Programmatic Advertising
Martech Zone cov ntawv tag programmatic tshaj tawm:
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artificial txawj ntse
Yaj PrasadTi 12, 2024
Relo: Nws yog Lub Sijhawm Ua Haujlwm Los Ntawm Kev Ua Lag Luam Kev Ua Si
Nws yog lub sijhawm ntawm lub xyoo rau cov lus hais txog kev kwv yees, thiab nws tsis xav pom qhov zoo tshaj plaws los hais tias feem ntau yuav yog lub hauv paus rau kev txawj ntse (AI) ua txoj haujlwm ntse dua thiab nrawm dua, thiab / lossis kev tshuaj ntsuam xyuas uas paub meej tias kev txhawb nqa yuav raug tsim. yog kev nqis peev uas txawj ntse. Nrog rau kev hloov pauv sai sai hauv kev lag luam kev lag luam kev lag luam, cov no yog cov ntsiab lus tseem ceeb los taug qab.…
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Txawb Khoom thiab Kev Lag Luam Kev Lag Luam
Douglas KarrTi 10, 2024
Liftoff: Hloov koj lub xov tooj ntawm tes App Kev Lag Luam Kev Lag Luam, App Neeg Siv Tau Txais thiab Monetization
Kev lag luam mobile app thiab nthuav koj cov neeg siv los ntawm kev tshaj tawm hauv app tuaj yeem yog qhov nyuaj nyuaj. Tus yuam sij rau kev ua tiav tsis yog tsuas yog khaws ntau qhov kev teeb tsa tab sis tau txais cov neeg siv uas yuav koom nrog koj lub app. Liftoff Liftoff yog lub platform rau qhov programmatic tau txais thiab rov koom nrog cov neeg siv mobile app. Nws ua haujlwm raws li kev daws teeb meem…
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Kev Tshaj Tawm Technology
Mike SzczesnyJul 13, 2023
4 Lub Tswv Yim Txhim Kho Kev Tshaj Tawm Txog Kev Tshaj Tawm
Kev taw qhia txog kev tshaj tawm kev tshaj tawm - kev yuav khoom thiab muag digital ad chaw - yog ib qho tseem ceeb tshaj plaws hauv kev tshaj tawm. Raws li peb feem ntau nrhiav txoj hauv kev los ua kom peb cov neeg tuaj yeem ncav cuag, txhua qhov nyem, saib, thiab kev sib cuam tshuam tau dhau los ua qhov tseem ceeb. Kev siv nyiaj tshaj tawm tau nce mus txog 418.4 billion US las hauv 2021, thiab nws xav tias…
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Kev Tshaj Tawm Technology
Douglas KarrJun 19, 2023
Nkag siab thiab sib ntaus sib tua Ad dag: Phau ntawv qhia dav
Kev dag ntxias tau tshwm sim los ua qhov kev txhawj xeeb loj uas ua rau muaj kev ua tau zoo thiab kev ncaj ncees ntawm kev tshaj tawm online (Adtech). Kev dag ntxias yog kev dag ntxias uas cuam tshuam kev ua haujlwm ntawm kev tshaj tawm kev lag luam, ua rau poob nyiaj ntau heev rau cov neeg tshaj tawm thiab ua rau muaj txiaj ntsig zoo ntawm kev tshaj tawm. Tus nqi thoob ntiaj teb ntawm kev dag ntxias tau kwv yees txog $ 100 nphom hauv…
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Kev Tshaj Tawm Technology
Douglas KarrJun 17, 2023
Adtech Simplified: Phau Ntawv Qhia Txog Kev Lag Luam
Hauv kev lag luam digital tam sim no, kev tshaj tawm thev naus laus zis, lossis Adtech, tau dhau los ua cov lus buzz. Nws suav nrog software thiab cov cuab yeej tshaj tawm, cov koom haum, thiab cov tshaj tawm siv los tawm tswv yim, siv, thiab tswj cov phiaj xwm kev tshaj tawm digital. Cov lus qhia no yog txhawm rau nthuav tawm Adtech thiab nws qhov cuam tshuam hauv lub sijhawm ntawm kev txawj ntse ntse (AI), muab faib ua tsib pawg tseem ceeb hauv kev ua raws li kev lag luam terminology. Dab tsi yog…
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Kev Tshaj Tawm Technology
Douglas KarrApr 19, 2023
Dab tsi yog Ad Server? Ad Serving ua haujlwm li cas?
