho a cov ntsiab lus hauv library.
  • Tshawb Kev Txhim Kho: Koom nrog cov ntsiab lus tseem ceeb thiab cov kab lus los txhim kho koj cov ntsiab lus kev tshawb pom ntawm kev tshawb fawb xyaw.
  • Promotion: Tsis txhob hnov ​​qab txhawb koj cov ntsiab lus. Qhia nws hla ntau lub channel thiab txhawb kom koj cov neeg tuaj saib ua ib yam.
  • Tshawb xyuas thiab Kho: Tsis tu ncua txheeb xyuas koj cov ntsiab lus kev ua tau zoo. Siv cov ntaub ntawv thiab tawm tswv yim los hloov kho thiab kho koj lub tswv yim.

Cov ntsiab lus kev lag luam yog cov cuab yeej muaj zog rau ob lub tuam txhab B2B thiab B2C. Los ntawm kev nqis peev hauv kev tsim cov ntsiab lus tseem ceeb thiab kev faib tawm, cov lag luam tuaj yeem ua tiav ntau lub hom phiaj, los ntawm kev tsim kev ntseeg siab thiab txoj cai rau kev tsav tsheb thiab ua kom muaj kev paub txog cov khoom lag luam. Kev xaiv ntawm nruab nrab, raws, thiab cov tswv yim yuav tsum ua raws li lub tuam txhab cov hom phiaj tshwj xeeb thiab cov neeg tuaj saib. Thaum ua tiav lawm, cov ntsiab lus kev lag luam tuaj yeem tsim cov txiaj ntsig mus ntev thiab muaj kev sib tw muaj zog hauv thaj chaw digital.

2023 Cov Ntsiab Lus Kev Lag Luam Ua Lag Luam

Cov ntsiab lus kev lag luam yog qhov chaw muaj zog uas txuas ntxiv hloov kho kom tau raws li qhov xav tau hloov pauv ntawm thaj chaw digital. Nyob twj ywm tshiab ntawm cov ntsiab lus tshiab tshaj tawm kev lag luam yog qhov tseem ceeb rau cov lag luam nrhiav kom koom nrog lawv cov neeg tuaj saib zoo. Nov yog qee cov ntsiab lus tseem ceeb tshaj plaws kev lag luam ntawm 2023:

