UTM Parameters hauv Email ua haujlwm li cas nrog Google Analytics Kev Sib Tw?

Peb ua me ntsis ntawm kev tsiv teb tsaws thiab kev siv cov haujlwm ntawm email chaw pabcuam rau peb cov neeg siv khoom. Txawm hais tias nws tsis yog feem ntau teev nyob rau hauv cov nqe lus ntawm kev ua haujlwm, ib lub tswv yim uas peb ib txwm siv yog ua kom ntseeg tau tias txhua qhov kev sib txuas lus email tau txais tag nrog UTM tsis txwv kom cov tuam txhab tuaj yeem soj ntsuam qhov cuam tshuam ntawm email kev lag luam thiab kev sib txuas lus ntawm lawv qhov chaw tag nrho. Nws yog ib qho tseem ceeb nthuav dav uas feem ntau overlooked… tab sis yeej tsis yuav tsum tau. Dab tsi yog

Yuav Ua Li Cas Kom Tsis Siv Neeg Google Analytics UTM Taug Kev Hauv Salesforce Marketing Huab

Los ntawm lub neej ntawd, Salesforce Marketing Cloud (SFMC) tsis koom nrog Google Analytics rau txuas ntxiv UTM nrhiav querystring hloov pauv rau txhua qhov txuas. Cov ntaub ntawv ntawm Google Analytics kev koom ua ke feem ntau taw qhia rau Google Analytics 360 kev koom ua ke ... koj yuav xav saib qhov no yog tias koj xav coj koj cov kev tshuaj ntsuam mus rau qib tom ntej vim nws tso cai rau koj los txuas cov neeg siv khoom koom nrog kev koom tes los ntawm Analytics 360 rau hauv koj li Kev Lag Luam Cloud qhia. . Rau kev sib koom ua ke hauv Google Analytics Kev Sib Tw Taug Kev,

Yuav ua li cas cuam tshuam taug qab koj qhov kev hloov pauv thiab kev muag khoom hauv Kev Lag Luam Email

Email kev lag luam tsuas yog ib qho tseem ceeb hauv kev txhawb nqa kev sib hloov pauv raws li nws tau ua dhau los. Txawm li cas los xij, ntau tus lag luam tseem tsis ua raws li lawv cov kev ua tau zoo hauv txoj kev muaj txiaj ntsig. Cov toj roob hauv pes hauv kev lag luam tau hloov pauv ntawm qhov kev nrawm ntawm lub xyoo pua 21st, tab sis thoob plaws kev sawv ntawm cov kev tshaj tawm txog kev sib raug zoo, SEO, thiab cov ntsiab lus ua lag luam, email kev sib tw yeej ib txwm nyob saum cov zaub mov. Qhov tseeb, 73% ntawm cov neeg lag luam tseem saib email kev lag luam yog cov txhais tau zoo tshaj plaws

Phiaj Xwm Google Phiaj Los Nqis Tes UTM Querystring Tsim

Siv cov cuab yeej no los tsim koj qhov Google Analytics Kev Nyab Xeeb URL. Daim foos lees paub koj qhov URL, suav nrog kev txiav txim siab seb nws puas muaj qhov lus nug nyob hauv nws, thiab ntxiv rau txhua qhov tsim nyog UTM hloov: utm_campaign, utm_source, utm_medium, thiab yeem utm_term thiab utm_content. Yog tias koj nyeem qhov no ntawm RSS lossis email, nyem rau ntawm tus xaib mus siv lub cuab yeej: Yuav Ua Li Cas Sau thiab Teev Cov Ntaub Ntawv Phiaj Xwm hauv Google Analytics Ntawm no yog cov yeeb yaj kiab zoo ntawm kev npaj