Ad server yog lub tshuab thev naus laus zis uas khw muag khoom, tswj hwm, thiab xa tawm kev tshaj tawm online rau cov vev xaib, mobile apps, thiab lwm yam digital platforms. Nws ua lub luag haujlwm tseem ceeb hauv kev tshaj tawm ecosystem los ntawm kev ua kom yooj yim rau cov txheej txheem ntawm kev nthuav tawm cov lus tshaj tawm rau cov neeg tuaj saib raws lub sijhawm, raws li ntau lub hom phiaj thiab cov phiaj xwm phiaj xwm. Ad servers tseem muab kev taug qab thiab…
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Kev Tshaj Tawm Technology
Douglas KarrTi 28, 2023
Dab tsi yog Qhov Chaw Muag Khoom-Side Platform (SSP)?
Ib qho khoom siv sab nrauv (SSP) yog ib qho tseem ceeb ntawm cov programmatic advertising ecosystem. Nws tso cai rau cov tshaj tawm los tswj, muag, thiab ua kom zoo dua lawv cov khoom muag tshaj tawm thoob plaws ntau qhov kev sib pauv hauv lub sijhawm. Hauv tsab xov xwm no, peb yuav tshawb txog lub luag haujlwm ntawm SSPs, lawv haum rau hauv pawg lag luam tag nrho, thiab cov teeb meem lawv pab cov tshaj tawm daws. Kom nkag siab tias SSP yog dab tsi…
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Kev Tshaj Tawm Technology
Douglas KarrTi 28, 2023
Dab tsi yog Qhov Demand-Side Platform (DSP)?
Ib qho kev thov-sab platform (DSP) yog software daws teeb meem uas tso cai rau cov neeg tshaj tawm thiab cov neeg lag luam tuaj yeem yuav cov khoom lag luam digital tshaj tawm thoob plaws ntau qhov kev sib pauv kev tshaj tawm, tes hauj lwm, thiab tshaj tawm hauv lub sijhawm, siv ib qho kev sib tshuam. Nws txhim kho cov txheej txheem kev yuav khoom xov xwm thiab pab cov neeg tshaj tawm los tsom rau cov neeg tuaj saib tshwj xeeb zoo dua. Txhawm rau nkag siab tias DSP yog dab tsi thiab nws haum rau qhov programmatic ad-muas…
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Kev Tshaj Tawm Technology
Douglas KarrNov 10, 2022
Marketing Takeaways rau Convergence ntawm TV thiab Internet
Kev sib koom ua ke ntawm TV thiab Is Taws Nem sawv cev yog ib qho kev hloov pauv tseem ceeb tshaj plaws hauv kev siv xov xwm thiab cov tswv yim faib cov ntsiab lus hauv xyoo tas los no. Kev lag luam hauv TV tau dhau los ua qhov kev hloov pauv loj, nrog rau cov thev naus laus zis tshiab thiab cov kev pabcuam uas ua rau cov neeg saib niaj hnub xav tau kev hloov pauv, xaiv, thiab yooj yim. Cov kev tsim kho tshiab no tau nthuav tawm cov suite ntawm…
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Kev Tshaj Tawm Technology
Douglas KarrAug 29, 2022
Online Video Advertising Statistics Thiab Trends
Thaum cov peev nyiaj tshaj tawm tau poob qis hauv 2022, muaj ib thaj chaw uas txuas ntxiv mus rau qhov muaj koob meej - online video tshaj tawm. Kuv ntseeg tias muaj ntau qhov laj thawj vim li cas qhov no tshwm sim: Bandwidth - kev nthuav dav thiab kev txhawb nqa ntawm kev kub ceev hauv internet hla ob lub desktops thiab mobile (cellular)).