Rov qab rau Ad Siv
Martech Zone cov ntawv tag rov qab rau ad siv:
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artificial txawj ntse
Yaj PrasadTi 12, 2024
Relo: Nws yog Lub Sijhawm Ua Haujlwm Los Ntawm Kev Ua Lag Luam Kev Ua Si
Nws yog lub sijhawm ntawm lub xyoo rau cov lus hais txog kev kwv yees, thiab nws tsis xav pom qhov zoo tshaj plaws los hais tias feem ntau yuav yog lub hauv paus rau kev txawj ntse (AI) ua txoj haujlwm ntse dua thiab nrawm dua, thiab / lossis kev tshuaj ntsuam xyuas uas paub meej tias kev txhawb nqa yuav raug tsim. yog kev nqis peev uas txawj ntse. Nrog rau kev hloov pauv sai sai hauv kev lag luam kev lag luam kev lag luam, cov no yog cov ntsiab lus tseem ceeb los taug qab.…
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Kev Tshaj Tawm Technology
Douglas KarrJul 24, 2023
Revealbot: Automate Thiab Scale Koj Ad Management thiab Optimization
Kev tswj cov phiaj xwm tshaj tawm thoob plaws ntau lub platform tuaj yeem siv sijhawm ntev thiab hnyav, hloov pauv cov peev txheej muaj txiaj ntsig los ntawm lwm cov haujlwm tseem ceeb. Qhov no yog qhov uas Revealbot tau nqis tes ua, muab qhov kev tswj hwm kev tshaj tawm tshiab uas txhawb nqa tag nrho cov txheej txheem, tso cai rau cov lag luam tsom mus rau kev ua tiav cov txiaj ntsig zoo kawg thiab ua kom lawv rov qab los ntawm kev siv nyiaj (ROAS). Revealbot's kev nthuav dav platform yog tsim los txhawb kev lag luam los ntawm…
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Txawb Khoom thiab Kev Lag Luam Kev Lag Luam
Jen KubJun 16, 2023
Xauv Precision thiab Kev Pom Zoo: Cov txiaj ntsig ntawm Kev Lag Luam ntiag tug
Zoo li nws lossis tsis yog, cov neeg lag luam yuav tsum tau siv lub tswv yim ntawm lub ncuav qab zib-tsawg, tom qab-Mobile Ad ID (MAID) yav tom ntej - thiab tsim cov tswv yim tshiab raws li. Cov neeg tuaj saib cov hom phiaj cov txheej txheem tau dhau los ua qhov qub raws li cov tuam txhab thev naus laus zis zoo li Google thiab Apple teb rau cov neeg siv khoom thiab kev tswj hwm kom txhawb nqa cov neeg siv ntiag tug. Cov ncuav qab zib deprecation hauv Chrome yog nyob rau lub qab ntug thaum Apple's…
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Kev Tshaj Tawm Technology
Douglas KarrApr 28, 2023
Kawm Them-Per-Click Advertising: Cov ncauj lus, Cov peev txheej, thiab ntawv pov thawj
Ib tug phooj ywg ntawm kuv tau ntiav ib lub tuam txhab them nyiaj-ib-nias (PPC) thiab tau nqis peev ntau ntawm cov nyiaj ntau dhau ob peb lub hlis, tsuas yog yuav luag tsis muaj kev hloov pauv thiab kos npe tsawg heev ntawm nws qhov chaw. Raws li txhua lub hlis dhau los thiab nws pab neeg tau thawb cov lus teb, thaum kawg lub tuam txhab tau ceeb toom nws tias lawv tau thim tawm ntawm kev koom tes. Cov nyiaj nws tau nqis peev…
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Kev Muag Khoom thiab Kev Ua Lag Luam
Douglas KarrApr 26, 2023
Yuav Ua Li Cas Tsim Kev Lag Luam Nyiaj Txiag: Txoj Kev, Kab Khoom, Qhov Nruab Nrab, thiab Kev Txiav Txim Siab
Peb tsis ntev los no tau muaj ib lub tuam txhab tsim tshiab uas tau hais kom peb muab cov lus qhia txog kev ua haujlwm (SOW) uas suav nrog lub tsev thiab ua tiav lub tswv yim rau kev loj hlob siab. Peb tau soj ntsuam me ntsis ntawm lawv cov kab ke, lawv cov kev sib tw, thiab lawv cov nqi, txhawm rau teeb tsa qee qhov kev cia siab rau lawv cov peev nyiaj lag luam thiab kev faib nyiaj. Tom qab kev tshawb fawb ua ntej, peb coj…
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Kev Tshaj Tawm Technology
Mike JonesApr 24, 2023
Yuav ua li cas kom muaj kev cuam tshuam ntau tshaj plaws ntawm Google Qhov Kev Ua Haujlwm Max (PMax) Nta
Google tab tom nthuav tawm ntau txoj hauv kev tshiab los txhim kho thiab ua kom pom tus nqi nce ntxiv ntawm Performance Max (PMax) cov phiaj xwm. Google Performance Max yog hom phiaj xwm uas pab cov neeg tshaj tawm kom ncav cuag thiab ntsib cov neeg siv khoom thoob plaws ntau txoj hauv kev, suav nrog YouTube, Tshawb Nrhiav, thiab Tshawb Nrhiav. Nws tso cai rau cov neeg tshaj tawm nkag mus rau cov khoom muag tshiab, hom ntawv, thiab cov neeg tuaj saib. Cov yam ntxwv tseem ceeb ntawm Performance Max cov phiaj xwm suav nrog:…
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Kev Tshawb Xyuas thiab Kev Ntsuas
Douglas KarrJan 12, 2023
Dab tsi yog Qhov Ntsuas Qhov Tseem Ceeb Tshaj Plaws (KPIs) hauv Kev Lag Luam Digital?