  1. Short-Form Video Takes Center Stage – Cov yeeb yaj kiab luv luv tau dhau los ua cov ntsiab lus tseem ceeb. Nrog lawv cov nyiaj rov qab siab rau kev nqis peev (ROI) thiab kev ua tau zoo hauv kev xa xov sai, 90% ntawm cov neeg lag luam tau nce lawv cov peev txheej hauv hom ntawv no. Platforms zoo li TikTok thiab Instagram Reels tau nrov nrov luv luv, koom nrog cov yeeb yaj kiab, ua rau lawv tseem ceeb rau cov ntsiab lus kev lag luam tawm tswv yim.
  2. Brands Emphasize Values - Cov neeg siv khoom xav kom cov hom lag luam ua raws li lawv cov txiaj ntsig thiab kev ntseeg niaj hnub no. 82% ntawm cov neeg yuav khoom nyiam koom nrog cov hom lag luam uas qhia lawv qhov kev nyiam, thaum 75% yuav tawm ntawm cov uas tsis sib haum nrog lawv cov txiaj ntsig. Cov tswv yim kev lag luam hauv cov ntsiab lus yuav tsum qhia txog lub hom phiaj ntawm qhov tseem ceeb thiab cov hauv paus ntsiab lus kom txuas nrog cov neeg tuaj saib ntau dua.
  3. Influencer Marketing Ua Qhov Tseem Ceeb - Kev lag luam Influencer tseem nce ntxiv hauv qhov tseem ceeb. Tam sim no, ib ntawm plaub tus neeg lag luam siv cov kev lag luam muaj txiaj ntsig, thiab ntxiv 17% txoj kev npaj los nqis peev rau nws hauv 2023. Kev koom tes nrog cov neeg muaj kev cuam tshuam tso cai rau cov hom lag luam coj mus rau hauv lawv cov neeg siv khoom tsim, tau txais kev ntseeg siab thiab nthuav dav.
  4. Kev lom zem, trends, thiab Relatability - Koom nrog kev lom zem, nyob rau sab saum toj ntawm cov ncauj lus tshiab, thiab tsim cov ntsiab lus sib txheeb yog cov tswv yim tseem ceeb los tsim kev sib txuas ntawm tus kheej nrog cov neeg tuaj saib. Kev koom nrog cov ntsiab lus yuav tsum muaj kev cuam tshuam nrog cov neeg tuaj saib cov kev paub dhau los thiab kev xav, ua kom nws zoo dua thiab nco tau.
  5. Social Media tseem nyiam rau Gen Z - Kev tshaj xov xwm tseem yog thawj channel rau kev ncav cuag GenZ. Cov kev tshawb fawb tsis ntev los no qhia tau hais tias cov tub ntxhais hluas mob siab rau qhov nruab nrab ntawm 2 teev thiab 43 feeb txhua hnub rau kev sib tham hauv xov xwm. Cov pej xeem no muaj zog heev ntawm cov platforms xws li Instagram, Snapchat, thiab TikTok, ua rau lawv lub hom phiaj tseem ceeb rau kev lag luam cov ntsiab lus.
  6. Lub tswv yim SEO Tactics yog ib qho yuav tsum muaj - SEO tseem yog ib qho tseem ceeb rau cov ntsiab lus kev lag luam ua tiav. Cov tswv yim SEO tswv yim, suav nrog kev tshawb fawb lo lus tseem ceeb thiab kev ua kom zoo tshaj plaws, yog qhov tseem ceeb rau kev txhim kho kev pom hauv online thiab tsav tsheb organic. SEO pab cov ntsiab lus nyob qib siab dua hauv kev tshawb fawb cav, ua kom pom ntau dua.
  7. Cov ntaub ntawv, AI, Automation, thiab Metaverse - Kev siv cov ntaub ntawv, kev txawj ntse txawj ntse (AI), automation, thiab metaverse tau txais qhov tseem ceeb. Cov thev naus laus zis no ua rau muaj kev paub dhau los ntawm tus kheej, ncav cuag cov neeg tuaj saib ntawm qhov ntsuas, tsav kev sib koom tes, thiab txhawb kev sib sib zog nqus digital nrog cov neeg siv khoom. Cov neeg lag luam tau nce siv AI rau cov ntaub ntawv txheeb xyuas thiab kho tus kheej.
  8. Cov Ntsiab Lus Tus Kheej Siv Lub Ntsiab Lus - Personalization yog ib feem tseem ceeb ntawm kev lag luam cov ntsiab lus zoo. Feem ntau (89%) ntawm cov lag luam digital, suav nrog cov npe nrov xws li Coca-Cola, Fababletics, Netflix, Sephora, USAA, thiab Wells Fargo, nqis peev hauv cov ntsiab lus ntawm tus kheej. Tailoring cov ntsiab lus rau tus kheej nyiam ua kom muaj kev koom tes thiab ua rau cov neeg siv khoom muaj siab ntseeg.
  9. Cov ntsiab lus sib tham sib txhawb nqa cov neeg tuaj koom - Cov ntsiab lus sib tham sib, xws li cov lus nug, kev xaiv tsa, thiab cov yeeb yaj kiab sib tham sib, ua tau zoo dua cov ntsiab lus passive. Los ntawm kev koom tes nrog cov neeg tuaj saib, cov ntsiab lus sib tham sib tsim ua ob zaug ntau qhov kev hloov pauv. Cov lag luam tau pom tias cov ntsiab lus sib tham sib yog ib txoj hauv kev zoo los ntes thiab khaws lawv cov neeg tuaj saib lub hom phiaj.

Raws li cov ntsiab lus kev lag luam toj roob hauv pes hloov zuj zus, kev paub txog cov qauv no thiab hloov kho koj lub tswv yim kom haum yog qhov tseem ceeb rau kev tswj hwm kev sib tw thiab ua kom zoo rau koj cov neeg tuaj saib. Cov qauv no qhia txog cov neeg siv khoom hloov kev nyiam thiab kev coj cwj pwm hauv lub hnub nyoog digital, ua rau lawv xav txog qhov tseem ceeb rau koj cov ntsiab lus kev lag luam.

Cov ntsiab lus kev lag luam trends infographic 1
Tau qhov twg los: Tawm

Douglas Karr

Douglas Karr yog CMO OpenINSIGHTS thiab tus founder ntawm lub Martech Zone. Douglas tau pab ntau ntau qhov kev vam meej MarTech startups, tau pab nyob rau hauv kev mob siab rau ntau tshaj $ 5 bil nyob rau hauv Martech nrhiav thiab kev nqis peev, thiab txuas ntxiv pab cov tuam txhab hauv kev siv thiab automating lawv cov kev muag khoom thiab kev lag luam cov tswv yim. Douglas yog tus paub thoob ntiaj teb kev hloov pauv digital thiab MarTech kws tshaj lij thiab hais lus. Douglas tseem yog tus sau phau ntawv Dummie phau ntawv qhia thiab phau ntawv ua lag luam.

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