MarTech yog dab tsi? Kev Ua Lag Luam Kev Ua Lag Luam: Yav Dhau Los, Tam Sim No, thiab Yav Tom Ntej

Koj tuaj yeem tau chuckle tawm ntawm kuv sau ib tsab xov xwm ntawm MarTech tom qab tshaj tawm 6,000 kab lus ntawm kev lag luam thev naus laus zis rau ntau tshaj 16 xyoo (dhau lub sijhawm blog no… Kuv tau nyob ntawm blogger dhau los). Kuv ntseeg tias nws tsim nyog tshaj tawm thiab pab cov neeg ua haujlwm paub txog kev lag luam zoo dua li cas MarTech yog, yog, thiab yav tom ntej ntawm nws yuav zoo li cas. Ua ntej, ntawm chav kawm, yog tias MarTech yog portmanteau ntawm kev lag luam thiab thev naus laus zis. Kuv tu poj

The Myth ntawm DMP hauv Kev Ua Lag Luam

Cov Ntaub Ntawv Kev Tswj Xyuas Cov Txheej Txheem (DMPs) tau los ntawm qhov tshwm sim ob peb xyoos dhau los thiab tau pom los ntawm ntau yam li tus cawmseej ntawm kev lag luam. Ntawm no, lawv hais tias, peb tuaj yeem muaj "ntawv ceev" rau peb cov neeg siv khoom. Hauv DMP, cov muag khoom cog lus tias koj tuaj yeem sau tag nrho cov ntaub ntawv koj xav tau rau 360-degree saib ntawm cov qhua tuaj noj mov. Qhov teeb meem tsuas yog - nws tsuas yog tsis yog qhov tseeb. Gartner txhais qhov DMP ua Software uas tau txais cov ntaub ntawv los ntawm ntau qhov

Lub neej yav tom ntej ntawm Martech

Tam sim no thiab yav tom ntej ntawm Kev Ua Lag Luam Technology tau sib cav thiab raug ntes thaum pib kev sib tham Martech hauv Boston. Nws yog ib qhov kev muag khoom muag uas tau coj los ua ke cov kev xav ntau yam hauv Martech ntiaj teb. Ua ntej, Kuv muaj lub sijhawm los txuas nrog lub rooj sib tham nrog lub rooj sib tham, Scott Brinker, los tham txog qhov kev hloov kho ntawm kev lag luam thiab yuav ua li cas lub luag haujlwm ntawm Chief Marketing Technologist tau dhau los ua lub luag haujlwm yuav tsum muaj nyob hauv cov koom haum kev lag luam thoob ntiaj teb. Hauv peb qhov kev sib tham, Scott