Raws li cov neeg tsav nkoj taug kev thoob ntiaj teb ntau pua xyoo dhau los, lawv yuav nquag rub tawm lawv cov sextant los txiav txim qhov chaw, kev taw qhia, thiab kev ceev ntawm lawv lub nkoj nrog rau lub hnub, hnub qub, lossis lub hli. Lawv nquag siv cov kev ntsuas no los xyuas kom meej tias lawv lub nkoj yeej ib txwm mus rau nws qhov chaw. Raws li cov neeg lag luam, peb siv Cov Kev Ntsuas Qhov Tseem Ceeb (KPIs) hauv ntau…
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Ecommerce thiab Khw muag khoom
Paul ChildsTi 3, 2022
Rov qab mus rau Sizzle: Yuav ua li cas E-Commerce Marketers tuaj yeem siv tswv yim kom ua kom rov qab zoo tshaj plaws
Apple cov kev hloov pauv tsis pub lwm tus paub tau hloov pauv hloov pauv li cas e-lag luam cov lag luam ua lawv txoj haujlwm. Hauv lub hlis txij li qhov hloov tshiab tau tso tawm, tsuas yog ib feem me me ntawm cov neeg siv iOS tau xaiv rau hauv kev tshaj tawm. Raws li lub Rau Hli hloov tshiab tshiab, qee qhov 26% ntawm cov neeg siv app thoob ntiaj teb tso cai rau cov apps los taug qab lawv ntawm Apple li. Daim duab no tau qis dua hauv Asmeskas…
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Kev Tshaj Tawm Technology
Douglas KarrFeb 7, 2022
Brax: Tsim, Ua kom zoo dua, thiab ntsuas koj qhov kev tshaj tawm haiv neeg los ntawm Ib qho Dashboard
Ntau qhov nyuaj ntawm kev ua hauj lwm nrog Native Advertising tes hauj lwm yog qhov nyuaj ntawm kev ua hauj lwm thoob plaws ad networks thiab lawv cov cuab yeej los ntsuas, piv, tsim, optimize, thiab scale koj haiv neeg advertising. Brax: Tswj Native Ads Tag Nrho Hauv Ib Qhov Chaw Brax yog qhov chaw tshaj tawm hauv zej zog rau kev tswj hwm ntau, kev tshaj tawm kev sib koom ua ke, thiab kev tswj hwm lub hom phiaj kev ua kom zoo thoob plaws qhov chaw. Brax txhawb nqa cov ntsiab lus sib koom ua ke…
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Kev Tshaj Tawm Technology
Douglas KarrApr 30, 2021
MOLOCO Huab: Cov Ntaub Ntawv, Tsav, AI-Powered Mobile Ad Solutions rau Mobile Apps
MOLOCO Cloud yog qhov kev yuav khoom lag luam rau cov khoom lag luam tshaj tawm thoob plaws ntiaj teb cov kev sib pauv hloov pauv thiab hauv-app ad network. Tam sim no muaj raws li huab-raws li platform rau txhua tus neeg lag luam app, MOLOCO Cloud yog siv los ntawm cov cuab yeej siv tshuab kev kawm uas txhawb nqa cov neeg lag luam txawb kom siv cov ntaub ntawv thawj-tog thiab cov ntsiab lus teeb liab los ntawm thoob plaws lub programmatic ecosystem kom tau txais kev tshaj tawm kev tshaj tawm ...