Tus neeg siv ntiag tug
Martech Zone cov ntawv tag cov neeg siv khoom ntiag tug:
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Kev Tshaj Tawm Technology
2024 Kev kwv yees: Dab tsi hloov pauv hauv AdTech Thiab Yuav Ua Li Cas Rau Kev Tshaj Tawm Xyoo no?
2024 nyob ntawm no, tau coj cov nthwv dej tshiab ntawm kev cia siab thiab kev cia siab txog lub xeev ntawm AdTech. Los ntawm qhov cuam tshuam loj heev ntawm kev txawj ntse (AI) mus rau kev ua tsov rog nrog cov ad blockers - xyoo dhau los no tau saturated nrog cov xwm txheej. Peb tau pom yuav ua li cas cov xwm txheej tshwm sim thiab tuag tawm, kev tawm tsam lub zog ntawm qhib lub vev xaib tshaj tawm thiab cov vaj tsev ntsa, kev loj hlob zoo kawg ...
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Social Media & Influencer Marketing
Douglas KarrSep 18, 2023
25+ Txoj Kev Koj Lub Hom Phiaj tuaj yeem tiv thaiv koj tus social media followers 'kev ceev ntiag tug
Raws li cov toj roob hauv pes digital tau hloov zuj zus, yog li muaj thaj tsam ntawm kev tshaj tawm ntiag tug. Txhua lub platform loj tau ua cov kauj ruam los hloov nws cov kev coj ua thiab cov cai hauv kev teb rau cov neeg siv kev txhawj xeeb, kev hloov kev tswj hwm, thiab cov thev naus laus zis hloov zuj zus. Ntawm no, peb delve rau hauv cov kev hloov pauv ntawm kev tshaj tawm kev ceev ntiag tug thiab seb cov thawj coj hauv lub platform tau tswj hwm lawv cov tswv cuab cov ntaub ntawv ntiag tug. Facebook: Hauv…
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CRM thiab Cov Ntaub Ntawv Platforms
Peter IbarraJun 22, 2023
Qhov poob ntawm Cov Ntaub Ntawv Tswj Kev Tswj Platforms (DMPs)
Peb nyob hauv ib lub sijhawm uas tsis pub lwm tus paub tseem ceeb rau cov neeg siv khoom ntau dua li yav dhau los, thiab cov ncuav qab zib tab tom tawm mus. Qhov kev hloov pauv no cuam tshuam rau txhua tus neeg hauv kev lag luam tshaj tawm. 77% ntawm cov neeg lag luam thiab 75% ntawm cov tshaj tawm hais tias lawv npaj txhij rau lub ntiaj teb yam tsis muaj ncuav qab zib thiab cov cim. IAB, State of Data Tab sis kev ua hais lus nrov dua cov lus. Cov neeg tshaj tawm…
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Txawb Khoom thiab Kev Lag Luam Kev Lag Luam
Jen KubJun 16, 2023
Xauv Precision thiab Kev Pom Zoo: Cov txiaj ntsig ntawm Kev Lag Luam ntiag tug
Zoo li nws lossis tsis yog, cov neeg lag luam yuav tsum tau siv lub tswv yim ntawm lub ncuav qab zib-tsawg, tom qab-Mobile Ad ID (MAID) yav tom ntej - thiab tsim cov tswv yim tshiab raws li. Cov neeg tuaj saib cov hom phiaj cov txheej txheem tau dhau los ua qhov qub raws li cov tuam txhab thev naus laus zis zoo li Google thiab Apple teb rau cov neeg siv khoom thiab kev tswj hwm kom txhawb nqa cov neeg siv ntiag tug. Cov ncuav qab zib deprecation hauv Chrome yog nyob rau lub qab ntug thaum Apple's…
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Kev Tshaj Tawm Technology
Adas MeJan 22, 2022
Nkag mus rau Minefield ntawm Mobile Ad Fraud: Cov Tswv Yim, Kev Pom Zoo, thiab Lub Xeev ntawm Kev Lag Luam
Mobile ad dag yog ib qho kev sib tw tseem ceeb hauv kev lag luam tshaj tawm, ua rau muaj kev ua tau zoo thiab kev ua haujlwm ntawm cov phiaj xwm txawb. Nkag siab txog ntau yam kev dag ntxias thiab siv cov tswv yim los tawm tsam lawv yog qhov tseem ceeb rau cov neeg tshaj tawm nrhiav kev tiv thaiv lawv cov peev txheej. Hauv 2021, qhov kwv yees kev tshaj tawm xov tooj ntawm tes raug dag yog $ 2.1 nphom. Appsflyer Mobile Ad dag yog dab tsi? Cov neeg dag ntxias tau nyiaj…
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Kev Tshaj Tawm Technology
Douglas KarrJul 30, 2020
Daim Ntawv Qhia AdTech: Qhov Khoom Siv Dawb Online los Kawm Txhua Yam Txog Kev Tshaj Tawm Technology
Kev tshaj tawm online ecosystem muaj cov tuam txhab, cov tshuab thev naus laus zis, thiab cov txheej txheem kev ua haujlwm nyuaj ua haujlwm ua ke los pab tshaj tawm rau cov neeg siv online thoob plaws Is Taws Nem. Kev tshaj tawm online tau coj nrog nws ntau qhov zoo. Rau ib qho, nws tau muab cov neeg tsim cov ntsiab lus nrog cov nyiaj tau los yog li lawv tuaj yeem faib lawv cov ntsiab lus pub dawb rau cov neeg siv online. Nws tseem tso cai tshiab…